Brand24 does not offer a permanent free version, but a free trial is available for evaluating its capabilities before committing. The trial gives prospective users a time-limited look at Brand24's monitoring features before choosing a paid plan. Brand24's paid plans start at $199.00 per month for the Individual tier, covering 3 keywords, 2,000 mentions monthly, and basic AI features with 12-hour update intervals. Higher tiers unlock real-time updates, broader platform coverage including LinkedIn, YouTube, TikTok, and Podcasts, advanced AI features, influencer discovery, white-label PDF reports, Slack integration, and significantly higher mention volumes. G2 reviewers note that the gap between the Individual and Pro tiers is particularly meaningful for agencies needing real-time data.