# Best Underwriting & Rating Software - Page 9 *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Underwriting and rating software manages the underwriting process for insurance agencies. These solutions automate large portions of the underwriting process, reducing the need for underwriting support by employees. Underwriting and rating solutions allow users to write in rules and policies that are executed automatically during the underwriting process. These applications can then conduct pricing and rate analysis, calculate premiums, standardize quotes across channels, and vary rates according to risk and policy information. Underwriting and rating software typically integrates with [insurance agency management software](https://www.g2crowd.com/categories/insurance-agency-management) to further ease insurance operations. To qualify for inclusion in the Underwriting & Rating software category, a product must: - Calculate insurance premiums - Include variable underwriting and rating rules - Manage underwriting tasks - Create auditable underwriting and rating document trails ## G2 Grid® for Underwriting & Rating Software ![G2 Grid® for Underwriting & Rating Software plotting products by satisfaction and market presence](https://www.g2.com/categories/underwriting-rating/grids.png?focus%5B%5D=45815&focus%5B%5D=44734&focus%5B%5D=1272222&focus%5B%5D=18042&focus%5B%5D=18129&focus%5B%5D=18049&focus%5B%5D=43742&focus%5B%5D=43759) Highlighted products: PL Rating, EZLynx, TurboRater, Guidewire PolicyCenter, Duck Creek Policy, Oracle Insurance Insbridge Enterprise Rating, iPro, and OPUS. Underlying data: [Grid® JSON](https://www.g2.com/categories/underwriting-rating/grids.json?focus%5B%5D=pl-rating&focus%5B%5D=ezlynx-ezlynx&focus%5B%5D=zywave-turborater&focus%5B%5D=guidewire-policycenter&focus%5B%5D=duck-creek-policy&focus%5B%5D=oracle-insurance-insbridge-enterprise-rating&focus%5B%5D=ipro&focus%5B%5D=opus) ## How Many Underwriting & Rating Software Products Does G2 Track? **Total Products under this Category:** 126 ### Category Stats (Jul 2026) - **Average Rating**: 4.27/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings *Last updated: July 13, 2026* ## How Does G2 Rank Underwriting & Rating Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,600+ Authentic Reviews - 126+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Underwriting & Rating Software Is Best for Your Use Case? - **Leader:** [PL Rating](https://www.g2.com/products/pl-rating/reviews) - **Easiest to Use:** [PL Rating](https://www.g2.com/products/pl-rating/reviews) - **Top Trending:** [TurboRater](https://www.g2.com/products/zywave-turborater/reviews) - **Best Free Software:** [Best Plan Pro](https://www.g2.com/products/best-plan-pro/reviews) --- **Sponsored** ### Linkly Linkly is a URL shortener and link tracking platform that helps marketers create branded short links, track clicks with real-time analytics, and route visitors to different destinations based on their location, device, or other conditions. It combines the functionality of a custom URL shortener with advanced link management features including retargeting pixels, geo-targeting, dynamic QR codes, and smart redirects. Linkly is designed for marketing teams, affiliate marketers, agencies, podcasters, app developers, and e-commerce businesses who need a link shortener with detailed analytics and campaign tracking capabilities. When a user shortens a URL with Linkly, every click on that short link is tracked with data including the visitor's country, city, device type, operating system, browser, and referring website. Short links can be created using a custom branded domain, so instead of a generic shortened URL, users can create links like yourbrand.com/offer. Links can also be configured with smart redirect rules that automatically send visitors to different URLs based on geographic location or device, making it possible to run global campaigns with a single short link. Linkly also supports link rotators for A/B testing, expiring links for time-sensitive promotions, and link cloaking for affiliate marketers. Key features include: - \*\*Custom URL shortener with branded domains\*\* — Users can connect their own domain to create branded short links. There are no limits on the number of custom domains, and every shortened URL includes full click tracking and analytics. - \*\*Retargeting pixel support\*\* — Meta Pixel, Google Ads, TikTok Pixel, LinkedIn Insight Tag, and custom tracking scripts can be added to any shortened link, allowing users to build retargeting audiences from link clicks without needing access to the destination website's code. - \*\*Dynamic QR codes\*\* — QR codes can be generated for any short link with custom logos, colors, and shapes. The destination URL can be changed at any time without reprinting the code, and every scan is tracked with the same analytics as link clicks. - \*\*Geo and device redirects\*\* — Short links can detect a visitor's country or device and redirect them to a location-specific or platform-specific URL automatically. - \*\*API and integrations\*\* — A REST API allows programmatic URL shortening and analytics retrieval. Integrations include Zapier, Google Sheets, and MCP support for AI assistants. Linkly includes all features on every plan, including its free tier. Pricing scales based on click volume rather than feature access — there are no additional charges for custom domains, retargeting pixels, team members, or analytics. The free URL shortener plan supports 500 tracked clicks per month. Paid plans start at $39 per month for 25,000 monthly clicks and scale up to unlimited click plans for high-volume users. Annual billing is available at a reduced rate. Over 320,000 organizations use Linkly for URL shortening, link tracking, and link management. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=597&secure%5Bchosen_at%5D=2026-07-16T05%3A06%3A13Z&secure%5Bdisplayable_resource_id%5D=1659&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=104203&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=104203&secure%5Bresource_id%5D=597&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Funderwriting-rating%3Fpage%3D3&secure%5Btoken%5D=388b37e3da228107625cdd1e25a00cebdf21540ef3f89c50cae2c7200a915009&secure%5Burl%5D=https%3A%2F%2Flinklyhq.com%3Futm_source%3Dg2&secure%5Burl_type%5D=custom_url) --- ## What Is Underwriting & Rating Software? [Insurance Software](https://www.g2.com/categories/insurance)