• A professional, customized solution: Prior to PIO, our company was managing our native ads business in a glorified google sheet. It was clunky, unprofessional, and prone to human error. PIO's software has enabled us to better track, report on, manage, and execute on our media campaigns. PIO's customizable workflows that we built in the backend allow for more checks & balances, and a more standardized process, when it comes to campaign management. Custom fields are easy to create in the backend and allow us the flexibility to track the campaign information that is most important to our business.

• Improved efficiencies: PIO allows for more automations throughout the entire pitch-to-pay process, compared to our previous "system" that was quite manual. The integrations with other platforms (ad servers and our CRM) have unlocked a lot of efficiencies, such as synched campaign edits, and being able to get campaign performance directly in PIO. On the reporting side, PIO's exportable reports are easily customizable and include the ability to report on custom fields.

• Ease of implementation: The PIO implementation team was incredibly helpful, knowledgeable, and willing to work with us to accommodate our expedited launch date. They were readily available throughout the entire process, and worked with us to really hone in on the best version of their solution to meet our niche business needs.

• Ongoing improvements: The PIO team puts out monthly product releases and continues to improve their platform. Also, I have found my customer success manager and my original implementation team to both be very responsive and open to feedback on the platform. I can see that they take feedback very seriously and a true benefit of PIO is that they are willing to incorporate feedback into their solutions. Review collected by and hosted on G2.com.

The platform has some small quirks with certain features, such as not being able to export more than one custom report within the same five minutes. None of these are deal breakers, more small annoyances -- and the team is very open to feedback and addressing these things so that the solutions can be improved. Review collected by and hosted on G2.com.

Placements.io as an order management system has allowed us to consolidate our business into one place, from media planning to billing. Having one platform that allows our internal teams to align our specific business needs at a C-Suite level to an individual campaign level.

It has also been very easy to work with the support team to make adjustments to our company needs. Review collected by and hosted on G2.com.

The implementation time. But that timeframe depends on the state of your business and the adjustments that you would need to make. Review collected by and hosted on G2.com.

Summary:

Compulse (A Sinclair Company) provides Sinclair and other media companies and agencies, with advertising technology and media fulfillment services for programmatic and non-programmatic campaigns. In order to cost-effectively scale the business and better support our customers needs, we initiated an RFP for a modern order management system (OMS) to help automate most of the order fulfillment process. We investigated six OMS vendors, and chose Placements.io for their industry leading integrations with different fulfillment platforms, modern tech stack, large customer references and flexibility to support our unique requirements.

PIO’s very knowledgeable and helpful Professional Services team guided us through the implementation. We integrated our media planning and order input tool with the PIO platform, using their robust APIs. We leveraged PIO’s deep integration with Microsoft Invest (Xandr) to support CTV, Display, Video and Audio campaigns. And, we’re in the process of completing integrations (via PIO) with Meta and Google Ads to support social and search campaigns.

PIO’s sophisticated Product and Packaging functionality enabled Compulse to sell simple Products upstream in our media planning tool and automatically traffic complex line items with their configurable targeting and budget allocation default settings. PIO developed functionality to automate creative assignment and also support self-serve campaign modifications via the Compulse 360 platform. The integration with Placements.io has enabled Compulse to automate most of its order fulfillment process, reducing manual effort in excess of 50%, improving time to market and significantly reducing manual errors, by as much as 60%.

With Placements.io as a partner, we are now well prepared to scale our business operationally, while providing superior service to our customers.

What I like best about Placements.io:

- Large number of integrations with fulfillment platforms

- Knowledgeable and supportive professional services team

- Modern technology

- Flexibility to support our business Review collected by and hosted on G2.com.

- Some integrations don't support all functionality of the fulfillment platform. Placements.io was willing to add the missing functionality to support our use cases.

- PIO platform requires most business logic to reside in upstream platform, as their clients have different use cases and requirements. We were able to build required logic into our media planning tool. Review collected by and hosted on G2.com.

- Placements has had a massive impact in the operations team, its removed a huge amount of burden on the team. Before we went from repetitive data entry in multiple systems to adding to a single system and automatically propagating from there.

- The workflows and approval rules have almost eradicated campaign setup error along with invoice queries.

- The UI is intuitive and easy to use

- The team is generally responsive to feedback and willing to accommodate new features and suggestions Review collected by and hosted on G2.com.

- The main ad server we use is integrated, but the integration doesn't cover the full feature set available in the ad server. So this can complicate campaign setup on occasion, rather than simplifying it.

- Small team outside of US and currently no "follow the sun" support Review collected by and hosted on G2.com.

We have been using Placements since DSM was sunsetted by Google. It has been a great platform for booking our campaigns, and creating new products is very easy to do. Customer support is reliable at getting back to you, and our account managers have been very helpful at finding solutions or showing us new features. Review collected by and hosted on G2.com.

I don't have anything to mention here... Review collected by and hosted on G2.com.

PIO is a comprehensive platform for managing media bookings, ad serving, reporting, and billing. Their team was extremely helpful and attentive to our business needs, enhancing workflow efficiency and team productivity even with our tight schedule. Review collected by and hosted on G2.com.

Our offerings primarily consist of native placements, so we were unable to integrate internal scheduling tools into PIO. The UI could be improved to reduce the number of clicks needed. Review collected by and hosted on G2.com.

Placements.io has an amazing team that helps evaluate the business upfront to help tailor to the needs of your team. The implementation process is smooth, as they work with you throughout. Once onboarded, you can see the efficiencies within platform connectivity immediately. As a business scales, they lean in to scale with you. Review collected by and hosted on G2.com.

I have had a positive experience from using the OMS Review collected by and hosted on G2.com.

Placements has API integrations with our billing partners so we can easily track 1P vs 3P and we're also able to push through Campaigns/Demand tags into our ad server based on media plans that were built within PIO.

A great OMS with a great support team! Review collected by and hosted on G2.com.

I personally don't have any downsides to using PIO. Review collected by and hosted on G2.com.

It connects super well with Salesforce (SF) and Google Ad Manager (GAM) Review collected by and hosted on G2.com.

The user interface is simple, which is usually a good thing but sometimes the UI feels a bit clunky and could use some work. Review collected by and hosted on G2.com.

Placements.io is a modern revenue management platform for sellers of digital advertising. One shop platform to manage orders, billings, inventory and integrations etc. Review collected by and hosted on G2.com.

Sometimes it took several clicks to get somewhere while instead, there should be a button. Yet integrations are not available with many platforms. Review collected by and hosted on G2.com.