# Best Social Media Management Tools - Page 37

## How Many Social Media Management Tools Products Does G2 Track?

**Total Products under this Category:** 630

### Category Stats (Aug 2026)

- **Average Rating:** 4.51/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** FastMoss (+19.99%) - Among all products in this category, FastMoss recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Management Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 96,600+ Authentic Reviews
- 630+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Management Tools
 ![G2 Grid® for Social Media Management Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-mgmt/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=364&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=19432&focus%5B%5D=163098&focus%5B%5D=50894)

Highlighted products: Sprout Social, Hootsuite, HubSpot Marketing Hub, SOCi, Zoho Social, Birdeye, Vista Social, and Planable.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-mgmt/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=birdeye&focus%5B%5D=vista-social&focus%5B%5D=planable)

**Sponsored**

### Cloud Campaign

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=234&secure%5Bchosen_at%5D=2026-08-03T19%3A19%3A22Z&secure%5Bdisplayable_resource_id%5D=234&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=234&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=234&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-mgmt%3Fpage%3D37&secure%5Btoken%5D=f071ff37370f2f98886f9df45b9da2997174fc756bc88d72e384a0d6502f10a2&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial)

### [Resonate](https://www.g2.com/products/resonate-resonate/reviews)

Resonate runs every client's LinkedIn from one dashboard. It pulls each founder's ideas from their Slack and Notion, writes in their voice, scores every post for engagement, and routes it for approval - no logins, no chasing. Ghostwriter quality across your whole roster.

#### Who Is the Company Behind Resonate?

- **Seller:** [Resonate](https://www.g2.com/sellers/resonate-2026-07-27)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb896190f6e438708feb444000843fa77ce51503a1f0a012c5ba5c1def705b1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetresonate&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reva365](https://www.g2.com/products/reva365/reviews)

Reva365 Review Introduction How do you manage all of your social media marketing tasks? When considering all of the tasks that social media marketers must complete on a daily basis, from content creation and publication to analytics and reporting, it can be quite overwhelming. Fortunately, there are a plethora of fantastic social media management tools available to assist. These tools can help you streamline your workflows, save time, and ensure that your content reaches the right audience at the right time. Among these tools is Reva365. What is Reva365? Reva365 is a cutting-edge tool for controlling, managing and monitoring social media accounts. Social media is an essential part of everyone's life today, whether they are marketing managers, content creators, or ordinary people. Reva365 was created by IT experts to bridge the gap between platform availability and efficient management. The tool's simple user interface and competitive pricing make it even easier for everyone to use. If users encounter any difficulties, our customer support team is always happy to assist. Why should you choose Reva365 as your ultimate social media management tool? 1. Instant sharing Reva365 is a social media management tool that allows businesses to instantly share content on multiple platforms. With Reva365, businesses can easily manage their social media accounts without having to manually post content on each platform. The tool is designed to help businesses save time and resources when it comes to managing their social media presence. It allows users to schedule posts, track analytics, monitor conversations, and engage with customers across multiple channels. Additionally, it also provides features such as instant sharing and automatic posting of content which makes it easier for businesses to reach their target audience quickly and effectively. 2. Scheduled publishing Reva365 is a revolutionary social media management tool that lets you schedule the publishing of your content in advance. By automating the publishing process, you can save a significant amount of time and energy. You can create posts, images, videos, and other media ahead of time and then let Reva365 take care of the rest. This eliminates the need for manual scheduling, allowing you to focus on creating great content instead. 3. Share to multiple social media. Reva 365 is an innovative social media management tool that lets you share content on multiple social media platforms with just one click. With Reva 365, you can easily manage your social media accounts and post content to multiple platforms in a fraction of the time it would take you to do it manually. 4. Team management Reva365 is a powerful social media management tool designed to help teams collaborate and manage their social media accounts more efficiently. The tool offers a variety of features, such as task assignment, content scheduling, analytics, and reporting, that make it easier for team members to work together. With Reva365, teams can quickly create campaigns, monitor conversations, and respond to customer inquiries in real-time. It also allows team members to easily coordinate tasks and assignments while tracking progress and results. By streamlining the entire process of managing social media accounts, Reva365 makes it easier for teams to stay organized while increasing productivity.

#### Who Is the Company Behind Reva365?

- **Seller:** [Reva365](https://www.g2.com/sellers/reva365)
- **Year Founded:** 2021
- **HQ Location:** Ahmedabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f62687d2c6d1ce1ed9be61cc631054162264d18b32f8dac03ded078052c8c4de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freva365&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Revlis](https://www.g2.com/products/revlis/reviews)

Revlis is a comprehensive social media management tool designed to enhance online presence and engagement for businesses and individuals. By integrating psychological insights with strategic planning, Revlis offers a unique approach to social media management, enabling users to craft compelling content and optimize their digital strategies effectively. Key Features and Functionality: - Content Optimization: Utilizes psychological principles to create engaging and persuasive content tailored to target audiences. - Strategic Planning: Provides tools for developing and executing effective social media strategies aligned with business goals. - Analytics and Reporting: Offers detailed insights into social media performance, helping users make data-driven decisions. - Scheduling and Automation: Allows for efficient scheduling of posts and automates routine tasks to maintain a consistent online presence. Primary Value and Solutions: Revlis addresses the challenge of creating impactful social media content by combining psychological expertise with strategic tools. This integration empowers users to understand their audience better, craft messages that resonate, and implement strategies that drive engagement and growth. By streamlining content creation and management processes, Revlis saves time and enhances the effectiveness of social media campaigns.

#### Who Is the Company Behind Revlis?

- **Seller:** [Revlis](https://www.g2.com/sellers/revlis)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44ab8ced3f77603cc0acdef36edd5b2367d4af5a35ad6cef6d52fae42620507e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetrevlis%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Rubinyun](https://www.g2.com/products/rubinyun/reviews)

Rubinyun is an Instagram scheduler built to be driven by automations. It has a web console, but the same operations are available over a REST API, so a workflow in n8n or Make, a Python script or your own agent can queue a post without anyone opening a browser. The scheduling starts from your own data. Instead of applying a generic best time, Rubinyun reads the engagement of your recent posts through the Instagram Graph API and works out the best hour for each weekday of your audience. You can take that hour or set your own. It publishes single images, carousels, reels and stories. Publishing runs on the server, so a post scheduled for Sunday evening goes out with your computer off. Billing is per published post rather than per connected profile. Connecting profiles is free and there is no limit on how many you connect, and a token is spent only when a post actually goes out: if Instagram rejects it, the attempt is not charged. Most schedulers count connected profiles instead, so ten accounts that post occasionally cost as much as ten that post daily. Agencies can issue per-channel API keys. Each client channel gets its own key, so an integration can publish to one profile without holding access to the whole account, while tokens stay a single shared balance. The Meta connection is made once, inside Rubinyun, and the token stays there. It never reaches n8n or the script calling the API. Instagram fetches media from a public URL, so Rubinyun parks images and videos for you: 200 MB on the free plan and token packs, 2 GB with the monthly subscription, 5 GB with unlimited. Files are removed as soon as the post is published, and anything left orphaned expires after 14 days. The free plan includes the API and 10 posts a month. Beyond that there are monthly plans and one-off token packs whose tokens never expire. A ready-made n8n template and full API documentation are published on the site. It fits freelancers and small agencies running several client profiles that each post a few times a month.

#### Who Is the Company Behind Rubinyun?

- **Seller:** [Chrononyte](https://www.g2.com/sellers/chrononyte)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Say hi to Penny](https://www.g2.com/products/say-hi-to-penny/reviews)

Penny creates social media campaigns, builds content calendars, and schedules posts and videos tailored to each platform, ensuring your brand stays visible, engaging, and grows consistently.

#### Who Is the Company Behind Say hi to Penny?

- **Seller:** [Bizzbuzz](https://www.g2.com/sellers/bizzbuzz)
- **Year Founded:** 2023
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=728a9610665d5d390ef67498c40292a45af092e5202e9495abbcdbbb111f9459&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbizzbuzz-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

### [Schedra.io](https://www.g2.com/products/schedra-io/reviews)

Schedra.io enables creators, brands, and agencies to generate videos, images, captions, and full post sequences with integrated AI models, then schedule and publish them to major platforms like TikTok, Instagram, YouTube, and more on autopilot. The platform combines AI generation, multi-platform scheduling, and performance analytics so users can keep a consistent posting cadence, grow reach, and reduce the time spent juggling separate content tools and calendars.

#### Who Is the Company Behind Schedra.io?

- **Seller:** [Schedra.io](https://www.g2.com/sellers/schedra-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Schedulala](https://www.g2.com/products/schedulala/reviews)

Schedulala is a social media scheduling platform that lets businesses and creators manage all 10 major social platforms from one dashboard. Schedule posts to Instagram (including Stories, Reels, and Carousels), TikTok, Twitter/X, LinkedIn, YouTube, Facebook, Threads, Bluesky, Pinterest, and Telegram with direct API posting - no push notifications or mobile app required.

#### Who Is the Company Behind Schedulala?

- **Seller:** [Schedulala](https://www.g2.com/sellers/schedulala)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b7cf8387b88cc24ff2209f651e278161944e6ad689ed2ad9c44f79b1d2d2acb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fschedulala%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Scheduler24](https://www.g2.com/products/scheduler24/reviews)

scheduler24.com is an AI-powered tool that helps small businesses create and schedule branded social media posts in minutes. Generate post ideas, captions, and ready-to-publish content, then plan everything in a simple calendar and stay consistent without a designer or marketing team. Perfect for local businesses, coaches, and service providers who want to save time and grow with better social media marketing.

#### Who Is the Company Behind Scheduler24?

- **Seller:** [Algosphere Technologies](https://www.g2.com/sellers/algosphere-technologies)
- **Year Founded:** 2022
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5ab359fc24db2f44d79fb41d0e7b4c32ea88ec98fa3e5f6b21c51724dde421a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F106314354&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Schedulin](https://www.g2.com/products/schedulin/reviews)

Schedulin is a social media scheduler designed for creators and marketers who want to manage multiple platforms without stress. Schedule posts to TikTok, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, and Bluesky all from one dashboard. One-click posting, affordable pricing from $5/month, and a 7-day free trial make it accessible for solopreneurs, content creators, and small teams looking to streamline their social media workflow. FEATURES • Main Feature: Does the main thing • Fast: Works quickly • Easy: Simple to use • Flexible: Adapts to you • Help: Support when needed

#### Who Is the Company Behind Schedulin?

- **Seller:** [Schedulin](https://www.g2.com/sellers/schedulin)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45bfd5025ec6c4bac14a9e7a2ea613e45c3d826dec8528a737a04b96a7a08967&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fschedulinapp&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Seenly](https://www.g2.com/products/seenly/reviews)

Seenly is an intuitive social media scheduler. We've kept things simple, so you don't need to be a marketer to use it. Using some clever behind the scenes tech Seenly: - Gives you the best times to post - Prevents writer's block by providing a range of post ideas - Checks the tone and language of your posts and suggests improvements. - Shows you the best hashtags to add based on your post. - Can find the best images to make your post stand out. - Let's you tag Facebook pages, Twitter users, LinkedIn organisations and LinkedIn personal profiles to make sure you get people's attention.

#### Who Is the Company Behind Seenly?

- **Seller:** [Seenly.io](https://www.g2.com/sellers/seenly-io)
- **Year Founded:** 2022
- **HQ Location:** Arlington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df38e778a2cbb289f76f4b8515e723ee9c9769c76e6a210678b53ee6ae52eda5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68043879%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [SendMeLink](https://www.g2.com/products/sendmelink/reviews)

SendMeLink is an Instagram automation tool that instantly sends DMs to users who comment on your posts. Convert comments into traffic by automatically sending links, files, or offers directly to your audience's inbox 24/7.

#### Who Is the Company Behind SendMeLink?

- **Seller:** [Sendmelink](https://www.g2.com/sellers/sendmelink)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Shaflex](https://www.g2.com/products/shaflex/reviews)

Shaflex is a flow-first social media publishing platform that helps creators and teams manage their entire content workflow - from idea to publication - in one place. Unlike traditional tools built around complex dashboards, Shaflex is designed around a simple, continuous flow. Users can create content once, adapt it for multiple platforms, schedule posts, and track performance without switching between tools or rewriting content. The platform combines content creation, scheduling, and analytics into a clean, intuitive interface - reducing friction, saving time, and helping users stay focused on what matters: creating and sharing content. Shaflex is ideal for creators, startups, and teams who want a faster, simpler, and more flexible way to manage social media publishing.

#### Who Is the Company Behind Shaflex?

- **Seller:** [Shaflex](https://www.g2.com/sellers/shaflex)
- **Year Founded:** 2024
- **HQ Location:** Wroclaw, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17d02b0adc5dc7e6e66631b1c4fd934dfa547a24951e5b0ac71316b48e959535&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshaflex%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Share With Marvin](https://www.g2.com/products/share-with-marvin-limited-share-with-marvin/reviews)

Marvin is a dynamic social media management platform designed specifically for startups and small businesses looking to amplify their digital presence. With Marvin, users can efficiently manage multiple social media accounts from a single interface, schedule posts, analyze performance, and engage with their audience seamlessly. Key Features: Multi-Platform Integration: Streamline your social media tasks across Facebook, Twitter, Instagram, LinkedIn, and more. Intuitive Scheduling: Plan and automate your content publication with our easy-to-use calendar. Real-Time Analytics: Gain insights into your social media performance with comprehensive analytics that help you make data-driven decisions. Collaborative Environment: Work together with your team members with shared access to social media tasks and analytics. Benefits: Time Efficiency: Save hours every week with automated processes and a unified dashboard. Increased Engagement: Improve interaction with your audience using targeted content and timely responses. Cost-Effective: Get a powerful tool at an affordable price, ideal for budget-conscious startups. Scalability: As your business grows, Marvin grows with you, supporting more accounts and deeper analytics. Join the growing community of startups and small businesses that are optimizing their social media strategies with Marvin. Whether you're looking to build brand awareness, increase customer engagement, or drive sales through social media, Marvin provides all the tools you need to succeed. Discover why Marvin is the go-to social media management solution for businesses looking to make a significant impact online.

#### Who Is the Company Behind Share With Marvin?

- **Seller:** [Share With Marvin Limited](https://www.g2.com/sellers/share-with-marvin-limited-8151ceab-cac6-4184-9d2f-f5cfa0a5a07f)
- **Year Founded:** 2023
- **HQ Location:** Spalding, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fe07fdf344dd86fbcf273c80561500096b531d9f5cfcb26c775f0240e196aa5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsharewithmarvin&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Simpliers CHAT](https://www.g2.com/products/simpliers-chat/reviews)

Simpliers Chat is an Instagram DM automation platform built for creators, brands, agencies, and social media teams that want to turn comments, story replies, and inbox conversations into measurable engagement and sales opportunities. The product helps users automate comment-to-DM campaigns, send personalized replies, collect leads, share links, promote products, and manage high-volume Instagram interactions without manually responding to every message. Simpliers Chat is especially useful for giveaway campaigns, product launches, influencer collaborations, lead magnets, content-driven sales funnels, and customer support workflows on Instagram. With Simpliers Chat, teams can create automated conversation flows, trigger messages based on keywords or user actions, segment audiences, and improve response speed while keeping the experience natural for followers. The platform is designed to help businesses convert social media engagement into traffic, leads, and revenue.

#### Who Is the Company Behind Simpliers CHAT?

- **Seller:** [simpliers](https://www.g2.com/sellers/simpliers)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Sketchnote](https://www.g2.com/products/sketchnote/reviews)

Sketchnote is a unified software platform that empowers agencies with tools for social media management, ad analytics, and overall agency management. Designed to streamline operations and enhance productivity, Sketchnote offers an all-in-one solution for efficient and effective digital campaign management for marketing agencies and in-house marketing departments.

#### Who Is the Company Behind Sketchnote?

- **Seller:** [Sketchnote](https://www.g2.com/sellers/sketchnote)
- **HQ Location:** MUMBAI, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6332f031b0d3696aac66f1dd2ad97e60ee28e7a30ecfaacb26edca6043af14a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsketchnote%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

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- [Social Media Analytics](/categories/social-media-analytics)
- [Social Media Listening Tools](/categories/social-media-listening-tools)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Management Themes](/categories/social-media-mgmt/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Social media management software provides teams with the tools to administer social accounts, schedule and publish content, manage workflows, and analyze performance, helping social media, marketing, and communications teams build brand awareness, engage online communities, and drive inbound traffic.

### Core Capabilities of Social Media Management Software

To qualify for inclusion in the Social Media Management category, a product must:

- Plan social media content
- Publish social media posts
- Manage multiple accounts
- Respond to inquiries
- Automate and schedule social media posts
- Store content and archive posts

### Common Use Cases for Social Media Management Software

Marketing and communications teams use [social media management](https://learn.g2crowd.com/social-media-marketing) tools to maintain a consistent and engaging online presence across platforms. Common use cases include:

- Planning and scheduling [content](https://www.g2.com/categories/content-creation) calendars across multiple social channels
- Managing community engagement and responding to customer inquiries at scale
- Analyzing post performance to optimize content strategy and maximize reach

### How Social Media Management Software Differs from Other Tools

Social media management software often incorporates functionality from [social media analytics software](https://www.g2.com/categories/social-media-analytics) and [social media monitoring software](https://www.g2.com/categories/social-media-monitoring) and can be deployed as a standalone solution or as part of a broader [social media suite](https://www.g2.com/categories/social-media-suites). Many [marketing automation](https://www.g2.com/categories/marketing-automation) platforms include social media management as a feature, though dedicated tools offer deeper scheduling, content library, and community management capabilities. Teams requiring advanced listening capabilities may pair these tools with [social media listening tools](https://www.g2.com/categories/social-media-listening-tools).

### Insights from G2 on Social Media Management Software

Based on category trends on G2, multi-account scheduling and performance analytics stand out as standout features. Time savings from bulk scheduling and improved consistency in brand voice across channels stand out as core benefits.

Show More

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## How Do You Choose the Right Social Media Management Tools?

### What You Should Know About Social Media Management Tools

### Social Media Management Software Buying Insights at a Glance

[Social media management tools](https://www.g2.com/categories/social-media-mgmt) are software platforms designed to help organizations and individuals manage their social media presence across multiple channels. These tools allow brands, influencers, celebrities, and other public figures to plan, schedule, publish, monitor, and analyze social media activity from a single platform.

Most social media management tools provide features such as content scheduling, social media calendar management, campaign planning, collaboration workflows, approval processes, and analytics dashboards. By centralizing these capabilities, the tools help teams coordinate content creation, maintain consistent posting schedules, and monitor performance across different social networks.

With social media becoming a primary channel for marketing, communication, and audience engagement, especially as Gen-Z audiences increasingly interact with brands online, organizations rely on dedicated tools to scale their social media operations. Advances in search algorithms, data analytics, and generative AI have further expanded the capabilities of these platforms, driving smarter content planning, automation, and performance insights.

My analysis of G2 reviews showed that buyers often prioritize social media management tools that serve as operational hubs for planning content, managing approvals, publishing posts, and measuring the effectiveness of social media campaigns through detailed analytics and reporting.

Social media management tools have a strong approval rate among the G2 community, with an average star rating of 4.53/5. Reviewers also report strong usability signals: Ease of Use averages 6.36/7, with a very high Likely to Recommend average of 9.07/10 (about 73.8% of reviewers give a 9–10). These are the patterns I typically see when teams successfully standardize on the best social media management tools and retire ad-hoc posting workflows.

Across the reviews, the most common business value is time compression: teams rely on social media management tools to plan ahead, keep a consistent publishing cadence, and coordinate cross-functional work without losing track of what’s live on each channel. I also see evidence that these social media management platforms are frequently evaluated in a competitive context. For example, 26.3% of respondents who answered the switch question said they did switch from another tool. So, buyers should expect meaningful differences in workflow depth, channel coverage, reporting, and reliability.

If you’re comparing social media management solutions, prioritize what will reduce rework (approvals, calendars, asset reuse, and error-proof publishing) while keeping day-to-day execution easy for both occasional contributors and power users.

**Common Use Cases and How Businesses Benefit**

- **Centralized publishing and scheduling:** plan campaigns, schedule posts in advance, and maintain consistency across multiple social accounts.
- **Collaboration and approvals:** route drafts for review, manage multiple stakeholders, and reduce last-minute posting errors.
- **Engagement management:** monitor messages/comments and respond faster using shared inbox-style workflows.
- **Reporting and optimization:** track post performance and engagement trends to refine content strategy.
- **Multi-location or franchise marketing:** standardize brand messaging while enabling local teams to publish within guardrails.

Most products in this category are priced by a mix of seats (users), social profiles, and feature tiers (e.g., analytics depth, listening, approvals, governance). Many vendors offer tiered or freemium plans, with each tier giving access to more advanced features.

**Top 6 FAQs for Software Buyers**

- Which social networks does this tool support?
- How easy is it to create, schedule, and publish posts across multiple platforms?
- Can multiple teams collaborate with approvals, roles, and permissions?
- What reporting is included, and can I export dashboards for stakeholders?
- How does pricing scale as I add users, profiles, or advanced features?
- How well does this tool integrate with our existing stack (CRM, marketing, analytics, and content systems)?

G2’s top-rated Social Media Management software, based on 6,726+ verified reviews, includes [Vista Social](https://www.g2.com/products/vista-social/reviews), [Zoho Social](https://www.g2.com/products/zoho-social/reviews), [Birdeye](https://www.g2.com/products/birdeye/reviews), and [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews).

### What are the top-reviewed Social Media Management on G2?

[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

- Number of Reviews: 5121
- Satisfaction: 97
- Market Score: 99
- G2 score: 98

[HootSuite](https://www.g2.com/products/hootsuite/reviews)

- Number of Reviews: 6242
- Satisfaction: 99
- Market Score: 95
- G2 score: 97

[Sprout Social](https://www.g2.com/products/sprout-social/reviews)

- Number of Reviews: 4760
- Satisfaction: 99
- Market Score: 93
- G2 score: 96

[Zoho Social](https://www.g2.com/products/zoho-social/reviews)

- Number of Reviews: 2609
- Satisfaction: 82
- Market Score: 90
- G2 score: 86

[Birdeye](https://www.g2.com/products/birdeye/reviews)

- Number of Reviews: 475
- Satisfaction: 88
- Market Score: 82
- G2 score: 85

**Satisfaction** reflects user-reported product experience using review-based signals and scoring logic. ([Source 2](https://www.g2.com/reports))

**Market Presence** reflects a product’s footprint and visibility in the market using multiple market signals. ([Source 2](https://www.g2.com/reports))

The **G2 Score** is a category score that combines Satisfaction and Market Presence, allowing products to be compared within the same category. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Social Media Management

#### Feedback Pros: What Users Consistently Appreciate

- **Unified scheduling calendar across many profiles and social networks**

_“Sprout Social is straightforward to learn and easy to use. The interface is intuitive and user-friendly, laying things out visually in a way that is easy to comprehend and understand. You don't have to click around multiple places to get to where you want to go, and the scheduling tool is excellent. You can create posts for multiple channels at once or tailor individual messages to each channel. This makes things easier for me in my role by not having to create a duplicate post if the messaging isn't going to be changing.”_

-Verified User in Telecommunications, [Sprout Social Review](https://www.g2.com/products/sprout-social/reviews/sprout-social-review-7120723)

- **Approval workflows that keep teams aligned on publishing**

_“I am impressed with how easy it is to manage marketing via email and social media platforms, the operation/workflows are logical, and learning how to use is supported by their official learning documentation. Integrating it to connect with multiple social media accounts is simple; with one click, I can synchronize post publishing to several accounts. Nothing can beat them in this.”_

-Swati S., [HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-11530555)

- **Performance reporting dashboards to track engagement and results**

_“I love Zoho Social for its ability to allow me to post from one channel without having to log into each social channel separately, which is a massive time saver. The main dashboard is incredibly helpful as it lets me view the results of our posts and the engagement in one centralized platform, significantly saving us time and energy. As a small business without a large marketing team, being able to manage social media efficiently with limited resources is extremely valuable. My favorite feature is being able to get a quick snapshot of the results from our posts, comparing how our posts perform in terms of engagement, likes, views, shares, and comments without switching from platform to platform. This centralization not only saves time but is also super convenient. The initial setup of Zoho Social was really easy and simple, which was a relief and allowed us to get started without any hassle.”_

-Courtney, [Zoho Social Review](https://www.g2.com/products/zoho-social/reviews/zoho-social-review-12036896)

#### Cons: Where Many Platforms Fall Short

- **Scheduled publishing occasionally fails, forcing manual checks and reposts**

_“There are some bugs from time to time with social media posting, where at times it's unsuccessful, which is a pain if we automate ahead of time and not see the message until a couple of hours once we re-open HubSpot.”_

-Gabriel Paulo C., [HubSpot Marketing Hub Review](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-4360745)

- **Pricing scales quickly with users, profiles, and advanced features**

_“While Hootsuite is a powerful social media management tool, one drawback is its pricing structure, which can be quite expensive for agencies managing multiple accounts. Additionally, the Instagram API limitations sometimes restrict direct posting, requiring manual intervention. The user interface, though functional, could be more modern and intuitive, especially when managing a high volume of content. Despite these minor setbacks, it remains a strong tool for social media management.”_

-Vaibhav V., [HootSuite Review](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-10889048)

- **Steeper learning curve when navigating deeper configuration options**

_“If I had to nitpick, I'd say the platform offers almost too many features at once. It took a little time to explore everything and tailor it to exactly what we needed. But once we got familiar, it quickly became second nature. Birdeye's onboarding and support team definitely helped shorten the learning curve.”_

-Marti S., [Birdeye Review](https://www.g2.com/products/birdeye/reviews/birdeye-review-8280410)

### My Expert Takeaway on Social Media Management in 2026

Based on G2 reviews, the fundamentals look strong: 4.53/5 average star rating, 6.36/7 for Ease of Use, and 6.31/7 for Quality of Support 6.31/7. Moreover, the recommendation intent is unusually high, with an average rating of 9.07/10 for “Likely to Recommend” (~73.8% giving a 9–10). These numbers are a strong indication that many teams are getting real workflow lift, especially those standardizing content planning and approvals rather than treating posting as a last-minute task.

The executives who win at social media management know how to operationalize social media tools. They consider the social media management software as a core function rather than a supporting entity. Teams that win here typically do three things with their social media management tools. First, they design an operating model before migrating the accounts, including roles, approvals, and guardrails. Then, they instrument reporting parameters like stakeholder-ready dashboards, consistent naming conventions, and export early to make the software more performance-oriented. They complete the process by continuously configuring the tool's depth to the team’s maturity. This ensures that the team or the business doesn’t outgrow the social media management platforms.

I also noticed a strong representation from Marketing & Advertising (the largest industry segment in this file), along with Real Estate, Non-Profit, IT Services, and Financial Services. These verticals tend to value different things: marketing agencies and software companies often push collaboration and approvals hardest, while regulated or reputation-sensitive industries lean into reliability and governance. If you’re evaluating social media management solutions, look beyond surface features: analytics depth, AI automation, scheduling & posting reliability, and ease in exploring files.

### Social Media Management Tool FAQs

**1. What does social media management include?**

Social media management usually includes:

- **Content planning & scheduling:** multi-network calendars, queues, recurring content
- **Collaboration & approvals:** roles, review workflows, audit trails
- **Engagement management:** inbox, comment/message routing, response SLAs
- **Analytics & reporting:** post performance, trend insights, exports
- **Governance:** permissions, brand controls, multi-location consistency

That aligns with what G2 reviewers emphasize most: unified scheduling calendars, approval workflows, and performance reporting.

**2. How to choose a social media management platform?**

Based on what reviewers consistently praise:

- Reliability of publishing
- Workflow fit
- Reporting depth
- Channel coverage
- Pricing scale
- Ease of use vs. depth

Quick decision map using G2 Scores:

- **All-around enterprise/large team:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (G2 score: 98), [Hootsuite](https://www.g2.com/products/hootsuite/reviews) (G2 score: 97), [Sprout Social](https://www.g2.com/products/sprout-social/reviews) (G2 score: 96)
- **Multi-location/distributed teams:** [SOCi](https://www.g2.com/products/soci/reviews) (G2 score: 85), [Birdeye](https://www.g2.com/products/birdeye/reviews) (G2 score: 85)
- **Budget-friendly leader:** [Zoho Social](https://www.g2.com/products/zoho-social/reviews) (G2 score: 86)
- **Workflow/approvals-heavy teams:** [Planable](https://www.g2.com/products/planable/reviews) (G2 score: 69)

**3. What are the social media management tools for LinkedIn?**

If LinkedIn is the primary channel (B2B, recruiting, thought leadership), you want strong scheduling, reporting, and team collaboration:

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) **:** Best for advanced LinkedIn analytics, engagement management, and detailed reporting, making it ideal for B2B teams that need to measure campaign impact and manage conversations at scale.
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) **:** Best for cross-channel publishing and robust workflows that include LinkedIn, especially for teams managing multiple social networks from one dashboard.
- [Oktopost](https://www.g2.com/products/oktopost/reviews) **:** Designed with B2B marketing and LinkedIn-focused campaigns in mind, offering deeper integrations and analytics tailored to lead generation and social selling.

**4. What are the best social media management platforms for agencies?**

Agencies care about approval workflows, client visibility, and the ability to manage multiple brands or accounts from one place. Based on patterns in the G2 review:

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) **:** Best when agencies need scalable publishing, strong reporting, and centralized management of multiple social accounts. G2 reviewers frequently praise their analytics dashboards and engagement management tools, which make it easier to monitor campaigns across many clients.
- [Planable](https://www.g2.com/products/planable/reviews) **:** Strongest approval-first platform. Agencies often highlight the visual content calendar and client approval workflows, which make it easier to collaborate with stakeholders before content goes live.
- [Sendible](https://www.g2.com/products/sendible/reviews) **:** Built with agency operating models in mind, offering features like client dashboards, branded reporting, multi-client account management, and simplified collaboration for distributed marketing teams.

**5. Which software offers the best social media analytics?**

In the G2 reviews, users consistently emphasize the value of clear reporting dashboards, engagement metrics, and exportable performance reports for demonstrating campaign impact. 

If “best analytics” means stakeholder-ready reporting and deep engagement workflows:

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) (G2 Score: 96): Often highlighted for its advanced analytics dashboards, engagement tracking, and customizable reporting tools. G2 reviewers frequently mention that Sprout’s reports make it easier to analyze campaign performance and share insights with leadership or clients.

If “analytics” is part of a broader marketing ROI story:

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (G2 Score: 98): Best suited for teams that want social analytics integrated with CRM, lead tracking, and broader marketing performance data. This allows organizations to connect social media engagement with pipeline and revenue metrics, giving a more complete picture of marketing ROI.

#### Sources

1. [G2 Research Hub](https://research.g2.com/insights/demo-automation)
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies)
3. [G2 Market Presence Score Overview](https://www.g2.com/reports)

**Researched By:** [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

**Last updated on:** March 16, 2026