Minty Business is a performance-based eCommerce marketing platform that helps brands discover, capture, and convert shoppers across the entire buying journey. Designed to complement existing marketing channels, Minty creates incremental revenue by activating high-intent traffic that brands already attract but don’t convert. Operating within performance, affiliate, and eCommerce marketing ecosystems, Minty enables brands to turn anonymous or disengaged site visitors into buyers—without competing with paid media or owned channels. Minty Business includes three performance-driven solutions: Minty Promote increases incentive visibility during shopper discovery and AI-driven search, helping brands influence purchase decisions earlier in the funnel. Minty Prevent is an exit-intent and customer acquisition solution that captures first-party shopper data and drives incremental conversions from visitors leaving a site. Minty Recover (formerly SafeOpt) re-engages high-intent shoppers who browse without purchasing by delivering personalized, direct-to-inbox offers powered by Minty’s proprietary device graph.