--- title: Airship Reviews meta_title: 'Airship Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 83 reviews by the users' company size, role or industry to find out how Airship works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 83 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Airship Reviews **Vendor:** Airship **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.0/5.0 **Total Reviews:** 83 ## About Airship Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship. ## Airship Pros & Cons **What users like:** - Users commend the **outstanding customer support** at Airship, highlighting proactive engagement and genuine care for client success. (3 reviews) - Users value the **proactive support** from Airship's team, enhancing collaboration and overall product effectiveness. (3 reviews) - Users value the **strong partnership** with Airship, appreciating their responsiveness and commitment to product improvement and collaboration. (2 reviews) - Users value the **proactive customer engagement** from Airship, appreciating their responsiveness and collaboration on product improvements. (1 reviews) - Users love the **ease of use** of Airship, allowing them to focus on meaningful customer engagement effortlessly. (1 reviews) - Easy Setup (1 reviews) - Email Management (1 reviews) - Users praise the **user-friendly console** of Airship, allowing efficient management and enhanced engagement for mobile apps. (1 reviews) - Implementation Ease (1 reviews) - Intuitive (1 reviews) **What users dislike:** - Users frequently experience **delay issues** with Airship, causing inefficiency and frustration when completing tasks. (2 reviews) - Users find **slow loading** times and inefficiencies with Airship, making even simple tasks frustrating and time-consuming. (2 reviews) - Users experience **slow performance** with Airship, making simple tasks inefficient and frustrating due to long delays. (2 reviews) - Users report that Airship's **inefficient campaign management** leads to time-wasting, poor UX/UI, and frequent errors. (1 reviews) - Users report **complex features** in Airship lead to inefficiencies, poor UX, and a frustrating user experience. (1 reviews) - Downtime Issues (1 reviews) - Integration Difficulty (1 reviews) - Interface Usability (1 reviews) - Lack of Insights (1 reviews) - Learning Curve (1 reviews) ## Airship Reviews ### 1. Great collaboration! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Airship?** The prompt support in addressing issues and the proactive initiative from the Key Account Management to actively assist us with our concerns. **What do you dislike about Airship?** The sometimes lengthy process for contractual issues. **What problems is Airship solving and how is that benefiting you?** Customer Loyalty, Upselling, Customer Surveys **Official Response from Emma Patterson:** > Thank you for your positive feedback about our prompt support and proactive Account Management! We apologize for any inconvenience caused by the lengthy process for contractual issues and will strive to streamline this process for a better customer experience. We appreciate your input. ### 2. A tool worth considering **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Airship?** Airship is a very dynamic tool for marketers, especially if you an app-centric product. They also put out great industry content. They also put a lot of resources into their product development and it shows. **What do you dislike about Airship?** Airship can be difficult to learn. The UI is not intuitive and super user-friendly. As an agency, we've also seen that analytics tracking in the platform is not completely accurate or intuitive to find and use. **What problems is Airship solving and how is that benefiting you?** Our clients that are mobile app-focused benefit from Airships' push and in-app capabilities. These are fully developed. Where Airship falls short is email and SMS capabilities - not as robust. ### 3. Great for what we need **Rating:** 4.0/5.0 stars **Reviewed by:** Amar D. | Program/Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Airship?** Automating notifications, time-saving and triggers to capture users who may not have gone back into the app otherwise. It has helped our user save time and energy. **What do you dislike about Airship?** Currently lot of testing needs to be done on our side with various mobile devices to understand dimensions of overlay notifications to understand they are being shown clearly. Great to have preview on various devices that actually match the device as there seems to be a difference right now. **What problems is Airship solving and how is that benefiting you?** It is solving the engagement and re-engagement problem with our users. I has helped solve the problem of manually notifying users and thee tags that trigger users to see if they have saved or gone overbudget helps our users stay on top of their energy spend. ### 4. A powerful mobile platform **Rating:** 4.0/5.0 stars **Reviewed by:** Frances B. | Growth Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Airship?** Airship allows us to create, view and track all comms that are regularly sent out in one place. It's user-friendly (once you have set up one kind of notification, the rest are intuitive) and the support team are very responsive and helpful. **What do you dislike about Airship?** In our time using Airship, we have identified some bugs with the current product, or features that we would like to be created. It has constantly been improving in our time using it, but there are still some features in the process of being built. **What problems is Airship solving and how is that benefiting you?** Previously we managed different communications on different platforms, and our ability to track performance, or automate successful messages was rudimentary. Airship allows this all to come from one place. ### 5. Puts us in control of creating great in-app experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Airship?** The best part is that once set up, as marketeers we can set up and control a whole host of different in-app experiences without waiting for app development and lengthy release cycles. The message centre works very well for us and has high customer engagement from the inbox. The customer success team are extremely helpful, and we get strong technical support too. Online tech documentation is also very thorough. **What do you dislike about Airship?** AB testing capabilities are fairly limited at the moment (for the way we wish to use it) however we are told more is coming so looking forward to that. Some of the UI in the console could be more intuitive in places but you soon get used to it. **What problems is Airship solving and how is that benefiting you?** It's given us the tools to deliver in-app experiences throughout the full app lifecycle - keeping customers engaged and driving incremental sales. Supporting our app strategy, objectives and customer needs. ### 6. Great platform for mobile engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanni Z. | Head of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Airship?** Airship has extensive mobile capabilities from push notifications to in-app screens which cut the cost of engineering work. **What do you dislike about Airship?** Many new product features are not ready yet, but they will release them very soon, and we can't wait to test them! **What problems is Airship solving and how is that benefiting you?** Airship is helping us move faster when we want to test anything in our app, from push notifications to multiple in-app screens, surveys, and more. ### 7. A robust solution for sending push **Rating:** 5.0/5.0 stars **Reviewed by:** Gautier B. | Digital project manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Airship?** Boolean methods for creating segments are very powerful **What do you dislike about Airship?** The interface is simple but not user friendly **What problems is Airship solving and how is that benefiting you?** Automated mass push notification sending with good targeting ### 8. A solid and reliable solution for sending push notifications. **Rating:** 4.0/5.0 stars **Reviewed by:** Gautier B. | Responsable Web et Mobile, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Airship?** The support team Operators for segmentation are really powerful **What do you dislike about Airship?** The user interface Access to statistics is difficult **What problems is Airship solving and how is that benefiting you?** Sending push notifications to particular segments Campaign automation ### 9. Could be better, less complex and faster response from customer support. **Rating:** 1.5/5.0 stars **Reviewed by:** Isabella K. | CRM Manager **Reviewed Date:** March 25, 2022 **What do you like best about Airship?** The ability to create pushes and in Apps **What do you dislike about Airship?** The complexity of creating Emails, you cannot AB test just the colour of the CTA, it is confusing how you can create specific target audience when AB testing. From first impression, you can only test 50% 50% but not like 80% 20%. Sometimes, things do not save. When you click on switch editor, everything is gone and you have to create everything from scratch. Airship Docs are hard to understand sometimes and you need to learn the handlebar language to personalise. When we create big Emails, Airship gets slow. The whole process in creating an Email is complexed and there are too many steps! Customer support could be better. There is no online chat to contact support immediately. **What problems is Airship solving and how is that benefiting you?** Customer support is really slow. AB testing could be more clear. Reporting is also rather complexed and many things are hidden! ### 10. Helpful account managers **Rating:** 4.0/5.0 stars **Reviewed by:** Sonia S. | Senior Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Airship?** Easy to use templates and platform easy to use **What do you dislike about Airship?** Lack of data integration need more support with integration. **What problems is Airship solving and how is that benefiting you?** Easy to comms customers ### 11. Best in Class **Rating:** 5.0/5.0 stars **Reviewed by:** Matt O. | Associate Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Airship?** The platform is very user-friendly, it has all the features I was looking for, and there are regular updates helping me to stay current with the latest marketing trends. What sets Airship apart even more is their people. Every single interaction I've had with Airship has been pleasant, helpful, and positive. They're true experts in their field! **What do you dislike about Airship?** I have been using Airship for more than one year and have not encountered any downsides. **What problems is Airship solving and how is that benefiting you?** I'm able to communicate with my audience through various methods (in-app messages, Push, SMS) seamlessly with a single platform. I'm able to identify critical times in my customer lifecycles and send them relevant messaging when it's needed most. I've seen significant improvements in all my KPIs since implementing Airship and gained valuable insights into what my customers like/dislike about my app. ### 12. A user friendly and powerful platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Airship?** The platform provides a very user friendly interface that makes it easy to implement new features. This speeds up production and helps our team! **What do you dislike about Airship?** Have not encouraged any downsides at the moment. **What problems is Airship solving and how is that benefiting you?** Customer reach and engagement. ### 13. Airship has been a great partner to work with, and is leading innovator in Mobile Marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Airship?** I really enjoy Airship's enterprise support, well-crafted documentation, intutative customer portal, and continual development of complementary products to Push. **What do you dislike about Airship?** If I had to nit-pick, I would say I dislike some of the reporting views and data exports. A lot of the time I want more detailed reports and a deeper understanding of how my campaigns are performing (or not perfroming when things go wrong) **Recommendations to others considering Airship:** Utilize the great documentation as much as possible, build great relationships with your Airship customer support team, and learn how to troubleshoot APNs issues outside of Airship. **What problems is Airship solving and how is that benefiting you?** The main problem we are solving is simplifying our push notifcation needs with a solid, feature rich SDK and CMS vs. having to build all that in house. Buidling on that is the ability to extend the Airship SDK to fit your buisness needs – this has been really valuable. ### 14. Push notifications are easy to set up! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Airship?** I like how easy it is to set up push notifications using tags and custom events. **What do you dislike about Airship?** I wish the performance analytics and reporting tools were easier to create. Sometimes I wish I could just create my own report from scratch. **What problems is Airship solving and how is that benefiting you?** By using Airship, we are engaging with our app users more often. We can provide relevant information at the right time based on a custom event trigger which helps personalize the user's experience. The biggest benefit of Airship is being able to personalize content. ### 15. Disappointing **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2021 **What do you like best about Airship?** Choosing Airship is a bit like choosing IBM back in the day - nobody loses their job for choosing the market leader. **What do you dislike about Airship?** There is something profoundly wrong, in my opinion with an organisation which says that as a small company you are too small for them and you should look elsewhere - even when they have a free option for small companies. After all, most large companies, particularly in technology started out as a small company (e.g. Apple, Google, Facebook). We have worked with other companies and our size has been no barrier for them engaging with us. Airship is the standout exception. Main gripe over, the web site isn't very good and I have found it hard to set up the user journeys that I want. **Recommendations to others considering Airship:** Airship offers the functionality you are likely to need. Perhaps you will have a better experience with their customer service than I have had in which case go ahead and use them. Otherwise, there are alternatives who in my experience are very happy to engage with you. **What problems is Airship solving and how is that benefiting you?** Keeping our customers engaged. We haven't realised as many benefits as we would like because Airship will not turn on the functionality. ### 16. 7 years experience with Airship **Rating:** 4.5/5.0 stars **Reviewed by:** Derek C. | Software Development Manager, Mobile & User Experience Competency Center, Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2020 **What do you like best about Airship?** The account support is excellent and very helpful **What do you dislike about Airship?** The cost is a bit high but it does save us a lot of time in creating our own push notification platform **Recommendations to others considering Airship:** It is important to have a good architecture planning for how you would use Airship and their services. When you are doing the integration, it's good to understand some of the basic requirements, e.g. adding named users will enable you to use more features within Airship. Also planned out about the size of you audience because it will affect the cost, once you integrated Airship, you would not want to change it out, and you may end up with a big bill. **What problems is Airship solving and how is that benefiting you?** Sending push notification on both Andorid and iOS. They help us to distribute the push to both platform which allows us to focus on build our own app features. ### 17. Wonderful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Airship?** Incredibly user friendly, reporting data **What do you dislike about Airship?** Data reporting area is way too cluttered **Recommendations to others considering Airship:** If you're looking for an easy platform to send mobile notifications while also having a robust data sorting tool, Airship is the best choice you can make. **What problems is Airship solving and how is that benefiting you?** We've been able to create a connection with the user base of our app. Through the performance analytics tool, we've been able to see what times and how we should communicate to our audience. ### 18. A brilliant service **Rating:** 4.0/5.0 stars **Reviewed by:** Jack K. | Content editor, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Airship?** It is a very good platform for allowing our content service to reach our audience **What do you dislike about Airship?** I think there are a few problems around how the data is reported and how you can access reports. **What problems is Airship solving and how is that benefiting you?** We are reaching our audience and customers in a new way and it helps us track the the content delivery. ### 19. Great user-friendly experience of Airship **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Airship?** How simple and easy the interface was to learn compared to other push notification softwares **What do you dislike about Airship?** First accessing and then fully understanding the data in a post-push notification report can sometimes be difficult **What problems is Airship solving and how is that benefiting you?** Analysing the post-push notification reports and looking through our notification categories to see what type of pushes our audience respond to best ### 20. A Digital App Must **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Airship?** First and foremost, I love how super responsive their customer service team has been. I have been able to have my issues and questions resolved quickly, and in today's fast paced world, this is very important. I do like how user friend the site is, and the ease of getting information. **What do you dislike about Airship?** I can't think of anything specifically I don't like. The refresh rate was a little slow at one point, but that seems to be better now. **Recommendations to others considering Airship:** I think for what it is set up to do, it is a product well worth it. **What problems is Airship solving and how is that benefiting you?** This has been very beneficial to our TV station in analyzing our app activity. It helps both our news teams and our sales teams with different functions. ### 21. Great tool to improve accuracy and efficiency of customer reach **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Airship?** This really was an all-in-one, one-stop-shop tool for optimizing push notifications to best suit our goals for company growth and maintenance. It was awesome needing to verse myself in only one platform to analyze and utilize all of the valuable information we obtained from Urban Airship. We were able to easily determine the effectiveness of our behavioral and mechanical pushes as well as employ new push techniques in response to poor feedback. Our engineers spent much less time in a work area to which man-hours had never before been adequately appropriated. Urban Airship relieved so much undue stress from some of our most valuable employees all while actually saving the company money and positively impacting public perception of our products. Additionally, so many other business entities use this same push tool, that many issues and glitches were taken care of almost immediately after being discovered. Troubleshooting was often a matter of referencing a quick database or contacting a very attentive and knowledgeable customer service representative. **What do you dislike about Airship?** We loved every part of this product when considering the needs of our company alone. With that said, one potential issue with the product relates to smaller businesses. Businesses with fewer push needs or which simply don’t (yet) have the budget to support jumping into the push marketing space at this level may want to consider other simpler, more cost effective solitions to targeting their audience through specialized alerts. Although the features and interface worked exceptionally well for us, and ultimately increased net profit based upon the marketing strategies it is designed to streamline, for smaller businesses this may not be the case. Even businesses with different objectives, audiences, and/or platforms may have a different experience than was ours, simply because Urban Airship is pricier than many of its competitors. **What problems is Airship solving and how is that benefiting you?** As stated above, we were able to allocate man-hours to troubleshooting that dealt directly with our products, rather than marketing needs. Economically, the program was well worth it for us. We gained valuable insights into the importance of mobile marketing and how to most effectively reach potential customers within our target community. ### 22. Good for push notification **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Airship?** we use this for all our app project either Android or iOS. Urban AIrship provides us the very easy way to implement the push notification in Android and iOS. It has the very good features for Android and IOS and push notification is one of them. **What do you dislike about Airship?** It has a limit to send the message in a month. If you want to send more message, you need to pay more. **Recommendations to others considering Airship:** If cost doesn't matter to your company, this is the very good product for the push notification. Becuase if you want more features, you need to pay more. **What problems is Airship solving and how is that benefiting you?** After switching to the Urban airship, we don't face any push notification issue. This is the benefits which we realized. ### 23. Definitely a must-use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Airship?** I love how innovative Urban Air Ship is & how it has helped in promotion of my company and taught me how to ensure the growth of our media. **What do you dislike about Airship?** Not much that I dislike. It’s a really useful tool so I can’t complain! **What problems is Airship solving and how is that benefiting you?** I am actively growing our company through Urban Airship. Without it we wouldn’t be where we are. ### 24. Not a bad notification system **Rating:** 3.5/5.0 stars **Reviewed by:** Jason S. | Corporate Controller, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Airship?** They do have some great customer service. They did some good work around end user aesthetics. **What do you dislike about Airship?** The refresh rate was lagging at times, but mostly it ran well. **What problems is Airship solving and how is that benefiting you?** We used it as a notification system for many of our apps. After some initial issues on implementation, we worked out the kinks and got it running well. ### 25. Great for mobile platforming **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Airship?** I like the platform's ability to locate people based on device GPS. It makes it more user friendly. **What do you dislike about Airship?** So far there have been no complaints feom customers or employees. **What problems is Airship solving and how is that benefiting you?** Better communications with our clients using our moble apps. Changes and updates are difficult to communicate with a wide range of users in different locations ### 26. Good software all around **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Airship?** It’s fast and easy to use, even though I don’t use it anymore I highly recommend it **What do you dislike about Airship?** It’s not bad at all! Everything is great about Urban Airship **Recommendations to others considering Airship:** Use it! It’s great! **What problems is Airship solving and how is that benefiting you?** No buisness problems and just quick and easy work ### 27. Ok? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Airship?** I mean it was helpful for building customer interaction, which helped with some retention. **What do you dislike about Airship?** It felt a bit clunky to setup, and we had some negative comments internally about the testing. **What problems is Airship solving and how is that benefiting you?** We were trying to utilize for customer retention. ### 28. Simple Yet Effective Platform to drive App Engagement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2017 **What do you like best about Airship?** Ability to automate push notifications and in-app messages. As well as, analytics to measure effectiveness of a campaign within the Urban Airship dashboard: funnel reporting, data exploration, audience analysis and performance dashboards. API for real-time user-level data to integrate with mobile app experience can help developers and marketers in optimizing customer experience on mobile app devices such as iPhone and Android by targeting and personalization using device ids and customer ids connection. Analytics and integration of data sources can help lift app installs as well as loyalty to increase customer retention and return rates for retail businesses. **What do you dislike about Airship?** Not able to connect mobile link clicks to on-site activity to get full view of engagement analytics. Difficult to identify customers and churn relative to other digital properties and in-store transactions. Big Data analytics needs improvements when compared to other industry leaders such as Adobe Data Workbench, Google Big Query, etc. Additionally, integration with CRM solutions to run email campaigns would help improve its effectiveness around executing multiple kinds of campaigns from one interface. **Recommendations to others considering Airship:** Ensure you have post click tagging set-up so you can connect link click activity in mobile app to landing activity in desktop experience. **What problems is Airship solving and how is that benefiting you?** Using Urban Airship to target customers who are members of coupon loyalty program but not actively using it . Executing push notification campaigns on a seasonal and periodic basis to notify customers about attractive coupons and clearance events to increase their engagement in loyalty program. ### 29. Good tool, but a shame they got rid of their free tier! **Rating:** 3.0/5.0 stars **Reviewed by:** Martin O. | Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2016 **What do you like best about Airship?** Using a push notification platform such as Urban Airship can save a great deal of time instead of having to build one in-house. The ability to create channels and segments, schedule and batch notifications is extremely useful. The setup (iOS) is pretty straightforward, although migration between major versions of their SDK hasn't always been seamless (but that is expected, specially when the updates reflect major changes in Apple's own APIs!). Their support team was always helpful when required. **What do you dislike about Airship?** The price! I used to use Urban Airship in some of my personal apps a few years ago, and being an iOS developer with little server-side experience, having a platform like this was a life saver. However they unfortunately got rid of their free tier, and the lowest price plan became too expensive for an indie developer. A lot of my clients still use it however, on larger projects with real budgets! Their SDK seems pretty solid these days, but we have been faced with some pretty major issues in the past, notably because of the fact the 'detectProvisioningMode' feature was broken and resulted in all our production users being registered to the development account! **Recommendations to others considering Airship:** Although the feature seems to work correctly these days, I would suggest not using the 'detectProvisioningMode' and specifying the environment manually, either by code or using a separate config file for development and production environments! **What problems is Airship solving and how is that benefiting you?** Not having to build an in-house push notification server! That said, there are plenty of open source products which let you build a push notification server, though implementing things like channels, segments, scheduling and scaling is less trivial. ### 30. Would recommend to others **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2017 **What do you like best about Airship?** We use urban airship for all of our app projects - it seems to be the most efficient and reliable, as well as an industry leader. **What do you dislike about Airship?** I don't know as much about this product as our IT leads do, but there has been very little complaints about it that I have heard from them. **Recommendations to others considering Airship:** I do not have any additional recommendations to others considering Urban Airship at this point in time. **What problems is Airship solving and how is that benefiting you?** Building apps for customers. It is efficient for us using this one platform. ### 31. Very easy to integrate with existing solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2016 **What do you like best about Airship?** I really like all the components of mobile advertising offered by UA (Push notification, In-app messaging etc). **What do you dislike about Airship?** A new user might feel that the documentation is not thorough. I felt that way when I tried to integrate UA with one of the mobile games that I created using the unity framework. **What problems is Airship solving and how is that benefiting you?** I used to use UA to monetize the mobile game that I created. ### 32. Push notifications the easiest possible way **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Senior Android Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2016 **What do you like best about Airship?** Urban Airship is the easiest possible way to implement push messages on Android and iOS. **What do you dislike about Airship?** It costs money to send more than a few thousand messages a month. **What problems is Airship solving and how is that benefiting you?** If you don't want to spend time setting up a GCM/APNS server, don't. Use Urban Airship instead. Client side integration is *so* fast. It's faster than native GCM setup, in my opinion. ### 33. Very pricy, switched to SNS **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2016 **What do you like best about Airship?** Their API was actually nice and batch sending notifications. **What do you dislike about Airship?** Their price. Their support. Their device management tools. **Recommendations to others considering Airship:** Don't. Use Amazon SNS **What problems is Airship solving and how is that benefiting you?** We were using it for push notifications. Switched to Amazon SNS - [View Airship pricing details and edition comparison](https://www.g2.com/products/airship/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+08%3A54%3A00+-0500&secure%5Bsession_id%5D=60eae615-1177-4dd4-bdf6-d05803a9d009&secure%5Btoken%5D=0933ad248bcd7773587e1f7f76d8712895bc3b41b5c5e1dc987067ccdb104f24&format=llm_user) ## Airship Features **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Airship Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,665 reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,204 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (645 reviews)