# Surfly vs Glia for a financial services customer support team: which is more trusted based on user reviews?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community, every financial services team I've spoken to about <a class="a a--md" elv="true" href="https://www.g2.com/categories/co-browsing">co-browsing</a> brings up the same two names and then can't give a straight answer on which one is actually better: the most trusted co-browsing software by customer support managers at financial services companies based on user reviews keeps pointing at Surfly and Glia, and the comparison is harder to make than it looks because they're solving slightly different versions of the problem.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/glia/reviews"><strong>Glia</strong></a> (4.8 stars, 87 reviews): A full contact center platform built specifically for financial institutions, where co-browsing is one part of a unified system covering voice, chat, and AI, with implementations described as the fastest of any banking contact center project in the review base.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/surfly/reviews"><strong>Surfly</strong></a> (4.8 stars, 100 reviews): A specialist co-browsing middleware that integrates into existing systems via API rather than replacing them, with field masking, session controls, and compliance architecture designed for financial services and insurance contexts.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few other options worth considering:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zoho-assist/reviews"><strong>Zoho Assist</strong></a> (4.7 stars, 712 reviews): A broader remote support tool with strong co-browsing capability and the highest review volume in the category, used across a wide range of financial services team sizes.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/upscope/reviews"><strong>Upscope</strong></a> (4.7 stars, 119 reviews): Consistently present in financial services and insurance deployments where guiding customers through regulated product forms without accessing restricted data is the core use case.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/teamviewer/reviews"><strong>TeamViewer</strong></a> (4.5 stars, 4,045 reviews): The most broadly deployed tool in the category, with strong enterprise financial services presence and the deepest review data set of any platform here.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For financial services teams who looked at both Surfly and Glia: what actually made the decision? And for anyone who chose Glia, was the broader platform the reason or was it specifically the co-browsing quality that won it?</p>

##### Post Metadata
- Posted at: 18 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;This comparison usually comes down to whether you want a full platform or a focused capability. Glia pulls you into its ecosystem. Surfly fits into what you already have. From your research, were teams choosing based on product strength or on how disruptive the switch would be?&lt;/p&gt;

##### Comment Metadata
- Posted at: 17 days ago
- Author title: Writer





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