--- title: CAKE Reviews meta\_title: 'CAKE Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 60 reviews by the users' company size, role or industry to find out how CAKE works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 60 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CAKE Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [(2 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CAKE ##### 1. Customization Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 2. Ease of Use Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 3. Customer Support Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 4. Customizability Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 5. Data Management Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ### 5 Cons or Disadvantages of CAKE ##### 1. Complex Reporting Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 2. Inadequate Reporting Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 3. Poor Reporting Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 4. Slow Reporting Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ##### 5. Complexity Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [ See 2 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ## Top-Rated Alternatives [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Everflow](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Everflow") Everflow 4.7/5(192) ](https://www.g2.com/products/everflow/reviews) [ ![TUNE](https://images.g2crowd.com/uploads/product/hd_favicon/0203cc2d9203c8669308db022667a046/tune.svg "TUNE") TUNE 4.2/5(117) ](https://www.g2.com/products/tune/reviews) [ View All Alternatives ](https://www.g2.com/products/cake/competitors/alternatives) ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 4/16/2019 "Cake Review" 3.5/5 What do you like best about CAKE? Cake is capable of tracking lead information and conversion rates relatively easily and it does a good job of storing the data so you can look back on it easily as well. Review collected by and hosted on G2.com. What do you dislike about CAKE? It can be a bit difficult to learn to use. Not always the most user friendly interface and when dealing with a large amount of leads it can be overwhelming. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: I know there are quite a bit of alternatives out there so I would make sure that you do the necessary research before deciding on one. In our situation Cake did more than what was necessary which can be both a good and a bad thing if you need to train workers on Cake in a quick manner. There is a learning curve involved and often times the amount of data it holds ended up slowing down our processes more than anything. Also customizing campaigns can get messy if you have lots of lead types coming from the same website source. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We used Cake as a way of tracking lead conversion from third party sites where our ads were being placed. It did a good job with co-registration and linkout leads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/3/2019 "Granular Tracking Helps Campaigns Succeed" 4.5/5 What do you like best about CAKE? The ability to grind down into every impression, every click and every conversion pixel to determine and optimize the absolute best performing ad campaign. Very useful when running/testing multiple traffic sources with multiple ad campaigns. Review collected by and hosted on G2.com. What do you dislike about CAKE? A little resource heavy. Would like to see a lighter mobile version Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? To setup campaigns for one offer to split it up per traffic source and segment by publisher. Being able to see total kpi and grind down from there is helpful to provide value to advertisers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Adam R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam R.") AR Adam R. Project Manager Research Mid-Market (51-1000 emp.) 9/16/2018 "robust click through tracker" 2.5/5 What do you like best about CAKE? can show analytics from multiple vendors in aggregate or individually Review collected by and hosted on G2.com. What do you dislike about CAKE? tedious to use for accounting purposes Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? provides a clear window to view conversions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Mid-Market (51-1000 emp.) 2/27/2018 "CAKEwalk" 4.5/5 What do you like best about CAKE? Accelerize nailed it with CAKE. The platform is highly configurable and user-friendly (most of the time). My favorite feature that CAKE offers is the upsell feature. Furthermore, CAKE’s attribution for mobile is unparalleled. That is important to us as most users are accessing sites via their mobile devices. Review collected by and hosted on G2.com. What do you dislike about CAKE? CAKE addresses most of an affiliate program manager’s needs, but where it falls short is being an Omnichannel solution. I know they just launched Journey, but it comes with a big price tag to being all of your channels into one platform. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: It is truly one of the best products out there. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Attribution would not be possible without the tech CAKE gives us. We are able to articulate ROI for our partners and to see what campaigns yield a good rerun. It also give you the ability to A/B test different campaigns and day-part. Review collected by and hosted on G2.com. Show More Response from Brittany Christopher of CAKE [Editedit](https://www.g2.com/survey_responses/cake-review-633419/official_response/edit) Hi there! Thank you so much for your review, we're so happy to hear about your success with our product and we would love for you to be able to utilize it for your other business needs. If you want to chat more about your need for an omni-channel measurement solution we would be happy to discuss that with you - not necessarily from a sales perspective, more so to better understand your business and how the solution could be beneficial to you. Feel free to email us at teamcake@getcake.com. Thanks! CAKE Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 9/29/2017 "Some inefficiencies, but ultimately gets the job done once you're used to it." 3/5 What do you like best about CAKE? I like that the moment you get to the homepage, you can see all your top performing advertisers/affiliates. It'll show you a pie chart breakdown as well as give you the revenue brought in. I also do like that when you click on anything in particular, whether it is a client's profile or a campaign, a separate card pops up without leaving the original screen. The more you click, the more cards start stacking. There is a full "x" out button that makes it very easy to close all the stacked cards at once. This is super helpful when you're done researching/working on a specific task. Review collected by and hosted on G2.com. What do you dislike about CAKE? I personally do not like how Cake sets up their reporting and how you can't really customize it to what you really need. Reporting is setup by Affiliate, Advertiser, and Offer separately. Compared to other servers I've used, this becomes more of a hassle, because you have to cross check reports with three different tabs. For example, if I go into the Affiliate reporting tab, it will show all necessary numbers for just the source, but it shows no information about what they are running unless you dig deeper with the cards that pop up. If you go into the Offer tab, there is no way you can pinpoint one affiliate running a specific offer unless you export the whole report and go in and find that information to extract it. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? It is a better server platform for display and email campaigns that work on desktop and can be mobile optimized. Review collected by and hosted on G2.com. Show More Response from Nam Nguyen of CAKE [Editedit](https://www.g2.com/survey_responses/journey-by-cake-review-408929/official_response/edit) Hello, Thank you for taking the time to write CAKE a review. Would you like us to connect you with your dedicated client success manager to go over these reporting features that our onboarding expert discussed in his reply to your post? Current UserValidated ReviewerIncentivizedSource: G2 invite ![Katrina U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katrina U.") KU Katrina U. Accounting Tech Internet Small-Business (50 or fewer emp.) 4/27/2017 "Accessible panel, useful for even those new to the industry!" 4/5 What do you like best about CAKE? Intuitiveness of UI. As someone new to the industry, I like being able to relatively quickly find the reports I need to back up the information in the panels when asked for details on Invoices or Bills. While I've had wonderful training, it's nice to be able to dig for details on my own and learn new things that help our advertisers and affiliates both! Review collected by and hosted on G2.com. What do you dislike about CAKE? Occasionally, we experience slow times that don't quite make sense, or the save functions don't actually save information we've added to text panels. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: While I haven't had to speak with anyone with CAKE support yet, I highly recommend it based on my co-worker's having done so. Improvements are often made within a reasonable time, and no matter what, CAKE representatives are willing to listen! Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Invoicing and Billing is more accurate with the information we can access with CAKE's tracking and reporting functions.With just a few clicks we can change periods or look at individual item tracking. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Small-Business (50 or fewer emp.) 1/25/2018 "Affiliate Manager" 5/5 What do you like best about CAKE? The support with CAKE is very good. The platform itself is very easy to use. Review collected by and hosted on G2.com. What do you dislike about CAKE? The pixels are a little confusing but the support team is great and answered all of my questions. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: CAKE as a platform is great! I loved the support and the ease of use. We unfortunately shut our network down and cancelled our contract. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? My husband and I were trying to run an affiliate network. We were using CAKE as our platform for leads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Tracie J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tracie J.") TJ Tracie J. Accounting Manager Internet Small-Business (50 or fewer emp.) 8/29/2016 "Daily multipurpose use with ease of navigation." 4.5/5 What do you like best about CAKE? Ease of product use. Cake, in my opinion is the most user friendly panel i've used in the last three years since entering the industry. Navigation and Reports are easy to read and thorough in reporting what information is necessary for me to do my job accurately. My advertisers appreciate accurate billings and my affiliates appreciate accurate payments. I like being able to see specifically what bills I have to pay for each billing cycle with just a click of the mouse button. Moving through payments and invoicing quickly and easily makes my job and my day much easier. Review collected by and hosted on G2.com. What do you dislike about CAKE? Once in a while we do experience some strange lagginess and occasionally the save function does not work properly causing minor loss of information we would prefer to store in the panel. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: take the time to speak with a customer rep, they are knowledgeable and wiling to help find the solution that works for you. Questions are answered quickly and with the utmost amount of digging and information sharing. Each time I have asked a question I have received a thorough helpful answer in a very short amount of time in comparison to other programs. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Invoicing and Billing are simplified and made much more accurate. Speed of invoicing is greatly improved with pay bills and accounting tabs. We can easily navigate from monthly to weekly to bimonthly with the click of a button. This allows us to see real time stats for invoicing and billing. Review collected by and hosted on G2.com. Show More 2/21/2017 Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 2/2/2017 "Real time reporting and easy access to logs" 4/5 What do you like best about CAKE? I like the real time detailed reporting system which will help us to review the campaigns. Also i like the easy access to the pixel logs where we can see if there are any tracking issues going on or not. Overall a great experience till date but still it needs to be improved for a performance network with some additional and easy to access features. Review collected by and hosted on G2.com. What do you dislike about CAKE? E commerce setups are not smooth as it should be. setting up the product feeds and then the mapping of the categories is time consuming task. Setting up the payout rules never calculate the exact amount. there should be default code generated for the creative upload and the impression tracking should be there by default for banners as other platforms have. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We are tracking every sales data in real time which give the good insight to optimise the campaign . Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jessica D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica D.") JD Jessica D. Affiliate Manager Marketing and Advertising Small-Business (50 or fewer emp.) 10/24/2016 "Great real-time reporting, but could improve its user experience" 3/5 What do you like best about CAKE? I love that the reporting happens within the hour and you can even track the link where the conversion took place. Most affiliate platforms don't have this technology, and that's huge. I like how you can add tags to the affiliate or the offer. It's a great way to organize and filter your client list. I think there's a lot of great technology built into the platform, you can really boil down to the details. Review collected by and hosted on G2.com. What do you dislike about CAKE? The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not promote the offer. There is no way to just email clients who are active in the offer. It looks like you can, because you can say "traffic since x date" but it just doesn't filter the proper way. Including links is the most user-friendly option, but on the CAKE side, it's a headache if you do so. I have used about 11 affiliate networks before using CAKE and I was pretty well-versed in all of them. I figured CAKE would be easy to pick up, but it took me a while. It's kind of confusing the way it's set up. Once you get it, it's easy, but that will probably take time for the average user. I love that you can track where a click or conversion took place, but I always have to export it to Excel to find the URL. I like looking at bar graphs and comparing YoY or MoM but CAKE does not have that option. In general, an option for bar graphs (other than the 1 week on the affiliate card) would be awesome. If you're looking at long time spans (for example, one year), it can be a little slow to load. Also, if you do a search for a client and it's not exact, sometimes it doesn't show up. For example, if you forget to add an "s" at the end, it won't show up at all. It would be nice if it had the autocomplete like Google where the name starts appearing. I also wish the accounting tab was automatic and didn't have to be implemented manually. I would also like to suggest the option on the dashboard to have the pie chart break it down by affiliate manager so you can see who is contributing the most to that day/week/month/year's sales. It would make for a fun, friendly competition (if you like your colleagues). I hear if you pay a LOT of money they can add more features. Kind of annoying. I am relatively new to the company but I am not new to the affiliate space so I have a general idea of what these interfaces look like. When my affiliates log in, they often find the system to be a bit complicated too. The app is also pretty buggy. I don't even know if affiliates have the option to use the app, but I love checking in on it. I just have to keep resetting my filters every time I check. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: Keep in mind your LIFE is in there and it will be very difficult to switch out to anything else afterward. Make sure you do your research and make the right decision. There are very few products out there like this one so you'll probably just have to deal with the quirks. Overall I would recommend using it. NOTE: I have no idea how much it costs my company to use this, so I chose the lowest price range. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? I really LOVE being able to track exactly where a sale is made. It's a great way to see how an affiliate is successfully promoting your program. Feel free to contact me if you have any particular questions about CAKE. I use this all the time and I'm constantly coming up with new observations. Review collected by and hosted on G2.com. 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