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Adobe Firefly Reviews & Product Details

Pricing

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month
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Adobe Firefly Reviews (373)

Reviews

Adobe Firefly Reviews (373)

4.4
373 reviews

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Costa M.
CM
Costa M.
Art Director
Small-Business (50 or fewer emp.)
"A Generative AI Marvel for Creative Ideation"
5/5
What do you like best about Adobe Firefly?

I love Adobe Firefly for its capabilities in ideation and mockup creation. It's an amazing generative AI model with great potential. I enjoy creating images and animating them into small video cuts. Logo and branding ideation is really cool too. The initial setup of Adobe Firefly was not a thing to worry about. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Trying to be so specific on the prompt sometimes gets overwhelming for the model. It gets stuck in one aspect of the prompt and neglects other details. Also, resolution matters and it would be great to have an abundance of it. Review collected by and hosted on G2.com.

Adil Mohammad Salim S.
AS
Adil Mohammad Salim S.
Sales Development Representative
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy Setup, Feature-Rich, and a Delightful Support Team"
4.5/5
What do you like best about Adobe Firefly?

Very easy to use, has lots of features compared to competitors and was a breeze to setup. Had a few questions initially and talking to support team was a delight. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Most of the things were all upto standards but one thing that i did not like was inconsistent prompt interpretation, often producing generic or inaccurate images Review collected by and hosted on G2.com.

Junior R.
JR
Junior R.
Fotógrafo, Instrutor e Designer Gráfico
Small-Business (50 or fewer emp.)
"Firefly Makes Image Generation Dynamic and Organized"
5/5
What do you like best about Adobe Firefly?

It’s very easy and intuitive to use, and the learning curve is quick and short. I use it daily to generate images for personal and advertising use. Adobe’s forum for questions and support works very well.

I love Boards feature, it makes image generation dynamic, and it helps with organization and the integration of several different AIs into the creative process and image generation.

Firefly is part of my daily workflow, and the cloud integration with Adobe apps makes it easy to implement into my workflow. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

Within Boards, the option to export the image at it's original size is missing, and it needs more image aspect raio and size options. In the Generate Images feature, the prompt field allows a smaller character limit compared to the prompt field inside Boards. In Boards, prompts can be longer, and this should be standardized. Review collected by and hosted on G2.com.

Anusha S.
AS
Anusha S.
Marketing Manager
Marketing and Advertising
Enterprise (> 1000 emp.)
"Creative Boost with Minor Hiccups"
4/5
What do you like best about Adobe Firefly?

I like using Adobe Firefly because it lets me be very creative. I appreciate how the styles are more on-brand and can have an edge if I want. It's easy to remove backgrounds, update colors, add texts, and use different templates. I even created a social post in exactly 3 minutes. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The download part is a bit confusing. I needed to make a small edit, so I wanted to download in layers to make changes in Illustrator, but it only let me download PNG or PDF. Review collected by and hosted on G2.com.

Himanshu J.
HJ
Himanshu J.
Founder
Information Technology and Services
Small-Business (50 or fewer emp.)
"Seamless in Adobe’s Ecosystem, a Real Time-Saver"
5/5
What do you like best about Adobe Firefly?

The best part is how naturally it fits into Adobe’s ecosystem. I’ve been using it alongside Photoshop and the Generative Fill and Text to Image features actually save a decent amount of time. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The outputs can feel a bit “safe” or generic sometimes. Compared to some other AI tools, it struggles with more creative or complex prompts. Review collected by and hosted on G2.com.

JP
joe p.
Small-Business (50 or fewer emp.)
"Good Potential, Needs More Model Integration"
3/5
What do you like best about Adobe Firefly?

I find it great that Adobe Firefly works pretty much as it is. I also appreciate its ability to create content at scale and its product integration. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

I'm a bit confused by all the different 'Firefly' offerings, which makes it hard to know which one is being referred to. There are not enough models available; I wish they would add models like Seeddance and others. It also needs the ability to render like Higgsfield. While it allows for creating content at scale, it doesn't always output what I'm looking for. I've found myself moving to alternate platforms that offer more. Review collected by and hosted on G2.com.

Grant S.
GS
Grant S.
VP of Marketing
Small-Business (50 or fewer emp.)
"Effortlessly Streamlines Our Marketing Campaigns"
4.5/5
What do you like best about Adobe Firefly?

I use Adobe Firefly to quickly generate visuals and concepts for design assets in marketing campaigns. I appreciate how it helped to speed up and stop the bottleneck between ideas and execution, allowing us to quickly create and generate graphics or visuals and concepts without waiting on full design cycles. I like how easy it is to use and how quickly we can make visuals, sometimes taking just a couple of minutes. The faster creations enable a faster time to launch campaigns and faster execution, which is huge for us. The initial setup of Adobe Firefly was easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

The creations or outputs sometimes need refinement and tweaks for exactly what you want. Review collected by and hosted on G2.com.

SERGIO ROYO ESCANILLA 2.
S2
SERGIO ROYO ESCANILLA 2.
Graphic Designer
Small-Business (50 or fewer emp.)
"Seamless Adobe Integration and Time-Saving Generative Fill"
4.5/5
What do you like best about Adobe Firefly?

What stands out most for me is the seamless integration with the Adobe ecosystem, especially the Generative Fill feature in Photoshop. As a designer, this functionality saves me countless hours that I would otherwise spend on manual retouching. I also greatly appreciate the 'commercial safety' aspect; knowing that the model is trained on Adobe Stock reassures me about copyright concerns when I deliver work to clients. Additionally, the capability to quickly iterate on ideas and assemble mood boards before investing in a full 3D render significantly enhances my productivity. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

While Firefly is certainly convenient, I find that it sometimes lacks the detailed control available in other AI tools such as Stable Diffusion. The results often appear somewhat generic or overly polished, missing the raw artistic edge that some of my projects require. As a 3D artist, I would also appreciate having more options to control camera angles and maintain consistent lighting directly within the generation prompt. Another drawback is that credit usage can become quite high when refining a prompt through several iterations. Review collected by and hosted on G2.com.

David B.
DB
David B.
Co-Founder & CEO
Management Consulting
Small-Business (50 or fewer emp.)
"Effortlessly Turns Ideas into Visuals"
4.5/5
What do you like best about Adobe Firefly?

I like that Adobe Firefly is part of the Adobe ecosystem, and I use lots of Adobe tools. It gives me the opportunity to take content created in Firefly and move it into other applications, keeping everything within one family. It's simple to use, not overly strenuous to understand and learn. It works, and nine times out of ten, it functions and does what it says. It's really helping me take my ideas and make them real using simple, easy-to-use prompts and the great AI tools that are built in. Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

It's a bit frustrating that Adobe Firefly doesn't allow you to take content and connect it with applications outside of the Adobe family. Sometimes you have to prompt multiple times and refine those prompts to get the output you're looking for. Getting consistent visuals for brands can be challenging and might require some tweaking and updates. More accuracy in generating assets could be improved. Review collected by and hosted on G2.com.

Leslie G.
LG
Leslie G.
UX Strategist
Enterprise (> 1000 emp.)
"Consistent creation, but too many generation errors"
3.5/5
What do you like best about Adobe Firefly?

What I love most is being able to create and maintain consistency Review collected by and hosted on G2.com.

What do you dislike about Adobe Firefly?

What I appreciate less is often the numerous generation errors Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Adobe Firefly.

Firefly Standard

$9.99
1 Single User Per Month

Firefly Pro

$19.99
1 Single User Per Month

Firefly Premium

$199.99
1 Single User Per Month
Adobe Firefly Comparisons
Adobe Firefly Features
Algorithms
Text-to-Image
Customization
Image Weights
Negative Prompts
Seed
Model Selection
Style Selection
Image Tiling
AI Text-to-Image