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Compare Adobe Campaign and FirstHive 
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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (46.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignFirstHive
Star Rating
(13)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about FirstHiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in "Dynamic Segmentation" with a score of 8.8, allowing for highly targeted marketing efforts, while FirstHive also performs well but slightly trails with a score of 8.6.
- Reviewers mention that FirstHive's "Ease of Use" is significantly higher at 9.3 compared to Adobe Campaign's 7.3, making it a more user-friendly option for teams without extensive technical expertise.
- G2 users highlight Adobe Campaign's robust "Email Marketing" features, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," both scoring 8.4, which are essential for effective email campaigns.
- Users on G2 indicate that FirstHive shines in "Quality of Support" with a score of 8.7, suggesting that users feel more supported and guided through their marketing efforts compared to Adobe Campaign's score of 7.8.
- Reviewers say that FirstHive's "Automated Alerts and Tasks" feature, scoring 8.3, is particularly beneficial for maintaining engagement, while Adobe Campaign's similar functionality is less emphasized in user reviews.
- Users report that Adobe Campaign's "Campaign Analysis" and "Application Attribution" features both score 8.4, providing valuable insights into campaign performance, which is crucial for optimizing marketing strategies.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableFirstHive
No pricing availableFree Trial
Adobe Campaign
No trial information availableFirstHive
No trial information availableRatings
Meets Requirements
8.5
284
9.1
9
Ease of Use
7.4
290
9.3
9
Ease of Setup
6.7
105
Not enough data
Ease of Admin
7.3
99
Not enough data
Quality of Support
7.8
274
8.7
9
Has the product been a good partner in doing business?
7.8
98
Not enough data
Product Direction (% positive)
7.7
280
Not enough data
Features by Category
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and FirstHive are categorized as Customer Journey Analytics
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
FirstHive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Real Estate
38.5%
Building Materials
23.1%
Oil & Energy
15.4%
Marketing and Advertising
7.7%
Insurance
7.7%
Other
7.7%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Can I use FirstHive to send bulk email campaigns to contacts I don't know?
1 Comment
Official Response from FirstHive
No, we don't allow use of our platform for spamming. It is strictly, ONLY to engage your subscribers who opt-in for your newsletters, to any permission-based...Read more
How do I send a new mail to customers who have opened or responded to a previous campaign?
1 Comment
Official Response from FirstHive
You can view the list of contacts who have opened, unsubscribed, clicked or responded to any campaign in the email/ sms campaign analytics tab. Just click on...Read more
How do I start sending SMSes using FirstHive?
1 Comment
Official Response from FirstHive
To start sending SMSes using FirstHive, you will need to purchase a long code (steps given inside application). Once you have purchased a long code that you...Read more
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