--- title: Bombora Company Surge® Reviews meta_title: 'Bombora Company Surge® Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 157 reviews by the users' company size, role or industry to find out how Bombora Company Surge® works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 157 scale: '5' date_modified: '2026-06-15' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Bombora Company Surge® Reviews **Vendor:** Bombora **Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Average Rating:** 4.4/5.0 **Total Reviews:** 157 ## About Bombora Company Surge® Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees. ## Bombora Company Surge® Reviews ### 1. Powerful Intent Data with Bombora Company Surge for Customer Journey Insights **Rating:** 5.0/5.0 stars **Reviewed by:** manjusha l. | Sales manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Bombora Company Surge®?** I get to know my customer's journey with Bombora company surge, It is a great Intent data solution provider and I get to analyse my marketing data with solutions to process further site visitors. It also helps me to find data on various topis helping me to create content worldwide. **What do you dislike about Bombora Company Surge®?** Nothing is to dislike but there would be better approach towards talking to an expert as it is intense training required to answer every set of doubts regarding this solution. Other than it it has great scope to accelerate strategies in one's own business. **What problems is Bombora Company Surge® solving and how is that benefiting you?** I struggle with data in various topics and using just SEO is not always an option , sometimes I need to filter out data which is irrelevant. That makes it smoother with relevant B2B data which I can find only on Bombora company surge. It saves a lot of time with core concept management I can also focus on what is necessary. ### 2. Strong for Finding In-Market Accounts. Solves marketing challenges of identifying best accounts **Rating:** 3.5/5.0 stars **Reviewed by:** Rajat P. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Bombora Company Surge®?** It’s very useful for growing business that need to target accounts which are in-market actively searching for a solution. It helped a lot in identifying the right accounts and target using personalised marketing outreach **What do you dislike about Bombora Company Surge®?** Very expensive and too much learning curve compared to other tools like apollo , support team was okay and we have to wait a long to connect with right team **What problems is Bombora Company Surge® solving and how is that benefiting you?** Every technology business need a reliable B2B intent data platform that offers valuable data on what target audience is researching before purchasing and this data is used to identify the right accounts and allow sales and marketing teams to tailor marketing and sales messaging to solve their pain point in order to win the deal. It’s also helpful when running ads to show to accounts actively researching for our solutions ### 3. Nice to have intent data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2024 **What do you like best about Bombora Company Surge®?** Wide range of topics. They really have wide range of topics plus most of the intent comes from publisher network giving it high accuracy **What do you dislike about Bombora Company Surge®?** I think it is costly for a small firm to implement **What problems is Bombora Company Surge® solving and how is that benefiting you?** Helps to know the account intent ### 4. Good quick insights into prospective accounts **Rating:** 3.5/5.0 stars **Reviewed by:** Dylan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Bombora Company Surge®?** I like that it helps me to target certain accounts right away without having to do as much research on my own. Immediate scores that tell me "hey, this company might be looking to solve problems that your solution does" **What do you dislike about Bombora Company Surge®?** I wish it could go into a bit more detail about who is looking into your company or those keywords. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Helps me to make quick decisions about who I should target first when prospecting ### 5. Most comprehensive tool for marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Mukul V. | Graphics designer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Bombora Company Surge®?** The most fantastic thing about using this software is that you can integrate and collaborate all your data with all your company's systems and servers to take quicker actions and follow-ups on every inquiry. The platforms help analyse the data more preciously and help you target the audience accordingly. With the help of this fantastic tool, you can research your business or improve your business in marketing and grow it. A perfect platform for small and medium-sized business organizations for marketing tactics. **What do you dislike about Bombora Company Surge®?** The software does not support integrating or importing the contact information into this software, you need to to use third-party application for storing the contact data of targeted customers, which makes the software workflow a little bit slower and even te processing speed is also affected. **What problems is Bombora Company Surge® solving and how is that benefiting you?** The software is helping us in saving time in analyzing our customer's needs. The software gives me some idea about my customer's requirements. Communication and connecting with customers have been more accessible with platforms. ### 6. One of the most innovative lead generation tools for B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher R. | Senior Manager Sales Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Bombora Company Surge®?** When you think about the proliferation of ABM and account-based everything regarding customer acquisition in B2B over the last five or so years, much of this idea around buyer intent data tracking stems from this product. **What do you dislike about Bombora Company Surge®?** At times there is a bit of ambiguity in the results, and also, at times, the filtering and drill-downs are too broad or relatively not narrow enough. Then when it comes to individual targeting rather than the more general company level, purview would make a difference. **What problems is Bombora Company Surge® solving and how is that benefiting you?** When you need to aggregate a list of companies that are not just fitting the vague idea of an intuition-driven ICP to target and use as leads to generate new opportunities of the past. This brings you to the future by identifying companies that are actually searching and surging enough in that search volume across their company that it quantifies who is actually in the market and buying mode for your product category. ### 7. Helpful tool for targeting the right audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Gabe O. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Bombora Company Surge®?** Bombora Company Surge is straightforward and easy to use. I came in with no prior experience and was quickly able to master the tool. It provides us a ton of benefits. **What do you dislike about Bombora Company Surge®?** Integration with the LinkedIn Campaign Manager could be better. We have to manually download, filter, and then upload our Bombora audiences into LinkedIn. Dynamic updating would be great. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora solves a lot of our problems around finding the right audience at the right time. Surge reports provide helpful insights into which companies are actively researching our product, which lets us target them in real time. ### 8. Has a lot of potential but still a ways to go when it comes to company data accuracy. **Rating:** 3.0/5.0 stars **Reviewed by:** Eric S. | Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Bombora Company Surge®?** Access to tons of intent categories that integrates easily with HubSpot CRM. **What do you dislike about Bombora Company Surge®?** Lack of high-quality company data makes Bombora almost useless. If you are trying to focus on specific industries and company sizes the Bombora database is really bad. I have to spend significant time cleaning up the data before being able to use it. Lots of companies are misclassified by size and industry. I get the industry and company size data is not going to be perfect but compared to other tools available it feels much worse. **What problems is Bombora Company Surge® solving and how is that benefiting you?** The main reason we purchased Bombora was to get access to companies showing intent signals for the products/services we sell and getting in front of these buyers at the right time. This has opened the door for new sales but less so compared to other intent providers. ### 9. Completely changed our sales process **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra H. | VP of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2022 **What do you like best about Bombora Company Surge®?** Bombora has allowed us to revolutionize how we prospect. No longer do we go after organizations randomly, we only do it based on intent. In turn, our conversion rate has increased massively and we're getting more sales with a shorter sales cycle. **What do you dislike about Bombora Company Surge®?** What I would love to see is for the reports more user-friendly. Currently, they come in an Excel format which is fine, but it'd be amazing if there was a very seamless interface so that the sheets became redundant. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Our sales development reps are able to be much more efficient and book more meetings. We don't have to waste time on organizations that have no intent, we can go after those that are engaged and in an active sales cycle. ### 10. Comprehensive Intent has increased our SQL to MQL conversions significantly for Q2! **Rating:** 4.5/5.0 stars **Reviewed by:** Ashden K. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Bombora Company Surge®?** The platform is incredibly intuitive and the user experience is easy to use. My favorite part of the tool is the automatic surge report and net-new account to HubSpot. We come in each Monday with a new set of accounts actively shopping for our services and solutions can pull contacts from those intent companies to ensure our content is in front of them. The Bombora and Hubspot integration is also incredibly robust. We can see a contact's surge score, the # of topic they're searching for, which topics, and if they're surging on any clusters right off of the contact screen. **What do you dislike about Bombora Company Surge®?** My least favorite part is more of a capability issue between Cognism and Bombora together. Each monday when Bombora sends over our list of net-new accounts, I have to download those companies and import them into Cognism to pull contacts. It would be nice if they could work together on deeper integration capabilities to have the intent and ICP contacts meet in the middle at HubSpot. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Every marketer's dream is to get in front of the right people at the right time. Bombora allows our marketing team to be more strategic with our outreach so that we're appealing to the pain points/solutions a prospect is actively researching. ### 11. Like shooting fish in a barrel **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Bombora Company Surge®?** Bombora has helped us: 1. Identify 'in market' opportunities 2. set better sales meetings 3. Triangulate what aspects of our product interests our prospects. 4. Helped us work with our partners on a joint solution approach to selling **What do you dislike about Bombora Company Surge®?** Attempting to get the history of surge activity is still a bit clunky. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We have stopped wasting time setting up calls with people who are not in the market for our solution yet. ### 12. Great Information and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine F. | Senior Manager, Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Bombora Company Surge®?** Bombora has a lot of keyword coverage in our rather niche industry which has been a challenge using other intent data providers. We regularly meet with our CSM and support as needed and have found them to be very helpful in enabling our teams to use the data. We are also really enjoying seeing the product expand with new reports and SFDC integration features that help us better deliver surging accounts to our sales team. Lastly, props to the Bombora marketing team - their events are great and super informative! **What do you dislike about Bombora Company Surge®?** We haven't seen as much success with our surging accounts as we could be. I do wish there was a stronger way to connect the account to the contact as well, makes it difficult for our BDRs to activate. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are using Bombora Company Surge to fuel our marketing and ABM campaigns, draft relevant topic-related content and build out sequences and account lists for our business development team. ### 13. Insightful tool for Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Megan G. | Marketing Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Bombora Company Surge®?** Our team has really been able to gain insight on who is searching for virtual events and event technology. This helps us then create campaigns and know who to target when creating them. **What do you dislike about Bombora Company Surge®?** The topics don't always match what we're looking for, but we do use this in more broad terms anyway. I do wish more of our competitors were listed on the tool to help create searches for them. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora has really helped us know what audience we need to be targeting and the information they are searching for. With this information, we can really create a message that is custom for the prospect. ### 14. Great insight into customer behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Claudia G. | Marketing Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2022 **What do you like best about Bombora Company Surge®?** Bombora is pretty easy to set up and start getting data right away. You can get rolling pretty quickly and it's easy to start sharing the data with others in your company. **What do you dislike about Bombora Company Surge®?** It would be nice if there were built-in dashboards for HubSpot once you did the integration, instead of having to build them yourself. It's not difficult to set up but it would be more convenient. **What problems is Bombora Company Surge® solving and how is that benefiting you?** It's helping with account based marketing and making sure we're targetting the right audience. It helps optimize our budgets instead of wasting spend on folks who arent interested in our products. ### 15. BOMBORA IS GREAT FOR PROPENSITY MODELLING **Rating:** 4.5/5.0 stars **Reviewed by:** Nika B. | Data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Bombora Company Surge®?** I like that I can now create company surges for bombora so that I can track if someone is specifically searching for our company. This way in my propensity model they get a higher score and can be prospected with more force. **What do you dislike about Bombora Company Surge®?** It took a little longer than expected to integrate bombora with Salesforce. **What problems is Bombora Company Surge® solving and how is that benefiting you?** I can now create buckets in Bombora company surge with keywords we find the MOST important, to keywords we still want to track but are not that important. ### 16. Confidence in prioritizing my territory **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan L. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Bombora Company Surge®?** The biggest benefit for me as an individual contributor in sales has been the ability to overlay and automate intent as a signal for action. The signals also inform the what and why of my outreach. **What do you dislike about Bombora Company Surge®?** I would love if bombora overplayed geography of surge signals in a way that made identifying buying centers easier in the enterprise **What problems is Bombora Company Surge® solving and how is that benefiting you?** Territory prioritization Timing of activation What to include in outreach Alignment with my marketing team on priority accounts Faster opp creation and inclusion in more evaluations ### 17. Great intent data platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Bombora Company Surge®?** I like the ability to integrate the data with our entire tech stack, it makes it super easy to make the data actionable. There is a large number of topics to follow with new ones added quarterly, you can even suggest new topics to be added. **What do you dislike about Bombora Company Surge®?** I wish the data pushed down to the contacts associated with the companies or even better had contact level intent data. Other than that it's a super easy tool to use. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora helps us further qualify accounts in our funnel and helps us identify topics they look at pre sale. It is super helpful to do lookbacks on your closed won and closed lost data to see what and when they were looking at topics you are following. ### 18. Marketing Operations Specialist **Rating:** 3.5/5.0 stars **Reviewed by:** Rashmi R. | Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Bombora Company Surge®?** The ability to understand prospects needs better. Easy to implement **What do you dislike about Bombora Company Surge®?** Reports are a bit difficult to read and analyze. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We have recently implemented it and are looking forward to making the most out of it. However, only this morning the site crashed not sure why. ### 19. Actionable Intelligence for ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Joel E. | Director Of Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Bombora Company Surge®?** Bringing up-to-date intent data into CRM to drive reports and dashboards enabling our Sales and Marketing teams to target in-market accounts with relevant messaging. **What do you dislike about Bombora Company Surge®?** The Salesforce integration is complex and non-intuitive, but Bombora has just released a new app. I am hoping this brings improvements to the integration usability and feature set. **Recommendations to others considering Bombora Company Surge®:** Make sure you take the time to leverage Bombora's team to help identify the right topics for your organization and also to get the CRM integration right. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are looking to prioritize our Total Addressable Market (TAM) based on activity signals that communicate meaningful engagement with our brand and/or intent to buy products/services like ours; Bombora helps us segment our TAM by accounts actively showing intent, as well as account engagement with our website via web traffic identification. ### 20. Easy to set up, provides value for sales reps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Bombora Company Surge®?** Bombora Surge helps our sales reps in their prospecting by showing them which accounts and prospects they should be pursuing. It allows us to more precisely target companies who are in the market for our category of technology, so that we don't waste time looking in the wrong places. **What do you dislike about Bombora Company Surge®?** Cannot think of many dislikes. We have been a user of this product for over two years, with no complaints from admins or end users. I see us continuing to use the product. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We use Bombora Company Surge to identify companies in the market for technology like ours, allowing reps to identify target accounts they may not have otherwise noted. ### 21. Bombora has enabled us to refine our Sales x Marketing Syncs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Bombora Company Surge®?** Enabling our Sales teams on the value of insights has greatly improved the way we form ad campaigns, aligning marketing intelligence & sales insights. **What do you dislike about Bombora Company Surge®?** Nothing to dislike, it's been a big part of our intent strategies. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Some of our sales reps have even created pivot tables with their own Bombora report, to highlight trends & also keep an eye on areas of importance within an account. ### 22. Bombora is helping us to head start the weekly lead generation campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Nisanta S. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Bombora Company Surge®?** We have integrated Bombora with Hubspot. This helps us in running weekly campaigns based on Surges. **What do you dislike about Bombora Company Surge®?** - It does not save historical data - Takes anywhere between 6 - 8 weeks for a new keyword to be added in the taxonomy **What problems is Bombora Company Surge® solving and how is that benefiting you?** It gives a head start for our monthly/weekly lead gen campaigns. The issue here is the greater the company in terms of size, the less useful the tool is. ### 23. Buyer Intent that works! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Bombora Company Surge®?** The Surge Report helps identify companies researching topics around our business. I like the fact that it's a 7-day surge, not just someone at a company that clicked on an article on the web but shows an actual surge in activity. Way better than Zoom Info! **What do you dislike about Bombora Company Surge®?** Nothing yet. I cannot say anything negative about Bombora. The people are great, and the product I use is exceptional. It has made me money! **What problems is Bombora Company Surge® solving and how is that benefiting you?** Find businesses most likely interested in our services. Timing is truly half the battle. ### 24. Great Information for Any Sales Team. **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas A. | Regional Sales Executive, New York, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Bombora Company Surge®?** The knowledge and details of what clients/prospects are interested in is invaluable. **What do you dislike about Bombora Company Surge®?** I'm not sure if i'm utilizing fully or if there is ability to see when a topic is searched. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Understanding what topics are important to companies I'm working with. ### 25. Predictive Data on Point **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Bombora Company Surge®?** Helpful representatives, and predictive data is future of advertising. **What do you dislike about Bombora Company Surge®?** The downsides are the cost involved with leveraging predictive data and integrating with other platforms. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Predicitve data is allowing advertisers to get smarter with their dollars. ### 26. Using Bombora for Ad Campaigns, BDR Outreach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Bombora Company Surge®?** The range of topics within the taxonomy. There is a large variety even within our very niche industry. It allows us to create a variety of topic clusters and develop specific messaging around those areas. **What do you dislike about Bombora Company Surge®?** I would say that the contact data for the companies within the report isn't native, you have to integrate or purchase other software like Cognism, SalesIntel, etc. **What problems is Bombora Company Surge® solving and how is that benefiting you?** It helps us understand what companies are in-market for our solution. ### 27. Helpful data insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Bombora Company Surge®?** I really like the integrations that it has **What do you dislike about Bombora Company Surge®?** I think the UI could be a little bit more friendly. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Helping sales /marketing prioritize accounts to target from outbound to ads ### 28. Useful platform and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer G. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Bombora Company Surge®?** The people who work for Bombora really bring it to life for me. The content it pulls being so up to date is very useful for our lead generation too. **What do you dislike about Bombora Company Surge®?** I sometimes find the reports a little over-complicated to make, they could be simpler. **What problems is Bombora Company Surge® solving and how is that benefiting you?** It is solving the issue of not knowing who your prospects are at any given moment, what companies are searching for. ### 29. Surge review **Rating:** 2.5/5.0 stars **Reviewed by:** Paul I. | Senior Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Bombora Company Surge®?** You get insight into what the companies are interested in. **What do you dislike about Bombora Company Surge®?** I don't like how you can't see who the surge is for or how many people are looking into the products. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Since you don't necessarily know what customers are interested in, Bombora gives you some of that insight. It benefits me because it saves me the effort of trying to figure it out myself. ### 30. A brilliant onboarding and customer success team **Rating:** 4.0/5.0 stars **Reviewed by:** Chris E. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Bombora Company Surge®?** Support from the Bombora Team to help get the most out of the platform. They always suggest improvements and are always responsive and willing to jump on a call to review our data and approach. **What do you dislike about Bombora Company Surge®?** The surge data is heavily aimed at the United States. I would say 80-90% in my case. It would be good to see more data available for other regions. **Recommendations to others considering Bombora Company Surge®:** Consider your market size, the number of verticals you target, and geographic regions. Bombora works well with topic clusters, so if you are highly niche, as in our case, the data will be limited. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Primarily to prioritise accounts we are targeting. Combining the data with our 1st party data helps us form a clear view of the accounts most likely to be in-market for our solutions. It also plays an important part in planning new verticals and solutions. ### 31. The tool is excellent in identifying intent accounts to target our marketing more precisely **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Bombora Company Surge®?** Speed with which it gives intent scores and details. Insights on trends and account level activities **What do you dislike about Bombora Company Surge®?** Sometimes intent insights take a little long to load. Understandable but a bit frustrating. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Identify the leads who are actively looking for product or services Also, identify what topics existing customers are looking for ### 32. Used Bombora for 10 months - great insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Bombora Company Surge®?** the integration with Hubspot and Linkedin Ads - it minimises manual work **What do you dislike about Bombora Company Surge®?** The portal could have some UX improvements **What problems is Bombora Company Surge® solving and how is that benefiting you?** It is great to see what companies are showing intent on a specific topic relevant to the business ### 33. Great experience with Bombora! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Bombora Company Surge®?** How often intent data comes in. Really helps keep accounts and contacts in mind for relevancy. **What do you dislike about Bombora Company Surge®?** Nothing at the moment. There could be more visualization. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Account-based marketing ### 34. Bombora Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Bombora Company Surge®?** Very easy to use and intuitive interfac **What do you dislike about Bombora Company Surge®?** For most topics, it works really well. For some topics, we are not seeing much surge information. **What problems is Bombora Company Surge® solving and how is that benefiting you?** It is able to identify intent and opportunities earlier in the process. ### 35. There is only one champ when it comes to intent data **Rating:** 5.0/5.0 stars **Reviewed by:** Yafees S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Bombora Company Surge®?** The quality of the data and the vast list of topics **What do you dislike about Bombora Company Surge®?** Data visualization could be better as the available reports are in excel only **What problems is Bombora Company Surge® solving and how is that benefiting you?** Better digital advertisements to in-market companies ### 36. A warmer lead, a focused message **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Bombora Company Surge®?** This tool allows us to create specific focus areas by clusters of key words, and track surges accordingly, right in Salesforce, unlocking more targeted messaging both in terms of recipient and content served. **What do you dislike about Bombora Company Surge®?** The only wish I have is that it was a faster process to update clusters. It usually takes us a few weeks to swap out key words... other than that, it's a great experience! **What problems is Bombora Company Surge® solving and how is that benefiting you?** Using this tool allows us to better monitor stages in the pipeline, key words that are trending and resonating, and matching the companies to those key words, to target messaging based on specific needs, not just "everything we offer" ### 37. Reliable intent data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Bombora Company Surge®?** I love the easy integration and high match rate with Linkedin **What do you dislike about Bombora Company Surge®?** Can take a while to synch over to other platforms **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora surge is helping us better target high intent leads ### 38. Time saving Lead gen strategy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Bombora Company Surge®?** Finding my target companies with a click **What do you dislike about Bombora Company Surge®?** Adding new topics faster for Intent signals. **What problems is Bombora Company Surge® solving and how is that benefiting you?** It saves a lot of time finding the target companies ### 39. Great tool needed for sales teams **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandro D. | Director of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Bombora Company Surge®?** Metro area functionality to pinpoint where contact is **What do you dislike about Bombora Company Surge®?** Need for a direct plug in with actual contact information, have to get an additional Vendor to do so. **Recommendations to others considering Bombora Company Surge®:** Do a trial, make sure it works for you. Also, take trial serious. **What problems is Bombora Company Surge® solving and how is that benefiting you?** You are seeing what companies are searching topics, key words/phrases that are relevant to your company and your products ### 40. Finger on the pulse! **Rating:** 4.5/5.0 stars **Reviewed by:** Dave H. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Bombora Company Surge®?** Bombora provides clear and robust insight into prospect and client intent, enabling Commercial teams to deliver strategic comms that resonate. **What do you dislike about Bombora Company Surge®?** based on current usage and exposure to the product, I have no dislikes. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Understanding the differing customer needs, in terms of knowledge and content, at different stages in the sales cycle. ### 41. Great experience so far, good level of insights provided. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Bombora Company Surge®?** The insights provided have helped our sales and marketing team to run highly targeted initiatives. **What do you dislike about Bombora Company Surge®?** Experience has all been positive. No negatives to report. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Helping us to identify potential customers and understand verticals with the most interest in our solutions. ### 42. Very good tool to find out the intent data and plan the communications with a strongest signal **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Bombora Company Surge®?** Company Surge Data Cluster-wise intent data capture Industry-specific & company size wise data **What do you dislike about Bombora Company Surge®?** Not a specific issue but providing at a contact level data not available to see the intent **What problems is Bombora Company Surge® solving and how is that benefiting you?** Intent based communications to the prospects, customers and partners ### 43. Marketing Director **Rating:** 5.0/5.0 stars **Reviewed by:** Brett R. | Hospitality Channel Field Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Bombora Company Surge®?** It is incredibly easy to create insight reports. additionally, Not having to worry about adding only a limited number of keywords allows for a lot of flexibility in our surge reports **What do you dislike about Bombora Company Surge®?** We haven't run into any issues yet. Getting sales to adopt and utilize the weekly reports that are emailed to them can be difficult but I'm hoping the salesforce integration solves that. **Recommendations to others considering Bombora Company Surge®:** I highly recommend committing to Bombora, especially if intent data is something you have been missing within your marketing tech stack. It's easy to use and highly effective when paired with other marketing strategies. We used an API integration to integrate with a data visualization tool. In doing this, I can see our Target account's intent data along side web engagement, ad engagement and other marketing campaign metrics. This provides us a wholistic picture of account activity allowing for a higher level of targeting and prioritization among our Target Accounts **What problems is Bombora Company Surge® solving and how is that benefiting you?** Bombora's intent data allows us to be more targeted in marketing to our Target Account List. Additionally, it helps us prioritize the accounts within our TAL. Finally, we can supplement our TAL with additional accounts by understanding who in the market is showing intent. ### 44. Awesome Tool for Sales and Marketing: Best Intent Data Solution Hands Down **Rating:** 5.0/5.0 stars **Reviewed by:** Greg A. | Sr. Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Bombora Company Surge®?** Bombora has been a fantastic partner and solution for our company. We were able to spin up reports in Salesforce that combined Bombora data with G2 data. This took our sales team to the next level. Now each SDR/AE has their own report for their prospecting efforts and are able to create tailored, personalized cadences, referring to what the prospect actually wants to learn about. Once this report was stood up, our numbers tripled, and our pipeline reflected this. I can't overstate the impact this 'joined' Salesforce report had on our prospecting efforts. When a new rep joins a company, they are thrown hundreds of accounts, and this can be overwhelming. This report allows our reps to prioritize what accounts they should go after first. I would highly recommend this tool for anyone who is looking for an Intent Data solution. It is hands down the best out there on the market. I did a very in-depth competitor analysis and Bombora came out on top. Furthermore - the integration between Bombora and Salesforce is seamless and our SDR/AE team uses it every single day, and it had become a staple in their workflow. So much so that we've made Bombora part of our onboarding process for sales and marketing. **What do you dislike about Bombora Company Surge®?** Nothing. This tool delivered exactly what I was hoping it would. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We are currently becoming much more tailored with our outreach based on the data we are receiving from Bombora. This is very beneficial. We are also to see what the current trends are in the market (what terms are surging more than others) and use that data to optimize our own messaging. ### 45. Good insights & and good customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Bombora Company Surge®?** I like how accommodating and helpful the staff are. They have been very good with the onboarding and explaining everything step by step with really good support. **What do you dislike about Bombora Company Surge®?** We're just getting started so we're waiting to see results but excited to have this insightful tool. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We're looking to fine companies actively searching for us to get better quality leads and help sales team prioritize accounts. ### 46. Email Marketing with higher degree of Response!! **Rating:** 5.0/5.0 stars **Reviewed by:** Nikhil R. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Bombora Company Surge®?** The intent feed.. the ability to dig in kewords, org , and trace those prospects further with other enrichments!! **What do you dislike about Bombora Company Surge®?** Nothing as of yet , infact we are able to funnel and target a better Customer Set now. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Email Capaigns by nature have single digit response percentage , with intent data aligned our response rates have gone up and cost per campaign lesser!! more ROI per effort !! WIN WIN!! ### 47. Valuable data and easy-to-use ABM tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Bombora Company Surge®?** Bombora has a simple usability that makes it easy to set up new reports, digest their insights and make them actionable. **What do you dislike about Bombora Company Surge®?** The data from Bombora is on the account level, which causes challenges to market to specific individuals. **Recommendations to others considering Bombora Company Surge®:** Definitely adopt this data into your revenue engine. It will add another layer of complexity to your intent data that is actionable. **What problems is Bombora Company Surge® solving and how is that benefiting you?** Buyer intent data allows us to serve up personalized marketing to target accounts based on topics that they are surging for. We have created sales enablement resources to target those accounts and hopefully earn their business. ### 48. Director of Marketing Operations **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Director of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Bombora Company Surge®?** Bombora's intent data is a valuable predictor of companies that are in buying cycles and ready to have a conversation. It's been a critical part of our ABM strategy to drive higher engagement, eliminate campaign waste, and improve metrics like return on ad spend and CAC. Targeting ads to in-market accounts with relevant messaging has been a game-changer for our team. On top of that, the Salesforce integration allows our Sales and BDR teams to have visibility into the data and improve their prospecting efforts by prioritizing their outreach and personalizing messages. Other use cases that our marketing team uses Bombora for include accelerating leads through the funnel to becoming MQLs and determining what nurture content someone should receive. The last thing I'll mention is that they have a phenomenal customer success team. Our CSM Kelly LaRue has been a pleasure to work with, has great suggestions on operationalizing the data, and always responds to our questions promptly. **What do you dislike about Bombora Company Surge®?** Bombora delivered as advertised. I would be stretching to find something that I dislike. There was once an issue with their Salesforce integration creating duplicate surge records when Accounts were merged, but their product team was quick to roll out a fix and it hasn't been a problem since. **What problems is Bombora Company Surge® solving and how is that benefiting you?** - Prioritizing digital ad spend - Personalizing outreach and messaging across channels - Accelerating leads to MQL ### 49. Bombora delivers its commitment. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Bombora Company Surge®?** The intent list of terms is extensive. The solution is easy to administer, and the generated report is detailed and provides good data. Geographical coverage is good compared to other solutions we reviewd. **What do you dislike about Bombora Company Surge®?** The value of the data remains in doubt as one does not know who are the personas in the targeted prospects/customers that showed intent or conducted the search. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We have difficulty identifying which enterprises there is a definite need for the technology we propose. Bombora gives us an early warning that specific organizations are showing interest in our domain. ### 50. One of the better intent providers out there, if in an established market **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Bombora Company Surge®?** The platform is super easy to use and there are a lot of integrations with other MarTech software like Marketo, Rollworks, Salesforce, Metadata, 6Sense, etc. Also the team is very willing to give ideas for new ways to use the data. **What do you dislike about Bombora Company Surge®?** If you are in a very new market or are in the stage of "category creation", it may not have the keywords you need to track so you'll have to go off of tangential keywords. The team is great at taking inputs for new keywords, but they can take months before you can use them in your queries. **Recommendations to others considering Bombora Company Surge®:** see if you can do it on a trial. I recommend that with any marketing SaaS tool. **What problems is Bombora Company Surge® solving and how is that benefiting you?** We have used it to help prioritize accounts for both sales and marketing follow up. Sales was using it to get a sense of what topics accounts were surging on, and tailoring their outbound. We found we had better response rates than when we were just going after all accounts with a blanket message. Marketing used the integration with Rollworks to target ads based on intent keywords - we usually had better ad campaign performance (click through rates) when doing it this way. ## Bombora Company Surge® Discussions - [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) - 1 comment - [View Bombora Company Surge® pricing details and edition comparison](https://www.g2.com/products/bombora-company-surge/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+04%3A13%3A40+-0500&secure%5Bsession_id%5D=2c6c8b86-71ad-4c05-8038-53d7977b225c&secure%5Btoken%5D=77898c65ccf724a56e054103f3248e3cec44e025ac5de0a7c78c220d2d95e752&format=llm_user) ## Bombora Company Surge® Integrations - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) ## Bombora Company Surge® Features **Data Availability** - Contact Data Availability - Company Data Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top Bombora Company Surge® Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,419 reviews)