Cloudinary Reviews & Product Details

The ability to automatically optimize, transform, and resize images on-the-fly based on the requesting device or browser is a massive time-saver, particularly for sites where performance directly impacts conversion. Review collected by and hosted on G2.com.

Cloudinary uses a credit-based system that can be difficult to forecast. Costs for storage, bandwidth, and "transformations" (any change to an image or video) can scale aggressively. For a growing business, it’s easy to hit overage fees if your traffic or media library grows faster than your plan's limits, and the high-end tiers often require "contact sales" negotiations, making budgeting less transparent. Review collected by and hosted on G2.com.

Cloudinary makes image management straightforward and efficient. I especially appreciate the automatic image optimization, flexible dynamic transformations, dependable hosting, and the fast delivery through its CDN. Review collected by and hosted on G2.com.

The platform does have a learning curve, particularly when you start using the more advanced image transformation and automation features. Some settings aren’t immediately intuitive, so it can take a bit of time to get comfortable and fully understand all the options available. Review collected by and hosted on G2.com.

Cloudinary is an excellent service for image and video runtime processing, helping you distribute content via a CDN. Its Digital Asset Management (DAM) system has an intuitive interface that enables users with varying levels of technical proficiency to manage assets and share them with stakeholders.

Cloudinary has a strong technical foundation, and it’s clearly built by developers for developers. It offers many features to process assets on demand as they’re consumed on your site, with a reliable CDN on top to distribute your content globally—optimized and transformed exactly as you want and need.

Cloudinary is also always improving and listening to customer needs. Very often, you even have the chance to speak directly with Product Owners and other responsible team members to suggest changes and have an open exchange about features and usability.

Integration with Contentful is easy and straightforward and also the usage of the different widgets for upload or video play are easy to integrate and full of built-in functionality.

The pricing may vary highly on the usage and traffic, however considering that, especially when speaking about the assets delivery, everything is fully managed, already give a great advantage and removes the burden of managing infrastructure and configurations. You only need to care about the content.

With the upcoming AI features Cloudinary is building, there will be the possibility to easily scale without the burden of manual human intervention. Assets moderation or enhancing content will become easy and straightforward, thanks also to the usage of agents that can support the build and engineering of such capabilities

Last but not least, Cloudinary provides excellent support. With Platinum or Diamond Support, responses to questions, doubts, and technical issues can arrive within minutes. Review collected by and hosted on G2.com.

It takes some time to master all the technical features provided by Cloudinary, and they’re not always intuitive to set up or manage.

I’d recommend having a technically responsible person on your team to take ownership of the system, because business requirements often need to be “translated” into implementation details on the Cloudinary platform. The SDKs and APIs could be improved, and in few cases their usage feels cumbersome or not very intuitive. As a result, development can slow down when you need to reach out to support to fully understand how certain features are meant to be used. Review collected by and hosted on G2.com.

I really like Cloudinary's simple UI interface because it's easy to use and includes features like creating folder structures that I frequently use to organize my files. I also appreciate its ability to preview different file types like .mov and .mp4, which makes sharing them with clients seamless as they don't require any additional steps to review. The ease of sharing links and searching for them through its search feature is also very convenient. Another thing I like is how easy it was to set up Cloudinary; everything went smoothly through SSO, which made the whole process seamless. Additionally, being able to re-upload files easily because Cloudinary can detect file name duplicates is extremely useful when creating multiple versions of items. Review collected by and hosted on G2.com.

I would love Cloudinary to read HTML5. That would be helpful to me if it's able to stage different web-based files. Also, I would love if Cloudinary could be more integrated with the Adobe suite. For example, if After Effects could directly export into Cloudinary, that would be helpful. Review collected by and hosted on G2.com.

The ability to manipulate images and videos simply by altering parameters in the asset URL is incredibly elegant. Review collected by and hosted on G2.com.

Pricing model is preatty hard to understand and price level is really too expensive Review collected by and hosted on G2.com.

I use Cloudinary to store and categorize images, and I have all images in one place stored in an easy and organized fashion. It's easy to find and update categories so one of the thousands of images is easily found. I like that you can edit tags for many images at the same time and don't have to do it one at a time, which helps loads when I have made a new tag or am making new folders to be able to do it quickly and efficiently. The initial setup of Cloudinary was very easy, and it is very user-friendly. Review collected by and hosted on G2.com.

I would like there to be a setting so when you open an image you can have the setting set so it doesn't open the downloads tab but instead the metadata or summary tab. Also, when you have selected many images and then accidentally click on something outside the white select box, you unselect everything, which can be very annoying. Review collected by and hosted on G2.com.

The biggest value is programmatic, on-the-fly media transformation. Instead of briefing a designer or agency for every asset, we define a transformation once and reuse it everywhere: AI/content-aware cropping that turns rectangular shots into clean square formats, automated background removal, and banner composition that layers localized text, loyalty tiers, and discount values dynamically — no manual HTML alignment.

Integrations are where it really pays off. It plugs into our modular stack via API, so we ingest, tag, and serve assets without ever opening the DAM UI. The Contentful plugin lets the team swap landing-page assets directly; the Braze integration drives dynamic, localized email banners; and we built a one-click layer connecting Cloudinary to YouTube so brand marketing can publish video with a single button. One-button templates auto-crop and resize assets to each affiliate partner's spec, cutting time-to-market from days to minutes.

Performance is solid — assets are delivered fast and consistently across email, web, and affiliate channels from a single source of truth. On ROI, these automations sharply reduced our reliance on external agencies and freed in-house designers from routine resizing; marketing now assembles designs from templates (e.g. Google Sheets–driven) on its own.

The UI is approachable — "Google Photos for grown-ups" — and onboarding/support was a genuine differentiator: their team helped build our initial transformations, resolved early API issues quickly, and consistently ships features based on customer feedback. Review collected by and hosted on G2.com.

Honestly, most of what I'd flag is less a shortcoming of the product and more a reflection of how capable it is. The same flexibility that makes Cloudinary powerful also means there's depth to learn — getting full value from programmatic transformations takes some comfort with CSS/HTML, and richer integrations call for a bit of engineering time. For a larger organization, it's worth going in knowing the platform rewards preparation: defining your taxonomy, folder structures, and workflows up front makes a real difference to how smoothly things scale. We did see a few cryptic API messages early on, though support helped us resolve them quickly. None of it held us back — it's really just a reminder that Cloudinary gives you a lot of room to build, and the results depend on the structure and processes you put around it. Review collected by and hosted on G2.com.

Cloudinary helps me streamline my processes when checking for errors on shoots and making sure things go live on-site in time. I like that I can easily search for what I want to look for in the assets bar, and I can review things really easily without having to overdo my workload. It helps me streamline my processes because I can search it myself without having to ask a different team who would normally manage the shoot process. So if I want to check if something's been shot, I can easily review that with the asset tab. The setup was very, very easy and I didn't have any problems. Review collected by and hosted on G2.com.

Nothing really. I actually find everything quite helpful. I don't have any negatives. Review collected by and hosted on G2.com.

I like how easy it is to search for files in Cloudinary. I can use it not only as a data resource, but also as a source of inspiration when using more generic terms. It does a great job at searching not only specific search terms, but parts or phrases that are similar. I appreciate the creation date filters, as I can see exactly what the teams are working on day-to-day. I also use the file type filter often to make sure I am getting the highest possible quality resources for the type of content I am creating that day. I appreciate the ability to quickly preview hundreds of files and view the full-size files quickly. Other platforms did not allow us to have such a macro and micro scope of content. It solves the problem of needing multiple programs and resources to host files, and our creative, marketing, design, and all of our teams use it as a single source of content. After we switched from our internal file server, it was much easier to see the content as a thumbnail size, and users could stay logged in instead of constantly re-logging into our system. The initial setup was quite easy. The login system is straightforward and easy to set up new employees and new teams with the content on day one. Review collected by and hosted on G2.com.

One area Cloudinary could improve is previewing videos from the site itself. To preview long videos, it can't be done quickly. I recently tried to watch a video made by the marketing team that was about 14 minutes, and it took time to load the preview. It was actually faster to download it than it was to wait for the preview to prepare. I did not cause any massive delays, but it did take a few extra steps. I think lower-res previews would be very helpful when browsing for videos and quickly being able to understand if the video can be useful to the business. Review collected by and hosted on G2.com.

I find Cloudinary's user-friendly interface extremely helpful when attempting to find and organize a SKU. It allows my organization to neatly organize files in a structure that makes sense. I don't handle accounts for my business and therefore don't deal with pricing, so I cannot speak on the subject. Cloudinary integrates perfectly into my organizations workflow, letting us easily add images to the website. I was onboarded by my organization, but Cloudinary was easy to pick up and understand. I have experienced nothing but smooth performance and accurate search results. Cloudinary's AI features are also helpful for workflow. Review collected by and hosted on G2.com.

I have not experienced many issues other than slight search accuracy problems, but this is due to a SKU not being available in my organizations specific cloudinary structure. Review collected by and hosted on G2.com.