[
Bombora Reviews
](https://www.g2.com/products/bombora-company-surge/reviews)

[
Bombora Reviews
](https://www.g2.com/products/bombora-company-surge/reviews)

# Bombora Company Surge® Features

##### 
## Data Availability (6)

Contact Data Availability

Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.

Company Data Availability

Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.

Technographic Data Availability

Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used

Contact Data Availability

Provides detailed contact-level buyer intent data

Account Data Availability

Provides aggregated intent data for individual contacts to supply an account-level view of intent

Offline Data

Ability to connect offline databases to collect information that can be matched to online devices

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##### 
## Data Accuracy (3)

Contact Data Accuracy

How accurate and up to date is the contact data?

Company Data Accuracy

How accurate and up to date is the company data?

Technographic Data Accuracy

How accurate and up to date is the technographic data?

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##### 
## Features (9)

Lead Builder

Ability to create targeted contact lists.

Integration to CRM/Marketing Automation

Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.

Data Cleaning/Enrichment

Ability to clean/enrich existing data that is maintained in other systems

Data Segmentation/Filtering

Functionality to filter or segment data from within sales intelligence software

Search

Offers search tools that allow users to find the data they need quickly

News/People Alerts

Alerts you to changes happening to industries, companies and people you follow

Connections

Find the people you know that can introduce you to contacts at prospects

Reporting

Provides ability to create the reports that meet your business requirements

Messaging

Provides ability to message contacts directly from within the sales intelligence software

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##### 
## Platform (6)

Internationalization

Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Reporting/Dashboards

Access pre-built and custom reports and dashboards.

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

APIs

Enables integration to external systems

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##### 
## Lead Intelligence (3)

Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

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##### 
## Lead Management (3)

Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

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##### 
## Marketing Campaigns (2)

Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

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##### 
## Platform Additional Functionality (5)

Integrations

Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)

Topic Customization

Provides the ability to customize the relevant topics that are tracked

Natural Language Processing (NLP)

Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)

Alerts

Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)

Real-time Intent

Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)

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##### 
## Data Availability - Marketing Account Intelligence (1)

Technographic Data Availability

Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used

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##### 
## Data Accuracy - Marketing Account Intelligence (1)

Technographic Data Accuracy

Is this technographic data accurate and up to date?

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##### 
## Agentic AI - Sales Intelligence (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Marketing Account Intelligence (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

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Bombora Company Surge® Comparisons

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##### Categories on G2

[
Sales Intelligence
](https://www.g2.com/categories/sales-intelligence)[
Marketing Account Intelligence
](https://www.g2.com/categories/marketing-account-intelligence)[
Buyer Intent Data Providers
](https://www.g2.com/categories/buyer-intent-data-providers)

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