--- title: CAKE Reviews meta\_title: 'CAKE Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 60 reviews by the users' company size, role or industry to find out how CAKE works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 60 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CAKE Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [(2 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CAKE ##### 1. Customization Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 2. Ease of Use Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 3. Customer Support Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 4. Customizability Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 5. Data Management Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ### 5 Cons or Disadvantages of CAKE ##### 1. Complex Reporting Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 2. Inadequate Reporting Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 3. Poor Reporting Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 4. Slow Reporting Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ##### 5. Complexity Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [ See 2 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ## Top-Rated Alternatives [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Everflow](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Everflow") Everflow 4.7/5(192) ](https://www.g2.com/products/everflow/reviews) [ ![TUNE](https://images.g2crowd.com/uploads/product/hd_favicon/0203cc2d9203c8669308db022667a046/tune.svg "TUNE") TUNE 4.2/5(117) ](https://www.g2.com/products/tune/reviews) [ View All Alternatives ](https://www.g2.com/products/cake/competitors/alternatives) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 11/24/2020 "CAKE - Performance Marketing Software" 4/5 What do you like best about CAKE? Creating multiple different routing rules, and filter's to assign leads within milliseconds. Review collected by and hosted on G2.com. What do you dislike about CAKE? Doesn't take JSON formatting, and has a limitation of only being able to post to one endpoint and email template per contract. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: NA Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? The ability to post leads in many differnet formats per each contract. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/24/2020 "CAKE = piece of cake!" 5/5 What do you like best about CAKE? The simple UI and amazing support team (Tim Hespe + crew). Review collected by and hosted on G2.com. What do you dislike about CAKE? Sometimes I have to use different browsers for things to work properly. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: If you're in the performance marketing space, CAKE is a must! Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Cake allows me to easily set up new publishers and track their performance! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic RH Ryan H. Small-Business (50 or fewer emp.) 11/24/2020 "CAKE Review" 4/5 What do you like best about CAKE? CAKE does what it says it can do. Great lead tracking platform. Review collected by and hosted on G2.com. What do you dislike about CAKE? It's limited with what it can do across the lead gen world, like ping/post. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? We have issues with pixels on our system. CAKE cleans that up for us. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") UL Verified User in Logistics and Supply Chain Mid-Market (51-1000 emp.) 12/11/2020 "Overall, Cake has been a useful platform for our companies tracking/reporting needs." 4/5 What do you like best about CAKE? The large variety of options and features to best fit campaign and reporting needs. Also, our Cake point of contact, Luke is incredibly helpful. Review collected by and hosted on G2.com. What do you dislike about CAKE? Some features could allow for more automation. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: It is well worth looking into to see if Cake can boost your companies marketing tracking needs and capabilities. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Solving the problem of lacking an efficient platform that allows LendingTree to run campaigns through multiple marketing channels through. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 12/15/2020 "Luke Kadillak Is The Best!" 5/5 What do you like best about CAKE? The reps are Cake have been awesome - super responsive and able to get us everything we need. System has been able to scale with us. Overall great experience. Review collected by and hosted on G2.com. What do you dislike about CAKE? So far so good - we haven't run into any issues the team hasn't fixed. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Tracking, particularly on multiple sub ids has made the data we work with a lot more robust. Split testing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic SO sadiya o. Small-Business (50 or fewer emp.) 12/10/2020 "Great customer service and reliable product" 5/5 What do you like best about CAKE? Responsiveness and support from customer service and account rep Review collected by and hosted on G2.com. What do you dislike about CAKE? Not having an app to check campaign status on the go Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? reliable tracking and management of affiliate campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/10/2020 "Thanks to Luke Kadillak" 5/5 What do you like best about CAKE? Cake is a wonderful system but it is complex. Luke Kadillak has helped train us so that we can use Cake more effectively. We really appreciate all the time and effort he has put into the Lead Planet Review collected by and hosted on G2.com. What do you dislike about CAKE? The questionnaire is very difficult. The Review collected by and hosted on G2.com. Recommendations to others considering CAKE: Improve your review questionnaire. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Cake distributes leads quicker Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/10/2020 "We have worked with CAKE for over 5 years now and the team and tools are great." 4/5 What do you like best about CAKE? CAKE is very easy to use and can be taught quickly to first time users. Review collected by and hosted on G2.com. What do you dislike about CAKE? The cost of the service is more pricey than others in the market. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? CAKE allows us to track stats for our internal and brokered products all in one place. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/10/2020 "They have been super professional and knowledgeable when troubleshooting our issues" 5/5 What do you like best about CAKE? Customer Support is great. They are always willing to jump on a call to discuss and explain Review collected by and hosted on G2.com. What do you dislike about CAKE? A lot of functions, wish there was a cheat sheet where i would be able to pick things up easily Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Tracking issues Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/12/2020 "Cake report/stats tracker" 3.5/5 What do you like best about CAKE? The interface is easy to use and creating reports to your specifications is easy Review collected by and hosted on G2.com. What do you dislike about CAKE? Pixel set up between email softwares isn’t always easy Review collected by and hosted on G2.com. Recommendations to others considering CAKE: Cake is easy to use but could have better customer service and tools to help business margin. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Cake is used by many of the advertisers I work with who give me a login and I’m able to track stats on a day to day to make sure everything matches Review collected by and hosted on G2.com. 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