BrightTALK (Informa TechTarget) Reviews & Product Details

The professional services was OK - the fulfilled their contractual obligations. They also helped onboard speakers Review collected by and hosted on G2.com.

-Hubspot integration isn't great (not all data would properly sync - we're probably missing 10% of our attendees.) If you're looking for a real HubSpot integration, BrightTalk isn't the tool -Soooo many steps to register for an event. Create a brightalk account, click register for each session, etc. This process really hurt our registration numbers -Spam emails everywhere! Both attendees (and myself, the end user) have gotten so many spam emails since participating. Some days there are multiple emails from Brightalk suggesting totally unrelated content. Despite unsubscribing many times, they seem to have multiple email lists (Monday@brightalk.live, Wednesday@brightalk.live, etc.) -Engagement functionality is really lacking. Basic functions like in session chat are unavailable Review collected by and hosted on G2.com.

Really, the main reason why anyone would pick to host their webinars over most other webinar platforms is that BT syndicates content within their network. They also send out newsletters that include your webinars depending on what tags you put on the settings, and they also send out the reminder emails and thank you for attending, and sorry we missed you emails which is nice. Review collected by and hosted on G2.com.

They have made strides in the platform, and have moved to their new "talks" platform but they are still lacking a few things. I wish they would show the number of attendees. It feels weird as a presenter and moderator to be speaking and not know if anyone is even listening or tuned in. Review collected by and hosted on G2.com.

BrightTALK is incredibly easy to use. It is simple to set up new webinars, add on-demand content and add to campaigns. Super user-friendly and saves our team a ton of time. Review collected by and hosted on G2.com.

We used the BrightTALK/SFDC connecter when setting this tool up. That connector led to some challenges with reporting as BrightTALK comes with a ton of new fields and nuances. Review collected by and hosted on G2.com.

very user friendly and easy to learn all the features Review collected by and hosted on G2.com.

There is nothing that I dislike this is the best software overall Review collected by and hosted on G2.com.

We use BrightTALK weekly to run webinars and live talks. It's the heart of our 'Always-on marketing machine'. For our needs, this is the best platform for delivering a seamless experience to our existing audiences and acquiring new ones. When using BrightTALK's Lead campaigns we can leverage the full potential of the platform in finding new subscribers to our channel and keep on delivering quality content. Review collected by and hosted on G2.com.

I'd like to have more cloning possibilities, ie Attachments. Now we need to re-type these every time when setting up a new Talk. Review collected by and hosted on G2.com.

BrightTALK is an easy platform to use with an incredibly responsive support team. I used BrightTALK at my last job, and made adding the tool one of my priorities in kicking off a new Thought Leadership program at my new job. Review collected by and hosted on G2.com.

I sometimes have to poke around a bit to find the information I need on my channel. But for the most part, I find the platform user friendly. Review collected by and hosted on G2.com.

We have been using this for over a year now - love how easy it is to use (especially with the new UI). My customer success team (EMILY!) has been amazing. Always quick to respond and great tips for an even better ROI. Highly recommend giving this a go if your company is looking to start diving into the webinar world. Review collected by and hosted on G2.com.

No big dislikes, I think the integration with Salesforce needs to be updated, but it is fine as is. Review collected by and hosted on G2.com.

The best feature we like is the viewing certificates. Quality webinars and talks boost our executive's knowledge and keep them up to date with the various advancements. Review collected by and hosted on G2.com.

There is nothing to dislike. Specific international IP Address' is blocked, and some of our executives can only access the website via a VPN. There should be more languages support. Review collected by and hosted on G2.com.

Their customer success manager did try to help us when we had issues (thanks Trish!). Review collected by and hosted on G2.com.

Unfortunately, there are several things that I am unhappy with. We had multiple issues with the integration to HubSpot, where some contacts data either didn't come through partially or at all. We also had bad experience with their lead generation package, as leads from BT were of significantly worse quality than what we could acquire by promoting the webinars via LinkedIn, which resulted in MQL costs 3x as high. We had further issues that during onboarding some aspects of how the platform work (i.e., people can too easily register by accident to a webinar, even though someone is marked as having "viewed" a webinar this may not be the case and viewing duration should be used for lead qualification) led to lots of frustration from the sales team, who would call people who did not even remember registering. Review collected by and hosted on G2.com.

Platform for webinars in cyber security. Review collected by and hosted on G2.com.

Everything. The service, the product is really buggy and hard to use. The BT team tries to squeeze more money out of you after getting paid a premium. The integrations took half year to work properly. Can't launch a campaign because they want more money for better targeting, after you paid for it already. Review collected by and hosted on G2.com.