FirstHive Reviews & Product Details

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set. With FirstHive, enterprises have experienced upto 6X jump in their Marketing ROI metrices. FirstHive has over 30 customer deployments across Indo-Pacific region today including in some of the leading BFSI, FMCG & Manufacturing enterprises. We have 500+ product integrations today across CRM, Mobile analytics, Web re- targeting, Voice / Customer care, cloud telephony, CMS, Ad networks, programmatic ad tools, Social etc. As an enterprise connects all its channels & tools to its FirstHive account, FirstHive using its ML algorithms builds unified customer identities. And by using this unified identity, brands are able to optimise marketing choices around - content affinity, audience selection, channel preference & time of nudge. Our Deep learning and Artificial Intelligence capabilities provide the marketers with an edge in terms of being able to ingest data from unstructured data sources, to being able to leverage platform level predictive recommendations spanning ideal channel, type of content, and time of nudge. Our Machine Learning based auto segmentation feature also enables creation of system defined dynamic segment recommendations, that the marketer can leverage to drive greater campaign conversations, across all channels. One important thing about FirstHive is that we are only about opt-in First part data for enterprises. Every enterprises data set is exclusive and unique to that enterprise. We are GDPR and CCPA compliant and help enterprises in their journey to manage their customer data in compliance with the emerging privacy regulations, and sits at the heart of an enterprise’s digital transformation journey. Awards & Recognition: * Accenture Fintech Lab, Asia Pacific, 2019 * Singapore Tourism Board Accelerator, 2019 * Nasscom CoE DSAI (Data Science & Artificial Intelligence Center of Excellence) * Fintegrate F50 (2019) * YourStory TechSparks TECH30 (2018) * ‘League of 10’ Emerge 50 awards at Nasscom Product Conclave (2017) * ‘Best use of technology in a loyalty program’ at 11th Customer Loyalty Summit * ‘Best use of technology in a loyalty program’ at 12th Customer Loyalty Summit * ‘Best customer engagement in Auto sector’ at 12th Customer Loyalty Summit * Champions of the Champions - Loyalty Program of the Year at 13th Loyalty Summit * Best Influencer Marketing Platform at 13th Loyalty Summit * ‘Best use of Gamification’ at 8th Customer Loyalty Summit * Microsoft Accelerator, 2017 * Reliance Jio GenNext Accelerator, 2018 * NetApp Accelerator, 2019 * Unbound 50, Singapore, 2018 * Top 8 Best Data and AI Products in APAC, 2018 * Best CDP in India, Martech Awards 2019

Seller

FirstHive

Discussions

FirstHive Community

Languages Supported

English

Overview by

Vishal Sukheja

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User Insights

Average based on 13 real user reviews.

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deleepkumar y.

Marketing Analytics

Mid-Market (51-1000 emp.)

6/4/2022

"Single Platform for all communication channels"

4.5/5

What do you like best about FirstHive?

All Primary communication channels are available in a single platform & easy to use

A/B Testing campaigns able to execute

Data segmentation

Analytics

Automation Workflow setup & execute Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

More time for integration.

Not available customize analytics dashboard

Need to enhance new plugins & features for better performance. Review collected by and hosted on G2.com.

What problems is FirstHive solving and how is that benefiting you?

Manual data upload in Portal has been resolved by FirstHive through integration & execution campaigns for real-time data at any time

Decision making based on campaign performance & is helpful to drive ROI

Data security

Single platform for all primary communication channels to execute campaigns Review collected by and hosted on G2.com.

Avinash R.

Small-Business (50 or fewer emp.)

8/25/2016

"Fast and efficient"

4.5/5

What do you like best about FirstHive?

We signed-up for FirstHive to primarily manage our Email campaigns. We send a large volume of emails every month but never faced a problem in delivery. It's smooth. Now, we have also started to manage our facebook and twitter accounts on FirstHive. Will recommend it to all. Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

at this point, i do not find any issues with this platform. Review collected by and hosted on G2.com.

Recommendations to others considering FirstHive:

I would recommend this product to anyone who solve the complex issues of customer tracking and behavior by using this simple platform. it also helps in email and sms campaign management. Review collected by and hosted on G2.com.

What problems is FirstHive solving and how is that benefiting you?

tracking and managing customer and lead behavior, i am able to understand customers needs and get a lot of insights on customers requirement. Review collected by and hosted on G2.com.

Deepak H.

Senior Manager - Digital Marketing

Mid-Market (51-1000 emp.)

5/31/2022

"First Hive - CDP platform"

4.5/5

What do you like best about FirstHive?

For anyone considering using First Hive, I recommend doing so. The monitoring of interactions and the management of campaigns is very simple. Data Segmentation is very easy. Within few clicks, one could launch EDM and SMS campaigns. Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

Integration is a bit complicated part, but the First Hive team had helped us always to overcome the issues. Review collected by and hosted on G2.com.

Supriya K.

Sr Manager - Mechanic Loyalty Program, Rural RTM & New Business Initiatives

Enterprise (> 1000 emp.)

1/20/2022

"Innovative Products and Proactive Team"

4/5

What do you like best about FirstHive?

FirstHive offers Very Proactive and supportive Business team, excellent support in terms of solutioning and implementation for all the business challenges we have encountered so far. Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

Tech support for standard off the shelf CDP products is great, but tech support for the customised Microsite and mobile applications can improve in terms of speed of resolution. Review collected by and hosted on G2.com.

What problems is FirstHive solving and how is that benefiting you?

FirstHive has been excellent tool for us to communicate and manage a comprehensive Influencer loyalty program with more than 1,40,000 members around India. Customised personal communication with our influencers had been an important challenge for us which FirstHive was able to solve and automate for us. We are able to respond to changes in market conditions with the help of the customised campaigns which we are able to create and communicate instantly with our influencers. This has been a key competitive advantage for us. Review collected by and hosted on G2.com.

Manoj K.

Executive CRM Systems

Mid-Market (51-1000 emp.)

6/3/2022

"It is really a good platform"

4.5/5

What do you like best about FirstHive?

The seamless data flow from our master data holder to this platform as expected Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

Nothing as of now, will definitely update if i come across in the future Review collected by and hosted on G2.com.

Gaurav S.

Sr. Executive, CRM

Enterprise (> 1000 emp.)

1/20/2022

"Amazing and Efficient Product and Company to work with"

4/5

What do you like best about FirstHive?

Their end-to-end solution-based products are great to go with. Technology and customization will also pull you towards them compared to other peers. Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

Nothing much; being a product company often, there are initial hiccups, but they cover it well, resulting in the successful closure of a project. Review collected by and hosted on G2.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

1/21/2022

"CDP are used to consolidate and integrate customer data into one single database"

4.5/5

What do you like best about FirstHive?

Firsthive is a good CDP platform to look at the data from digital and predict how a customer will behave so we can serve accordingly. These tools offer marketing teams relevant insights needed to run campaigns & it is user friendly tool. Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

overall it is good product noth to dislike rather recommend the product Review collected by and hosted on G2.com.

Reshu J.

Business Analyst Business strategy CRM Loyalty program GTM and RTM. Business Excellence

Enterprise (> 1000 emp.)

1/17/2022

"Firsthive having good experience large scale of loyalty program and Customer data base"

4.5/5

What do you like best about FirstHive?

Support, Idea, transparent process, response time, Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

No, as such, all the systems and processes aligned. Review collected by and hosted on G2.com.

Christy D.

Manager - Loyalty & Digital Marketing

Enterprise (> 1000 emp.)

1/17/2022

"Great partnership"

5/5

What do you like best about FirstHive?

The entire team is very responsive and comes up with innovative solutions for each of our business goals. Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

Nothing. All features of the required products are as per our requirement. Review collected by and hosted on G2.com.

Pradeep V.

Head of Digital Marketing

Enterprise (> 1000 emp.)

1/17/2022

"FirstHive - Marketer's Friend"

3.5/5

What do you like best about FirstHive?

The interface and personalised communication. The ease of using and organizing first party data by creating customer unification Review collected by and hosted on G2.com.

What do you dislike about FirstHive?

The integration of communication channels are challenging Review collected by and hosted on G2.com.