Baseline Features
Interface and Performance (5)
Import/Export
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Able to search and filter assets by keywords and metadata.
File Preview
Able to easily preview large image files and video storyboards.
Analytics
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
Software supports a wide range of file types.
Metadata
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Keep track of incrementally changing versions of the same asset.
Expiration
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Apply visual watermarks to images and video.
Digital Rights Management
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
The software is optimized to load, preview, search and edit video media files.
Audio
The software is optimized to load, preview, search and edit audio media files.
Images
The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Planning (2)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Performance Tracking (3)
Dashboard
This feature was mentioned in 20 Baseline reviews.
Provides a dashboard containing an overview of the design system's data and brand's analytics
Asset Performance
As reported in 19 Baseline reviews.
Analyses brand asset performance - provides insight into who is using them, how they are being used and how often
Template Usage
This feature was mentioned in 20 Baseline reviews.
Offers insight into how which design templates are being used, by whom, and how often
Functionality (3)
Design Templates
This feature was mentioned in 20 Baseline reviews.
Allows users to create design templates and save them in a library for other team members to utilize when making on-brand visuals
Workflow Management
16 reviewers of Baseline have provided feedback on this feature.
Provides a platform where design projects can be managed
Educational Resources
17 reviewers of Baseline have provided feedback on this feature.
Offers educational resources to help users learn about branding and design
Editing (4)
Photo editing
Offers image editing capabilities.
Resizing
Provides image and video resizing tools.
Video editing
Offers video editing capabilties.
Integration with editing tools
Integrates with external image and/or video editing tools.
Search (4)
Filtering
Provides filters to help search for assets.
Pinned search
Allows users to save a specific search result at the top of the search results page.
Auto tagging
Auto-tags assets based on AI detected descriptive markers.
Suggested search
Provides users with suggestions for related or similar keywords to help refine search queries.
Permissions (3)
Content expiration
Sets expiration dates on assets after which they can no longer be accessed or used
Asset permissions
Provides permissions controls to manage who can access and/or edit assets.
Access requests
Allows users to request access to assets.
Platform (3)
Customizable brand guidelines
Allows users to create brand guidelines at a company level, channel level, and campaign level.
Collaboration
Provides collaboration tools to allow teams to share and comment on assets.
Templates
Provides premade organization templates to help users organize and structure their brand assets.
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Video
Provides the ability to generate video from a text prompt.
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Brand Asset Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

