Best Social Media Analytics Software - Page 18

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 330

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Buzzmonitor (+0.51%) - Among all products in this category, Buzzmonitor recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,100+ Authentic Reviews
  • 330+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

MarketBeam

MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X

Average Rating: 4.7/5.0

Total Reviews: 34

How Do G2 Users Rate MarketBeam?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind MarketBeam?

  • Seller: MarketBeam
  • Year Founded: 2017
  • HQ Location: Los Altos, CA
  • Twitter: @MarketBeamInc
    413 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 66% Medium, 29% Small

What Do G2 Reviewers Say About MarketBeam?

AI-generated summary from verified user reviews

Pros
  • Users find MarketBeam to be intuitive and easy to integrate, enabling quick tasks with minimal clicks.
  • Users appreciate the intuitive integrations with LinkedIn and Facebook, making tasks effortless and quick.
  • Users love the intuitive post scheduling feature, making integration with LinkedIn and Facebook seamless and easy.

What Are Recent G2 Reviews of MarketBeam?

What Are G2 Users Discussing About MarketBeam?

Marsello

The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more.

Average Rating: 4.4/5.0

Total Reviews: 29

How Do G2 Users Rate Marsello?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Marsello?

  • Seller: Marsello
  • Year Founded: 2014
  • HQ Location: Wellington, Wellington
  • Twitter: @MarselloApp
    105 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Hospitality, Food & Beverages
  • Company Size: 74% Small, 26% Medium

What Are Recent G2 Reviews of Marsello?

What Are G2 Users Discussing About Marsello?

Master Metrics

Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies. Top features: -Overview Table: See at a glance what needs your immediate attention with our Overview Table: All your client's ad network data together with custom fields such as budget, goals, analyst and so forth. -Dashboards: Create dashboards with one click using 10+ data sources -Marketing Alerts: Control the daily spend needed to reach your monthly budget. Get notified every time you are above or below a specific percentage of your daily budget • Use Alerts to get notified every time a specific metric is over a determined value • Receive alerts in your email inbox, Slack channel or in your favorite project management tool (Click Up, Asana, Monday) -Google Sheets: Extracts and merge data from different marketing sources into Google Sheets. Schedule data exports and automatically update your Ad Data in Google Sheets

Who Is the Company Behind Master Metrics?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Mora AI

What is Mora? Mora is the AI content studio built specifically for Shopify brands. For most independent e-commerce owners, social media is a daily grind. It requires juggling ChatGPT, Canva, a scheduling tool, and hours of manual work. Mora replaces that completely. In one conversation, Mora analyzes your products, generates your strategy, writes your posts, creates high-quality visuals, and schedules them across every channel. Your catalog, beautiful expressed. Your products, posted. Your brand, heard. Our Mission: To give every independent brand the creative output of a premier marketing agency. We build intuitive, AI-driven tools that turn inventory into influence, so founders can stop managing tools and focus on scaling their business.

Who Is the Company Behind Mora AI?

  • Seller: Mora AI
  • Year Founded: 2024
  • HQ Location: Boston, US
  • Twitter: @mora_marketer
    80 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Nichefire

CompetiSmart, by Nichefire, is a market intelligence platform that uses AI and machine learning to spot competitive opportunities and help position your brand. Our platform analyzes millions of conversations, advertisements, and content from thousands of companies. Allowing you to act instantly with better competitive analysis. Nichefire Benchmarking: Metrics, like reach and engagement, don’t tell you why certain advertisements and content pieces work. So we built metrics that do. The Nichefire Benchmarking System uses research-backed methods to measure effort, performance, and audience impact for banking on social media. Things like sentiment polarity, ad spend levels, and production value can all be measured with Nichefire. And, if you have a particular way you like to measure your content, you can build your own customized metrics with us. Smarter Analysis: Boolean searches, complex AI training, and A/B testing are exhausting tasks. Nichefire comes pre-built with numerous topics and taxonomies tailored to dozens of industries. Partnered with the Nichefire Benchmarking System, you can measure what types of content works best, what products your competitors push and when, what content builds trust and positive engagement with your customers, and more. All built ready to analyze – no setup required. And, categories can be customized and trained with us.

Who Is the Company Behind Nichefire?

  • Seller: Nichefire
  • Year Founded: 2022
  • HQ Location: Cincinnati, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Norns AI

Norns AI enables B2B marketers to automate getting insights about the content their target audiences or specific prospects write, like, or comment.

Who Is the Company Behind Norns AI?

Not Just Analytics

Who Is the Company Behind Not Just Analytics?

  • Seller: Hack
  • Year Founded: 2018
  • HQ Location: Castiglione Olona, IT
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

ooowl

Who Is the Company Behind ooowl?

  • Seller: Unique One
  • HQ Location: N/A
  • Twitter: @unique1jp
    6,331 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Oraquo

Start managing your social campaigns, connect with your audience and improve the results of your business is much easier than you imagine. You just have to choose the tool that best suits your needs.

Who Is the Company Behind Oraquo?

Outlier Kit

OutlierKit is a YouTube growth tool that helps creators identify what to make next by using data, not guesswork. It finds low-competition, high-RPM keywords, tracks trending topics in real time, and uncovers profitable niches.

Who Is the Company Behind Outlier Kit?

Outstrip

A smart tool to automate your social media reports, Outstrip integrates with Facebook, Instagram, LinkedIn, and YouTube to deliver real-time insights and detailed analytics. Manage multiple profiles, collaborate with your team, and make data-driven decisions effortlessly. Save time with automated reports that provide actionable suggestions for improving your social media strategy. Fully compliant with privacy regulations, Outstrip offers flexible pricing to fit any business size. Try it free for 14 days and transform your social media management.

Who Is the Company Behind Outstrip?

  • Seller: Outstrip
  • Year Founded: 2023
  • HQ Location: Chennai, IN
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

PlayerXP

THE COMMUNITY INTELLIGENCE PLATFORM Gain a complete view of your online communities, react quicker and make decisions based on all of your player feedback from message boards, user reviews, and social data - all in a fully interactive dashboard. ONLINE COMMUNITY AGGREGATION & ANALYSIS Player XP makes it easy to monitor and evaluate your community posts & comments. We transform the unstructured text into a form that allows for deep analysis and tracking across all of your teams INCREASED VISIBILITY Player XP harnesses the power of Machine Learning to monitor and analyse player feedback from across the web. We bring all of your community posts and comments into one feature-rich dashboard. Not only do we monitor your social channels, message boards and user reviews 24/7, but we also help you eliminate the noise to identify the subjects that matter the most to your community. With Player XP, you can increase your community visibility whilst also ensuring your reporting quality remains extremely high. SAVE TIME & IDENTIFY THE MOST IMPACTFUL FEEDBACK Dive straight into your data and use our visualisation and analysis features to find the subjects that are being discussed the most in your community. We pride ourselves on giving you the ability to view the top-level overview of your community, but also providing our users the ability to drill down through the data to a more granular level. Player XP’s Dynamic Reporting and Interaction Explorer gives you the ability to produce weekly sentiment reports without having to read through and log every post across your community channels. UNIFY YOUR REPORTING By introducing Player XP’s industry-focused sentiment analysis to your team, you also benefit from a standardised reporting metric. This allows you to measure player satisfaction easily and see the impact of changes over time, consistently across your titles. Player XP’s world-class sentiment system is trained on millions of pieces of games feedback. This allows for a deep understanding of the way players talk when they talk about games online. If you are managing multiple titles at one time, Player XP makes it extremely easy to introduce a standard method of reporting. You can conduct direct comparisons between yours and your rivals titles. IMPROVE YOUR CULTURE Remove the chance of a single negative response impacting the way your team view your game. Player XP gives them a way to track player satisfaction across your titles in a fair, and accurate manner. You can combine Player XP’s easy to use dashboard and its wide coverage of your community channels to provide your team with more insight. Player XP can provide you with a fair way of understanding the health of your game beyond sales activity and in-game telemetry. Remove the risk of your team focusing too heavily on a single channel and ensure everyone understands the actual pain points of your players.

Who Is the Company Behind PlayerXP?

  • Seller: Hertzian
  • Year Founded: 2015
  • HQ Location: Truro, GB
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

PleoInnovate

PleoInnovate is an advanced CRM and social media analytics platform built for modern digital brands and creators. It streamlines client management, unifies multi-channel social interactions, and automates business workflows to accelerate growth.

Who Is the Company Behind PleoInnovate?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024