OptimoRoute Reviews & Product Details

We run doorstep clothing collections for several UK charities, with multiple drivers covering hundreds of addresses a week, and OptimoRoute is the backbone of that operation. The route optimisation handles our mixed rural and urban postcodes well, and the driver app makes it easy for the team to log proof of collection and notes at each stop.

The API is the real standout for us. Bookings from our website go straight into OptimoRoute automatically, and custom fields let us carry the charity, collection ID and customer details through to each order. Afterwards we pull completion details back out to build weight and collection reports for each charity partner, which used to be a manual spreadsheet job. That end-to-end flow, from online booking to charity report, has saved our office a lot of admin time and made our reporting far more reliable. Review collected by and hosted on G2.com.

In the driver app, some fields can't be copied. Our drivers often need to take details like an address, phone number or What3Words reference from a stop and paste them into another app, and having to retype them is slow and leads to errors on the road. Making all order fields copyable would be a simple but genuinely useful fix.

The API is powerful but the documentation could go further. Getting full order and completion data back out takes several chained calls, and some endpoints behave in ways that aren't obvious from the docs. For example, searching orders with order data included can fail without a clear error, which cost us debugging time. Custom fields also can't be filtered server-side, so we have to pull everything and filter on our end.

None of this is a dealbreaker, but copyable fields in the driver app, clearer API error messages and server-side filtering on custom fields would make day-to-day use and integrations much smoother. Review collected by and hosted on G2.com.

The automatic route planning is my favourite feature. The option of being able to balance the order and having the option of adjusting the percentage of the balancing is great. Extremely user friendly once you get the hang of it. Review collected by and hosted on G2.com.

Having to pay extra for analytics. It also tends to lag in the afternoons. Not too much though, but as a result I have to use a secondary tracking software just to keep up with my driver's whereabouts. Review collected by and hosted on G2.com.

The ability to input every order in my queue into OptimoRoute so that I can see a month in advance what my inspector's schedule looks like and where new orders can fit in. The ability to add and remove orders while my inspector is on the road actively working is another key feature that I use all the time. Review collected by and hosted on G2.com.

My only complaint is that a couple of years ago the price doubled with no warning. Review collected by and hosted on G2.com.

It takes a messy list of customer stops and turns it into an efficient route while accounting for things like driver schedules, service times, vehicle capacity, and delivery windows. And when something changes, you can re-optimize instead of manually rebuilding the entire day. Review collected by and hosted on G2.com.

The amount of manual updating required. Changes to recurring deliveries, customer-specific instructions, skips, and route adjustments can become cumbersome, and we’d like more flexibility in managing those changes without having to make so many individual updates. Review collected by and hosted on G2.com.

We use Optimo in a rather unconventional way to route for providers in the field. It gives you a bird's-eye view of the entire field operation. You're not just looking at appointments on a calendar, you can see where the patients are, who can reasonably see them, how much drive time is involved, how full each provider actually is, and what happens if you move something. Review collected by and hosted on G2.com.

I wish there was an audit trail. Orders are accidentally deleted or moved and we have no idea what happened to them, sometimes until the patients call wondering why they weren't seen. With so many "chefs in the kitchen" things are easily misplaced or lost. Review collected by and hosted on G2.com.

We run wholesale frozen fruit and food distribution across Victoria, so getting drivers to the right doors in the right order, within the right time windows, is the whole game. OptimoRoute has become one of those tools we genuinely don't have to think about, which is about the highest praise I can give a piece of software.

The interface is clean and gets out of your way. Planning a day's routes is straightforward, and when we need to step in manually by dragging a stop or locking a sequence, it's easy enough that anyone on the team can pick it up without a long training curve. But the real value is in the optimisation itself. It juggles time windows, vehicle constraints and stop counts and hands back routes tighter than anything we'd build by hand. For time-sensitive deliveries that matters a lot. Fewer kilometres, less time on the road, exactly what we want.

It's also rock solid. We plan daily and it just works. I can't remember the last time it gave us grief, which is why it sits firmly in the "leave it alone" category of our stack. Part of that is how cleanly it slots into our workflow via the API, so orders flow through to routing without a lot of manual handling. It plays nicely with the rest of our systems rather than forcing us to bend around it.

On cost, it pays for itself comfortably. The savings in driver hours, fuel and kilometres more than cover it. (Tom, a rough figure on km or hours saved would make this land harder if you've got one.) And getting there was painless. Setup was smooth and support has been responsive the few times we've needed it. No drama, no chasing.

Overall, it's reliable, smart and low-maintenance. If you're running multi-stop delivery routing and want something that quietly earns its keep, it's an easy recommendation. Review collected by and hosted on G2.com.

Honestly there isn't a lot to fault. If I had to pick something, the reporting is a touch shallow when you want to dig into the numbers properly, and a few of the features we'd like sit on the pricier tiers. Neither is a dealbreaker, and neither has ever stopped us getting the day's routes out the door. Review collected by and hosted on G2.com.

Great software, simple to use and saves us time on every delivery route! We can quickly create routes and go back to them. API integration is simple and uptime is great. Review collected by and hosted on G2.com.

No downsides. A bit of setup is required for locations but that is every software Review collected by and hosted on G2.com.

I like that I can follow along in real time to see where my units are. It saves me time: instead of calling my drivers every five minutes, I only need to reach out if there’s a problem. The initial setup was easy. Review collected by and hosted on G2.com.

Sometimes, I see a delay in position history updates. I think you are only as good as the technology you provide. Review collected by and hosted on G2.com.

That is a tool very friendly to use, very confident. We have never had any problem with it. Review collected by and hosted on G2.com.

I do not have a dislike but I would love that in each location we could have the telephone number saved. We always use the same locations so every time we have to add the phone number. Review collected by and hosted on G2.com.

The ease of making changes to the schedule - you can either do it manually or automatically. Review collected by and hosted on G2.com.

Customers can review your service but the review stays buried within Optimoroute - it would be much better if the review could be used externally. Review collected by and hosted on G2.com.