--- title: CreatorIQ Reviews meta_title: 'CreatorIQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 590 reviews by the users' company size, role or industry to find out how CreatorIQ works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 590 scale: '5' date_modified: '2026-10-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

CreatorIQ Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

CreatorIQ Reviews (590)

Reviews

CreatorIQ Reviews (590)

4.6
590 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and robust reporting features, which streamline influencer management and campaign tracking. Many appreciate the intuitive interface that simplifies the process of discovering and vetting creators, making it a valuable tool for marketing teams. However, some users note that the creator discovery feature could be improved to better identify relevant influencers.

Pros & Cons

Generated from real user reviews
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Verified User in Insurance
AI
Verified User in Insurance
Enterprise (> 1000 emp.)
"Effortless Reporting with CreatorIQ, but Some Onboarding Challenges"
4.5/5
What do you like best about CreatorIQ?

I love CreatorIQ's great tools for finding and vetting creators. The reporting stats are also a big plus for me. They provide really insightful reports that are generated automatically, which I love. The website and tools are really easy to navigate, which makes the experience smooth. The platform gives me really good quick look stats at things like engagement that are pretty difficult to find elsewhere or calculate through native platforms. I also just love the creator landing pages where you can see everything at a quick glance. The initial setup was really easy, and the CreatorIQ staff were very helpful. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I don't use CreatorIQ for marketing right now. The back end to figure out contracts and to get creators onboarded into the platform is a little bit of a headwind. But that's mostly because I haven't used it very much yet. Review collected by and hosted on G2.com.

Response from Amanda Kahn of CreatorIQ

It's great to hear that you find CreatorIQ's tools and reporting stats beneficial. We appreciate your feedback about the onboarding process, and we are actively working to streamline and improve this aspect of our platform. Thank you for your review!

vitor c.
VC
vitor c.
Mid-Market (51-1000 emp.)
"Data-Driven Insights, Easy to Use, Needs Better Reporting"
5/5
What do you like best about CreatorIQ?

I like the data insights and the data information that CreatorIQ provides, especially the reporting. The platform helps me manage creators across all my markets, allowing me to see performance, content, engagement, community engagement, insights, audience insights, and conduct market analysis. Insights like CPM, CPE, save and shares help me understand real engagement from the community with greater content. I appreciate how intuitive the platform is; it's super easy to use and clear on all the information it provides. CreatorIQ is pretty much my diamond inside Monster Energy, and I love you guys for creating such a useful tool. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Definitely reporting. Reporting is my pain point and benchmark. I don't know. Probably, I'm skipping some part of the platform, probably on the side, and I should definitely dig more often on this side. But reporting is one of my pain points; the fact that I can't save reports monthly to monthly inside the platform is something that I would love to have. But beside that, the platform is super useful, super helpful, and I don't have many blockers, to be honest. Some little things that could be added, nothing major. Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

Thank you for the amazing review! We're glad the data insights and ease of managing creators are helping your day-to-day. We hear you on reporting, especially saving monthly comparisons, that's great feedback, and we'll pass it along to the team. Thanks for being such a champion of the product.

Verified User in Consumer Goods
AC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Excellent Creator Discovery with Strong Insights and Performance Tracking"
4/5
What do you like best about CreatorIQ?

CreatorIQ is an excellent resource for creator discovery, as well as channel insights and performance tracking. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

It could use some refinement on the campaign side, especially to track content more seamlessly, similar to how the Tribe platform worked. I also don’t like that it doesn’t track IG Stories without authentication, which Tribe handled pretty seamlessly as well. Review collected by and hosted on G2.com.

Aileen A.
AA
Aileen A.
Influencer Supervisor
Mid-Market (51-1000 emp.)
"Powerful Campaigns, Integrations, and Discovery That Keep Me Organized"
5/5
What do you like best about CreatorIQ?

I really like the campaign feature, the integrations, the CIQ lists, and the discovery feature. Overall, these tools make it easier for me to find what I need and stay organized. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

There are a few bugs throughout that prevent it from pulling Facebook profiles and from accurately capturing paid metrics. Review collected by and hosted on G2.com.

diane l.
DL
diane l.
Social Media Specialist
Small-Business (50 or fewer emp.)
"Great for Connecting with People Across Companies"
4.5/5
What do you like best about CreatorIQ?

I really love seeing people from different companies especially past coworkers. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I hated how crowded it was. There didn’t seem to be any crowd control, which made the whole experience feel chaotic. Review collected by and hosted on G2.com.

Nelli S.
NS
Nelli S.
Sr Social Media Manager
Mid-Market (51-1000 emp.)
"User-Friendly Platform with Helpful IG Metrics for Vetting Influencers"
4.5/5
What do you like best about CreatorIQ?

The platform pulls metrics that are not available natively on IG, which is helpful for me to review as I'm vetting influencers. The site is also very user friendly. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The new platform version took me a while to learn how to use since I was used to using the old version for several years. Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

Thank you for the great review! We're glad the IG metrics are helping you vet influencers faster, and if you ever need a hand with NextGen, your CSP and support team are always happy to help.

David B.
DB
David B.
Digital stratergist
Small-Business (50 or fewer emp.)
"Creator IQ has been a valuable recourse for influencer tracking"
4.5/5
What do you like best about CreatorIQ?

Consolidation of lists and One sheet is better as for me they where one in the same Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Some function from one sheet have been nerfed, such as the ability for overall followers per network and overall summed across all within the list.

The ai creator search function has been nerfed which should alos come back. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, David! We're happy to see CreatorIQ is helping with creator sourcing and tracking.

Dana C.
DC
Dana C.
Mid-Market (51-1000 emp.)
"Easy Campaign Navigation, Creator Discovery, and Fast Data Exports"
4.5/5
What do you like best about CreatorIQ?

I like how easy it is to navigate your campaigns, find new creators, and quickly export data from any given past campaign. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I wish things consistently loaded in more - sometimes campaigns are missing metrics on some posts. Review collected by and hosted on G2.com.

Response from Jessica Yu of CreatorIQ

Thanks for the great review! We’re glad CreatorIQ makes it easy to manage campaigns, discover new creators, and access past performance data. We appreciate your feedback and are always working to improve.

Brian M.
BM
Brian M.
Program Director
Enterprise (> 1000 emp.)
"Empowers Creator Management with Intuitive Tools"
5/5
What do you like best about CreatorIQ?

I generally find the interface easy to work with. And I love their people and their events. And I look forward to growing further with them with new ideas we're already discussing. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

We have complicated sets of enterprises which makes our work very thorough, also CIQ have a lot of clients - immediate help can be difficult, but ultimately we get there! Also, they've just recently improved their technology, so they're going through some growing pains, but we're excited about the development. Review collected by and hosted on G2.com.

Response from Amanda Kahn of CreatorIQ

We're glad to hear that you find the interface easy to work with and that you enjoy working with our team and attending our events. We understand that managing a complex set of enterprises can be challenging, and we appreciate your patience as we continue to grow and improve our technology. We're excited to work with you on new ideas and developments.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Intuitive, All-in-One Influencer Platform with Outstanding Support"
4/5
What do you like best about CreatorIQ?

I like that the platform is easy to understand and is a one-stop-shop for all your influencer needs. The UI is intuitive and the customer success team does a great job at explaining new features, along with providing excellent support. Overall, very happy with it! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The Discovery tool could use some work. NextGen does not feel as intuitive as Legacy did, and the filters don't seem as good as they used to. Review collected by and hosted on G2.com.

Response from Amanda Kahn of CreatorIQ

We're thrilled to hear that you find CreatorIQ easy to understand and a one-stop-shop for all your influencer needs. Our customer success team works hard to provide excellent support, and we're glad to hear that it's been helpful for you.

Questions about CreatorIQ? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is CreatorIQ used for?

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Dan C.
DC
Dan Caron
•
Last activity over 6 years ago

what is the formula for calculating earned media value EMV?

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1
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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

Average Discount

13%

CreatorIQ Comparisons
CreatorIQ Features
Influencer Recruitment
Influencer Scoring
Audience Analysis