Base Features
Community Building (8)
Member Profiles
Manages user profiles and contact records by allowing members to create and customize profiles with personal information and activity, while automatically uploading and maintaining this data within the company’s contact database.
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Member Discovery
Helps members find and connect with relevant community members.
Member Referrals
Allows members to invite and refer new members to join the community.
Community Spaces
Enables the creation of dedicated spaces or groups to organize community content and discussions.
Paid Memberships
Allows monetization through paid access or subscription-based community tiers with built-in access control.
Multimedia Sharing
Enables sharing of images, videos, files, and other media within the community.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Community Improvement (3)
Gamification
Helps engage members through gamification features such as points, rewards, and engagement metrics.
Polls & Questions
Provides native tools to create polls and ask questions within the community.
Automation Rules
Allows administrators to automate community workflows and actions.
Customer Analytics (6)
Community Insights
Identifies member behavior trends, popular topics, and sentiment across the community.
Community Engagement Analytics
Provides tools to measure and analyze member engagement, participation, and activity within the community.
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Downloadable Reports
Provides functionality to download community data and reports in multiple formats.
ROI Tracking
Tracks return on investment from community efforts, including retention, engagement, and revenue impact.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Activity Tracking
Track and document all activities across devices, networks, and other systems
Community Management (15)
Community Feeds & Discussions
Enables members to participate in discussion threads or activity feeds within the community platform.
Live Streaming
Allows hosts to broadcast live video sessions directly to the community without requiring third-party tools.
Chat & Messaging
Allows real-time or asynchronous messaging between members within the platform.
Events Management
Supports creating, hosting, and managing virtual or in-person community events within the platform.
Admin Roles & Permissions
Allows admins to assign roles and control access to features, content, and moderation tools.
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Group Management
Organize and edit a group of people's policy and members
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Membership Management
Database of members to track personal information of individuals and families
Email Management
Manage, store and organize emails within the system or via third-party apps
Website Management
Built-in website builder or integration with third-party site
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Lead Facilitation (4)
Customer-facing Chatbot
Offers a chatbot to initiate and carryout inital conversations with prospects and leads.
Lead Qualification
Automatically calculates which leads are the most likely to become a customer.
Lead Follow-up
Automatically contacts all leads.
Meeting Scheduling
Utilizes natural language processing to set up meetings.
Organization (15)
Opportunity and Pipeline Management
Manages sales opportunities through their full lifecycle from lead to order, tracking stages, values, and close probabilities across pipelines by individual rep, team, region, and company-wide
Data Entry
Automates the entry of collected data.
Integrations / APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Meeting Management
Manage the process of planning and scheduling meetings, including agenda creation
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Call Management
Document Management
Store, manage, and track all electronic documents in a centralized location
Contact Management
Manage, organize, and store contact information
Task Management
Create, manage and track all task activities and progression
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Notes Management
Allow users to create, edit, and sort multiple notes
Sales Activity Management
Define, track, and/or automate sales activities and sales processes
Email Management
Manage, store and organize emails within the system or via third-party apps
Performance Analysis (4)
Coaching
Provides real-time coaching to sales representatives.
Peformance Tracking
Tracks and analyzes sales representative performance.
Email Tracking
Track delivered, received, and opened emails
Call Tracking
Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number
Sales Analysis (2)
ROI Forecasting
Measure return on investment and leverage data to predict profitability of future projects.
Sales Forecasting
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
Sales Team (3)
Flexible Sales Process
Can operate under at least two distinct sales methodologies
Training Mode
Includes recording and review capabilities to train new salespeople or review old deals
Playbooks
Creates and stores multiple playbooks for sales
Intelligence (3)
Opportunity Identification
Highlights cross-sell, upsell, and white space opportunities
Zero-touch Renewals
Can fully automate the deal renewal process
Smart Content
Suggests content appropriate to stage and tone of the deal
Mapping (2)
Multiple Org Charts
Allows multiple relationship maps for each account and opportunity
Stakeholder Roles
Includes explicit definitions of stakeholder roles
Content (5)
Document Collaboration
Allows users to simultaneously collaborate on a document within the application.
Versioning
Stores different versions of a document.
E-Signature
Allows users to provide an e-signature within the platform.
File Request
Allows businesses to request files from clients.
Feedback
Allows businesses to solicit feedback on projects or documents from clients.
Collaboration (7)
Billing and Invoicing
Provides billing and invoicing within the application.
Instant Messaging
Provides internal and/or external instant messaging capability.
Project Management
Offer project management features like task creation and tracking within the application.
Analytics
Offer analytics concerning productivity or client engagement.
Time Tracking
Allows businesses to track time spent on projects within the application.
Mobile Application
Provides a mobile application.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Planning (2)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Visual UGC (3)
Campaign Customization
Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.
Widget
Allows users to display a UGC gallery on their website
Media Library
Gives users a central place to store and manage UGC through folders, tags, etc.
Integrations (11)
Social Media
Integrates with social media platforms to collect customer posts that mention or display a particular brand
Content Creation
Integrates with content creation tools to allow users to edit and customize content
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Rights Management
Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content
UGC Request Automation
Set up automation to request user-generated content from creators/influencers
Influencer Relationship Management
Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Contest Management
Organize and manage interactive contests or challenges
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Workflow Management
Create, design and manage workflows for repetitive tasks
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Support (2)
Onboarding
Provides personalized onboarding sessions to help brands get started
24/7 Client Support
Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video
Performance (2)
UGC Analytics
Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments
Lazy-Loading
Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Generative AI (8)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Video
Provides the ability to generate video from a text prompt.
Agentic AI - Customer Advocacy (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Online Community Management (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Multi-Language
Manage and support multiple languages
Agentic AI - AI Sales Assistant (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Agentic AI - Customer Revenue Optimization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (175)
Email Response Control
Speech Recognition
Train your system to interpret and transcribe voice messages
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Chat/Messaging
Communicate using direct chat or messages within the system
AI Writing Assistant
Generates and edits text using machine learning
For Sales Teams/Organizations
Caters to sales teams
Sales Automation
Automate processes to manage leads, contacts, opportunities and sales activities
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Predictive Analytics
Predict future data based on historical data sets
Lead Scoring
Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
Templates
Sample files or documents that could be customized as needed or used as is
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Email Templates
Pre-made examples and templates for emails
SMS Messaging
Send messages via SMS
Personalization
Adjust communications based on previous interactions or personal preferences
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Conversation Intelligence
Recording, transcription, and analysis of sales calls for the purpose of training and generating insights
Lead Engagement
Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Omnichannel Outreach
Using different methods or channels to connect with customers
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Email Alerts
Receive and/or send email notifications for urgent updates, requests, or other information
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Multi-Campaign
Manage multiple campaigns in one system
Email Marketing
Create and send email blasts/campaigns
Customizable Reports
Alter the layout and content of reports
Social Advertising
Create and manage advertising campaigns on social media networks
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
API
Application programming interface that allows for integration with other systems/databases
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Email Templates
Pre-made examples and templates for emails
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Pre-Approved Content Library
A repository of content that has been approved for sharing with current and prospective clients
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Customer Advocacy
Encourage your customers to promote your company by providing materials, tools, and reward programs
Data Import/Export
Import and export data to and from software applications
Social Promotion
Market event via social media tools
Employee Advocacy
Enables employees to promote their company by supplying them with materials, tools, and reward programs
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Filtering
Find & retrieve relevant data or documents
Real-Time Updates
Receive system updates as soon as any changes are made
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Customizable Fields
Customize data fields to support various needs and use cases
Customizable Branding
Add customized logos and colors to align with company branding
Email Distribution
Nonprofit Advocacy
Enable advocates to promote nonprofit, charitable, and/or political organizations and causes
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Content Library
Centralized repository to store content and assets
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Gamification
Games or game-like elements to track progress and reward accomplishments
Activity Tracking
Track and document all activities across devices, networks, and other systems
Discount Management
Track products that are for sale at a reduced price or part of coupon promotions
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Incentive Management
Manages incentive programs such as profit sharing, stock awards, and individual bonus plans
Campaign Analytics
Track and interpret campaign performance metrics
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Real-Time Analytics
Analyze and gain insights into data in real-time
Customer Accounts
Record customer information, purchase history, and other notes
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Community Management
Enable students, customers or employees to engage with each other in a particular space online or offline
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Gift Card Management
Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Social Engagement
Process of communicating with an online community and measuring the effectiveness of activity
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Loyalty Program
Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
Campaign Planning
Plan and strategize marketing campaigns
Rewards Program
Point or incentive based programs loyalty programs designed to increase customer engagement
Advocate Management
Track and manage advocate communication, engagement, and performance
Lead Capture
Automatically identify and save contact information of potential customers
Referral Tracking
Log and store the source of contacts/leads
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Promotions Management
Design, communicate, and distribute incentives to perform a specific action
Pipeline Management
Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
Reference Request Automation
Ability of the software to take the manual effort out of the process of requesting and collecting references
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Nomination Tracking
Task Scheduling
Track and manage the scheduling of tasks
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Reference Usage Tracking
Monitor and track how often customer references are used
Audio References
Ability to submit references via phone or audio files
For Sales/Marketing
Used as a promotional or demonstration tool in sales and marketing presentations
Workflow Management
Create, design and manage workflows for repetitive tasks
Configurable Workflow
Configure existing workflows to meet your organization's needs
Video References
Request or submit references by recording a video
Survey/Poll Management
Create and administer polls and surveys
Program Notices
Contact Management
Manage, organize, and store contact information
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Customer Activity Tracking
A report showing what actions customers perform
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Lead Generation
Manage the process of attracting and converting business prospects into leads
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Referral Templates
Customizable templates for referral documents, emails, and sharable links
For Customer Referrals
For customer referral programs / referral marketing products
For Employee Referrals
Products that allow employees to make referrals for open job positions
Lead Engagement
Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels
Fraud Detection
Identify and prevent suspicious activity
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Mobile Access
Access software remotely via mobile devices
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
For Creative Agencies
For creative teams and agencies
For eCommerce
Intended to be used by online stores
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Segmentation
Group leads or contacts based on their specific characteristics
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Marketing Calendar
See past and upcoming campaigns and communications in a calendar view
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Hashtag Tracking
Track the usage of certain hashtags
Influencer Discovery
Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Referral Tracking
Log and store the source of contacts/leads
Online Payments
Accept and process online payment transactions
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Customer Surveys
Tool to send questionnaires to customers to gauge feedback
Ratings/Reviews
Ratings/Reviews
Content Delivery
Distributing content through various platforms or channels
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Personalization
Adjust communications based on previous interactions or personal preferences
Keyword Tracking
Track and monitor a specific set of keywords
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
UGC Collection
Collect user-generated content in the form of videos, photos, text reviews, and more
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Loyalty Program
Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Customer Advocacy
Encourage your customers to promote your company by providing materials, tools, and reward programs
Video Editing
Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Commenting/Notes
Leave comments and notes on documents for others to view
Content Publishing Options
Facilitates online authoring and publishing of the content
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Content Library
Centralized repository to store content and assets
Document Classification
Assign categories, labels, tags, or attributes to documents for organization, search and storage
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Single Sign On
Allow users to access multiple services after entering their login credentials once
Email Reminders
Reminders sent via email
API
Application programming interface that allows for integration with other systems/databases
Discussions/Forums
Online forums/groups where users can ask questions, share ideas, best practices, etc.
Ideation
The creation, development, and sharing of potentially innovative new ideas
Personalization
Adjust communications based on previous interactions or personal preferences
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Moderation
Controls/tools to moderate the session
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Member Directory
Comprehensive list that contains information and details of all the members associated with a particular organization or group
Mobile Access
Access software remotely via mobile devices
Filtering
Find & retrieve relevant data or documents
Data Import/Export
Import and export data to and from software applications
Commenting/Notes
Leave comments and notes on documents for others to view
Document Storage
Store and organize documents in a centralized system
Customizable Branding
Add customized logos and colors to align with company branding
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
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