The scoring is wrong. Sincerely. It's the total number of followers multiplied by the number of posts. Given the algorithms, there's no way these numbers are correct. Ex: We had an employee get her tweet retweeted by an account with a significant number of followers but she didn't get a bump. On top of that, there's no real way for users to contribute content. Top admins have to approve what is submitted but even that has to be in a certain category. Also, everything has to be done in the app. So if your employee can't like/share/comment on a post and get points. Review collected by and hosted on G2.com.