--- title: CAKE Reviews meta\_title: 'CAKE Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 60 reviews by the users' company size, role or industry to find out how CAKE works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 60 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CAKE Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [(2 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CAKE ##### 1. Customization Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 2. Ease of Use Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 3. Customer Support Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 4. Customizability Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 5. Data Management Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ### 5 Cons or Disadvantages of CAKE ##### 1. Complex Reporting Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 2. Inadequate Reporting Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 3. Poor Reporting Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 4. Slow Reporting Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ##### 5. Complexity Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [ See 2 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ## Top-Rated Alternatives [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Everflow](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Everflow") Everflow 4.7/5(192) ](https://www.g2.com/products/everflow/reviews) [ ![TUNE](https://images.g2crowd.com/uploads/product/hd_favicon/0203cc2d9203c8669308db022667a046/tune.svg "TUNE") TUNE 4.2/5(117) ](https://www.g2.com/products/tune/reviews) [ View All Alternatives ](https://www.g2.com/products/cake/competitors/alternatives) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/12/2016 "We use CAKE for it's data storage and wide variety of fields we can toggle on/off." 3.5/5 What do you like best about CAKE? I enjoy the ability to easily access data, export data and draw reports from the data. Review collected by and hosted on G2.com. What do you dislike about CAKE? Some CAKE features are counter intuitive/could be executed better such as Buyer Priority Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We are solving a lot of Buyer storage problems with CAKE. We have also released that CAKE is capable of various things. Review collected by and hosted on G2.com. Show More 5/4/2017 Current UserValidated ReviewerSource: Organic ![Abdul A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdul A.") AA Abdul A. Managing Director Marketing and Advertising Small-Business (50 or fewer emp.) 9/28/2016 "most reliable tool for affiliate marketing " 4.5/5 What do you like best about CAKE? the best thing about about Cake marketing tool is we can focus on the performing , campaigns , offers , advertiser, or affiliates. So that we can focus on the revenue generation. instead of manual calculation, tool gives the idea about whats happening in the campaigns. Review collected by and hosted on G2.com. What do you dislike about CAKE? The cake tool has divided the clicks in to premium clicks and lite clicks. Premium clicks are most reliable clicks in the Email marketing, but there is limit. we don't have reliably on lite clicks especially if you are doing email marketing. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Cake helping us find out the proper way of technical usages in tool. we needed more traffic and partners to increase the network and the business. it helping us to increase the business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AG Alan G. CEO Small-Business (50 or fewer emp.) 1/25/2017 "The software designed for growing businesses. " 5/5 What do you like best about CAKE? The most amazing thing about CAKE is their customer support. Haven't seen any other company manage it the way they do. Review collected by and hosted on G2.com. What do you dislike about CAKE? Nothing at all being honest, the software is very user friendly. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Before CAKE we were not able to correctly track our elaborated sales funnel, now we can track every step of it in a very detailed way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sam W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam W.") SW Sam W. Director Financial Services Small-Business (50 or fewer emp.) 8/12/2016 "Great experience with Cake" 4/5 What do you like best about CAKE? Easy to work with UI and extensive online product documentation and support. Review collected by and hosted on G2.com. What do you dislike about CAKE? Change requests seem to fall on deaf ears. We have had to build several 'proxies' outside of the cake platform to accomplish stuff cake hasn't been able to action for us. We have also had some speed issues, but recently we have seen some improvements here so it looks like Cake are aware this is an area they need to improve. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Online & Affiliate marketing network tracking. Removed need for in-house system and development team to support. Allowed business users to take more control of day to day tasks which used to have to be picked up by Tech staff. Review collected by and hosted on G2.com. Show More 8/15/2016 Current UserValidated ReviewerSource: Organic ![Mickey H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mickey H.") MH Mickey H. Small-Business (50 or fewer emp.) 8/16/2016 "Affiliate Marketing the individual way" 3.5/5 What do you like best about CAKE? You can create the offers and campaigns very individual for the single affiliates so always have the control what the affiliates see, what the conditionts are etc. Review collected by and hosted on G2.com. What do you dislike about CAKE? It really takes time before you can start, because it is rather complex. Also there is no easy way to send tracking data on campaign level. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We have to get more traffic in web but it needs to be a good quality. Cake helps us connecting with lots of affiliates and still having the control, so we can increase our traffic for business growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Marco S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco S.") MS Marco S. Director of Web Development Small-Business (50 or fewer emp.) 8/23/2016 "Best product I've been introduced in a while" 5/5 What do you like best about CAKE? Their support and flexibility is amazing, plus the out of the box product is already fantastic Review collected by and hosted on G2.com. What do you dislike about CAKE? The user interface could use some TLC :p Review collected by and hosted on G2.com. Recommendations to others considering CAKE: From the developer side, their API has everything you will need. And there support is second to none! Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? I'm on the developer side, so the API has been a great tool, allows us to automatize the process that used to take me a few hours! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alper E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alper E.") AE Alper E. Founder Marketing and Advertising Small-Business (50 or fewer emp.) 10/24/2016 "Cake for Network Owners - first choice!" 5/5 What do you like best about CAKE? Support, Support, Support - it's all about that and Cake knows exactly how to help us, Network Owners, to get to the next Level! Review collected by and hosted on G2.com. What do you dislike about CAKE? Cake isn't cheap, but packed with features... you get, what you pay for. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Reporting and UI Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Machinery](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Machinery") AM Verified User in Machinery Enterprise (\> 1000 emp.) 1/8/2017 "Looks good, some UI issues" 4/5 What do you like best about CAKE? Streamlined and modern looking, makes complex tasks relatively easy. Review collected by and hosted on G2.com. What do you dislike about CAKE? Some issues with custom branding and UI bugs for client accounts. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? More efficient affiliate and lead gen management. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/20/2015 "Cakes Time Delay" 3.5/5 What do you like best about CAKE? The ability to access multiple styles of reports and analytics. The layout is very user friendly and direct to the point Review collected by and hosted on G2.com. What do you dislike about CAKE? Cake runs slow even with lite clicks. They need to find solutions to maximize time on the platform. We feel like some reports lag and end up not loading. In order to switch offers from inactive to active it takes a least 5-6 minutes to load. To much valuable time spent Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? That if you select a small date range and then go into the specific vertical or larger date range you can receive the info much quicker Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Monica O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monica O.") MO Monica O. Senior Director, Marketing Internet Small-Business (50 or fewer emp.) 10/13/2014 "Must have for performance based marketing" 5/5 What do you like best about CAKE? Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage. Review collected by and hosted on G2.com. What do you dislike about CAKE? At the time, the tools for tracking multi-step and reoccuring conversions were not that robust. But the company was very willing to work with us and improve their feature set. I appreciated that partnership! Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We were solving for a scalable cost per lead tracking tool to manage a very large volume affiliate program. They had a much more reliable SLA vs competitors and it was great to eventually unify our cost per lead and cost per sale affiliate program tracking on one tracking platform. Review collected by and hosted on G2.com. 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