--- title: CAKE Reviews meta\_title: 'CAKE Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 60 reviews by the users' company size, role or industry to find out how CAKE works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 60 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CAKE Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [(5 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [(4 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [(3 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [(2 mentions)](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CAKE ##### 1. Customization Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443435&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 2. Ease of Use Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. [ See 5 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443985&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ##### 3. Customer Support Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443784&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 4. Customizability Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443941&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you like about CAKE? I love CAKE for its reliable tracking, providing accurate data on affiliate sales and commissions. The easy payouts simplify paying affiliates, and I ##### 5. Data Management Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443505&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you like about CAKE? From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all i ### 5 Cons or Disadvantages of CAKE ##### 1. Complex Reporting Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443545&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 2. Inadequate Reporting Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. [ See 4 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443703&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 3. Poor Reporting Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443823&qs=pros-and-cons#reviews) See Related User Reviews ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ##### 4. Slow Reporting Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. [ See 3 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443523&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ##### 5. Complexity Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. [ See 2 mentions ](https://www.g2.com/products/cake/reviews?filters%5Bsentiment_snippet%5D=2443865&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 5.0/5 "Streamlined Affiliate Tracking with Stellar Support" What do you dislike about CAKE? Some users mention areas for improvement like the learning curve because CAKE's features can take time to master. Users sometimes suggest more intuiti ![Rahul c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul c.") RC Rahul c. Mid-Market (51-1000 emp.) 5.0/5 "Modern all-in-one workspace with a lightweight UI and easy onboarding" What do you dislike about CAKE? From my understanding, a few of the more advanced workflows still feel less mature than the “enterprise” incumbents. Reporting and analytics, along wi ## Top-Rated Alternatives [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Everflow](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Everflow") Everflow 4.7/5(192) ](https://www.g2.com/products/everflow/reviews) [ ![TUNE](https://images.g2crowd.com/uploads/product/hd_favicon/0203cc2d9203c8669308db022667a046/tune.svg "TUNE") TUNE 4.2/5(117) ](https://www.g2.com/products/tune/reviews) [ View All Alternatives ](https://www.g2.com/products/cake/competitors/alternatives) PH Paul H. Mid-Market (51-1000 emp.) 12/10/2020 "Trusted Partner To Work With" 5/5 What do you like best about CAKE? Cake is a great partner for helping to manager our affiliates. They have easy to use reporting, APIs, and great customer service. Review collected by and hosted on G2.com. What do you dislike about CAKE? We always want more and more features which may be hard to keep up with but Cake is great about listening to feedback and incorporating changes where they can. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Affiliate management including providing a reporting portal for our affiliates. We also utilize their features for downstream conversion calls to their networks. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/10/2020 "Cake Review" 4.5/5 What do you like best about CAKE? My rep! Luke,and of course the team. ALWAYS reliable, ALWAYS attentive, and ALWAYS quick response times Review collected by and hosted on G2.com. What do you dislike about CAKE? Cake sometimes has little issues here and there that just cant seem to be figured out, OR lacks little features here at there. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Currently, We (the publisher) are tracking more leads than the advertiser on an offer, two months in a row. Hasnt been resolved yet. However, that shouldn't be happening in the first place Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/18/2020 "CAKE has always been all hands on deck and ahead of the curve in industry knowledge." 5/5 What do you like best about CAKE? CAKE has never been hesitant to get on a call and solve the problem. They are always willing to do what they can to help us. Garth and Tim have always been extremely responsive and knowledgeable to help up accomplish what we need with the system. Major high 5 to the team for solving our Apple iOS 14 update issue!!! Review collected by and hosted on G2.com. What do you dislike about CAKE? We have become more mobile oriented and seems CAKE is keeping up but not a leader in mobile attribution. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: The support level is great. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Major high 5 to the team for solving our Apple iOS 14 update issue!!! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/11/2020 "Account Manager" 5/5 What do you like best about CAKE? The reporting, ease at creating publishers & campaigns, resources and responsiveness of account manager. Review collected by and hosted on G2.com. What do you dislike about CAKE? Testing pixels and campaigns could be a little easier. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: If you need robust reporting along with multiple tracking capabilities, Cake should be your platform. In 7 years of using Cake, I have never experienced any outage or have had links not work. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Optimizing different sources and subids. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") AL Verified User in Legal Services Small-Business (50 or fewer emp.) 12/10/2020 "Awesome" 5/5 What do you like best about CAKE? Automation is easy to implement on buyers contract, affiliate card and offer card Review collected by and hosted on G2.com. What do you dislike about CAKE? I've noticed that support phone calls has dropped after covid, so now I've been submitting tickets via email, which takes a bit longer to get a response back. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? I wish that we're able to export the affiliates cost and buyers cost in 1 combined report. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 12/11/2020 "The most reliable and feature rich tracking platform." 4.5/5 What do you like best about CAKE? The ability to download the stats and information we need specifically to assess our program combined with internal metrics. Review collected by and hosted on G2.com. What do you dislike about CAKE? There are no dislikes. A nice added feature would be ability to copy offers and create a duplicate. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Having an industry trusted platform with excellent reliability to run our programs. Ability to download stats easily via API. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/10/2020 "Piece of CAKE!" 5/5 What do you like best about CAKE? CAKE's platform is very user friendly. First time users won't have trouble learning to navigate it. For things you do need help with, CAKE's account representatives and support team are great and respond in a timely matter. Review collected by and hosted on G2.com. What do you dislike about CAKE? Some functions don't work when running the web version on a mobile device. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? N/A Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/10/2020 "Great platform with great support" 5/5 What do you like best about CAKE? Easy to understand and very helpful team. Review collected by and hosted on G2.com. What do you dislike about CAKE? I would be great to see ability to schedule reports to be emailed. Review collected by and hosted on G2.com. Recommendations to others considering CAKE: I highly recommend cake if it's one of the platforms you are considering. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Great to optimize and communicate with external platforms. Great for those looking to analyze data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Small-Business (50 or fewer emp.) 12/10/2020 "CAKE is a great asset to our company." 4.5/5 What do you like best about CAKE? The ability for Affiliates to easily start generating revenue and commissions. Review collected by and hosted on G2.com. What do you dislike about CAKE? For some Affiliates asking about exactly who signed up - but CAKE is working on that for us. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Affiliates having the ability to view who has signed up through their links. Review collected by and hosted on G2.com. Show More 6/10/2022 Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/18/2020 "CAKES's System is consistent, robust with great customer service" 4.5/5 What do you like best about CAKE? Consistency comes to mind when I think of Cake's system. Once things are set up on the affiliate and advertiser's side I don't have to worry about technical issues, reporting, etc. The system and user experience is straight forward, intuitive and logical. Review collected by and hosted on G2.com. What do you dislike about CAKE? Ping-post is CAKE's biggest drawback on the affiliate side of the business. Review collected by and hosted on G2.com. What problems is CAKE solving and how is that benefiting you? Accuracy in reporting, zero downtime and reputation. Affiliates and advertisers know CAKE's reputation and are more willing to work with us. Review collected by and hosted on G2.com. 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