--- title: Adobe Marketo Measure (formerly Bizible) Reviews meta_title: 'Adobe Marketo Measure (formerly Bizible) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 147 reviews by the users' company size, role or industry to find out how Adobe Marketo Measure (formerly Bizible) works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 147 scale: '5' date_modified: '2026-07-12' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Adobe Marketo Measure (formerly Bizible) Reviews **Vendor:** Adobe **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 147 ## About Adobe Marketo Measure (formerly Bizible) Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth. ## Adobe Marketo Measure (formerly Bizible) Reviews ### 1. Clearly Shows Which Marketing Efforts Drive Deals and Revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Akshay M. | Advocate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2026 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** What I like most about adobe marketo measure is that it clearly shows which marketing efforts actually influence deals and revenue. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** What I dislike about Adobe Marketo Measure is that it can be complex and overwhelming to set up and use, especially for smaller teams. It also requires clean data and strong technical skills to get the most accurate insights. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Adobe Marketo Measure solves the challenge of understanding which marketing activities actually drive revenue by tracking every touch point across the buyer journey and attributing value accurately. This helps marketers make better budget decisions, optimize campaigns, and prove ROI to leadership. ### 2. Aligning with my Marketing Goals **Rating:** 4.0/5.0 stars **Reviewed by:** Kanhaiya B. | Search Engine Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** It has helped me with driving growth to the company and for specifically for B2B markets. I am using it for my new startup also. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** The dashboard takes too much time to load. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** It has helped me to take decisions based on analytics and data. ### 3. Reporting with a side of great customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** I love that any questions I have will be answered, and thoughtfully. This tool allows you to see where your inbound leads are coming from, and all the touchpoints to your won deals. Need help with a report? They're on it. Have a business need you're not sure they can solve? Bet they can! My rep, Austin, is phenomenal. And my rep before that, Hillary? Equally phenomenal! The team over at Bizible has success written all over it. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Sometimes you need more than one report to see a full picture. There's a bit of setup required, but you've got someone helping you the whole way. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Attribution tools can be pretty complex. With the support of my rep over at Bizible, I'm not sure I would have understood it completely. They come up with use cases you may not even think of. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We are able to see exactly where an inbound lead came from, even sometimes what they searched for, and we can see how those channels affect our bottom line. We've realized our paid search conversions are high, but actual pipeline value is low. You can really dig deep to see how marketing's contribution to the sales funnel works. ### 4. Good UTM parameter tracker **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The customer service was awesome- whether or not you know anything about utm tracking and reading the data, our rep was always available to hop on a call and walk us through everything. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Sometimes we'd have to manually add or import new consumers to salesforce which would cause a problem with UTM tracking since it didn't come from a form fill. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** It's great when analyzing your digital marketing efforts and trying to get more salesforce leads/accounts! **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We could truly see where our consumers were finding us, which paid ads were working, which organic terms they were searching for to find us, and which pages they landed on (or hopped off of when landed on) so we knew where to improve. ### 5. A good way to get Marketo web tracking working **Rating:** 4.0/5.0 stars **Reviewed by:** João Pedro A. | Marketing Operations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible its an amazing tracking tool that help find out the source of our revenue. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** it can be a little complicated to understand all the features and options. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** If you use Marketo you should give a try to bizible **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Using only Marketo it was very dificult to understand the best channels and sources of pipe and leads, now its easy. ### 6. Reliable & helpful information for creating real leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Easy to understand platform that allowed us to understand if our marketing initiatives were worth while! **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Manually inputting leads into salesforce made it hard to track on Bizible. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** The customer service was great - I had a ton of questions and our rep was always available to help walk me through and understand. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Understanding where our leads were coming from allowed us to strategize future marketing initiatives and reach the right people. ### 7. Strong tool for marketing attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Scott H. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible provides the framework to build an effective marketing attribution model. For our company, with a 1 person Marketing Operations group and no access to an internal data science or analyst resource, Bizible has been instrumental in providing a sophisticated multi-touch attribution model without having to build from scratch. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** There are some limitations: incorporating cost has to be piped in from ad platforms (Bizible does have a couple of direct integrations to pull cost but not all, i.e. RollWorks), but the rest has to be input manually. For that reason we have been unable to get true ROI reporting in the platform and run that analysis separately. We also experience some minor data loss for web users that have cookies disabled. bizible's javascript doesn't capture the source attribution for 100% of web touches. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We needed as close to an out of the box solution for tying our marketing activities to revenue as we could find. Bizible, while it does require that you have your processes, naming conventions, CRM campaigns, etc buttoned up in order to be effective, has been that solution. We've been able to optimize our spend towards channels with the greatest impact on pipeline and provide the evidence to the finance team that we're being good stewards of our marketing spend. ### 8. I and my team have been using bizible and we love it. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible has provided for us a framework and we have effectively built our marketing model. With clicks it has provided quick and easy guides for analysis without the help of a data scientist or even a data analyst. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Quick and easy one will be the fact that incorporating cost - has to be done manually **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We have been able to optimize our spendings towarss channels with impact on pipeline and the evidence to the finance team that we prudent with spending. ### 9. Better Qualified Business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Seamless attribution funnel for new leads. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** UI needs some polish passes for it to really be user-friendly. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Go through the onboarding process with a sales manager. Learning it yourself is really not worth the effort. Their onboarding process is good and comprehensive. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Attribution of new inbound leads. Behavioral metrics. ### 10. Best platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** If you're looking for a Multitouch attribution platform, then Bizible is the best **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Sometimes we expect more prominent answers from the support team **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Trying to solve multi touch attribution problem with Bizible which wasn't possible before ### 11. I like the functionality and insight that Bizible provides, but implementation was difficult **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** smart way of measuring attribution, I like how they offer different models you can customize **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** implementation was difficult, verification of data was difficult. Always finding issues where certain submissions aren't showing up in the app or touchpoint. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** marketing ROI and channel reporting. Ability to compare spend to return in key channels ### 12. Bizible: Better understanding of campaigns and overall marketing influence **Rating:** 4.5/5.0 stars **Reviewed by:** Paul G. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2019 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizble on board was excellent. Their customer service team is very professional and they break down attribution models and explain how to create and add channels and reports. I also like the integration with Salesforce. I particularly like the matching part of their product which is fuzzy since we do ABM, but we still use leads. I also like being able to customize the weight of each touch and the weight of certain channels to tailor them to our specific needs. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Nothing so far. It is a forgiving and flexible software. Moreover, as the company grew, they improved all aspects of their impressive product. We have been using Bizible for more than a year and a half now. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Understand what business problems you are trying to solve before deciding on the attribution models you want to use. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We track marketing attribution when creating opportunities. We are also developing Bizible to track sales, marketing, and BD activities as part of calculating the CAC payback period. Finally, we optimize paid marketing campaigns based on common touchpoint journeys. ### 13. Customer Service is Unmatchable **Rating:** 5.0/5.0 stars **Reviewed by:** Elisabet H. | Manager, Demand Generation, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2019 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Onboarding and Support for this tool is incredible. The transition to a more complex version was daunting, but there was always support along the way, who are happy to help at the drop of a hat. Our customer success manager Graeme Truschel is the most patient and supportive person I have dealt with from an external company. He genuinely wants his customers to be successful. The multi-touch attribution models are amazing. Coming from a strictly First Touch or Last Touch reporting method to multiple out-of-the-box reporting models is a dream. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** The current app dashboard doesn’t have as much functionality as I would like, but I hear that we can expect some updates. When reporting on online hosted Content with various URLs it does require Bucketed Fields in Salesforce, which has its limitations. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We now have insight into the effectiveness of offline and online campaigns. Whether it be marketing driven campaigns, or sourced completely by our sales team. A large part of the budget goes to events, we can now answer the question about whether or not we should be sponsoring. ### 14. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle T. | Marketing Manager, Demand Generation, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Excellent customer service, completely unbeatable. Truly a company that bends over backwards to ensure that their customers are getting the most out of their solution. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Certain aspects of Bizible lack customization, but our Account Manager is extremely diligent about updating us on the Bizible product roadmap and upcoming releases and enhancements. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Reporting on MIB and MOB. Very clear as to what marketing channels are performing well or underperforming. ### 15. The Insights We've Always Wanted **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor G. | Global Business Systems Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible delivers on its promise, providing deep insight into how the complex collection of touchpoints with people has influenced the success of our business. Initial implementation was fairly straightforward and quick, with most of our team's work focused on reviewing our systems, processes, and user training to make sure we were providing Bizible with the best touchpoint information possible. The website tracker works with standard UTM parameters, so we could use the framework we already had in place. The onboarding process and customer success team were excellent - they clearly want us to succeed, and have been a great resource for us. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** A common issue with many marketing-focused platforms, one deficiency I would call out is the fact that each lead/contact needs to have an email address before it can be included in touchpoint and attribution data. There are plenty of scenarios where a touchpoint might happen offline (trade show, etc.), collecting enough information about a person to put them in Salesforce.com, but without getting an email address. I would like these touchpoints to be considered in attribution, so we can tell an even more complete story. I don't consider this a deal-breaker, since it's a common deficiency in many platforms, but I would love to see it addressed at some point. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Bizible thinks the way I believe all marketers should - focusing on the fact that the journey for each person and company is a bit different, and that each interaction should be considered when trying to understand what is making an impact. The website tracking fills a critical gap that we had been unable to address with our existing technologies, such as Google Analytics and Pardot. Being able to connect the dots between touchpoints and revenue has allowed us to measure our efforts in a way that will actually impact the business. Our users are still learning how to best use the incredible depth and breadth of data that is now available, and we'll continue to refine our approach and find great new ways to answer the important questions. ### 16. Great tool for determining where leads are coming from and where to invest marketing spend **Rating:** 4.5/5.0 stars **Reviewed by:** Shelley H. | Senior Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** With Bizible and the integration with Saleforce, we can see in reports and individual records the first marketing touch, lead conversion touch and attribution to opportunities. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** If you don't dig into the reporting on a consistent basis, it can be hard to make the most of the reporting. Since tracking Bizible results is just one part of my job, sometimes I have to revisit how to pull various reports. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We are using Bizible to help determine where our leads are coming from and which types of programs are making the most impact. We can now more accurately see which inbound channels, like organic search, paid ads, etc are providing the best results. ### 17. Multi-Touch attribution with online and offline channels **Rating:** 4.5/5.0 stars **Reviewed by:** Ajay S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible is really cool when it is used for offline channels and very flexible to add new offline channels. We can easily find out the journey that a prospect takes while moving between various sales stages. We can also find out which Marketing channel contributed more as compared to others at the time of opportunity won. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Although we love Bizible and it is really reliable, but each technology comes with some minor challenges. On a very rare circumstance, we find out that the Bizible attribution is missing for a few records which can be fixed by checking with the support team. Few times the attribution is missing if the website visitor visited in incognito mode. It would be great if Bizible can add revenue by content. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Good tool for finding out multi touch attribution for each record on Salesforce. You can easily find out which channel resulted in opportunity creation. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We're solving many business problems through Bizible. The main problem is to show Marketing's contribution to each opportunity or lead. This tool is really effective in finding out which channel works better than others. ### 18. I use Bizible every day throughout the day... **Rating:** 4.5/5.0 stars **Reviewed by:** Austin Marie G. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** 1. I love the sales force integration. We can see exactly where leads are coming from right in all of our reports and dashboard using Bizible data. 2. I also like the google, bing, and facebook integrations - makes my life a lot easier! 3. The Bizible dashboard is a really cool way to look at our funnel from all sorts of perspectives. 4. Awesome customer success and support team. They are super helpful, knowledgable and responsive. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I'd say the main thing is that marketing attribution is complicated. When you play around with the different reporting types in the Bizible dashboard you've got so much data to work with that it can be hard digesting it all and making decisions based off of it. Some sort of AI suggestion feature would be really cool...if Bizible can tell me what to do and where exactly to put my spend down to the keyword level then that would be a huge game changer (Wordstream does something like this where they give you suggestions and you decide whether to implement it or not). **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Consider your UTM parameter organization when you start using Bizible! This is crucial for easy Bizible reporting. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Tracking lead source - before at Bevi we were relying on a lead source field in our forms that people would fill out. Now we can compare that field against the data we see to verify if it's accurate or not. Being able to see so much data about where leads are coming from (down to the keyword level) in sales force is a game changer in terms of closing a knowledge/data gap and time savings. ### 19. Show the Contribution of Marketing to the Business and Guide Investments **Rating:** 5.0/5.0 stars **Reviewed by:** Mervyn A. | Senior Vice President, Growth Marketing and Operations, Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The set up was very easy and the ongoing support through the customer success team has been great. The product is very well thought out with it's integration to Salesforce and paid media channels. We have greater visibility of our marketing performance throughout the funnel. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** More integrations with vendors like LinkedIn and other ABM partners. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Great company to work with. The purchase, on boarding and support experiences have been great. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We traditional have looked at first and last touch attribution methods which gave us an skewed view of marketing performance across channels. Bizible has given a a better understanding of the channels most effective at demand generation and also the ability to measure value of our marketing spend across the buying cycle. ### 20. A Leader in Marketing Attribution for a Reason **Rating:** 5.0/5.0 stars **Reviewed by:** Keith J. | Senior Director, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Ease of setup - We were able to get the platform up and running much faster than expected Onboarding/Support - Our rep for the onboarding process was top-notch. Always available to jump on a call, provided solid solutions, and is very responsive Salesforce reporting - The data that is populated in our CRM is easy to report on, understand, and use across objects. Data collection - the amount of data we are able to see in SF/Bizible is miles ahead of our previous attribution platform **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** ROI Dashboard is in dire need of an update (which I've heard is coming), the inability to report on leads and contacts the same way is a bit of a downside, and some of the back-end settings could be more intuitive. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Make sure to evaluate a few platforms to get a baseline, and Bizible will definitely come out on top against it's competitors. The price may be more, but it's worth it. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Collecting First Touch data, reporting marketing ROI across all channels, and replacing our previous attribution system. Bizible is easier to setup, maintain, update, and use than what we had before. ### 21. Bizible as a tool to measure ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Marceau B. | Business Analyst - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Tracking multitouch Different out of the box models Easily switching between different models to compare multitouch attribution. Offline tracking can be implemented alongside online tracking Integration with Salesforce= works great with our custom processes Liberty of customization (channels, models, tracking tasks, campaigns etc.) Onboarding and support was always fast and of good quality **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Only one custom model can be changed Forced to use Redshift data warehouse for accessing all the sessions Without the data warehouse, you don't have access to all the sessions between the first touch and the lead creation touch, so you might miss some interesting data **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** At the end of the day, it is looking at what drive the most customers, and what channels are performing better for TOFU (brand awareness, first touch) and BOFU (lead conversion, upselling etc.) . Bizible allows us to have a good vision of what channels are used before and after prospects become leads. ### 22. Bizible **Rating:** 3.0/5.0 stars **Reviewed by:** renaud b. | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** - Ability to run multiple attribution models in parallel - Full SFDC integration **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** - No concept of MQL stage - Module pricing **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Measure marketing contribution and optimize spend. Early on that journey, but we have full visibility on all our Marketing touch points ### 23. Bizible is a game-changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Erina (Ren) F. | Sr. Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2016 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Marketing attribution has always been a giant pain-in-the... but Bizible is proving to be our solution. Almost immediately after signing up, our weekly reporting has been reduced by 2/3rds and I can now report on multi-channel performance and ROI, which was previously akin to searching for the end of the rainbow. We weren't sure we'd be able to do it, but with Bizible we are. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** No complaints about the Bizible app or the team. They roll out customer suggestions surprisingly quickly. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Bizible is out-of-the-box to launch, but the Bizible team went the extra mile to make sure that my team could customize it to our needs. The reporting holes within Pardot and SalesForce are patched with Bizible, including multi-touch attribution and tying ROI right down to the keyword. ### 24. Great Product, Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Xavier M. | Marketing Analyst, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** 1. Awesome integration with Salesforce. Once you get the hang of the data schema it becomes very powerful 2. Offline activity attribution 3. Flexible and forgiving software 4. Customer support team is awesome **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** There is not much to dislike. The support team is great but more training resources specifically around advanced reporting in Salesforce would be good. The ROI dashboard could be more intuitive to use. Creating the filters is a bit of a pain. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** When evaluating keep in mind that data is only collected after you get Bizible tracking code set up. Depending on how long your sales cycle is it may take several months of data collection before there are fully actionable insights. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Prior to Bizible we only looked look at the Opp Creation touch. This meant that certain channels were not getting nearly enough credit. With Bizible we are now able to see a much more complete picture of the buying journey. It is like night and day. The activity attribution feature in particular has shed light on numerous sales activities that were not getting due credit. The data we are collecting through Bizible is allowing us to optimize our marketing programs around revenue and pipeline dollars. ### 25. How Bizible Really Opened Our Eyes... **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly G. | Manager - Marketing Analytics, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2016 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** I cannot pick just one thing I like, that's too hard. Bizible is a wonderful software that had a pretty seamless and quick integration into our system. That was key for us. I needed a solution that could be up and running in no time, and Bizible was just that. Not only was it a great integration experience, but it has been a great experience ever since. The customer success manager that I have is amazing. Any question that comes up they are there to help in snap. No long ticketing system to get something solved, but an actual person that becomes a part of your team and a crucial part of our success. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I can honestly say I don't have anything I dislike. It is a really helpful tool for us, and any features we have ever felt were missing, they have since added! **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We were only looking at a very narrow portion of what marketing was contributing to the pipeline. We were using a first touch attribution model only, and credit was not really appropriately given to any channel. We needed a solution where we could see all that marketing does to contribute to a closed won deal. Bizible helped us see how important all of our marketing channels are to the buying process, and helped us understand the true ROI of each channel. This helps us request the right amount of budget, that will help us be successful. ### 26. Amazing, With a Few Caveats **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** After using Marketo's in-built analytics system for a long long time, we were tired of having to choose between two very basic attribution models (extremely elementary versions of First Touch or Multi Touch). We also couldn't trust the data half the time. Bizible is a reporting tool we can trust to bring us a very holistic view of marketing attribution - because it also includes sales, biz dev, and customer success "touchpoints", and 5+ attribution models to suit just about anyone. We like that the powerful javascript collects a lot of its own information, and that it grabs off-line channel information from our Marketo programs, combining them together in Salesforce for reporting purposes across teams, not just Marketing. Once you are comfortably set up with the system, it brings unbelievable, unmatched accuracy in understanding the influence of marketing channels as well as individual campaigns and even ad variations on your sales pipeline and revenue. Bizible Support is great. They love support tickets and have no problems getting on the phone and really working through your problems. I can't say the same for many other systems we use. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Be forewarned, this is an enterprise solution that requires a) a lot of time, energy, and testing to get right b) a fairly robust Marketo implementation if you plan to pipe in off-line channels like list imports, tradeshows, etc. c) a good understanding of URL tagging, and a team that is committed to tagging all of your URLs across advertising networks, outbound emails, social media, etc. and d) proficiency in SFDC reporting, since that's where you'll be doing all of your reporting. I can confidently say it took me and my Digital Manager upwards of 40 hours to implement across about 3 months. The Bizible team is WONDERFUL at guiding you and letting you digest it step by step - don't get me wrong - but be prepared to break some things and potentially rebuild parts of your marketing automation solution or processes to get things in line with Bizible. My other gripe is that Bizible comes out of the box with TONS of reports and dashboards, but they do not provide any best practices on how others are customizing them or using them. I found the initial dashboards underwhelming. It then took me many more hours of work to customize their reports and then customize my dashboards. A bit of content/resources would go a long way to making me feel, at that time, that I was "doing it right". And yes, I understand that every business and manager is different, but there are essential metrics EVERY marketing team wants to see, and we felt that Bizible took us 95% there and then left us to our own devices. Costs: Importing costs into Bizible is awful. It doesn't pull data from SFDC because SFDC campaigns don't spread costs across months incurred. However, the gigantic CSV file that comes out of Bizible is borderline unruly. It takes us more time than it should, and we don't look forward to it every month at all. UI: The actual bizible reporting UI on the backend is unpleasant. The funnel metrics from the demo barely work and are hard to filter although the options are there to do so. We can't get a true conversion funnel working. So we just don't use it, which is a shame, because I'd like to get my ROI and other details out of Bizible. The tabular view works better, but is subject to the same inability to filter. For example, because we have Sales, Biz Dev, and Customer Success touchpoints, I see them in my ROI and other calculations at the top of the screen and have no way to filter them out. So we do this manually. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Make sure you have the right resources to implement properly. Ensure your marketing automation system and processes are top-tier or you'll have crap data on the offline side of things. Make sure URL tagging is part of your process or ensure you're fully versed in how to do it. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** As the head of marketing I'm able to see what channels are performing the best, what campaigns/events/content are performing....I get to see that across pipeline influence, leads created, MQLs generated, and revenue. I am confident in my decision making because I trust the data, and I love refreshing my dashboards every day to see how we're doing. It is really an amazing piece of analytics software. ### 27. Bizible Helps Me Allocate Budget With Confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Brady C. | Director of Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** I love how I can analyze multi-touch attribution models within Salesforce to determine the true value of each and every channel that I invest in. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** There is nothing that I dislike about the software. They seem to be heading in the right direction and offering more API connection as they feel the demand fits. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** If you are driving business through multiple online and offline channels, then I highly recommend investing in Bizible. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** I am able to paint a clear picture of how each and every opportunity is created. I also like how I can analyze both online and offline touchpoints for a single opportunity. ### 28. Bizible is like magic! **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey S. | Marketing Automation Architect, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible eliminates the need to grab marketing data from multiple places, and pulls it all in directly to Salesforce. It was so easy to set up and understand the data quickly. But more than that - the team will help you understand and optimize as you continue to grow. Plus, the revenue planner and ABM capabilities continue to stay ahead of competitors and offer easy-to-use data! **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I was a bit confused about enabling off-line touchpoint in Salesforce campaigns, but our success manager helped our IMMENSELY. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We are able to report on full multi-channel marketing attribution - digital and offline. It also helps give our sales reps insight into buyer behavior. ### 29. Great platform, great insight. Not sure I could move to an company without it. **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin J. | Senior Manager, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible has allowed us to determine the true effectiveness of our marketing channels and programs to a granular level. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I have not yet found anything I don't care for. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** If you're looking to assess your marketing channel effectiveness you need a proper tool. Bizible is that tool. It will make your job less about guessing and more about hard facts. I know how much blog post contribute to our bottomline as a dollar, and not as simply analytics traffic. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Our goal was simple. How effective are our marketing campaigns. I now know that if we host a webinar, the value on average (pipeline and closed booked) of that webinar. It's made planning and forecasting much more of a numbers game vs. gut feeling. ### 30. Bizible is a great solution for attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible's customer success has always went above and beyond for us. They were always very responsive to our needs and requests. As for the product itself, one thing that sets bizible apart from other marketing attribution products is the fact that it is actually not only for marketing attribution but can be used for sales and other particular "attribution use cases" for your organization. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I would have liked there to be more easily accessible online documentation on the product itself. I found it hard to find information regarding SFDC integration and different use cases. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We are able to have more visibility into things like sales generated trials and deals that come in from an integration we had with another company. It has really impacted our reporting for the better. ### 31. Changing the way we analyze marketing data **Rating:** 5.0/5.0 stars **Reviewed by:** Jimmy M. | Analytics & Operations Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Being able to calculate ROI across all marketing channels is always a challenge. Being able to attribute some of those returns to leads in a multi-channel funnel is even harder. Bizible allows us to do all of that and to better understand where our leads are coming from and which channels work best. The customer service is also top-notch. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I'd like to see spend information synced over to Salesforce, however this may already be possible. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** This past QBR, Bizible was front and center in our presentation of marketing data. We wanted to answer questions like, "what is our best performing marketing mix in each geographic region?" and by bringing in that data over to a BI tool like Domo, I was able to add measurements like AVG Days to Close to see not only the channels or leads that bring in most revenue but also which will close the fastest. The seamless combination between Bizible for attribution, Salesforce for lead and opportunity information, and Domo for data analysis has completely changed the way we view and utilize marketing data. ### 32. Director of Online Marketing and Website **Rating:** 4.5/5.0 stars **Reviewed by:** Divya D. | Director Of Online Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible is great, it gives great campaign level, content level and even keyword level data for tracking and optimizing online campaigns. We are using Bizible to track all online and offline campaigns before the Opp was created and also after the opportunity was created which is wonderful. Their support has been awesome too. We recently redid all of our lead source for online and offline channels and their excellent support and guidance made the process a lot easier. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I am still an early user of the tool so still getting used to building all my reports and there are a lot of different functionalities available. Detailed online training on how to you all the different fields etc might be more helpful but overall it is not too hard and I think it's a matter of time and getting used to the tool. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We just needed an end to end reporting tool to give us insights in which channels are working and which ads/pieces of content are really driving the MQLS and Opportunities and Bizible helps us with those questions. It is also great to be able to see all the different channels that influence an Opportunity during its entire journey and not just only have visibility into First Touch or Last Touch. Bizible really helps us answer all these questions so we can figure out the best way to allocate our marketing budgets among different channels. ### 33. Granular data with great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Libby K. | Marketing Analytics Manager, Venture Capital & Private Equity, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The customer service is awesome. We have a very complicated marketing and sales system, but Bizible is able to catch almost all of our significant touchpoints. We were previously limited to last touch attribution, so it's nice to be able to look at full funnel. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** We are still finishing up implementation, and it's been about a year. My coworkers were definitely skeptical of the product until the salesforce activities tracking release, but now we've got about 90% of the picture and should have the whole thing in the next couple weeks. Also, because you can't backfill digital touchpoints, you need to be collecting data for quite a while before trusting that the first touchpoint is actually the first touch and not just the first one that Bizible captured. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We needed to look at more than last touch for attribution, because our sales cycles can last months or even years, with many contacts on an opportunity. Bizible gives us full funnel attribution, with both online and offline touchpoints. Without Bizible, we would have had to hire a software developer to create this whole thing from scratch. ### 34. Improved insight into campaigns and overall marketing influence **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah L. | Digital Marketing Strategist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** I love that Bizible is able to track UTM parameters from anonymous first touch through opportunity closed-won. In doing so, Bizible solved for a missing function for us in Marketo. We're now able to track on a much granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** It would be great if Bizible also had functionality that tracked on-site engagement (not just visits that bring people to a site). It would also be great to have more flexibility within the Bizible app to add costs to campaigns (i.e. use a quarterly model instead of monthly; have click and update functionality instead of having to upload a spreadsheet). **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Bizible allows us to track, in one unified model, marketing touchpoints that we tag using UTM parameters. Before Bizible, we weren't tracking ad campaigns, emails, or webinars and events very well. We now are able to track the individual actions of a given lead, and segment our aggregate data by campaign, by touchpoint position, by touchpoint source, and other variables. We have a much stronger understanding of which campaigns (and creative) are driving pipeline and revenue. We are also looking forward to potentially using Bizible to track Sales activity too...TBD. ### 35. Great for B2B attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Franco C. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The attribution models built by Bizible are very effective at measuring ROI of marketing programs and guiding decision making on budget allocation. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Two main things: 1) doesn't allow to clean up and normalize data afterword. So if your UTM parameters were not standardized, you can't change them once they are in Bizible. 2) Does't import cost data from SFDC campaign (but this part is being fixed) **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** One of the best tools to have a clear understanding of what is driving pipeline. You must have a clear and standardized process of tracking campaigns through UTM codes to have clean data in Bizible. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Understanding what campaigns are driving ROI and allocate budget accordingly. ### 36. Marketing Attribution: Solved **Rating:** 4.5/5.0 stars **Reviewed by:** Pat B. | Operations Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** As a revenue ops professional, this tool has given me insight into one of the most convoluted reporting challenges that we face in the day-to-day. In the past, using custom built systems/automation helped address the problem, but provided less than ideal granularity. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I have yet to encounter something within the platform that I dislike. The learning curve was a bit tough in the beginning, but this is to be expected with any new tool. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Tactical marketing reporting, marketing attribution, leading indicator reporting, sales process acceleration and enhancement, channel based reporting. Benefits include saving countless hours on maintenance of custom models, flexibility of reporting, ACTUAL ROI by channel, etc. ### 37. Implementation the Easy way **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler M. | AVP Digital Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Cavet: We are in the process of implementing Bizible. I cannot speak to its efficacy from an attribution standpoint yet. That said all signs point to awesome. The Bizible implementation team has been truly awesome. I've led a number of Enterprise software instals and they have generally ranged from horrible to meh. I have never been able to come away from one of these projects with a whole hearted endorsement of the process...until now. Bizible has consistently exceeded my expectations and reinforced our decision to work with them. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** We have not encountered any real issues with Bizible yet. I'm looking forward to digging into the data to help guide future decisions. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Detailed Marketing attribution with great integrations to SFDC as well as a number of other systems. ### 38. True marketing attribution for the pipeline driven marketer! **Rating:** 4.5/5.0 stars **Reviewed by:** Sara A. | Senior Director Of Marketing, Computer & Network Security, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** 1. It's given us attribution insights into channels we didn't have visibility into prior to implementing 2. Customer support is awesome! 3. Several attribution models to choose from and include in reporting 4. Data visualization in Salesforce.com to easily report to internal team members/upper management **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** You can only choose from the lead or contact object. Also, tracking waterfall conversion Rates throughout the full funnel is still difficult. You also have to manually input costs. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** The attribution martech space is becoming crowded so make sure you partner with someone who is going to be responsive, supportive and open to feedback! **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We are now also able to validate where channels perform the best,. we are seeing first touch data that we weren't able to see before with our existing tools and we are also able to see more granular AdWords impact. ### 39. Vital for anyone who cares about marketing ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The amount of data that Bizible collects and can report on using various attribution models is incredible. The technology provides insight into performance that is invaluable when planning budgets, optimizing operations and communicating with the C-suite. The entire Bizible team has been amazing to work with, from the first person I spoke with (Garret) to our CS manager, Graeme. Very valuable to have their insight on best practices, and Graeme has been phenomenal on proactively checking in with us. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Implementation can take a while, but it's been bottlenecked by our own company alignment process. Just consider this when planning to upgrade your analytics program. Bizible's CS team has been very proactive and helpful. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Knowing how much money each marketing channel and tactic makes for us. Very valuable insight. ### 40. A great platform to bring clarity to demand gen efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Dan A. | Cofounder, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Being able to pull reports directly in salesforce on each individual touch-- with all the details! Not having to build custom lead capture forms to collect and store UTM parameters. Pulling actual ROI reports every month and using that to tune efforts Having a system that is separate from our MA system, keeping us independent **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** It would be great to do everything in salesforce and not use a separate UI for some parts of the reporting. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Use UTM parameters from day 1 so that implementation will be easy! **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Tracking the ROI of every channel sending paid traffic to our website. ### 41. Powerful and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew L. | Director of Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible offers a great balance of power customization and usability through standard features. Defining how you want to bucket your leads (based on online source, SFDC campaign or SFDC activity), gives us great power and flexibility. And Bizible support is terrific. My success manager is pleasant and super knowledgeable. And technical support tickets get handled quickly and with a friendly tone that is very refreshing. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** There are a few limitations on features that I have brought up with the Bizible team. But half of them have already been addressed with feature releases. They are continually improving the product. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We are tracking marketing attribution at opportunity creation. We are also building Bizible out to track Sales, Marketing, and BD activities as a piece of CAC Payback calculation. Finally, we are optimizing paid Marketing campaigns based on common touchpoint journeys. ### 42. Connects my offline sales with my online channels **Rating:** 4.5/5.0 stars **Reviewed by:** Carl-Fredrik Keke W. | Head of Global Demand Generation, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The app does what it promises and customer service is excellent. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** The ease of use can have users draw wrong conclusions but that is something every decently easy-to-use analytics / reporting tool run the risk of enabling. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Since the bulk of our sales data derives from offline sales there has always been frustrating to connect our marketing investments with actual business results. Bizible bridges this gap while allowing us to build native Salesforce reports diving into ROAS as well as attribution throughout the sales process. We get a granular view into the efficacy of our marketing initiatives, online as well as offline, while being able to present findings in a format sales and other stakeholders are already accustomed to. ### 43. Great Channel & Source Analytics from Bizible **Rating:** 4.0/5.0 stars **Reviewed by:** Alexis M. | Senior Manager, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy matching part of their product since we're doing ABM but we're still using leads. I also love that I can customize the weight of each touch and the weight of certain channels to be personalized to our specific needs. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I would love to have more resources on reporting. Webinars would be great, or whitepapers. They have a ton of great resources but having more around support and use of the actual tool and set up and best practices would always be useful. I also wish there was a support community. ABM is such a big thing right now but we're all still using Salesforce which doesn't lend itself to ABM well. Having a support community to bounce ideas off of in terms of set up and reporting would be really helpful. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** make sure you have enough time to really commit to the implementation. And don't promise any reporting until at least a full quarter of active use. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We're trying to track attribution from start to finish and we're trying to figure out what pushes a customer to purchase along that journey. We have a lot of different outbound channels and it was impossible to track them all. Now, I can easily customize how all of our outbound marketing channels look and track everything and break it down by creative, campaign, keywords, etc. ### 44. Bizible answers questions I couldn't answer before **Rating:** 4.5/5.0 stars **Reviewed by:** Timothy L. | Senior Vice President, Marketing, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** I now have visibility (bizibility?) into attribution that was very difficult if not impossible for me to get in the same way before. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** So far, I don't have dislikes. I think their choice to surface data in salesforce makes a lot of sense. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** If you are a b2b software company with significant inbound lead volumes, this product will be very helpful in guiding your strategic investment decisions based on objective proof. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** I needed better information on marketing ROI, and the specifics around which programs were driving acquisition, which were driving opportunity creation etc. We struggled to get meaningful data at the lead level, now we have it! I also really like that they have multiple attribution models available out of the box like first touch, or W shaped. It meant that I could get started without having to create that from scratch. ### 45. Excellent company, brand and product **Rating:** 5.0/5.0 stars **Reviewed by:** Mitchell H. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The level of customer service has been fantastic from the Bizible team. I appreciate that they put out a lot of valuable content, practice attentive account management, and are consistently releasing new features that marketers care about. I like their positioning as both attribution and performance management (good combination). **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** My only dig on Bizible would be that it's a bit of a black box. More visibility into the config would be cool, but lack of which isn't too much of a deal breaker. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Lots of products out there overlap into a couple different use cases, which you'll want to be aware of as you search for the right fit. If you're looking for attribution and performance management in one solution that plays nice with SFDC, Bizible is a greate choice. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** SFDC native Insights into PPC data (Adwords and soon Linkedin), account level engagement scoring, all manner of attribution modeling. ### 46. There isn't much to NOT like about Bizible **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin L. | Director, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2016 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible bridges the gap between marketing initiatives and sales won opportunities. This helps justify marketing spend and secure marketing budget for future years. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** There isn't much I dislike about Bizible. The only thing I wish I could do is build reports of the Bizible Insights section. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** If reports can be built off of the Bizible Insights section, that would be insanely awesome. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We are finally able to connect the dots between all the money we spend on marketing campaigns and closed won revenue. We can clearly see ROI using Bizible. ### 47. Wasn't a believer – now I'm converted. **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda D. | Consultant/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Ability to leverage touchpoint activities in Marketo for lead scoring, source mapping, etc. Much more accurate account of how leads are sourced digitally (goes way beyond the traditional 'lead source'). I'm a consultant with several clients using Bizible, and it's refreshing to use a reporting product that is really used the same way no matter the business. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Setup was labor intensive, but that being said our rep was amazing and held our hands every step of the way. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Campaign attribution and accurately reporting on marketing's contribution to pipeline and the business. We can show (even on outbound generated opportunities) how marketing played a role in taking opportunities over the finish line, even if marketing didn't source those opportunities directly. ### 48. Attribution Simplified ! **Rating:** 4.5/5.0 stars **Reviewed by:** Nitish K. | Sales Development Representative, Computer Networking, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible makes all the marketing efforts visible - from the first touch to all the way to opportunity creation. No marketing effort is left behind! Also, it helps us decide what's working for us and what's not. In turn that helps us channelize our budget.Trust me, when I tell you that Bizible can help multiple teams under marketing understand and measure their efforts better. All in all, it is a great tool for a marketer. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Nothing so far. It's a forgiving piece of software and flexible. Plus as the company is growing, they have been improving on every aspect of their awesome product. We have been using Bizible for more than a year and a half now. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Already Great and Continues to Get Better. Go for a demo session with them and you will understand. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** 1. In the past, we only measured original lead source or the last lead source and that was so inaccurate. This gives us a clear picture of how all of the channels impact a customer's journey from the first touch, to lead, to an opportunity to closed won. This has made a real difference in how we allocate budget to marketing programs. 2. We have been able to optimize programs - especially paid search - with the granular detail about how it is driving buyer activity in ways that Salesforce on its own cannot capture. This has let us identify areas to boost spend and increase qualified opportunities for our sales team. ### 49. An excellent tool with support to match **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa O. | Director, Demand Gen, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible onboarding was excellent. Their customer service team is very professional and helpful. Even generic support requests are handled quickly and successfully. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** You need to be collecting data for quite a while before knowing the first touchpoint is actually the first touch and not just the first one that Bizible captured. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Bizible will allow us to pivot from traditional waterfall metrics to ABM with confidence the marketing engagement will be captured and measured. ### 50. Great for attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Meagen E. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** My team has a lot better insight to what SEM spend is working and not. We can make better decisions on where to place our budget. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Costs increased significantly this past year with our expanded use. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Attribution - [View Adobe Marketo Measure (formerly Bizible) pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-21+09%3A31%3A39+-0500&secure%5Bsession_id%5D=795a3089-62e5-4329-b8e4-5fd9bffaad2f&secure%5Btoken%5D=8163cf09bc7d0206b64c7de06cfc3643b8e729700dd42f7d8d022478fe0dd5fd&format=llm_user) ## Adobe Marketo Measure (formerly Bizible) Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Adobe Marketo Measure (formerly Bizible) Alternatives - [Attribution](https://www.g2.com/products/attribution/reviews) - 4.5/5.0 (51 reviews) - [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews) - 4.0/5.0 (133 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,208 reviews)