# Best Video Editing Software for Small Business - Page 6

## How Many Video Editing Software Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.47/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Eddie (+3.85%) - Among all products in this category, Eddie recorded the largest rating increase compared to last month

_Last updated: July 24, 2026_

## How Does G2 Rank Video Editing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 66,300+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Video Editing Software
 ![G2 Grid® for Video Editing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-editing/grids.png?focus%5B%5D=326&focus%5B%5D=159846&focus%5B%5D=136204&focus%5B%5D=2939&focus%5B%5D=4611&focus%5B%5D=1198169&focus%5B%5D=88805&focus%5B%5D=11998)

Highlighted products: Dropbox, VEED, Riverside, iMovie, Adobe Premiere Pro, HeyGen, Movavi Video Editor, and Final Cut Pro X.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-editing/grids.json?focus%5B%5D=dropbox&focus%5B%5D=veed&focus%5B%5D=riverside&focus%5B%5D=imovie&focus%5B%5D=adobe-premiere-pro&focus%5B%5D=heygen&focus%5B%5D=movavi-movavi-video-editor&focus%5B%5D=final-cut-pro-x&segment=small-business)

### [Storykit](https://www.g2.com/products/storykit/reviews)

Meet Storykit – the leading video automation platform. Working with your original content, Storykit lets you automate all the video you could ever need. With your brand. For your objectives. So any team, any department, any market, can create for any platform, in any format, in any language, for any audience. Make 200% more video, with 95% less budget. Storykit it.

**Average Rating:** 4.8/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Storykit?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.4/10 (Category avg: 9.0/10)
- **Titles and Captions:** 9.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Storykit?

- **Seller:** [Storykit](https://www.g2.com/sellers/storykit)
- **Year Founded:** 2013
- **HQ Location:** Stockholm, SE
- **Twitter:** @storykit\_io  
42 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=08f2b930f536311ee7fd7793154f9d6302875c6fb360cea222b4699d9ebb7878&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstorykitio%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Staffing and Recruiting, Computer Software
- **Company Size:** 47% Small, 44% Medium

#### What Do G2 Reviewers Say About Storykit?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **AI-assisted ease** of Storykit, enabling quick creation of professional videos without editing skills.
- Users love the **AI-assisted tools** of Storykit, which make video creation fast and easy for all content types.
- Users love the **brand consistency** that Storykit ensures, making video creation quick and professional for marketing teams.
- Users love the **efficiency of Storykit** , which simplifies video creation, saving time and ensuring brand consistency.
- Users love the **fast and easy video creation** with Storykit, thanks to its AI-assisted tools and templates.

#### What Are Recent G2 Reviews of Storykit?

**["Perfect for making videos quickly, but would've like an easer editing menu and more features"](https://www.g2.com/survey_responses/storykit-review-9565592)**

**Rating:** 5.0/5.0 stars

_— Hilma L._

[Read full review](https://www.g2.com/survey_responses/storykit-review-9565592)

**["Storykit makes professional video creation incredibly easy"](https://www.g2.com/survey_responses/storykit-review-11114527)**

**Rating:** 5.0/5.0 stars

_— Manolis K._

[Read full review](https://www.g2.com/survey_responses/storykit-review-11114527)

### [VideoStudio Pro](https://www.g2.com/products/videostudio-pro/reviews)

Make your most engaging movies ever with VideoStudio Pro X8.5.

**Average Rating:** 4.2/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate VideoStudio Pro?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind VideoStudio Pro?

- **Seller:** [Corel Corporation](https://www.g2.com/sellers/corel-corporation-10b41cd4-0594-4f58-8f0a-212c911385c6)
- **Year Founded:** 2006
- **HQ Location:** Bellevue, WA
- **Twitter:** @corelsoftware  
83 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20d229d8889a7bcd9a517c25973990b86d5b002fde88e7d8c6a54fb7f48a1c45&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmindmanagerglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 68% Small, 20% Medium

#### What Are Recent G2 Reviews of VideoStudio Pro?

**["VideoStudio Pro Review"](https://www.g2.com/survey_responses/videostudio-pro-review-4528465)**

**Rating:** 4.0/5.0 stars

_— Philemon D._

[Read full review](https://www.g2.com/survey_responses/videostudio-pro-review-4528465)

**["Great Alternative to Adobe Premier"](https://www.g2.com/survey_responses/videostudio-pro-review-5477509)**

**Rating:** 4.0/5.0 stars

_— Terry R._

[Read full review](https://www.g2.com/survey_responses/videostudio-pro-review-5477509)

#### What Are G2 Users Discussing About VideoStudio Pro?

- [What is VideoStudio Pro used for?](https://www.g2.com/discussions/what-is-videostudio-pro-used-for)

### [Creatomate](https://www.g2.com/products/creatomate-creatomate/reviews)

Creatomate is a video generation API for developers and Zapier users. Create reusable templates to automate and scale your video production with code or no-code tools. Auto-generate videos for social media, personalization, e-commerce, advertising, and more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Creatomate?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Titles and Captions:** 9.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Creatomate?

- **Seller:** [Creatomate](https://www.g2.com/sellers/creatomate)
- **HQ Location:** N/A
- **Twitter:** @creatomate  
119 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8894cf41850dcdd3dcae99c511e046c052aa06975fff1224663ca48938ff6ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatomate&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Creatomate?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **efficient video creation automation** of Creatomate, enhancing workflows with high-quality outputs and fantastic support.
- Users value the **flexibility and control** of Creatomate for efficient video production and automation.
- Users appreciate the **simplicity and ease of use** of Creatomate, enjoying a smooth web experience without lag.
- Users love the **easy interface** of Creatomate, praising its simplicity and smooth web experience without lags.
- Users praise the **exceptional customer support** of Creatomate, enhancing their confidence in long-term usage.

##### Cons

- Users find that the **design templates are limited** , making it challenging for beginners to create appealing designs.
- Users note that while Creatomate can get **expensive at scale** , it remains the most affordable solution they’ve found.
- Users report **slow rendering** when using looping audio or video with multipart rendering for long videos, needing additional configuration.
- Users find the **auto guide tool for template creation** annoying and intrusive upon logging in to Creatomate.

#### What Are Recent G2 Reviews of Creatomate?

**["Best for creating gif with 50 free trails"](https://www.g2.com/survey_responses/creatomate-review-11672290)**

**Rating:** 4.5/5.0 stars

_— Kamesh M._

[Read full review](https://www.g2.com/survey_responses/creatomate-review-11672290)

**["Incredible support and a powerful platform for automated video creation"](https://www.g2.com/survey_responses/creatomate-review-11359543)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/creatomate-review-11359543)

### [Pinnacle Studio](https://www.g2.com/products/pinnacle-studio/reviews)

Faster video editing, more creative possibilities

**Average Rating:** 4.0/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Pinnacle Studio?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Titles and Captions:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Pinnacle Studio?

- **Seller:** [Corel Corporation](https://www.g2.com/sellers/corel-corporation-10b41cd4-0594-4f58-8f0a-212c911385c6)
- **Year Founded:** 2006
- **HQ Location:** Bellevue, WA
- **Twitter:** @corelsoftware  
83 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20d229d8889a7bcd9a517c25973990b86d5b002fde88e7d8c6a54fb7f48a1c45&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmindmanagerglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small, 8% Medium

#### What Are Recent G2 Reviews of Pinnacle Studio?

**["Advanced and creative video editing software"](https://www.g2.com/survey_responses/pinnacle-studio-review-4437634)**

**Rating:** 4.5/5.0 stars

_— David M._

[Read full review](https://www.g2.com/survey_responses/pinnacle-studio-review-4437634)

**["Pinnacle Studio is a high performing, powerful and feature-rich consumer-grade video editing program"](https://www.g2.com/survey_responses/pinnacle-studio-review-7879674)**

**Rating:** 5.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/pinnacle-studio-review-7879674)

#### What Are G2 Users Discussing About Pinnacle Studio?

- [Is Pinnacle Studio good for youtube videos?](https://www.g2.com/discussions/is-pinnacle-studio-good-for-youtube-videos)
- [Does Pinnacle Studio have a screen recorder?](https://www.g2.com/discussions/pinnacle-studio-does-pinnacle-studio-have-a-screen-recorder)
- [Is Pinnacle Studio subscription?](https://www.g2.com/discussions/is-pinnacle-studio-subscription)
- [Does Pinnacle Studio have a watermark?](https://www.g2.com/discussions/does-pinnacle-studio-have-a-watermark)

### [Milk Video](https://www.g2.com/products/milk-video/reviews)

Turn podcasts and webinars into video highlights in minutes.

**Average Rating:** 5.0/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Milk Video?

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Milk Video?

- **Seller:** [Milk Video](https://www.g2.com/sellers/milk-video)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **Twitter:** @milkvideo  
295 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b31afe71550263f301c844663107ef9dbf8c55bf2ae9fce3190cec117ca82046&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmilkvideo%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Milk Video?

**["Milk takes your video content to the next level and makes it easy!"](https://www.g2.com/survey_responses/milk-video-review-5183962)**

**Rating:** 5.0/5.0 stars

_— Angel S._

[Read full review](https://www.g2.com/survey_responses/milk-video-review-5183962)

**["Exactly what I was looking for to create video highlights for YouTube Shorts, TikTok and Reels!"](https://www.g2.com/survey_responses/milk-video-review-5182883)**

**Rating:** 5.0/5.0 stars

_— Britney X._

[Read full review](https://www.g2.com/survey_responses/milk-video-review-5182883)

#### What Are G2 Users Discussing About Milk Video?

- [What is Milk Video used for?](https://www.g2.com/discussions/what-is-milk-video-used-for)

### [LumaFusion](https://www.g2.com/products/lumafusion/reviews)

LumaFusion is a professional-grade video editing app designed for iOS devices, offering a comprehensive suite of tools that transform your iPhone or iPad into a powerful editing studio. With its intuitive interface and robust features, LumaFusion caters to filmmakers, journalists, and content creators seeking to produce high-quality videos on the go. Key Features and Functionality: - Multitrack Editing: Supports up to 12 video/audio tracks and 12 additional audio tracks, enabling complex, layered video projects. - Advanced Effects: Offers layered effects including green screen, luma and chroma keys, blurs, distortions, and color corrections. - Custom Titling: Allows creation of multilayer titles with adjustable fonts, colors, borders, and shadows. - Audio Tools: Features graphic and parametric EQs, voice isolation, keyframeable audio levels, and support for third-party audio plugins. - Speed Control: Provides speed ramping with unlimited keyframes, slow-motion, fast-motion, and time-lapse editing capabilities. - Media Management: Enables direct use of media from various sources, including Photos, Frame.io, Dropbox Replay, and USB-C drives. - Project Management: Supports various aspect ratios and frame rates, with options to duplicate, add notes, color-tag, and archive projects. Primary Value and User Solutions: LumaFusion empowers users to create professional-quality videos directly from their mobile devices, eliminating the need for traditional desktop setups. Its comprehensive feature set addresses the needs of both novice and experienced editors, providing tools for intricate editing, precise color grading, and sophisticated audio mixing. By offering a one-time purchase model, LumaFusion delivers exceptional value, making high-end video editing accessible and affordable for a wide range of users.

**Average Rating:** 3.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate LumaFusion?

- **Quality of Support:** 7.4/10 (Category avg: 8.7/10)
- **Titles and Captions:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind LumaFusion?

- **Seller:** [LumaFusion](https://www.g2.com/sellers/lumafusion)
- **Year Founded:** 2013
- **HQ Location:** Sandy, Utah
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16907f368eee613442c1329228846ff68093b50e9bdbc99447919c76cfcb7bac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fluma-touch&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About LumaFusion?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in LumaFusion, finding the interface visually appealing across various display sizes.
- Users love the **intuitive and easy-to-navigate interface** of LumaFusion, perfect for video editing beginners.
- Users love the **intuitive interface** of LumaFusion, which makes video editing accessible to beginners and experienced users alike.
- Users praise the **layout customization** of LumaFusion, noting its intuitive design and ease of navigation for video editing.
- Users commend LumaFusion for its **user-friendly interface** , which simplifies navigation and enhances the editing experience.

##### Cons

- Users experience **slow rendering** , which hampers workflow and leads to frustration during video editing tasks.
- Users report **upload issues** with LumaFusion, including insufficient storage and files closing unexpectedly during edits.

#### What Are Recent G2 Reviews of LumaFusion?

**["A robust and portable video editing tool for serious users"](https://www.g2.com/survey_responses/lumafusion-review-10249662)**

**Rating:** 4.0/5.0 stars

_— Rohit S._

[Read full review](https://www.g2.com/survey_responses/lumafusion-review-10249662)

**["LumaFusion has completely transformed my video editing experience on mobile."](https://www.g2.com/survey_responses/lumafusion-review-9803737)**

**Rating:** 4.5/5.0 stars

_— Jael T._

[Read full review](https://www.g2.com/survey_responses/lumafusion-review-9803737)

### [Imvidu Studio](https://www.g2.com/products/imvidu-studio/reviews)

Transcript (text) based video editor. Edit your video using text: \> Create snippets easily from long form content \> Create amazing subtitles that help your videos standout, with a click \> Repurpose your content fast

**Average Rating:** 4.6/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Imvidu Studio?

- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Titles and Captions:** 9.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Imvidu Studio?

- **Seller:** [Imvidu](https://www.g2.com/sellers/imvidu)
- **Year Founded:** 2021
- **HQ Location:** Melbourne, Victoria
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bfc3e637edaad0a08723c9cdce2395ef48da9cf00a612ef9405a86a278d18a01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimvidu%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 92% Small, 8% Large

#### What Are Recent G2 Reviews of Imvidu Studio?

**["Imvidu Studio : Powerful Editor"](https://www.g2.com/survey_responses/imvidu-studio-review-9786894)**

**Rating:** 4.5/5.0 stars

_— Kartik V._

[Read full review](https://www.g2.com/survey_responses/imvidu-studio-review-9786894)

**["Your Go-To for Easy and Efficient Video Creation"](https://www.g2.com/survey_responses/imvidu-studio-review-9831821)**

**Rating:** 4.5/5.0 stars

_— Jenica P._

[Read full review](https://www.g2.com/survey_responses/imvidu-studio-review-9831821)

### [Kapwing](https://www.g2.com/products/kapwing/reviews)

Kapwing is an online content creation platform and video editor that lets creators of any skill level tell their story. Use Kapwing to make videos, edit content, export images, add music, and much more. Millions of creators each month trust Kapwing with their content creation workflow.

**Average Rating:** 4.1/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Kapwing?

- **Has the product been a good partner in doing business?:** 6.9/10 (Category avg: 9.0/10)
- **Quality of Support:** 6.8/10 (Category avg: 8.7/10)
- **Ease of Admin:** 6.7/10 (Category avg: 9.0/10)
- **Titles and Captions:** 6.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Kapwing?

- **Seller:** [Kapwing](https://www.g2.com/sellers/kapwing)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @Kapwing  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=01f509c7fe86044d5e0a226c97110e422943e69335049f8b0c7b01d126f8c4fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkapwing%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising
- **Company Size:** 85% Small, 7% Medium

#### What Do G2 Reviewers Say About Kapwing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Kapwing's **ease of use** exceptional, enjoying seamless drag-and-drop functionality and efficient media management.
- Users value the **time-saving features** of Kapwing, enabling quick and efficient editing for creators.
- Users love Kapwing for its **high-quality auto subtitles** , providing accuracy and ease for short-form content creation.
- Users appreciate the **AI-powered transcript editing** that enhances video creation efficiency and streamlines workflow.
- Users praise Kapwing for its **accurate and easy-to-use auto-captioning** , making it ideal for quick short-form content creation.

##### Cons

- Users experience **slow rendering** issues with Kapwing, leading to frustrating delays and ineffective project completions.
- Users express frustration over **feature limitations** and unreliable performance in Kapwing compared to other editing tools.
- Users find the **plan limitations** frustrating, experiencing export restrictions and locked features, impacting usability and satisfaction.
- Users are frustrated by Kapwing's **poor support** , citing slow responses and inadequate solutions for their issues.
- Users criticize the **expensive cost** of Kapwing, deeming it unreasonable given the lack of reliable service and support.

#### What Are Recent G2 Reviews of Kapwing?

**["User-Friendly AI Content Creation with Powerful Voice, Dubbing, and Transcription"](https://www.g2.com/survey_responses/kapwing-review-13157567)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/kapwing-review-13157567)

**["Kapwing Makes Fast, Accurate Auto Subtitles for Reels Effortless"](https://www.g2.com/survey_responses/kapwing-review-12211652)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/kapwing-review-12211652)

#### What Are G2 Users Discussing About Kapwing?

- [What is Kapwing used for?](https://www.g2.com/discussions/what-is-kapwing-used-for)

### [Waymark](https://www.g2.com/products/waymark/reviews)

Waymark AI gives you the power to scale custom video production without sacrificing quality. Win new customers and thrill existing ones with our high-performance AI video generation and effortless editing. With video for broadcast TV, streaming, social media, and web, Waymark is the only AI platform with video certified for every channel. Try our interactive demo today at https://waymark.com/marketing/interactive-demo.

**Average Rating:** 4.6/5.0

**Total Reviews:** 166

#### How Do G2 Users Rate Waymark?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 9.6/10 (Category avg: 9.0/10)
- **Titles and Captions:** 7.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Waymark?

- **Seller:** [Waymark](https://www.g2.com/sellers/waymark)
- **Year Founded:** 2012
- **HQ Location:** Detroit, US
- **Twitter:** @waymark  
2,527 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a48a3d1e30ff11cdd35f603e7c24ecabc48ca2b55a0c7b41e5b7454748cf0a94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15249074%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 39% Medium, 38% Large

#### What Do G2 Reviewers Say About Waymark?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Waymark, allowing quick and simple creation of commercial specifications and videos.
- Users appreciate the **speed of video creation** with Waymark, making it easy to impress prospects quickly.
- Users commend the **game-changing AI capabilities** of Waymark, enabling effortless creation of beautiful commercials.
- Users love the **ease of video creation** , enabling quick designs and seamless client collaboration for compelling presentations.
- Users love the **high quality** of Waymark's videos, praising its polished results and professional appearance.

##### Cons

- Users find the **limited templates** restrict their creativity, seeking more customization options and flexibility in design.
- Users feel **limited customization** options restrict their creative control over video editing and template flexibility.
- Users are frustrated by **template issues** , noting limited customization options and a lack of variety in choices.
- Users express concerns about **AI limitations** in template customization and voice diversity, craving more creative control.
- Users desire **more control over templates** , seeking enhanced options for media customization and higher resolution downloads.

#### What Are Recent G2 Reviews of Waymark?

**["Waymark Review - Julia Schwake KOCO 5"](https://www.g2.com/survey_responses/waymark-review-10563580)**

**Rating:** 5.0/5.0 stars

_— Julia S._

[Read full review](https://www.g2.com/survey_responses/waymark-review-10563580)

**["A trusted and valuable resource"](https://www.g2.com/survey_responses/waymark-review-8003688)**

**Rating:** 5.0/5.0 stars

_— BJ H._

[Read full review](https://www.g2.com/survey_responses/waymark-review-8003688)

#### What Are G2 Users Discussing About Waymark?

- [What do you recommend for marketers considering Waymark for video creation?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-waymark-for-video-creation)
- [What is Waymark used for?](https://www.g2.com/discussions/what-is-waymark-used-for)

### [Lightworks](https://www.g2.com/products/lightworks/reviews)

Lightworks is a professional-grade non-linear video editing system designed for editing and mastering digital video across various formats, including 2K and 4K resolutions, as well as television standards like PAL, NTSC, and high-definition. With a legacy dating back to 1989, Lightworks has been instrumental in the evolution of digital video editing, offering tools that cater to both novice editors and seasoned professionals. Key Features and Functionality: - Timeline Editing: A robust and intuitive timeline that supports real-time editing, allowing users to manage multiple video and audio tracks seamlessly. - Multicam Editing: Advanced multicamera editing capabilities enable synchronization and editing of footage from multiple cameras, ideal for interviews, events, or multi-angle shoots. - Real-Time Effects and Transitions: A suite of built-in effects, transitions, and titling options to enhance video projects without the need for third-party plugins. - Audio Editing Tools: Comprehensive audio editing features, including leveling, equalization, and support for third-party audio plugins, ensuring high-quality sound design. - Wide Format Support: Compatibility with a broad range of video formats, from SD to 4K, facilitating flexibility in media handling. - Cross-Platform Availability: Operates on Windows, macOS, and Linux, providing versatility across different operating systems. Primary Value and User Solutions: Lightworks addresses the needs of video editors by offering a scalable solution that grows with the user's skill level. Its free version provides essential tools for beginners, while the Create and Pro versions unlock advanced features like 4K/8K exporting, advanced effects, and high-end color grading. This tiered approach ensures that users have access to appropriate tools as their editing requirements evolve. Additionally, Lightworks' efficient workflow, real-time collaboration capabilities, and extensive format support streamline the editing process, enabling users to produce professional-quality videos efficiently.

**Average Rating:** 3.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Lightworks?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.2/10 (Category avg: 8.7/10)
- **Ease of Admin:** 3.3/10 (Category avg: 9.0/10)
- **Titles and Captions:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Lightworks?

- **Seller:** [EditShare](https://www.g2.com/sellers/editshare)
- **Year Founded:** 2003
- **HQ Location:** Watertown, MA
- **Twitter:** @EditShare  
2,843 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f83cfafcc3c9a5d967c91a86a3f0373af8df44eca409c6ce7d4659bf7003acff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1349754%2F&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 74% Small, 16% Medium

#### What Do G2 Reviewers Say About Lightworks?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive interface and customizable shortcuts** in Lightworks for enhancing presentation skills and productivity.
- Users value the **efficient screen recording** capabilities of Lightworks, enhancing productivity and video quality seamlessly.
- Users value the **speedy creation** feature of Lightworks, allowing efficient editing across multiple timelines for various formats.
- Users highlight the **user-friendly interface** of Lightworks, making video editing quick and efficient.
- Users value the **work simplification** in Lightworks, enabling efficient multitasking and streamlined video editing processes.

##### Cons

- Users find Lightworks **limited for complex visual effects** and advanced color correction, affecting professional editing tasks.
- Users find Lightworks **limited in selection** , especially for complex visual effects and advanced color correction tools.

#### What Are Recent G2 Reviews of Lightworks?

**["Good Editing Features, but Takes Some Time to Learn"](https://www.g2.com/survey_responses/lightworks-review-12978499)**

**Rating:** 4.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/lightworks-review-12978499)

**["Delivers just the right mix of editing speed and polished results."](https://www.g2.com/survey_responses/lightworks-review-11423295)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/lightworks-review-11423295)

#### What Are G2 Users Discussing About Lightworks?

- [What is Lightworks used for?](https://www.g2.com/discussions/what-is-lightworks-used-for)
- [Does Lightworks have effects?](https://www.g2.com/discussions/does-lightworks-have-effects)
- [Who uses Lightworks?](https://www.g2.com/discussions/who-uses-lightworks)
- [Is Lightworks free any good?](https://www.g2.com/discussions/is-lightworks-free-any-good)
- [What is the use of Lightworks software?](https://www.g2.com/discussions/what-is-the-use-of-lightworks-software)

### [SnapStream](https://www.g2.com/es/products/snapstream-snapstream/reviews)

SnapStream es un poderoso producto de recorte de video basado en la nube que graba y transcribe video en vivo y facilita la creación y el intercambio de momentos importantes. Con Snapstream puedes: - Grabar y transcribir cualquier fuente de video, transmisión en vivo, canal de TV o evento en vivo - Buscar instantáneamente transcripciones en múltiples grabaciones para clips que ayuden a contar una historia - Publicar clips de video, GIFs y capturas de pantalla en redes sociales en tiempo real - Colaborar con tu equipo compartiendo clips a través de Slack o correo electrónico - Crear un archivo de video curado y buscable Los principales actores en noticias, política, deportes, entretenimiento y cultura usan Snapstream para: - Construir una base de fans leal empaquetando clips de video como momentos de redes sociales altamente atractivos - Aumentar el compromiso al motivar a las audiencias a reaccionar, comentar y compartir - Mejorar el reconocimiento de marca e impacto y aumentar la influencia usando momentos - Aumentar el alcance e impacto de un programa, evento, conferencia o seminario web - Aprovechar los clips como una forma de generar ingresos a través de publicidad, patrocinios pagados o suscripciones

**Average Rating:** 4.3/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate SnapStream?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.4/10 (Category avg: 9.0/10)
- **Calidad del soporte:** 9.0/10 (Category avg: 8.7/10)
- **Facilidad de administración:** 8.3/10 (Category avg: 9.0/10)
- **Títulos y subtítulos:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SnapStream?

- **Vendedor:** [SnapStream](https://www.g2.com/es/sellers/snapstream)
- **Año de fundación:** 2000
- **Ubicación de la sede:** Houston, TX
- **Twitter:** @SnapStream  
12,819 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a49e3fcb49cc5a4028879e9b479187978e1a6093df3024f813aca1079af29024&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnapstream-media%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Medios de Comunicación, Producción de medios
- **Company Size:** 51% Medium, 37% Small

#### What Are Recent G2 Reviews of SnapStream?

**["Servicio de grabación de TV confiable"](https://www.g2.com/es/survey_responses/snapstream-review-8454274)**

**Rating:** 4.5/5.0 stars

_— Matt R._

[Read full review](https://www.g2.com/es/survey_responses/snapstream-review-8454274)

**["¡Me encanta Snapstream! Lo uso casi a diario, si no a diario, para extraer clips de video para mi organización."](https://www.g2.com/es/survey_responses/snapstream-review-6657635)**

**Rating:** 5.0/5.0 stars

_— Usuario verificado en Medios en línea_

[Read full review](https://www.g2.com/es/survey_responses/snapstream-review-6657635)

### [Videozilla Video Converter](https://www.g2.com/products/videozilla-video-converter/reviews)

Videozilla is video converter to convert video files AVI, WMV, MPEG, RM, MOV, ASF, SWF, FLV, F4V, MPEG-4 (iPhone/iPad/MP4/iPod/Mobile/PSP/Tablet), M4V, MKV, VOB, 3GP, 3G2, DAT, WEBM, OGM, OGV, Blu-ray, HD Video (AVCHD, MTS, M2T, M2TS, TS) that works via right-click menu on the selected video files. With only a click needed, Videozilla offers the easiest and fastest solution to convert video files to other format. Options can be set for start and end points of video conversion; video width and height; video and audio quality; plenty of codecs choices are available. Videozilla also perform audio extraction from video and save as audio MP3 or WAV. Just right-click any video files on Windows Explorer and click convert on the context menu shown, Videozilla will immediately convert the video files to other video formats or extract the video as audio. Command-Line based video conversion is also supported.

**Average Rating:** 3.9/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Videozilla Video Converter?

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.7/10 (Category avg: 8.7/10)
- **Ease of Admin:** 7.8/10 (Category avg: 9.0/10)
- **Titles and Captions:** 5.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Videozilla Video Converter?

- **Seller:** [Softdiv Software Sdn Bhd](https://www.g2.com/sellers/softdiv-software-sdn-bhd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d050e35b893eeb343844512c40074950821124c66cf1adc88a834379aff24fd5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoftdiv-software-sdn-bhd%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 83% Small, 10% Large

#### What Do G2 Reviewers Say About Videozilla Video Converter?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Videozilla Video Converter, praising its intuitive interface and quick setup.
- Users commend the **high-quality output** of Videozilla Video Converter, ensuring excellent results for all their video conversions.
- Users love the **intuitive drag-and-drop interface** of Videozilla Video Converter, making video conversion simple and efficient.
- Users praise the **fast conversion times** of Videozilla Video Converter, making it efficient for large files.
- Users love the **ease of converting various file types** with Videozilla, including converting videos to audio effortlessly.

##### Cons

- Users find the product to be **expensive** compared to similar options, impacting its overall value for larger files.
- Users find the **slow rendering** for larger files to be a significant drawback, impacting their overall experience.

#### What Are Recent G2 Reviews of Videozilla Video Converter?

**["Easy to use video converter - quick, simple and reliable"](https://www.g2.com/survey_responses/videozilla-video-converter-review-9862981)**

**Rating:** 4.0/5.0 stars

_— Phil S._

[Read full review](https://www.g2.com/survey_responses/videozilla-video-converter-review-9862981)

**["Best for many video formates to convert"](https://www.g2.com/survey_responses/videozilla-video-converter-review-9863587)**

**Rating:** 4.5/5.0 stars

_— Santosh R._

[Read full review](https://www.g2.com/survey_responses/videozilla-video-converter-review-9863587)

### [Pinnacle Studio 21 Ultimate](https://www.g2.com/products/pinnacle-studio-21-ultimate/reviews)

Pinnacle Studio 21 Ultimate is a video editing and live screen capture software.

**Average Rating:** 3.9/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Pinnacle Studio 21 Ultimate?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Quality of Support:** 7.3/10 (Category avg: 8.7/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Titles and Captions:** 6.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Pinnacle Studio 21 Ultimate?

- **Seller:** [Corel Corporation](https://www.g2.com/sellers/corel-corporation-10b41cd4-0594-4f58-8f0a-212c911385c6)
- **Year Founded:** 2006
- **HQ Location:** Bellevue, WA
- **Twitter:** @corelsoftware  
83 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20d229d8889a7bcd9a517c25973990b86d5b002fde88e7d8c6a54fb7f48a1c45&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmindmanagerglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 54% Medium, 46% Small

#### What Are Recent G2 Reviews of Pinnacle Studio 21 Ultimate?

**["many features and Easy for beginners"](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9153373)**

**Rating:** 4.0/5.0 stars

_— Ahmed M._

[Read full review](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9153373)

**["User Friendly and powerful!"](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9161009)**

**Rating:** 4.5/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/pinnacle-studio-21-ultimate-review-9161009)

#### What Are G2 Users Discussing About Pinnacle Studio 21 Ultimate?

- [What is Pinnacle Studio 21 Ultimate used for?](https://www.g2.com/discussions/what-is-pinnacle-studio-21-ultimate-used-for)
- [Does Pinnacle Studio have watermark?](https://www.g2.com/discussions/does-pinnacle-studio-have-watermark)
- [What is the latest version of Pinnacle Studio?](https://www.g2.com/discussions/what-is-the-latest-version-of-pinnacle-studio)
- [What is Pinnacle Studio used for?](https://www.g2.com/discussions/what-is-pinnacle-studio-used-for)
- [Is Pinnacle Studio any good?](https://www.g2.com/discussions/is-pinnacle-studio-any-good) - 1 comment

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 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Video Editing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Video Editing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Video Editing category.

In addition to qualifying for inclusion in the Video Editing Software category, to qualify for inclusion in the Small Business Video Editing Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Video Editing Software?

### What You Should Know About Video Editing Software

### What is video editing software?

Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required. 

When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well. 

Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones.

- **Best free professional video editor for Windows and Mac:** Adobe Premiere Pro
- **Best free video editor for Windows and Mac:** DaVinci Resolve
- **Best video editing software for beginners:** Wondershare Filmora
- **Other options for Apple users:** Final Cut Pro and iMovie
- **Best mid-range video editing software for Windows:** Luxea Pro

### What are the common features of video editing software?

While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs. 

The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features.

- **Video clip editing:** These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform.
- **Audio editing tools:** Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects.
- **Video templates:** Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer.
- **Presets:** Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish.
- **Color correction:** Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms.
- **Closed captioning:** Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file.
- **Overlays:** Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos.

### What types of video editing software exist?

All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus.

#### Open-source video editing software

 An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn.

#### Closed-source video editing software

Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial.

Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option.

### What are the benefits of video editing software?

It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors.

- **Cost savings:** Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own.
- **Convenience:** Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based.
- **Quick publishing:** Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline.
- **Collaboration:** Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live.
- **Organization:** Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized.

### Who uses video editing software?

Video editors are popular across many different fields. The following are a few examples of common use cases.

- **Marketing professionals:** Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals.
- **Content teams:** Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article.
- **Video production companies:** A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture. 

### Video editing software pricing

Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels.

### Software and services related to video editing software

When it comes to creating the perfect video, editing is just part of the process. There are many other software platforms and services related to video editing. The ones listed below are just a few.

- [Video CMS software:](https://www.g2.com/categories/video-cms) A video content management system (CMS) enables users to organize, share, and modify video files for both internal and external use. They often come into play once a video has been completely edited and offer analytics for video performance. This helps businesses make informed decisions about future content creation.
- [Animation software](https://www.g2.com/categories/animation) **:** Create moving graphics from visual files. Depending on the specific product, you can make 2D or 3D animation. The solutions provide the functionality to add music and special effects. Animation software solutions typically integrate with video editors.
- **Visual effects software:** Turn to these tools to alter your video files with custom effects, such as title sequences and CGI. Once all the visual effects are put into place, video editing programs can be used to create the final product.
- [Audio editing software](https://www.g2.com/categories/audio-editing) **:** These tools record, mix, and arrange sound content. They have features to cut, paste, and trim pieces of audio, add effects, adjust quality, compress files, edit song metadata, and rip audio CDs. 
- [Video hosting software](https://www.g2.com/categories/video-hosting) **:** Users can upload and store their files on video hosting platforms to reach their intended audience. Hosting tools typically work with editors so that the video is perfect before audiences can view it.
- [Video production companies](https://www.g2.com/categories/video-production-companies) **:** These companies help businesses with content planning, filming, and editing. Essentially, you can outsource this work to production companies, and they provide the equipment and staff for the project. 

### Challenges with video editing software

Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues. 

- **Customer support:** If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey.
- **Learning curve:** Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool. 
- **Exporting and rendering time:** Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects.

### How to choose the best video editing software

#### 1. Requirements gathering (RFI/RFP) for video editing software

Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers. 

Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas:

- **User interface:** Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work.
- **Input formats:** While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file.
- **File outputs and distribution:** Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them. 
- **Operating systems:** Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac.
- **Software upgrades:** Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product.

#### 2. Compare video editing software products

- **Create a long list:** There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start.
- **Create a short list:** Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them.
- **Conduct demos:** Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing. 

#### 3. Selection of video editing software

- **Choose a selection team:** Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product.
- **Negotiation:** Negotiations typically don’t occur for video editing software purchases. The prices are set.
- **Final decision:** The final decision depends on the teams or, more often, individuals who use the video editor the most.

### Video editing software trends

As video editing software continues to evolve, new trends have been popping up in the space. Some may revolve around specific video editing techniques, while others are all about using editing to convey story and meaning. The following are a few other trends to look out for.

- **Mobile video editing:** Users can already shoot and edit videos on their smartphones. Video editing software sellers are focusing on extending beyond the basic editing functionalities and creating more powerful and feature-rich mobile video editing apps. The vision is to integrate advanced features like special effects, title card additions, and artificial intelligence integration to enhance the overall experience.
- **Live video editing:** Live videos are already popular, but those videos aren’t edited. Soon, that will change. There are already a few apps on the market that let users edit in real-time as they shoot. For example, users can change white balance or focus exposure on the go. We can expect live video editing to become more mainstream soon.
- **Changing standard aspect ratios:** Video editors used to have to work with an aspect ratio of around 4:3 or 16:9 in mind. But thanks to mobile phones and tablets, people watch videos on many kinds of screens. That means that standard aspect ratios need to keep up.