--- title: AppDiscovery Reviews meta_title: 'AppDiscovery Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how AppDiscovery works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 11 scale: '5' date_modified: '2026-09-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AppDiscovery Reviews **Vendor:** AppLovin **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 11 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About AppDiscovery AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably. ## AppDiscovery Reviews ### 1. Best UA platform on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 18, 2023 **What do you like best about AppDiscovery?** Applovin is our top-spending UA source due to several factors: 1. A variety of automated campaigns which optimize towards ROAS targets and events instead of Installs. If the set target is right campaigns require minimal manual updates 2. With Applovin's probabilistic attribution it's very easy to analyze iOS campaigns 3. Data transparency - unlike some of its competitors, Applovin allows us to see where our ads are running 4. Easy campaign setup - it takes less than 5 minutes to create a brand new campaign and there's also an option to duplicate existing ones 5. Fast and easy creative testing **What do you dislike about AppDiscovery?** AppDiscovery by Applovin doesn't have any major issues. **What problems is AppDiscovery solving and how is that benefiting you?** As a gaming publisher, our company has a portfolio of games of different genres. Having a variety of optimization types in AppDiscovery by Applovin (i.e. adROAS, IAP ROAS, CPE etc) helps us to adapt UA strategy depending on the app and achieve better post-install performance. ### 2. UA platform has a user friendly, useful and successful interface, but it has some shortcomings. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2023 **What do you like best about AppDiscovery?** Ability to take action on all targeted countries in a single campaign set
Quick and easy switching between SKAN and probabilistic data
Useful and dynamic reports tab **What do you dislike about AppDiscovery?** No Ads library, so ads are added to one campaign and then copied to other campaigns
Report field in Growth/Campaign tab is not suitable for customization
The date field in the Growth/Campaign tab does not allow fixed filtering such as "yesterday" (which is available in the reports tab)
Campaign status button is very prone to incorrect clicks
Inability to see custom event postbacks on a cohort basis
Inability to examine the overall performance of the a creative added more than one campaign due to different numbering on a campaign basis **What problems is AppDiscovery solving and how is that benefiting you?** Offers solutions to all problems in terms of campaign management ### 3. Most user friendly dashboard that I use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 18, 2023 **What do you like best about AppDiscovery?** I think the App Discovery is the best UI among all other dashboards I use. It's very easy to navigate and very easy to read data as well. Also it's nice to see have different reports for different means of data. **What do you dislike about AppDiscovery?** I think it would be nice to have some charts and graphs on the reporting section so that it would be easier to read certain types of data that requires us to see progression/cohorts. **What problems is AppDiscovery solving and how is that benefiting you?** For me the best part is that it shows real-time data on campaign reporting, which is a very big problem in mobile advertising and also an important aspect when analysing your data. ### 4. The dashboard is easy to use but there are some parts to be improved. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 17, 2023 **What do you like best about AppDiscovery?** I like that we can do creative optimizations from the dashboard easily or change budgets or goals. **What do you dislike about AppDiscovery?** We need to assign separate budgets for each country targeted, instead it would be nice if we could allocate a combined budget for a bundle of countries. When uploading creatives, even though we make the naming correctly, we see the names differently on the creatives main screen so we need to change it again. **What problems is AppDiscovery solving and how is that benefiting you?** Since we can apply the optimizations from the dashboard easily, we don't need to wait for account managers to apply the changes that we wanted. ### 5. Easy to use dashboard **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 17, 2023 **What do you like best about AppDiscovery?** It's quite practical to use and it's easy to find what you search for. Also, the reporting part filters do not change after refreshing the page and it makes it easier to renew the data. **What do you dislike about AppDiscovery?** I don't like it when the creative naming changes after uploading it and the users need to update the naming on both the creative pages. **What problems is AppDiscovery solving and how is that benefiting you?** It's self operatable and the user can optimize their advertising campaigns easily by themselves. ### 6. Good performance by finding quality users and expensive CPIs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 17, 2023 **What do you like best about AppDiscovery?** Looking at the data in the country and ads breakdown separately is helpful. **What do you dislike about AppDiscovery?** It is hard to find a campaign. It would be better if there were a drop done menu under the filtering section where we see the campaign names. **What problems is AppDiscovery solving and how is that benefiting you?** We can easily make creative optimization. ### 7. User Friendly Experience & Easy Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 15, 2023 **What do you like best about AppDiscovery?** It is really easy to use, I can track the county, sources and ads performance easily. **What do you dislike about AppDiscovery?** Creative upload management is time consuming it would be better to upload one creative in all campaigns in one time. **What problems is AppDiscovery solving and how is that benefiting you?** I can track the performance easily ### 8. Lovin AppLovin AppDiscovery! **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff R. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 18, 2023 **What do you like best about AppDiscovery?** It's been relatively easy to get up and running and find new acquisition opportunities. Shortly after launch we've realized increased efficiency and were able to quickly scale this new channel, including CTV! **What do you dislike about AppDiscovery?** While it's efficient, it's sometimes hard to understand where the efficiency is coming from given its machine learning engine. It's a bit of a black box -- but so are many channels nowadays! **What problems is AppDiscovery solving and how is that benefiting you?** AppDiscovery is helping us find more potential customers and those most likely to subscribe to our premium offering. ### 9. User Friendly Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 15, 2023 **What do you like best about AppDiscovery?** It was very easy to use and the interface is extremely user friendly. **What do you dislike about AppDiscovery?** Even though overall we are sufficient with the experience we could not see the ads all the time for network. **What problems is AppDiscovery solving and how is that benefiting you?** It is time effective. ### 10. Not much difference with other options **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 02, 2022 **What do you like best about AppDiscovery?** Reporting and analytics are better than the Google Ads or Meta Ads ones **What do you dislike about AppDiscovery?** Not much to dislike about it. Just another option to find valuable players for your game **What problems is AppDiscovery solving and how is that benefiting you?** Finding quality players for our games. Focusing on retention rates and ROAS ### 11. on the top list for user acquisition and ad monetization **Rating:** 4.5/5.0 stars **Reviewed by:** Doruk K. | Growth manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 11, 2022 **What do you like best about AppDiscovery?** straightforward user interface and dashboard usage **What do you dislike about AppDiscovery?** The daily budget for user acquisition campaigns is very high. **What problems is AppDiscovery solving and how is that benefiting you?** monetize your apps with applovin, get more users with their campaign strategy - [View AppDiscovery pricing details and edition comparison](https://www.g2.com/products/appdiscovery/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-02+16%3A10%3A15+-0500&secure%5Bsession_id%5D=69e09e4c-df16-426a-abf3-25ccae972ee2&secure%5Btoken%5D=65aa48b29dbd5aaad2fb1b8b757fdf14b5523e2bac1b38b41f3cd5f2b8d223f9&format=llm_user) ## AppDiscovery Features **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking ## Top AppDiscovery Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (180 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,393 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (897 reviews)