ValueNavigator
Who Is the Company Behind ValueNavigator?
- Seller: ROI Selling
- Year Founded: 2003
- HQ Location: Chagrin Falls, US
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LinkedIn® Page: www.linkedin.com
4 employees on LinkedIn®
Total Products under this Category: 34
Last updated: September 08, 2026
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Highlighted products: Symbe, ValueCore (Formerly VisualizeROI), Cuvama, Mediafly, Minoa, Xfactor.io, Poggio, and Spotlight.ai.
Underlying data: [Grid® JSON](https://www.g2.com/categories/value-selling-tools/grids.json?focus%5B%5D=symbe&focus%5B%5D=valuecore-formerly-visualizeroi&focus%5B%5D=cuvama&focus%5B%5D=mediafly&focus%5B%5D=minoa&focus%5B%5D=xfactor-io&focus%5B%5D=poggio&focus%5B%5D=spotlight-ai)
Valuenova is a value-selling platform that helps B2B teams build clear, credible, and CFO-ready business cases for complex software and services. It is designed to move deals out of “no decision” by translating discovery inputs into quantified outcomes that buyers can trust and champions can defend internally. Unlike generic ROI calculators or static spreadsheets, Valuenova structures value around real business drivers such as cost reduction, capacity release, risk reduction, and performance improvement. Users capture inputs through guided workflows, model scenarios dynamically, and see results visualized in a way that makes trade-offs, assumptions, and impact explicit. This creates alignment between sales, finance, and operational stakeholders early in the buying process. Valuenova is built for consistency at scale. Teams can standardize how value is defined, calculated, and presented across regions, products, and segments while still tailoring assumptions to each customer’s context. Calculations are transparent, editable, and auditable, helping buyers gain confidence rather than skepticism in the numbers. The platform also streamlines outputs. Business cases can be exported into executive-ready presentations and summaries that mirror how decisions are actually made in boardrooms and finance reviews. This reduces manual rework, accelerates internal approvals, and strengthens deal momentum. Valuenova is used by revenue, presales, value engineering, and consulting teams that sell high-consideration solutions and need a repeatable way to prove value. The result is faster consensus, stronger champions, and more deals that progress with a clear economic rationale instead of stalling on uncertainty.
valueIQ is the System of Value -- the value and pricing intelligence layer for B2B SaaS revenue teams. Most B2B deals that reach a CFO stall -- not because the product isn't good enough, but because no one built a business case the finance team could approve. valueIQ fixes that. AEs generate CFO-ready value cases in minutes, with competitive pricing analysis built in -- grounded in 15+ years of proprietary value methodology from 100+ real B2B SaaS pricing engagements. No integration. No IT project. No consultant. First value case in under 20 minutes. Unlike value selling platforms (Ecosystems, Cuvama, Symbe) that require services-heavy setup and produce static outputs, and unlike revenue intelligence platforms (Gong, Clari) that identify deal risk without giving you the value case to resolve it, valueIQ generates cited, quantified, executive-ready output in minutes -- grounded in proprietary methodology, not general-purpose AI. Key outcomes: Close complex deals at price -- with a business case that holds up under CFO scrutiny Reduce discounting -- give reps a quantified value argument instead of a reflexive discount Replace the $200K+ Value Engineer hire -- unlimited value cases in minutes, for every AE on every deal Add competitive pricing intelligence to every deal -- the only value platform that tells you what the market charges and how to defend your price 1. Value Model Generation valueIQ builds a formal value model -- a structured, quantified representation of how your product creates economic value for a specific customer. Generated automatically from basic deal context using proprietary value methodology built on 100+ real B2B SaaS pricing engagements. This is not a template your team configures. Cited equations, risk adjustments, and payback period calculations the rep couldn't have produced independently. 2. Deal-Level Value Cases Once a value model exists, reps create deals with minimal inputs. The platform immediately generates a first-pass CFO-ready value case. Precision increases as context is added: meeting transcripts, RFPs, discovery notes, deal-specific documents. Output: cited value drivers, risk-adjusted outcomes, payback period calculations -- ready for the CFO meeting on Friday, not after a three-day build. 3. Competitive Pricing Intelligence Every value case includes a competitive pricing analysis generated from the same deal context. When a buyer says "your competitor is cheaper," the AE has a structured, quantified response in the room. Automated analysis of competitor pricing pages, structured pricing data across tiers and billing models, COMPASS framework and 14-factor buyer assessment applied. 90-day cache -- one analysis covers the team. 4. Deal Copilot (Value Sales Coach) A value-grounded coaching agent trained on the value model and deal context. Coaches sellers through the ROI conversation at every stage: preparing for CFO conversations, handling economic objections in real time, articulating value in the buyer's financial language. 5. Value Desk -- Team Deal Intelligence Shared workspace for CROs and Enablement leaders with visibility across all active deals and value cases. Every model compounds the library. Every deal makes the next one faster and more accurate. Who it's for: B2B SaaS and Agentic AI companies ($5M--$200M ARR) running sales-led motions with 5--200 quota-carrying reps. Deals that require business cases and CFO sign-off -- without the budget or need for a dedicated Value Engineering team. Platform live January 2026. 200+ value cases generated. 2,000+ pricing pages analysed.