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# Adobe Campaign vs FirstHive Comparison - What are their main differences?

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Adobe CampaignFirstHive[+ Add Product](#)

Pricing

**Adobe Campaign**
No pricing available

**FirstHive**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Adobe Campaign**
3 months

Based on 28 responses

**FirstHive**
Not enough reviews yet

Return on Investment

**Adobe Campaign**
14 months

Based on 20 responses

**FirstHive**
Not enough reviews yet

Perceived Cost

**Adobe Campaign**
$$$$$

**FirstHive**
Not enough reviews yet

Average Discount

**Adobe Campaign**
11%

**FirstHive**
Not enough reviews yet

 ![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign")

 ![FirstHive](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_22723e5af5ad598be2ddbee3e1c6ced4/firsthive.png "FirstHive")

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**Pros & Cons**
from reviews

**Adobe Campaign**
[
Integrations (4)
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews)[
Ease of Use (3)
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews)[
Complexity (3)
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews)[
Learning Curve (3)
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews)

**FirstHive**
Not enough data

Screenshots

**Adobe Campaign**
 ![Adobe Campaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/68460/expirable-direct-uploads_2F40b82a34-7668-4b62-82d2-06f38077c030_2FScreenahots_G2_report.png)

**FirstHive**
 ![FirstHive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/52163/Screenshot-2020-03-06-at-11.14.50-AM.png)

**Ratings**
from reviews

Meets Requirements

**Adobe Campaign**

8.5

8.5287

**FirstHive**

9.1

9.19

Ease of Use

**Adobe Campaign**

7.4

7.4293

**FirstHive**

9.3

9.39

Ease of Setup

**Adobe Campaign**

6.8

6.8108

**FirstHive**
Not enough data

Ease of Admin

**Adobe Campaign**

7.4

7.4100

**FirstHive**
Not enough data

Quality of Support

**Adobe Campaign**

7.8

7.8277

**FirstHive**

8.7

8.79

Has the product been a good partner in doing business?

**Adobe Campaign**

7.8

7.899

**FirstHive**
Not enough data

Product Direction (% positive)

**Adobe Campaign**

7.7

7.7282

**FirstHive**
Not enough data

**Features**
ratings from reviews

Marketing Automation

8.1

183

Not enough data

Customer Journey Analytics

8.5

18

Not enough data

Mobile Marketing

8.5

22

Not enough data

Marketing Analytics

8.4

29

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
37.0%

Mid-Market(51-1000 emp.)
32.7%

Enterprise(\> 1000 emp.)
30.3%

Small-Business(50 or fewer emp.)
37.0%

Mid-Market(51-1000 emp.)
32.7%

Enterprise(\> 1000 emp.)
30.3%

Small-Business(50 or fewer emp.)
7.7%

Mid-Market(51-1000 emp.)
46.2%

Enterprise(\> 1000 emp.)
46.2%

Small-Business(50 or fewer emp.)
7.7%

Mid-Market(51-1000 emp.)
46.2%

Enterprise(\> 1000 emp.)
46.2%

**Reviewers' Industry**

[![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign")](https://www.g2.com/products/adobe-campaign/reviews)
Adobe Campaign

Marketing and Advertising
16.4%

Information Technology and Services
5.8%

Financial Services
4.5%

Computer Software
3.9%

Hospital & Health Care
3.6%

Other
65.8%

[![FirstHive](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_22723e5af5ad598be2ddbee3e1c6ced4/firsthive.png "FirstHive")](https://www.g2.com/products/firsthive/reviews)
FirstHive

Real Estate
38.5%

Building Materials
23.1%

Oil & Energy
15.4%

Marketing and Advertising
7.7%

Insurance
7.7%

Other
7.7%

Alternatives

**Adobe Campaign Alternatives**

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

[
SAP Engagement Cloud...
](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

**FirstHive Alternatives**

 ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")

[
Insider One
](/products/insider-one/reviews)

 ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment")

[
Twilio Segment
](/products/twilio-segment/reviews)

 ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium")

[
Tealium
](/products/tealium-2026-08-12/reviews)

 ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")

[
Bloomreach
](/products/bloomreach-bloomreach/reviews)