Appsfire is easy to use. The customer service team is really good and they are quick to answer any questions you may have. They have always provided good reach for my campaigns, even in "complicated" geos.
What do you dislike?
Starting out as a network, they are having issues transitioning to an exchange model. I think they should give more visibility and improve tracking of creatives so you can get more tools for optimizing the campaigns.
Recommendations to others considering the product
Appsfire is undergoing a transformation, like the rest of the industry, going from a network model to a programmatic model. The success will depend on how they handle fraud to make sure their traffic is clean and reliable. I would use Appsfire with an in tool fraud detector to make sure their traffic is legit.
What business problems are you solving with the product? What benefits have you realized?
With Appsfire I am able to increase the reach of my campaigns and make sure I deliver the amount od downloads I promised to the client. I recommend them.
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