Video content management systems (CMS) allow businesses to organize, share, modify, and distribute video files for both internal and external use. As video content grows increasingly prominent in marketing, education, and entertainment, video CMS software provides a specialized storage and workflow hub for these files without other documents or media getting in the way. These platforms are primarily used in creative departments of organizations to oversee the status of each video, assign tasks related to individual videos, and publish or stream completed videos in the appropriate channels. Video CMS tools can also offer analytics related to individual video performance, as well as help drive decisions related to editing, sharing, and future video projects. In some cases, other departments in the company will have access to video content for training or marketing purposes. In addition to tagging and organization of videos, video CMS tools often assist with encoding and transcoding videos for use on different platforms, monetization of videos through ad and click features, and scheduling or automation of publication and removal.
Video CMS software typically integrates with major video hosting platforms in order to publish or stream video files, as well as certain social networks and web content management platforms. A number of video CMS products also offer video hosting capabilities without the need for additional software. Additionally, video CMS software may provide integrations with digital asset management, video editing, and corporate LMS software, and certain video CMS tools offer video editing features of their own. Creative teams can utilize business content management software to maximize collaboration efforts related to video projects.
To qualify for inclusion in the Video CMS category, a product must:
- Assist with storage, organization, and sharing of video files
- Provide tagging and metadata features to optimize organization and video search capabilities
- Assist with the distribution of videos through various channels with encoding and/or transcoding features
- Offer video editing tools or integrate with video editing platforms so video files can be easily uploaded into the CMS at different stages of completion
