ArcDigital is a web-based application developed by Donnelley Financial Solutions that enables marketing and sales teams to manage content and communications through a single integrated digital storefront. Designed to streamline the distribution of sales collateral, marketing communications, and regulatory materials, ArcDigital offers a secure environment where sales teams can access content for multi-channel distribution and real-time reporting with 'add-to-cart' simplicity.
Key Features and Functionality:
- Integrated Digital Storefront: Provides a centralized platform for managing and distributing digital content, allowing users to access and deliver materials efficiently.
- Multi-Channel Distribution: Enables the dissemination of content across various channels, ensuring that communications reach the intended audience through their preferred mediums.
- Real-Time Reporting: Offers analytics and reporting capabilities to track content usage and engagement, helping teams understand which communications are most in demand.
- API-Friendly Integration: Designed to connect seamlessly with internal and external systems, facilitating smooth integration into existing workflows.
- Secure Environment: Ensures the protection of sensitive information through robust security measures, providing a safe platform for content management and distribution.
Primary Value and User Solutions:
ArcDigital addresses the challenges marketing and sales teams face in locating, accessing, and distributing content by providing a centralized, user-friendly platform. By reducing redundancies and creating greater efficiency, it lessens the burden often placed on IT departments. The platform's ability to integrate across systems allows it to function as a hub for all digital content management, customization, and delivery needs. With real-time reporting and segmentation capabilities, users can better track which communications are most in demand, enabling more targeted and effective marketing strategies.