# Cometly Reviews **Vendor:** Cometly **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.8/5.0 **Total Reviews:** 35 ## About Cometly Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data. ## Cometly Pros & Cons **What users like:** - Users consider Cometly as **affordable** , providing excellent value for its tracking features and customer support. (1 reviews) - Users appreciate the **flexibility and accuracy in tracking custom events** , making report creation and analysis seamless with Cometly. (1 reviews) - Users value the **attribution accuracy** of Cometly, praising its effortless tracking and outstanding reporting capabilities. (1 reviews) - Users love the **centralized management** in Cometly, allowing them to view all paid channels on one dashboard. (1 reviews) - Users love the **convenience of managing all paid channels** in one dashboard, enhancing their overall experience. (1 reviews) - Users praise Cometly's **superior customer support** , highlighting quick resolutions and dedicated assistance throughout the setup process. (1 reviews) - Dashboard Usability (1 reviews) - Users love the **easy setup** of Cometly, making integration into marketing effortless and efficient. (1 reviews) - Features (1 reviews) - Flexibility (1 reviews) **What users dislike:** - Users notice **poor documentation** that doesn't align with the application, making it difficult to navigate effectively. (1 reviews) ## Cometly Reviews ### 1. I can’t imagine running my business without Cometly **Rating:** 5.0/5.0 stars **Reviewed by:** Erick A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Cometly?** The best thing about Cometly is the flexibility it offers to accurately track custom events, and setting them up couldn’t be easier. With just one simple code and a few clicks, you get highly precise tracking. Their report builders are outstanding—they display contact info directly, and you can download everything effortlessly. Honestly, it’s just amazing overall! I log in daily to create reports and analyze how my ads are performing, and I’ve never had an issue. I manage over $100,000 a month in ad spend, and everything is flawlessly tracked with Cometly. On the one occasion I did have an issue, their customer support resolved it the same day. Highly recommend! **What do you dislike about Cometly?** Honestly, I can’t think of a single thing I don’t like about Cometly. I personally find the amount of articles extremely useful—they solve 99% of questions and make the setup process so much easier. **What problems is Cometly solving and how is that benefiting you?** Cometly helps me solve the problem of tracking ads accurately, which is really important when spending a lot on advertising. It makes things so much easier by automatically tracking events and working perfectly with platforms like Facebook. This helps me see exactly how my ads are doing so I can make better decisions and get the best results. The reports are easy to use, and the setup is quick, saving me a lot of time and effort. ### 2. Not worth of it's price **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Cometly?** Nothing specific that you can like in this application **What do you dislike about Cometly?** It's just another UI for the same tools that you have with advertisers Documentation is out of sync with the actual application **What problems is Cometly solving and how is that benefiting you?** We had plan to use it for attribution tracking But this app is completely useless for B2B use cases ### 3. Anyone spending more than $10K/Mo. on Paid Ads should Buy Cometly immediately! **Rating:** 5.0/5.0 stars **Reviewed by:** Dharmil P. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Cometly?** Cometly marries sales and marketing data into one platform and feeds it back to your ad channels for optimization so you can make data driven decision right from your Ad Accounts. You don't need to wonder which Ad Group or Campaign is driving the final sale - Just open Cometly and it will show you excatly that with 95% accuracy. The only regret I have is not using them early. **What do you dislike about Cometly?** Sometimes it takes a bit too long to set it up if you have complex Tech Stack. **What problems is Cometly solving and how is that benefiting you?** Cometly tracks the entire user journey from Lead to Sale and attribuites it back to your Ad Campaigns showing you exactly where the Lead, MQLs, Sales etc. came from with mulriple attribution models so it helps Media Buyers & Marketing Teams make more effecient decisions. ### 4. Your one stop for attribution and tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Baris Z. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2024 **What do you like best about Cometly?** it's just so perfect to see all paid channels within same dashboard as a whole **What do you dislike about Cometly?** nothing so far, they are so great on support whatever you need **What problems is Cometly solving and how is that benefiting you?** Attribution tracking, conversion tracking on multiple ads platforms ### 5. Deciding to work with Cometly was the best decision. **Rating:** 5.0/5.0 stars **Reviewed by:** Kari L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Cometly?** For some time, I searched for a platform that could integrate our offline sales into our ad platforms, and to be honest I did not think there was a platform out there that would accommodate what we were looking to do. Not only does Cometly aid us in getting our offline data into Google and Facebook’s ad platforms through the conversion API, but it also provides a full look at how ads are performing across the board on all platforms. The set up of Cometly was too easy. We were handed a blueprint of what needed to be done, and Matt went above and beyond just handing over instructions. He walked us through the set-up step by step, and we were recording and sending data within days of sign-up. In our environment, we use a CRM that is proprietary. Because of this, it is not always easy to blend in with 3rd party platforms. However, with Cometly we did not have a single issue. Their API for sending offline data works seamlessly and the developer instructions were clear and concise. Hands down the support we have received from Cometly has been superior to any other 3rd party platform we use. Finding Cometly and integrating it into our marketing has given us more time to create ads and less time on exporting and blending data manually. The platform itself is easy to navigate and simple to use. Not having to leave the platform to increase or decrease spending on ads is a huge timesaver. In one view, I can easily determine if leads collected are not producing revenue. It is a game changer for how we are determining our ad performance. We are looking forward to the upcoming features that will allow us to incorporate our organic traffic into the platform, and other event types that we can follow alongside our ads. If you are looking to understand and track your ad funnel better, use Google and Facebook’s conversion APIs to feed their AI offline event data, lower your cost per lead and increase your ROI all from one platform – then I would highly recommend Cometly! **What do you dislike about Cometly?** There is nothing that I do not like about Cometly. **What problems is Cometly solving and how is that benefiting you?** Allowing us to focus our ads on offline events in Google Ads and Facebook. ### 6. Best Facebook & Google Tracking + Best Support By A SaaS Company - Ever. **Rating:** 5.0/5.0 stars **Reviewed by:** Rob H. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Cometly?** First and foremost, we came to Cometly at a time we were facing nightmares with Facebook ads. None of which had anything to do with Cometly, but they want far and I mean FAR beyond any levels of support any SaaS company would go to try and help us. Not just once, but many times as we battled Facebook. We pride ourselves on customer support, but Cometly took what we all think of customer support to a whole new level we have never experineced in our careers. It's made us reevaluate our processes and attempt to live up to a new level that Comely alone holds the title for. You don’t even get this level of support as a AmEx Centurion Black Card holder. As far as their product... Like many of you, we investigated and have tried many, many solutions over the years. Now that we finally have everything working 100% (we finally figured out a solution to our epic Facebook ads disaster that cost us many, many months), Cometly is already changing the game for us. We no longer need to play guessing games or sift through 3,820 reports that mean nothing to our business. The data we need is right there (easily customizable in 10 seconds to our needs), we can quickly see what campaigns or ads need to be turn off or scaled up (we are no longer blind), and everything is running so smooth. In fact, just today we enjoyed a 18.71 ROAS in one platform - obviously we increased ad spend thanks to the simple reporting in our dashboard. As marketers, we face enough battles with AI making our lives both easier and crazier at the same time. Less moving parts and simple paths to the KPIs are worth their weight in gold, especially today. We’re constantly having to learn new tools, software, integrations, stay up to date on 328 newsletters in our inbox, and somehow find time to pull all our numbers. Thanks to Cometly, not only has a lot of time freed up (reporting, ad management, etc.), but a new world has opened up as far as what we can do - thanks to finally having REAL data. We can wholeheartedly and personally vouch for the value Cometly provides in both their easy to use product and in their epic-level support. You cannot go wrong seeing if Cometly is a great fit for your business. **What do you dislike about Cometly?** Zero downsides. Platform is rock solid. Support is best-in-class. And we know they are working hard on new updates that will make Cometly even better. **What problems is Cometly solving and how is that benefiting you?** We can finally see real data and track effectively. We're able to attribute revenue not just correctly, but exactly and effortlessly. Tracking campaigns and ads, knowing when to scale, and the amount of time saevd pulling weekly reports is massive. Cometly has not only solved a lot of problems, it's become an incredibly profitable tool. ### 7. Simple to use yet super accurate attribution. **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Cometly?** I love that it gives you the main data that you need. It doesn't overwhelm like other services we've used before. Has a super clean dashboard and more than anything it has proven to be super accurate with it's data. Customer support has been great as well. **What do you dislike about Cometly?** Nothing I can complain about at the moment. **What problems is Cometly solving and how is that benefiting you?** Previously we were using another attribution company as well as tryng to rely on Facebooks data. Both were not syncing up with our funnel sales. We had specific funnels set up for specific mediums, so we knew those numbers should match as their links were only directed to a specific funnel. Since integrating Cometly, these numbers have matched. Allowing us to scale our campaigns with certainty. ### 8. Finally a Solution to Attribution! **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin C. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Cometly?** Besides the teams' accessibility and down-to-earth personalities, it's got to be the technology. As a digital marketer trying to provide the most accurate transparent attribution and customer journeys in a post-iOS14 world has been almost impossible. We have beta tested several but when I found Cometly mentioned on a Reddit forum on ecomm I thought what do we have to lose? We have only gained! on top of it all the ease of integration is so amazing, and customer support is there to help if needed! **What do you dislike about Cometly?** I can't wait until they add more platforms and digital tools to partner with so we can get an even more detailed picture of the full scope of the results/efforts. **What problems is Cometly solving and how is that benefiting you?** It's allowing for much more efficient optimizations which means less money is spent on tests and ROAS increases consistently and more rapidly. ### 9. Finally! An accurate tracking method for my FB ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Christian D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2023 **What do you like best about Cometly?** I love Cometly! The FB ads manager shows inconsistent results which makes it difficult to analyze the metrics and further optimize my campaigns. Cometly shows the ACTUAL results and gives us more insight into what is working or not. The customer support is responsive and very helpful! I'd recommend Cometly to anybody looking to scale their ads with full confidence that the results are legit. It's very user-friendly and easy to set up and integrate with campaigns that are currently running. I check Cometly every day to get the most accurate results. **What do you dislike about Cometly?** No complaints so far - I think this software is very useful and does exactly what is promised. **What problems is Cometly solving and how is that benefiting you?** Inaccurate results from the Facebook Ad Manager is resolved through accurate tracking on Cometly. ### 10. Great Tracking Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Madison T. | Digital Marketing Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Cometly?** As a media buyer responsible for managing the advertising budgets of companies generating seven to eight figures in annual revenue, the daily challenges can be quite daunting. Allocating thousands of dollars each day while only witnessing a fraction of those expenditures attributed within the ad manager can be genuinely nerve-wracking. Cometly has emerged as a dependable solution to this common predicament. Leveraging Cometly's API, which retrieves data every half hour, delivers a crucial advantage by providing consistently accurate insights. In the realm of manual bid strategies and the quest to scale advertising expenditure, the availability of real-time results becomes indispensable. Attempting to execute these strategies without Cometly becomes akin to navigating blindly or resorting to guesswork. **What do you dislike about Cometly?** In my experience with Cometly, I can confidently assert that there is nothing negative to report. While we did encounter a glitch or two within the system during our collaboration, I must commend Buddy and Tom, two key figures at Cometly, for their exemplary transparency throughout these episodes. They provided detailed explanations regarding the issues, their underlying causes, anticipated resolution timelines, and when we could expect our data to return to normal. **What problems is Cometly solving and how is that benefiting you?** The primary issue that Cometly effectively addresses is attribution, a cornerstone of successful advertising campaigns. Let me illustrate this with an example. I oversee a Cost Cap Campaign Budget Optimization (CBO) campaign with substantial daily expenditure. Within our Meta ads manager, it consistently appears as though the campaign has failed to attribute any purchases, raising significant concerns. However, Cometly tells a different story, indicating a remarkable 5.0+ Return on Ad Spend (ROAS). The revenue reflected on our Shopify platform aligns with Cometly's data, confirming the tangible benefits of using Cometly's services. This stark contrast underscores the pivotal role Cometly plays in providing accurate and actionable insights, ensuring that we make informed decisions in our advertising endeavors. ### 11. Transforming Our Kajabi Experience: Why Cometly Gets 5 Stars **Rating:** 5.0/5.0 stars **Reviewed by:** Jacki A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Cometly?** Seamless Integration with Kajabi: As someone who had struggled with other softwaresuch as Segemtrics and Wicked Reports, finding a platform that integrates with Kajabi was a big win for us. **What do you dislike about Cometly?** There is nothing I don't like about Cometly. I am waiting for some very cool features to come out and I understand these things take time **What problems is Cometly solving and how is that benefiting you?** Cometly's ability to streamline our marketing activities is what really sets it apart. We can discover high-performing ad campaigns and focus our resources on the best marketing channels thanks to the platform's precise attribution data. This has been crucial in demonstrating ROI and raising the revenue from our advertising campaigns. ### 12. Better Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Crystal G. | Manager of DMA, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Cometly?** Cometly has been a game-changer for our agency. Our clients are now better informed about their campaign results and the insights generated by the platform have guided us in making smarter optimization choices for our campaigns. **What do you dislike about Cometly?** Not having all the platforms our agency uses, having said that though I know they are coming and the main platforms are there. Overall very happy with the product. **What problems is Cometly solving and how is that benefiting you?** Cometly has given us a much better way to provide data to our clients about attribution. Cometly also helps us understand better what is and isn't working on our campaigns. ### 13. The Number 1 Attribution Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Cometly?** Everything you could want in an attribution solution! Easy to install, intuitive set up, reliable customer service, and has all the necessary integration solutions we need. We use this every day to properly track our results. **What do you dislike about Cometly?** More profile filter options would be nice. **What problems is Cometly solving and how is that benefiting you?** Some platforms have a tendancy to over-report their conversions. Cometly gives us a more precise look at the customer journey. ### 14. Great product and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Hunter C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Cometly?** It is easy to install and gives very valuable insights for me and my clients. Also, the client support is outstanding and very helpful. **What do you dislike about Cometly?** Originally they didn't have native plugins for the different web builders I needed, but they are starting to release more and more integrations! **What problems is Cometly solving and how is that benefiting you?** They are building the plugins for a myriad of web builders ((shopify, wix, squarespace, etc) and they are starting to release new platforms that we need in our industry. ### 15. Non-negotiable **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica V. | Affiliate Marketer , Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Cometly?** As a relatively new affiliate marketer, I understood the importance of having a reliable and accurate data software. That's why I chose Cometly, and it has proven to be exactly what I needed. It has supreme accurate and reliable data. Not to mention the clean and easy to navigate interface. Much easier and more accurate than Facebook. Their customer service is amazing as well. As they are swift to respond and always has an answer. Even though Cometly is on the pricier side of tracking softwares out there. It is my opinion that the investment is worthwhile because it will allow you to maximize your ROI. **What do you dislike about Cometly?** Everything with Cometly is working well. **What problems is Cometly solving and how is that benefiting you?** Solves accurate tracking issues ### 16. Customer Profiles - Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Cometly?** For one of my clients, we were able to claim 62 leads from Google/Meta that originally didn't have any UTM sources. To the client, they showed up as ‘organic’ leads. 2 of those leads have already converted into $150k in revenue, and 11 more of those are very close to converting. This is obviously HUGE when it comes to attribution! **What do you dislike about Cometly?** I would love to make custom events on the customer profiles to match my specific client's sales process. **What problems is Cometly solving and how is that benefiting you?** Attribution on leads and sales! ### 17. Great Product! **Rating:** 3.5/5.0 stars **Reviewed by:** Greg A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Cometly?** Cometly gaev great insights into social data and analytics **What do you dislike about Cometly?** For me I dont think I actually had the time to dig into everything that the product could do so not a real downside for the product **What problems is Cometly solving and how is that benefiting you?** Getting relevant data of where the online traffic is coming from ### 18. Use Cometly if you are having trouble getting reliable attribution data for your advertising efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Justin M. | Senior Digital Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Cometly?** - Setup is easy if you use an ecommerce platform like Shopify or WooCommerce - Great customer service - Easy to match an ad purchase conversion with an order **What do you dislike about Cometly?** - Ne s'intègre pas avec toutes les plateformes publicitaires sociales (seulement Meta, Google, et TikTok pour l'instant) - La configuration peut être plus compliquée si le site web n'utilise pas l'une de leurs intégrations partenaires **What problems is Cometly solving and how is that benefiting you?** Facebook (and Google) conversions often inaccurately report conversion data, either overestimating or underestimating it, while Cometly provides more reliable conversion data. The Profiles feature allows for much more detailed tracking of conversions. ### 19. Cometly is the best Marketing Attribute Software I have ever used! **Rating:** 5.0/5.0 stars **Reviewed by:** Hassan A. | Ecommerce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Cometly?** We struggled with reporting our brand Meta campaigns analytics, but couldn't find an affordable and effective platform, untill we found Cometly! **What do you dislike about Cometly?** There are some metrics that we would like to have on Cometly like Hook Rates/Hold Rates etc **What problems is Cometly solving and how is that benefiting you?** We couldn't identify the real ROAS for my campaigns because of misreporting, Cometly is helping us in that. ### 20. The Ultimate Tool for Tracking and Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Dustin C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2023 **What do you like best about Cometly?** Cometly is a remarkable tool that has greatly improved my ability to track and attribute marketing campaigns. Its user-friendly interface, comprehensive reporting, and powerful integrations make it an invaluable asset for any marketer. From the moment I started using Cometly, I was impressed with the ease of setup and the intuitiveness of the platform. The team at Cometly has clearly put a great deal of thought into designing a product that is both user-friendly and effective, and it shows in every aspect of the tool. One of the things that I appreciate most about Cometly is its ability to provide comprehensive reporting on campaign performance. With the ability to track clicks, conversions, and other key metrics across multiple channels and campaigns, I am able to quickly identify what is working and what is not, and make data-driven decisions to optimize my campaigns. In addition to its reporting capabilities, Cometly also offers a wide range of powerful integrations that make it easy to connect with other marketing tools and platforms. Whether I need to integrate with my CRM system, social media platforms, or email marketing software, Cometly makes it simple and straightforward to do so. Overall, I would highly recommend Cometly to any marketer looking for a powerful and effective tool for tracking and attribution. With its user-friendly interface, comprehensive reporting, and powerful integrations, Cometly is an invaluable asset for any marketing team, and has greatly improved my ability to drive results and achieve my goals. **What do you dislike about Cometly?** I wish I would have found these guys sooner! **What problems is Cometly solving and how is that benefiting you?** Cometly is solving the problem of tracking and attribution in marketing campaigns. Prior to using Cometly, it was difficult to accurately attribute conversions and track campaign performance across multiple channels and campaigns. By providing a comprehensive tracking and attribution solution, Cometly has helped by giving us the ability to make data-driven decisions based on accurate, real-time data. Helping our team optimize campaigns for maximum ROI, and ensures that we're able to achieve goals and drive results. ### 21. Running Meta Ads without this would be INSANE! **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2023 **What do you like best about Cometly?** Cometly allows accurate, real-time attribution to properly run Meta ads. The interface is simple and reliable. I couldn't image running Meta ads without it. It is a HUGE time saver!!!!! **What do you dislike about Cometly?** Cometly is great! If I had to say anything, it would be more/additional automation and reporting functionality. The automations is planned to launch by Q2 2023! **What problems is Cometly solving and how is that benefiting you?** Accurate attribution and a big time saver. Cometly allows you to easily review your ad data and then make decisions on what is or is not working in real time. This is critical for managing a large number of ads and scaling. ### 22. Don't run FB ads without Cometly **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Cometly?** Cometly is a must have for running Facebook ads. It is comprehensive, easy to set up and easy to use. The tuturials are great! Customer service is helpful too. **What do you dislike about Cometly?** Customer service can take some time to get back to you, but when they do, they are helpful. **What problems is Cometly solving and how is that benefiting you?** It keeps all the info I need to run my business in one place. ### 23. Fantastic software for reporting! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia M. | Ad Tech Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Cometly?** I like how in-depth the attribution reporting is! **What do you dislike about Cometly?** Not as many native integrations at the moment. However, I know that this is something in the works and there will be more native integrations shortly. **What problems is Cometly solving and how is that benefiting you?** Helping us to view attribution and all of the touch points that lead to conversions! ### 24. Quick & Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Cometly?** Lower cost option for correct ad tracking and quick and easy setup for meta and google **What do you dislike about Cometly?** Even though it's a lower cost it's still high and 12 month contract needed. **What problems is Cometly solving and how is that benefiting you?** Correct attribution to allow us to scale ### 25. A Complete Gamechanger for Ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Chris E. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Cometly?** Accurate tracking so we can make real time decisions. **What do you dislike about Cometly?** Nothing. It's been amazing so far. We're finally seeing a lift in our results. **Recommendations to others considering Cometly:** Just try it! They have a 14 day free trial and that's all you need to start seeing better results. **What problems is Cometly solving and how is that benefiting you?** Cometly allows us to see which ads and ad sets are working and which ones are not with almost 100% accuracy in almost real time; something only possible pre-ios14. After spending in the hundreds of thousands of dollars and going through three ad agencies last year, we were only ever able to achieve a 1.5 ROAS after 4 months of testing. Since kicking our agencies to the curb, moving our marketing in house and implementing Cometly, we're now seeing 4X and 5X ROAS days, something we never even knew was possible after last year's marketing efforts. And this is only after two weeks of using the software. For comparison, I also tried TripleWhale and a couple other competitors and no one came close to the accuracy combined with the support of Cometly. We've also found Cometly to be the least expensive option, but honestly, we would pay three times as much for their service and it would still be worth it! I don't see how anyone can run Facebook ads or just paid ads in general without a tool like this in a post ios14 world. Cometly has already saved us thousands of dollars and we are just getting started. I cannot recommend their attribution software enough. Just do yourself a favor and schedule an onboarding call. You WILL NOT be disappointed. ### 26. An indispensable tool in the field of marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Florian W. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Cometly?** Cometly is a perfect tool to track your marketing strategies correctly without exception. Whether it's Facebook or TikTok, you have concrete data and can make the right decisions to see your business grow and, of course, your profits. :) For me, it's one of the most important tools of all, I can only recommend it to everyone to test it. **What do you dislike about Cometly?** Now that Google will soon be integrated as well, I have nothing to complain about. **What problems is Cometly solving and how is that benefiting you?** Cometly helps you improve your marketing on Facebook as well as TikTok, through accurate data. ### 27. The best and easiest way to view advertisement data **Rating:** 5.0/5.0 stars **Reviewed by:** Fidel L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Cometly?** Along with the easy to use software, the Cometly team does an amazing job of checking up with their users and making sure they are getting the most out of the service. I love how quickly and seamless it is to check on ad sets compared to the complexity of Facebook's interface. It would be a nightmare to run any kind of online business without Cometly. **What do you dislike about Cometly?** No complaints. Haven't run into any issues using Cometly, and If I did I know their support team would be happy to help me out. **What problems is Cometly solving and how is that benefiting you?** Being aware of ad sets/audiences that are worth investing in. Cometly saves me the headache and time of tracking ads manually and provides an easy to use interface. ### 28. I have no idea how you would scale facebook ads without this app. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2022 **What do you like best about Cometly?** Being a media buyer for companies doing 7-8 figures in annual revenue is stressful. Spending THOUSANDS a day, and seeing a FRACTION of purchases attributed back to the ads manager is frightening. Cometly is the solution to this. Cometly's API pulls data every half hour and reads accurate results. Real-time results are an absolute ESSENTIAL when performing manual bid strategies, and looking to scale spending. If you are looking to execute these strategies without this app it is near impossible and at that point would be considered guessing/gambling. Overall Cometly has allowed us to increase our spending by nearly 100%+ by providing accurate results that our Meta ads manager did not. **What do you dislike about Cometly?** I have nothing negative to say about Cometly. In my time of working with them there was a glitch or two in the system, but let me say - Buddy, and Tom (Two whales at Cometly) provided the utmost transparency on the situation. Everything on what the issue is, why it's happening when it will be resolved, and when our data will return to normal. Overall, all companies have issues and no one is perfect, but what separates this company from the rest is how professionally they handle their issues. I've said it once, and I'll say it again - if you are not using Cometly I have no idea how one would properly run Meta ads. **Recommendations to others considering Cometly:** It's like the golden era of facebook ads. **What problems is Cometly solving and how is that benefiting you?** The main problem it's solving is attribution, and I will provide an example. I am running a Cost Cap CBO campaign that is spending a large sum of money every day. Today, within our meta manager, it is reading that it has not attributed any purchases, but Cometly is reading a 5.0+ ROAs, and our Shopify site reflects this revenue. ### 29. Game Changing Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Robert A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Cometly?** Easy user interface. Excellent tracking capabilities. Definitely the best attribution software on the market. **What do you dislike about Cometly?** Nothing, software works perfectly. We honestly have no complaints **What problems is Cometly solving and how is that benefiting you?** Cometly solves facebooks ad tracking issues so that our clients can accurately track their e-commerce sales revenue ### 30. Spending on FB Again **Rating:** 5.0/5.0 stars **Reviewed by:** William H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Cometly?** The super easy setup, the slick onboarding process with Buddy, and the solid core features of actually tracking purchases on your Shopify shop from FB Ads. **What do you dislike about Cometly?** It is yet a relatively new platform, so they are understandably yet working on the more advanced reporting features. But the core functionality is solid! **What problems is Cometly solving and how is that benefiting you?** I paused most of my FB Ads after the 2021 holiday shopping season because iOS14 was making it impossible to effectively analyze and optimize my campaigns. I was recommended to try Cometly, which works perfectly if you, like me, have a Shopify store and are primarily concerned about FB Ads. I'm now back to full-time running campaigns. And, Buddy with customer service has been amazing with prompt and thorough responses! ### 31. Amazing Software & Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew S. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Cometly?** Cometly does everything it says that it is supposed to. Our tracking has been better than ever and the data sent back to Facebook is nearly 100%. Buddy and Grant have been so helpful in setting up a really tricky installation and I would 100% recommend them to anyone looking to improve their tracking and scale their ads! **What do you dislike about Cometly?** Nothing! So far we have not found anything we dislike. **What problems is Cometly solving and how is that benefiting you?** Tracking not only on shopify but Clickfunnels too ### 32. Cometly helped me scale our brands 40% Year over Year! **Rating:** 5.0/5.0 stars **Reviewed by:** Eli B. | Media Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Cometly?** What i love about Cometly is the clarity that it gives us when optimizing and scaling our accounts. I know exactly where the conversions are coming from, i know how to allocate the budgets correctly and generate higher ROAS while maintaining efficiencies! Something that was and still is very hard to do after the IOS 14 update. This tool is perfect for individuals that want to scale their brands. **What do you dislike about Cometly?** I like everything - These guys are working very hard to give solution to the 2022 problems of eCommerce **What problems is Cometly solving and how is that benefiting you?** The ability to track where conversions are coming from. Now it's much more clear, i see everything and due to that i'm actually able to spend my budgets effectively ### 33. 100% recommend this software! **Rating:** 5.0/5.0 stars **Reviewed by:** Mariath R. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Cometly?** Cometly has allowed me to easily analyze my ads and gave me the ability to find my winning audiences which was very difficult to do before .. Not to mention it takes me minutes to review my campaigns compared to hours of putting it all on a spreadsheet. **What do you dislike about Cometly?** I wish there was a way to search in the reporting/adsets section. **What problems is Cometly solving and how is that benefiting you?** Finding winners, also being able to see what is not working and scaling. Also a huge time saver. ### 34. Amazing Ad Tracking Software! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Safety | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2022 **What do you like best about Cometly?** Comely is helping me track ads well for my ecommerce store. Our tracking is 30% higher in Cometly compared to the attribution in Facebook ads manager allowing us to make more informed and data driven decisions. Highly recommend! **What do you dislike about Cometly?** Nothing, this product has everything you need to track spending **Recommendations to others considering Cometly:** Worth every cent **What problems is Cometly solving and how is that benefiting you?** Cometly is solving the tracking issues I faced in the past and is giving me much more concise data that is needed to see the results ### 35. Cometly is extremely useful when it comes to scaling! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Cometly?** The accuracy of the reported data which allows us to have better understanding of where the purchases/conversion is actually coming from. **What do you dislike about Cometly?** NIL. There isn't anything we dislike about Cometly thus far! **What problems is Cometly solving and how is that benefiting you?** Tracking of digital purchase for our online business ## Cometly Discussions - [What is Cometly used for?](https://www.g2.com/discussions/what-is-cometly-used-for) - [View Cometly pricing details and edition comparison](https://www.g2.com/products/cometly/reviews?source=search§ion=pricing&secure%5Bexpires_at%5D=2026-05-30+17%3A25%3A36+-0500&secure%5Bsession_id%5D=db165ea6-1669-4684-823e-7f2e2a655370&secure%5Btoken%5D=7f265a04acf302ac8f0869c735f4e8d53b531f088e845d12cb468e5b6f7b6a81&format=llm_user) ## Cometly Features **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution **Platform Interoperability** - Close Ecosystem API **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Cometly Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,107 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,153 reviews)