I have been exploring marketing analytics for the better part of 7 years. Like many marketers, I've long been searching for an all-in-one system that makes it easy to capture and model marketing interactions in a way that makes sense. Bizible is that system. It's not yet the perfect system (that system does not yet exist!), but it is very, *very* good, and it's getting better all the time.
The main value prop is that Bizible offers a robust way to track traffic sources for every interaction a lead has with your business across every channel. Competitive products all assume that somehow, magically, you already have contacts placed into Salesforce campaigns that represent the marketing touches you've had, and then they give you a way to analyze those campaigns. But this ignores the fact that tracking digital interactions is a very serious problem. Bizible plugs a Google Analytics type tracking capability into your Salesforce instance, including their powerful paid search integrations, native tracking, and custom channel tracking via UTM parameters.
Bizible then allows you to take those touches and model them in a variety of ways to assign attribution credit. The greatest power is with their full funnel package where you can create custom models across every interaction from pre-lead creation all the way to multiple opportunities. I'm not aware of any other tool approaching this functionality.
Bizible is also quite flexible and configurable, and growing more so all the time. Adding new fields to the Bizible custom objects allows you to add your own additional metadata into your Bizible reports with little effort. I've been impressed with the agility with which new features are added all the time.
Currently there is not a robust way of associating the a touchpoint with the offer or content consumed, although there are plans to release this in the very near future. This missing piece will really round out the capabilities and add a new dimension of insight, so you can get a holistic view of all interactions including both the source that drove the traffic and the offer the lead responded to.
Think about what reports you want to see and what questions you want answered. Then talk to the sales team about how Bizible could address those to see if it is a good fit.
Business problem is how to understand what marketing channels are driving leads, opportunities, and revenue and how effective they are relative to each other. Benefits are complete multi-touch source tracking that just works, and that is easy to customize without custom development.