ActivePipe Reviews & Product Details

One of the main reasons I like ActivePipe is that it offers an automated lead-nurturing process that sends the right communication to clients at the right time, without needing constant manual follow-up. It also provides valuable behavioural insights by tracking how contacts interact with emails and content, which helps us see which clients are actively engaging and likely to be in "real estate mode." As a result, our team can focus their time and attention on the leads that are most likely to convert. Review collected by and hosted on G2.com.

Occasionally, there can be minor glitches with the link setup. However, their support team is excellent—responsive, knowledgeable, and always quick to resolve any issues that arise. Review collected by and hosted on G2.com.

- Simple and intuitive user experience that drives strong agent adoption.

- Professional, automated marketing campaigns that help agents stay top-of-mind with clients and prospects.

- Minimal training and support requirements due to the platform's ease of use.

- Continuous product innovation, with regular enhancements to features, user experience, and functionality.

- Excellent customer support, including fast response times and efficient issue resolution.

- Strategic partnership approach, with scheduled meetings to review performance, product updates, and best practices.

- Strong engagement opportunities that help agents consistently communicate with their database without creating additional workload.

- Outstanding Customer Success Management, providing proactive guidance, communication, and support that helps maximize platform value and adoption across the organization. Review collected by and hosted on G2.com.

- Lack of contact integration with an open API that users can easily setup on their own Review collected by and hosted on G2.com.

The campaign and email builder is one of ActivePipe's strongest features. It's intuitive, user-friendly and provides powerful workflow logic, making it easy to create sophisticated automated campaigns without needing technical expertise. The seamless integration with our CRM also makes populating emails quick and efficient, resulting in a straightforward, streamlined process from campaign creation through to delivery. Review collected by and hosted on G2.com.

The two biggest frustrations we have with ActivePipe are its reporting capabilities and the resubscribe process.

The reporting is quite limited, particularly when it comes to dynamic email modules. There is no easy way to identify which properties were sent to an individual client, making it difficult for agents and administrators to verify what communications a contact has received.

The resubscribe process is an even bigger challenge. If a client has previously unsubscribed from an ActivePipe email, ActivePipe requires separate written consent from either the client or the agent before they will manually resubscribe them. A resubscribe action completed within our CRM is not recognised as sufficient authority, even though that action has been initiated by our team following a direct request from the client.

Having been with ActivePipe for more than five years, this creates ongoing issues. Many clients unsubscribe when they leave the market, only to return months or years later as active buyers. Our agents correctly resubscribe these clients to buyer alerts within the CRM, but because this action is not reflected in ActivePipe, the client still receives no communications unless someone manually identifies and resolves the issue. In many cases, this only comes to light after the client complains that they haven't been receiving property alerts, which reflects poorly on our business and creates unnecessary manual administration. Review collected by and hosted on G2.com.

I use ActivePipe for database management at the office. I find the simplicity of the automation really helpful, as it allows me to focus on other areas of the business. The email scripts it designs to go out are also a plus. Additionally, the system was easy to implement, and when I was new to using ActivePipe, Jerome helped me get familiar with it through a Zoom call, making navigation and understanding much easier. Review collected by and hosted on G2.com.

More regular emails to go out - perhaps once every fortnight or once a month Review collected by and hosted on G2.com.

Active pipe allows me to communicate with my data base 24/7 - Active pipe provides me with the ability to see and monitor the activity of my data base Review collected by and hosted on G2.com.

I do not have any negative comments or dislikes, I feel that the company takes on board any mention from agents about improvements that could be made Review collected by and hosted on G2.com.

What we find most helpful about ActivePipe is how easy the platform is to use and how it allows us to stay connected with our database in a professional and consistent way. Creating and sending campaigns is straightforward, and the templates and automation tools save a significant amount of time. Review collected by and hosted on G2.com.

It can be great to create the campaign from time to time. Review collected by and hosted on G2.com.

The Automation possibilities, but with the ability to customize it Review collected by and hosted on G2.com.

I would like to be able to bring in more market specific information from our MLS to our emails and news blast Review collected by and hosted on G2.com.

I like that it gives our agent opportunities to share information about themselves and their listings/needs. Review collected by and hosted on G2.com.

There are basic functions that it needs. At the very least all Microsoft Word functions should be available. I also don't like that we are sometimes policed on the amount of emails we send to our very own curated databases. Review collected by and hosted on G2.com.

Great design and easy to use and it is an easy format Review collected by and hosted on G2.com.

I find the data is good but a litte bit of an overload Review collected by and hosted on G2.com.

Love that it is a set it and forget it type system. I can create the newsletters we use each month and set them to go out and then log back in to check the reporting later. Review collected by and hosted on G2.com.

Wish there was a way short of individuals to see who has tagged people when adding all to a mail out. Review collected by and hosted on G2.com.