Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

Seller

Adobe

Discussions

Adobe Marketo Measure (formerly Bizible) Community

Solution Type

All-in-One

Overview by

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

11 months

View More Pricing Information

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User Insights

Average based on 147 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Year

Adobe Marketo Measure (formerly Bizible) Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Adobe Marketo Measure (formerly Bizible), and what problem is it built to solve?

Adobe Marketo Measure is used to connect marketing touchpoints across buyer journeys with leads, opportunities, and revenue. Its core purpose is multi-touch attribution and ROI reporting, helping teams understand how marketing channels contribute to pipeline and sales.

What company sizes and industries is Adobe Marketo Measure (formerly Bizible) the best fit for?

Adobe Marketo Measure appears most relevant to small and mid-market organizations, with enterprise teams also represented. The strongest reviewer-reported clusters include these company sizes and industries:

Company size — Mid-market: The most prominent segment in the reviewer mix.
Company size — Small business: Also well represented.
Company size — Enterprise: Present, though less prominent than mid-market.
Industry — Computer software: A leading industry cluster.
Industry — Marketing and advertising, information technology and services, and internet: Other notable clusters.

How long does it take to implement Adobe Marketo Measure (formerly Bizible) across a team?

Implementation timelines vary with the organization’s data, processes, and setup needs, but the reported go-live windows most often fall within the first three months.

Time to go live	Relative frequency
Under 1 month	Most common
1–3 months	Also common
3–12 months	Less common

What customer support options does Adobe Marketo Measure (formerly Bizible) provide, and how do users find the overall support experience?

Support is available through email/help desk, phone, and chat, with 24/7 live-rep support. The support experience is often described as responsive and knowledgeable, especially during onboarding and when teams need help configuring attribution or reporting; some users do find that guidance and support can be less helpful at times.

What tools and platforms does Adobe Marketo Measure (formerly Bizible) integrate with, and how do these integrations help users get more value from the product?

Adobe Marketo Measure connects with CRM and marketing platforms as well as paid-media services. Reported integrations include:

CRM: Salesforce.
Marketing automation: Marketo and Pardot.
Paid media and search: Google Ads, Bing, and Facebook.
Analytics and business intelligence: Domo and Tableau.

These connections bring touchpoint and campaign data together with sales and opportunity information, making it easier to report on channel influence and revenue in daily analysis.

What features or capabilities could make Adobe Marketo Measure (formerly Bizible) even more useful?

More flexible reporting and broader channel coverage would make Adobe Marketo Measure more useful for teams working with varied data and campaign setups. Commonly requested improvements include:

Richer reporting: Make dashboards easier to customize, filter, and use for full-funnel analysis.
Broader integrations: Add connections to more advertising, ABM, and marketing platforms.
Simpler cost management: Make campaign-cost imports and updates less dependent on manual file uploads.

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Akshay M.

Advocate

Small-Business (50 or fewer emp.)

1/31/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Clearly Shows Which Marketing Efforts Drive Deals and Revenue"

4.5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

What I like most about adobe marketo measure is that it clearly shows which marketing efforts actually influence deals and revenue. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

What I dislike about Adobe Marketo Measure is that it can be complex and overwhelming to set up and use, especially for smaller teams. It also requires clean data and strong technical skills to get the most accurate insights. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

Adobe Marketo Measure solves the challenge of understanding which marketing activities actually drive revenue by tracking every touch point across the buyer journey and attributing value accurately. This helps marketers make better budget decisions, optimize campaigns, and prove ROI to leadership. Review collected by and hosted on G2.com.

Kanhaiya B.

Search Engine Marketing Analyst

Small-Business (50 or fewer emp.)

11/7/2022

"Aligning with my Marketing Goals"

4/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

It has helped me with driving growth to the company and for specifically for B2B markets. I am using it for my new startup also. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

The dashboard takes too much time to load. Review collected by and hosted on G2.com.

Sarah M.

Marketing Consultant

Mid-Market (51-1000 emp.)

Originally submitted 5/11/2017

"Reporting with a side of great customer experience"

5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

I love that any questions I have will be answered, and thoughtfully. This tool allows you to see where your inbound leads are coming from, and all the touchpoints to your won deals. Need help with a report? They're on it. Have a business need you're not sure they can solve? Bet they can! My rep, Austin, is phenomenal. And my rep before that, Hillary? Equally phenomenal! The team over at Bizible has success written all over it. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

Sometimes you need more than one report to see a full picture. There's a bit of setup required, but you've got someone helping you the whole way. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

Attribution tools can be pretty complex. With the support of my rep over at Bizible, I'm not sure I would have understood it completely. They come up with use cases you may not even think of. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

We are able to see exactly where an inbound lead came from, even sometimes what they searched for, and we can see how those channels affect our bottom line. We've realized our paid search conversions are high, but actual pipeline value is low. You can really dig deep to see how marketing's contribution to the sales funnel works. Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

Originally submitted 10/15/2021

"Good UTM parameter tracker"

3.5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

The customer service was awesome- whether or not you know anything about utm tracking and reading the data, our rep was always available to hop on a call and walk us through everything. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

Sometimes we'd have to manually add or import new consumers to salesforce which would cause a problem with UTM tracking since it didn't come from a form fill. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

It's great when analyzing your digital marketing efforts and trying to get more salesforce leads/accounts! Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

We could truly see where our consumers were finding us, which paid ads were working, which organic terms they were searching for to find us, and which pages they landed on (or hopped off of when landed on) so we knew where to improve. Review collected by and hosted on G2.com.

João Pedro A.

Marketing Operations Specialist

Small-Business (50 or fewer emp.)

8/11/2021

"A good way to get Marketo web tracking working"

4/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

Bizible its an amazing tracking tool that help find out the source of our revenue. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

it can be a little complicated to understand all the features and options. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

If you use Marketo you should give a try to bizible Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

Using only Marketo it was very dificult to understand the best channels and sources of pipe and leads, now its easy. Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

10/21/2021

"Reliable & helpful information for creating real leads"

4/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

Easy to understand platform that allowed us to understand if our marketing initiatives were worth while! Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

Manually inputting leads into salesforce made it hard to track on Bizible. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

The customer service was great - I had a ton of questions and our rep was always available to help walk me through and understand. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

Understanding where our leads were coming from allowed us to strategize future marketing initiatives and reach the right people. Review collected by and hosted on G2.com.

Scott H.

Mid-Market (51-1000 emp.)

9/30/2020

"Strong tool for marketing attribution"

4/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

Bizible provides the framework to build an effective marketing attribution model. For our company, with a 1 person Marketing Operations group and no access to an internal data science or analyst resource, Bizible has been instrumental in providing a sophisticated multi-touch attribution model without having to build from scratch. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

There are some limitations: incorporating cost has to be piped in from ad platforms (Bizible does have a couple of direct integrations to pull cost but not all, i.e. RollWorks), but the rest has to be input manually. For that reason we have been unable to get true ROI reporting in the platform and run that analysis separately. We also experience some minor data loss for web users that have cookies disabled. bizible's javascript doesn't capture the source attribution for 100% of web touches. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

We needed as close to an out of the box solution for tying our marketing activities to revenue as we could find. Bizible, while it does require that you have your processes, naming conventions, CRM campaigns, etc buttoned up in order to be effective, has been that solution. We've been able to optimize our spend towards channels with the greatest impact on pipeline and provide the evidence to the finance team that we're being good stewards of our marketing spend. Review collected by and hosted on G2.com.

Verified User in Oil & Energy

Enterprise (> 1000 emp.)

3/23/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"I and my team have been using bizible and we love it."

3.5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

Bizible has provided for us a framework and we have effectively built our marketing model. With clicks it has provided quick and easy guides for analysis without the help of a data scientist or even a data analyst. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

Quick and easy one will be the fact that incorporating cost - has to be done manually Review collected by and hosted on G2.com.

Verified User in Design

Small-Business (50 or fewer emp.)

3/22/2021

"Better Qualified Business"

4/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

Seamless attribution funnel for new leads. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

UI needs some polish passes for it to really be user-friendly. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

Go through the onboarding process with a sales manager. Learning it yourself is really not worth the effort. Their onboarding process is good and comprehensive. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

Attribution of new inbound leads. Behavioral metrics. Review collected by and hosted on G2.com.

Verified User in Aviation & Aerospace

Enterprise (> 1000 emp.)

3/21/2021

"Best platform"

4.5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

If you're looking for a Multitouch attribution platform, then Bizible is the best Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

Sometimes we expect more prominent answers from the support team Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

11 months

Average Discount

17%

Perceived Cost

$$$$$

View More Pricing Information

Adobe Marketo Measure (formerly Bizible) Comparisons

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Adobe Marketo Measure (formerly Bizible) Features

Lead Intelligence

Market Insights

Account-level Insights

Lead Analysis

Lead Management

Account Identification

Marketing Campaigns

Omni-Channel Tracking

Media Attribution

Opportunity Timeline

Marketing Operations

ROI Tracking

Data Collection

Multi-User Access

View More Features

Categories on G2

Marketing Analytics Attribution Marketing Resource Management

Account-Based Analytics Lead-to-Account Matching and Routing

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Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Profile Status

Value at a Glance

Time to Implement

Return on Investment

Top-Rated Alternatives

User Insights

Adobe Marketo Measure (formerly Bizible) Reviews FAQs

What is Adobe Marketo Measure (formerly Bizible), and what problem is it built to solve?

What company sizes and industries is Adobe Marketo Measure (formerly Bizible) the best fit for?

How long does it take to implement Adobe Marketo Measure (formerly Bizible) across a team?

What customer support options does Adobe Marketo Measure (formerly Bizible) provide, and how do users find the overall support experience?

What tools and platforms does Adobe Marketo Measure (formerly Bizible) integrate with, and how do these integrations help users get more value from the product?

What features or capabilities could make Adobe Marketo Measure (formerly Bizible) even more useful?

Adobe Marketo Measure (formerly Bizible) Reviews (147)

Adobe Marketo Measure (formerly Bizible) Reviews (147)

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