# charles Reviews **Vendor:** Charles **Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) **Average Rating:** 4.8/5.0 **Total Reviews:** 33 ## About charles charles is a WhatsApp marketing platform made in Berlin. Its easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring flows and automations based on consumer specific events in a personalized manner. It supports businesses to stay GDPR-compliant and consistently iterate in this new channel while also integrating with select CDP/CRM, service and shop systems such as Shopify, Klaviyo, Emarsys and Zendesk to leverage data for their omnichannel strategy. charles' key products are 📣 Campaigns and 🚀Journeys. With Journeys, you set up and send engaging automated WhatsApp flows – like opt-in flows, WhatsApp product finders and Black Friday campaigns. With Campaigns, you can send outbound marketing messages to your consumers, and track responses. ## charles Pros & Cons **What users like:** - Users find Charles to be very **user-friendly** , enabling efficient customer outreach and enhancing overall productivity effortlessly. (7 reviews) - Users commend Charles for its **effortless automation** , enhancing communication, boosting productivity, and simplifying setup processes. (3 reviews) - Users value Charles for its **effective communication and growth capabilities** , enhancing subscriber engagement and business metrics. (3 reviews) - Users value the **effective customer engagement** tools of Charles, enhancing communication and efficiency in reaching subscribers. (3 reviews) - Users commend the **responsive customer support** from Charles, noting quick assistance and professional communication enhancing their experience. (3 reviews) - Easy Implementation (2 reviews) - Easy Setup (2 reviews) - Engagement (2 reviews) - Flexibility (2 reviews) - Users value the **management efficiency** of Charles, as it streamlines processes and enhances customer reach effectively. (2 reviews) **What users dislike:** - Users report **occasional minor glitches** in Charles, though they appreciate that these issues are quickly resolved. (1 reviews) - Users experience **occasional minor glitches** in Charles, but they are usually resolved quickly. (1 reviews) - Users find the service **expensive** , though some believe it can be a worthwhile investment with good strategy. (1 reviews) - Users find the **segmentation issues** frustrating, calling for improvements to enhance their overall experience. (1 reviews) - Users experience **occasional minor software bugs** , though they are typically resolved quickly without significant disruption. (1 reviews) - Users note that **technical issues** occasionally arise, particularly with analytics clarity and the flow builder's functionality. (1 reviews) ## charles Reviews ### 1. Effortless Automation & Campaign Precision **Rating:** 5.0/5.0 stars **Reviewed by:** Corina M. **Reviewed Date:** January 28, 2026 **What do you like best about charles?** I use Charles for my automations and WhatsApp campaigns. It helps me communicate more effectively with my subscribers, target regions more precisely, and grow my database. I like the way our Journeys work and how many options we have for them to be set. It helps me bring new customers and open new conversations with the help of our Gorgias integration. The Charles team helped us to implement the settings, making the setup process smoother for us. **What do you dislike about charles?** The segmentations part, I think it would be great if this could be improved. **What problems is charles solving and how is that benefiting you?** I use Charles for automations and WhatsApp campaigns, which enhances communication, targets regions precisely, and grows my database. ### 2. Efficient, automation and campaign updates great, customer service easy to reach and quick **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about charles?** I’ve been happy with Charles and the results so far. The platform has made it so easy and efficient to reach customers quickly, which has been a game changer for our business. The automation features, along with the recent updates to the campaign tools, have streamlined our processes and boosted our productivity. I also really appreciate the flexibility of the system, as it adapts to our needs seamlessly. On top of that, their service is great – always easy to reach and quick to assist. Highly recommend! **What do you dislike about charles?** occasional minor glitches but quickly resolved **What problems is charles solving and how is that benefiting you?** Charles makes reaching out to customers and managing campaigns much easier. The automation saves us time and helps us communicate faster and more personally. It also lets us track campaign performance and make adjustments quickly, which improves results. ### 3. Ease of usage & Implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2024 **What do you like best about charles?** Our company successfully integrated Charles, streamlining engineering efforts & was very easy to implement. The tool was also very easy to use. This integration has yielded positive results in key business metrics. **What do you dislike about charles?** We wish Charles has more such integration with other platforms like iMessage & Meta which can further improve our metrics **What problems is charles solving and how is that benefiting you?** We are now able to send conversational messages to our customers via Whatsapp for our use case ### 4. Taking WhatsApp Marketing to the Next Level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about charles?** We recently tested WhatsApp with Charles, and we’re absolutely thrilled! The user experience is outstanding – everything is intuitive and easy to navigate. What impressed us the most was the quick support and the friendly, professional communication with the team. Charles has truly helped us work more efficiently and streamline our processes. We’re already excited to see the upcoming features! Highly recommended! **What do you dislike about charles?** We're already excited to see upcoming futures to take the WhatsApp Marketing to the next level. **What problems is charles solving and how is that benefiting you?** Data tracking could be improved. ### 5. The king of WhatsApp marketing tools **Rating:** 5.0/5.0 stars **Reviewed by:** Francesco C. | Digital & Conversational Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2024 **What do you like best about charles?** It's simply a fantastic tool, an excellent way to interact with customers in the most effective way possible. The tool has many features, is very user-friendly, and has a top-notch staff – always well-prepared and helpful. Antonio and Laie, two employees of the company, guide us step by step and have significantly helped us increase our revenue. **What do you dislike about charles?** The service costs are not always affordable for everyone, but with the right strategy, the investment is widely repaid **What problems is charles solving and how is that benefiting you?** Nowadays, we are bombarded with emails of all kinds, and there's a risk that communications often go unread. Charles solves this problem by reaching directly into the pockets of potential customers without causing disturbance ### 6. Excellent platform **Rating:** 4.5/5.0 stars **Reviewed by:** Giovanni G. | Team lead servizio clienti, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2024 **What do you like best about charles?** This is an excellent application for managing clients both for sales and post-sales management. Very easy to use, intuitive, and with many tools, including analysis. **What do you dislike about charles?** Sometimes when I search for reports, they do not open correctly. **What problems is charles solving and how is that benefiting you?** Review the analysis section to solve some blocking issues ### 7. We use Hello Charles as the main conversational marketing tool for our company. **Rating:** 5.0/5.0 stars **Reviewed by:** Guido R. | Multi-Contact Center Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2024 **What do you like best about charles?** Easy to use, you are totally autonomous in management We use it for pre and post-sales customer service and especially to sell our products **What do you dislike about charles?** Slowness in setting up campaigns, but only recently. **What problems is charles solving and how is that benefiting you?** We reach our customers more easily. ### 8. A preview on the next generation of conversational commerce. **Rating:** 4.5/5.0 stars **Reviewed by:** Peter H. | WhatsApp Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2022 **What do you like best about charles?** Starting with WhatsApp Marketing and therefore with Charles, I experienced a tremendous amount of support and assistance when getting everything set up. We had many special requests but received a lot of help, even being able to put some new features on the list. **What do you dislike about charles?** Like many other young software developers, there might be some more minor bugs every now and then. I would recommend testing more prominent features and getting in touch with Charles whenever trying out new projects to reduce errors. **What problems is charles solving and how is that benefiting you?** Charles is helping us to get more presence among our customers and to push out a marketing campaign that will be read within minutes. Since lead generation is getting more expensive, it's a good way to address future customers personally. ### 9. Best WhatsApp Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2022 **What do you like best about charles?** It is so easy to create campaigns, manage the community service and also to create automated flows. We built up a super easy leadgeneration process and are very happy with the results. **What do you dislike about charles?** The analytics functions could be even more meaningful and clear. And from time to time there are problems with the flow builder. But these are small things that the team is already working on and supporting with clever solutions. **What problems is charles solving and how is that benefiting you?** With Charles, we have a clear tool with all relevant customer data, also from Shopify, and can thus target customers in the customer service as well as in the marketing process and provide them with offers. ### 10. The Power of Conversations, made simple with Charles **Rating:** 5.0/5.0 stars **Reviewed by:** Resulhan . | Senior Account Manager Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2022 **What do you like best about charles?** Very intuitive tool to build journey flows for automated conversations with clients. **What do you dislike about charles?** So far I don't have anything to criticize. **What problems is charles solving and how is that benefiting you?** We are an agency and constantly trying to find new solutions for our clients to optimize their marketing. WhatsApp is a very powerful tool and we can't get closer to our customers than that. ### 11. Be incredible close to your customer **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Founder & Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about charles?** We use charles mostly for our pre-sales. The Open Rates are fantastic ( > 85%) and we have really high quality converions. **What do you dislike about charles?** They are improving all the time to get all the relevant features you know from email marketing. **Recommendations to others considering charles:** Since apple and android are blocking alot of data for performance marketing uses it is essential to build your own data more and more. For us its a safe bank to get in touch and sell products. Dedidcate enough time for that channel and you will be rewarded. **What problems is charles solving and how is that benefiting you?** Emails go into Spam for almost 70%. With charles we have the opperunity to reach almost everyone and helping them in the fastest way possible. ### 12. Super helpful for customer communication **Rating:** 5.0/5.0 stars **Reviewed by:** Florian T. | F, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2022 **What do you like best about charles?** That we need about 3 hours for the communication before a sale on Whatsapp when it was 3 days with email. **What do you dislike about charles?** That we as a company just have a 24 hours window to answer the customer and need a response to write again after that. **Recommendations to others considering charles:** Especially useful if you have a product that customers have questions about. **What problems is charles solving and how is that benefiting you?** The presale communication with potential customers. ### 13. Very intuitive service and great communication **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2022 **What do you like best about charles?** Charles allows me to meet my customers right where they are at and help them with all their service needs. **What do you dislike about charles?** Overall it's a great product however a mobile app to answer customers directly from your phone would be a great addition **What problems is charles solving and how is that benefiting you?** I'm using charles to provide customer support to my customers as well as for promotional newsletters and orders via WhatsApp ### 14. Event help hotline **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin P. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2021 **What do you like best about charles?** Charles gave us the possibility to create a help hotline. We could answer frequently asked questions by sending auto-replies. We also used the campaign tool to inform all our participants of upcoming events. Overall our guests were happy that had the convenient possibility to ask for support via WhatsApp **What do you dislike about charles?** We hosted an event and used Charles also to inform guests on short notice. Sometimes this was a bit tricky as we needed to approve the campaigns by WhatsApp. But better preparation on our side could have solved the need for quick approvals **What problems is charles solving and how is that benefiting you?** Charles was our tool to communicate with our participants at IdeaLab! 2021. They could ask any question and our team could easily answer them with premade templates. We also used the campaign tool e.g. for informing about delays in our schedule. If we wouldn't have had Charles we would have had to use a physical help desk, which would have not been as easily accessible as sending a quick text. ### 15. Making customers happy with Charles **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about charles?** Mainly the ability to communicate with customers on a personal level and the customer experience, where you can give customers quick feedback on their concerns or questions. **What do you dislike about charles?** There are no real disadvantages. Perhaps the dashboard with the KPIs could be expanded. **What problems is charles solving and how is that benefiting you?** Customers can be redirected directly to the WhatsApp chat from any product page and receive quick answers or solutions to their problems. Communication is more personal than via email ### 16. Awesome C-Commerce Tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Bastian F. | Shopify Developer & Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2021 **What do you like best about charles?** It's an excellent tool to get in contact with our customers via Whatsapp. Also, Charles is busy helping us with customizations such as collecting phone numbers via thank you page or newsletter for our marketing. **What do you dislike about charles?** Since Charles is at the beginning of their journey, not all features we would need are available. Also its running 99% seamless, so we have some issues here and there but nothing too big. I am sure they will improve everything in the future **What problems is charles solving and how is that benefiting you?** We want to use WhatsApp as another marketing and customer service tool for our company. ### 17. Charles: The easy way to communicate with clients via WhatsApp **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2021 **What do you like best about charles?** The best thing about Charles is that you can write template messages. These templates make communication with client a lot more time efficient, as the often asked questions can simply be answered with a template. **What do you dislike about charles?** The needed approval time from Facebook for Campaign-Templates is disturbing the workflow, but the Charles-Team has no direct influence on it. **Recommendations to others considering charles:** Charles makes it very easy to communicate with clients via WhatsApp and other messengers. You can also connect it to Slack! **What problems is charles solving and how is that benefiting you?** Charles allowed us to communicate with our clients personally, while they didn't need to install a new App for that cause. ### 18. Charles a new way of commercial commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Jan H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about charles?** For Heideman, this is a special opportunity to bring the emotional buying experience to our jewelry customers much better than we do via email etc. Very clear tool with many possibilities to communicate and interact with customers. Turn customers into real fans and also increase the repurchase rate. Very good customer service with many ideas and very fast response time. We would like to become part of a great success story **What do you dislike about charles?** That we have not used the tool earlier... **Recommendations to others considering charles:** take a trial **What problems is charles solving and how is that benefiting you?** The direct interaction with the customer, which is known from retail shops makes Charles possible. We can take the customer by the hand with this tool and solve problems directly and prevent purchase cancellations. ### 19. Really a good and friendly team that supports you **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about charles?** I think it's great to communicate with customers via WhatsApp and simply send them an offer. **What do you dislike about charles?** There is still no app and a push notification is available. Unfortunately, it only works via Slack. **Recommendations to others considering charles:** Photos could not be sent directly (Chat - Camera - Take photo - Send) even after converting them to JPEG. Voice messages cannot always be played. You cannot swipe through the pictures but have to open and close each one individually. **What problems is charles solving and how is that benefiting you?** Long purchase completions via email. Complaint management can be made easier as the customer can show their problem with photos and videos. ### 20. Ready for ecommerce in 2021 and beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Frederick J. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about charles?** The product itself but also the incredible support from the Charles team. Charles solves mandy of the issues of e-commerce. This includes providing personalization/communicating with customers in a more familiar chat environment, having a smoother shopping process/better convenience, providing exceptional customer service as well as faciliating repeat purchases. **What do you dislike about charles?** In Germany/Europe only few people are aware about the possibility to shop through Whatsapp. Thus, consumer education about the service is still needed. **Recommendations to others considering charles:** Conversational commerce is the future - don't miss out on it. **What problems is charles solving and how is that benefiting you?** Personalization, smoother process, reaching customers in an environment that they're used to, driving repeat purchases. ### 21. Charleschat **Rating:** 4.5/5.0 stars **Reviewed by:** Christiane V. | Customer Care Managerin, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about charles?** The chat function and the interface are very clearly designed, important information about the customer can be saved directly. The part of using templates dramatically facilitates the work. When problems occur, you get direct support from the team. **What do you dislike about charles?** Unfortunately, you can't reply to a customer after 24 hours, but that's because of Whats App. **What problems is charles solving and how is that benefiting you?** Customers receive purchase advice about Charles, and general questions can be helped directly. The customers communicate with you in a completely different way, and you are directly more familiar. ### 22. So great to work with such lovely people from Hello Charles! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about charles?** Very fast and friendly communication. It's such a great tool to easily communicate with our customers. **What do you dislike about charles?** Sometimes it's complicated to match all the factors for creating new Templates. **What problems is charles solving and how is that benefiting you?** With Hello Charles it's so easy to interact with our customers, to send them pictures or videos from products, and to answer customer questions. ### 23. Charles makes communication very easy - and fun **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2021 **What do you like best about charles?** The different templates are super helpful, and I also love the creation of updates and campaigns. **What do you dislike about charles?** Sometimes there are problems with the use of smileys: the lines slip **What problems is charles solving and how is that benefiting you?** It is so easy to communicate with the customers, to send them pictures quickly, or even to prepare the shopping cart. ### 24. Charles has a very intuitive working surface, quick and helpful support with a very friendly team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about charles?** Real-time interactions with customers - intuitive surface and working flow - quick and helpful support team **What do you dislike about charles?** Minor bugs - but there was always a quick solution by the Charles team. **What problems is charles solving and how is that benefiting you?** We have very efficient and close communication with our customers to solve questions and help with orders. ### 25. Great conversational commerce suite connecting Shopify and WhatsApp in one intuitive interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2021 **What do you like best about charles?** Charles is very intuitive and easy to use with almost no onboarding is required. All of our questions are quickly answered and the team at charles has great ideas on strategic usage of their tool as well. **What do you dislike about charles?** Some essential features are not there yet, but the team at Charles often has creative ideas for workarounds to solve our problems anyways. You can feel how the tool is getting better every month. **What problems is charles solving and how is that benefiting you?** We enable our customers to ask questions, get support and actually buy products where they spent most of their time: In chat apps and on social media. ### 26. Invaluable tool and easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2021 **What do you like best about charles?** Charles is intuitive and easy to use. Our customer service agents caught on quickly and were able to create value for our customers on day 1. **What do you dislike about charles?** So far so good! Everything we have brought to their attention the Charles team has addressed and added to their roadmap. We have enjoyed the working relationship and growing together. **Recommendations to others considering charles:** Conversational Commerce is an important part of the future of e-commerce and you should highly consider it if it makes sense for your business model. It was a no-brainer for us. **What problems is charles solving and how is that benefiting you?** Charles allows us to provide a personal concierge shopping experience, answer questions quickly, provide recommendations and convert. It has been an important touchpoint with customers and they appreciate the quick response rate. ### 27. Future of eCommerce! **Rating:** 5.0/5.0 stars **Reviewed by:** Maximilian S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about charles?** Great UX and service offering, super fast onboarding and implementation within hours **What do you dislike about charles?** Waiting for the final ReCahrge Integration **What problems is charles solving and how is that benefiting you?** Converting new customers into loyal customers ### 28. Highly Innovative Service & Amazing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Max L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2021 **What do you like best about charles?** The team is incredibly involved and motivated to bring our brand forward. **What do you dislike about charles?** Nothing so far. Everything was to our highest satisfaction. **What problems is charles solving and how is that benefiting you?** We have fully integrated Charles and see two major benefits. New Customers are heavily using this channel to ask questions pre-purchase. Existing customers who have interacted through Charles in the past are more likely to become loyal customers and purchase again. ### 29. Intuitive and super easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2021 **What do you like best about charles?** The team guides you through the tool and takes care of your success. After a detailed onboarding, even if I have a few questions, I can always reach the support through our own Whatsapp group we have. **What do you dislike about charles?** The tool is fully functional, but some features are in beta phase. The good thing: The team is fixing issues super fast and the tool gets weekly updates. **Recommendations to others considering charles:** Give it a try! It's worth it :) **What problems is charles solving and how is that benefiting you?** Since I can connect my shopify store with Charles it makes it super fast too handle my orders and see the customers status and last orders. Even the Group Notifications are a powerful tool. ### 30. Many different possibilities - good reach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2021 **What do you like best about charles?** One can quickly and easily communicate with customers and help... one can directly send a link to buy **What do you dislike about charles?** Some functions are not yet fully developed **What problems is charles solving and how is that benefiting you?** Closer and faster to the customer More personal Help customers with buying ### 31. Conversational Commerce by CHARLES x woodboom **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2021 **What do you like best about charles?** the software that can be used flexibly and of course the growth that we can record through the software. How conversation can lead to sales so easily. **What do you dislike about charles?** that too few platforms are currently included, but that will change over time. **Recommendations to others considering charles:** just try it out, it's worth it. **What problems is charles solving and how is that benefiting you?** We are replacing a lot of confusing emails with customers with the chat connection from Charles. We are much closer to our customers, which of course builds trust and leads to purchasing decisions. ### 32. charles support is incredible - individual + fast + competently - and there Tool is mind blowing **Rating:** 5.0/5.0 stars **Reviewed by:** Manh Tu V. | Chief Financial Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2021 **What do you like best about charles?** Charles Support and the Charles Tool - the template variables **What do you dislike about charles?** nothing coming in my mind - some feature's is missing but they come in a few weeks **What problems is charles solving and how is that benefiting you?** CRM System - Conversational Commerce **Official Response from Etienne Kiefer:** > Hey Manh Tu V, we highly appreciate your review. And yes, we are working hard and grow our product team to develop new features faster based on your feedback. 🤗 Charles team ### 33. Great software for forward-thinking DTC companies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about charles?** Very intuitive user interface, great team/support, and superior functionality. **What do you dislike about charles?** Nothing so far. Obviously, the company has only started a year ago, but the product gets better week to week. **What problems is charles solving and how is that benefiting you?** Great tool for retention and customer support, superior CX for the customer ## charles Discussions - [What is Charles on Mac?](https://www.g2.com/discussions/what-is-charles-on-mac) - 1 comment - [View charles pricing details and edition comparison](https://www.g2.com/products/charles/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+11%3A14%3A31+-0500&secure%5Bsession_id%5D=9a9aced7-0c05-4e2f-82f1-5c6ee895e76f&secure%5Btoken%5D=a31507513a68f01cd413cde9356196d3d3c65b87eb12c149cb7ab0ff69332d02&format=llm_user) ## charles Features **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Visitor Behavior** - Targeting - Guided Selling **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Channels** - Social Media - Website - Other **Templates** - Library - Customization - Optimization **Reporting** - Reports & Analytics - Data Transfer Tools **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Personalization** - Recommendation - Content - Cart Abandonment - A/B Testing - Personalized Messaging **Multichannel** - Web - Mobile **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Omnichannel Features ** - Retail Management - POS Integration - Social Media Integration - Customer Service Integration - Marketing Tools - E-commerce Integration - ERP Integration ## Top charles Alternatives - [Lime Connect (formerly Userlike)](https://www.g2.com/products/lime-connect-formerly-userlike/reviews) - 4.4/5.0 (441 reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - 4.6/5.0 (548 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,693 reviews)