Conviva is a type of software-as-a-service (SaaS) solution designed to help enterprise customers gain real-time performance analytics and AI-driven insights for their digital products, including mobile and web applications, as well as video streaming services. Built on the Conviva Operational Data Platform, this solution allows organizations to leverage automated insights that integrate user experience, engagement metrics, and technical performance data, all while ensuring ultra-low latency and scalability. The primary audience for Conviva consists of enterprises that depend on digital products and video streaming to engage their customers effectively. These organizations are often focused on enhancing operational excellence and driving growth through improved user experiences. Conviva is particularly advantageous for product teams that aim to understand user behaviors and their impact on key performance indicators (KPIs). By providing detailed insights into user interactions and service performance, Conviva empowers teams to make informed decisions, which can lead to increased conversion rates and revenue. A key feature of the Conviva platform is Conviva® Digital Product Insights, which delivers comprehensive performance analytics for mobile and web applications. This solution analyzes client-side clickstream data in real time, serving as a cost-effective alternative to traditional analytics tools. By keeping product teams informed about user behavior and service performance, it enables them to respond swiftly to emerging issues. The platform alerts engineering and operations teams to performance problems as they arise, prioritizing these issues based on their business impact. This proactive approach significantly reduces the mean time to detect (MTTD) issues to just 60 seconds and decreases the mean time to repair (MTTR) by 90%, allowing teams to prevent many failures before they escalate. In addition, Conviva® Video Streaming Insights is focused on optimizing the viewer experience for enterprise streaming platforms. It provides real-time performance analytics that monitor every device, platform, and network, ensuring comprehensive visibility into streaming performance. By detecting and diagnosing playback issues such as buffering, startup delays, and bitrate drops, this solution enables teams to address critical problems before they affect large audiences. The AI-powered anomaly detection feature identifies patterns across millions of data points, helping teams understand which viewers are impacted and the underlying causes of issues. This capability facilitates rapid resolution and enhances overall viewer satisfaction, making Conviva an essential tool for organizations committed to delivering high-quality digital experiences.