Attention has really been a game-changer for us cross-departmentally. It allows our sellers to stay focused on what they do best- selling- while giving other internal teams a powerful way to gather insights directly from customer conversations. Using the AI Super Agent, our teams can quickly pull out product feedback, trends, and insights from calls that can ultimately help us improve our products and the customer experience.

On the sales side, Attention has also been fantastic for providing reps with instant, actionable feedback based on our sales methodology and coaching framework. Reps can see where they're doing well, where they can improve, and get coaching recommendations without having to wait for someone to manually review every call. The scoring also adds a fun, competitive element for the team that helps drive engagement and continuous improvement. Review collected by and hosted on G2.com.

Attention occasionally has trouble identifying the correct opportunity to associate a call with in Salesforce. Thankfully, we don’t have notes automatically syncing to the opportunity, so our reps have the opportunity to verify the suggested record before anything is pushed over. The opportunity-matching logic is also based on custom code, which can take some time to build and maintain as our processes evolve. That said, these are relatively minor challenges, and overall there isn’t much I dislike about Attention. Review collected by and hosted on G2.com.

I use Attention as a conversational intelligence tool, and I find it incredibly valuable for understanding what's happening across the sales floor. The platform provides truly actionable insights that help align with what our sales reps are experiencing. I appreciate how it allows for deep insights and meaningful conversations. Its usability stands out to me; it looks and feels like an LLM platform, making it easy to understand and use. I also love the super agent, call recording, and library features, especially the Slack extension, which has been huge for our team. The unlimited, actionable insights are very applicable to our reps' lives and skill sets, and help us understand performance, customer sentiment, and messaging efficiency. Setting it up was incredibly easy, thanks to their team handling the majority of the work. I also appreciate how open the platform is, allowing data access from across the company and integration with other platforms. Review collected by and hosted on G2.com.

When new features roll out, unless your proactive about asking about it, it is hard to know what they're developing or fixing next. Sometimes those changes I think cause bugs in the system and that stop recordings until it is fixed, which happens quickly. Review collected by and hosted on G2.com.

So many things, I really can't put them all into words. I am probably Attention's biggest fan! Any organization that meets with clients via video calls MUST have Attention. Sales, Customer Service, Account Management, Success... it doesn't matter. If you meet with clients or prospects via video, Attention is a no-brainer. I really appreciate the coaching tab as the most important piece for improvement. It allows our mentors to review their own sessions, like looking at game film, to see what went well and what didn't. We can capture things at both macro and micro levels, like wins and when clients are struggling. We can identify negative sentiments and be proactive instead of reactive. The feedback to the mentors, who are the hosts of the calls, is invaluable. The scoring data gives us insight into what areas need additional training, both from a team perspective and individually. Also, the super agent is incredibly important for me. It gives us the visibility we never had into the sessions, providing a good check and balance and keeping a record. I can quickly dive into transcripts for verification if any issues arise. Attention has been an absolute game changer for our organization. Review collected by and hosted on G2.com.

For sure, the scoring piece is the weakest area of Attention. The fact that it's only displayable on screen is almost useless; we need to be able to export the scoring data. Right now, I can't even look at my whole team at once on screen, which is a limitation. A much lesser impact; the agent builder is not user-friendly. It's hard to make it do what I want, and I often have to reach out for help from Ronnie. He is amazing and so knowledgeable about Attention. He is quick to help and fix what I can't figure out. As well, updates to Attention aren't accompanied by updated resources or instructions, making it challenging configure some things. Lastly, the product is the best out there. However, as good as the product is, the customer experience could use some help. Review collected by and hosted on G2.com.

I find Attention allows us to be easy and flexible, which helps us solve problems. Its AI capabilities let us do more customizable things based on our go-to-market organization or sales process. It solves our CRM hygiene issues, builds trust in our pipeline data, and enables us to actually do forecasting, which wasn't possible before. Attention saves our reps a lot of time by handling much of the admin work in HubSpot and improves our ability to coach our reps better. It scans all the calls on a deal much easier and faster, providing direct insights powered by AI. Everyone in the company loves it, with no complaints. Review collected by and hosted on G2.com.

Really, the only thing is the UI is probably not as clean as Gong, but that's a very small problem that is really overlooked because of all the other great features that it has. Review collected by and hosted on G2.com.

Honestly, it’s the workflows. Once you set them up properly, everything just runs in the background and you almost forget it’s there, which is basically the dream for an ops tool. CRM fields get filled in automatically, follow-ups get drafted, and nothing falls through the cracks.

Support's also been solid whenever I've needed to dig into something more custom. Review collected by and hosted on G2.com.

Not much, honestly. Setting up workflows can be a bit fiddly when you’re trying to do something more complex. It would also be nice to have a bit more flexibility on the templating side of things.

Nothing deal-breaking, though. Review collected by and hosted on G2.com.

The ability to use it with Hubspot as an iPaaS layer for my automations and the super agent capabilities. Review collected by and hosted on G2.com.

You can’t keep a running tally in a Hubspot field across calls, because the field only supports overwriting the existing value rather than incrementing it. Review collected by and hosted on G2.com.

I like using Attention primarily because it allows me to analyze calls quickly to understand team performance and pinpoint areas of improvement in our sales process, which previously took me weeks or months to do. It helps refine our sales process to improve win rates and understand market opportunities. With Attention, I can verify hypotheses in minutes and understand if account executives are following our new sales system without spending countless hours reviewing calls. It also supports forecasting by analyzing pipelines and win rate probabilities. My account executives use Attention for call preparation to push deals to close. The LLM's ability to scan the database and the 'Super Agent' feature, which provides call briefs and competitor analysis via Slack, are particularly useful. Attention integrates well with Slack and HubSpot, enhancing our workflow. The proactive nature of Attention with its alerts is a significant upgrade from more reactive tools like Gong. It was one of the easier tools to set up, thanks to the support from their team. I’m also impressed by its continuous evolution with new features, making it indispensable for our business. Review collected by and hosted on G2.com.

Nothing. This is par far the most game-changing software I've come across in over 10 years in Saas sales leadership Review collected by and hosted on G2.com.

It captures many key aspects of the call and creates a strong summary of both strengths and weaknesses. It also clearly recaps the areas we covered in the meeting, including highlights from my demo as well as the prospect’s pain points and the solutions they’re looking for.

Also, the summary is being provided in an instant which helps sending a recap email to prospects very fast. Review collected by and hosted on G2.com.

Sometimes it doesn’t capture the names of people and companies very well, and it can take a long time for the recording to come through. Review collected by and hosted on G2.com.

I use Attention for sending out follow-up emails and scoring conversations with customers. I really appreciate how it automates these tasks, which saves us a lot of time and lets our reps focus more on calling than emailing. The automations are great, especially because they use content from our calls. The initial setup was very easy, thanks to your customer service, and I want to give a special mention to Sara Bukair for her help. Review collected by and hosted on G2.com.

nothing Review collected by and hosted on G2.com.

I love querying the super agent in Attention to get a bigger picture, find patterns, and iterate quickly. The ability to ask about all calls with a specific account, get insights from all calls at a specific deal stage, or check the top 3 most frequent questions prospects ask during demos is super useful. Having the super agent available on Slack makes it easy to use on the go on between calls. Asking for a list of all my action items after a day of back-to-back meetings has been a lifesaver. Review collected by and hosted on G2.com.

It would be great to be able to always see all call participants, and not just the person talking. When demo'ing, it's easy to miss small body language and micro-expressions that I could pick up when reviewing calls if the recording kept the display I have in my meeting room. Review collected by and hosted on G2.com.