Best Social Media Analytics Software - Page 18

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 327

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Vaizle (+0.52%) - Among all products in this category, Vaizle recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 64,900+ Authentic Reviews
  • 327+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Bitly, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=bitly&focus%5B%5D=meltwater)

Nichefire

CompetiSmart, by Nichefire, is a market intelligence platform that uses AI and machine learning to spot competitive opportunities and help position your brand. Our platform analyzes millions of conversations, advertisements, and content from thousands of companies. Allowing you to act instantly with better competitive analysis. Nichefire Benchmarking: Metrics, like reach and engagement, don’t tell you why certain advertisements and content pieces work. So we built metrics that do. The Nichefire Benchmarking System uses research-backed methods to measure effort, performance, and audience impact for banking on social media. Things like sentiment polarity, ad spend levels, and production value can all be measured with Nichefire. And, if you have a particular way you like to measure your content, you can build your own customized metrics with us. Smarter Analysis: Boolean searches, complex AI training, and A/B testing are exhausting tasks. Nichefire comes pre-built with numerous topics and taxonomies tailored to dozens of industries. Partnered with the Nichefire Benchmarking System, you can measure what types of content works best, what products your competitors push and when, what content builds trust and positive engagement with your customers, and more. All built ready to analyze – no setup required. And, categories can be customized and trained with us.

Who Is the Company Behind Nichefire?

  • Seller: Nichefire
  • Year Founded: 2022
  • HQ Location: Cincinnati, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Norns AI

Norns AI enables B2B marketers to automate getting insights about the content their target audiences or specific prospects write, like, or comment.

Who Is the Company Behind Norns AI?

Not Just Analytics

Who Is the Company Behind Not Just Analytics?

  • Seller: Hack
  • Year Founded: 2018
  • HQ Location: Castiglione Olona, IT
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

ooowl

Who Is the Company Behind ooowl?

  • Seller: Unique One
  • HQ Location: N/A
  • Twitter: @unique1jp
    6,331 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Oraquo

Start managing your social campaigns, connect with your audience and improve the results of your business is much easier than you imagine. You just have to choose the tool that best suits your needs.

Who Is the Company Behind Oraquo?

Outlier Kit

OutlierKit is a YouTube growth tool that helps creators identify what to make next by using data, not guesswork. It finds low-competition, high-RPM keywords, tracks trending topics in real time, and uncovers profitable niches.

Who Is the Company Behind Outlier Kit?

Outstrip

A smart tool to automate your social media reports, Outstrip integrates with Facebook, Instagram, LinkedIn, and YouTube to deliver real-time insights and detailed analytics. Manage multiple profiles, collaborate with your team, and make data-driven decisions effortlessly. Save time with automated reports that provide actionable suggestions for improving your social media strategy. Fully compliant with privacy regulations, Outstrip offers flexible pricing to fit any business size. Try it free for 14 days and transform your social media management.

Who Is the Company Behind Outstrip?

  • Seller: Outstrip
  • Year Founded: 2023
  • HQ Location: Chennai, IN
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Palowise Analytics

Cloud-based social intelligence platform that optimizes brand intelligence through data analysis. The system delivers insights into customer perceptions, market trends, and competitive dynamics using AI and machine learning technology. The platform offers sentiment analysis and emotional insights through its Feelings Wheel Analysis for strategic decision-making. It includes several analytical tools such as social listening, trend analysis, media monitoring, competition analysis, and influencer evaluation. The platform integrates with Power BI and Grafana for data visualization capabilities. The platform helps organizations monitor their digital presence, understand consumer behavior, and identify emerging opportunities in the marketplace.

Who Is the Company Behind Palowise Analytics?

  • Seller: Palowise
  • Year Founded: 2008
  • HQ Location: Athens, GR
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®
  • Ownership: Panagiotis Tsantilas
  • Phone: +30 210 3805826

PlayerXP

THE COMMUNITY INTELLIGENCE PLATFORM Gain a complete view of your online communities, react quicker and make decisions based on all of your player feedback from message boards, user reviews, and social data - all in a fully interactive dashboard. ONLINE COMMUNITY AGGREGATION & ANALYSIS Player XP makes it easy to monitor and evaluate your community posts & comments. We transform the unstructured text into a form that allows for deep analysis and tracking across all of your teams INCREASED VISIBILITY Player XP harnesses the power of Machine Learning to monitor and analyse player feedback from across the web. We bring all of your community posts and comments into one feature-rich dashboard. Not only do we monitor your social channels, message boards and user reviews 24/7, but we also help you eliminate the noise to identify the subjects that matter the most to your community. With Player XP, you can increase your community visibility whilst also ensuring your reporting quality remains extremely high. SAVE TIME & IDENTIFY THE MOST IMPACTFUL FEEDBACK Dive straight into your data and use our visualisation and analysis features to find the subjects that are being discussed the most in your community. We pride ourselves on giving you the ability to view the top-level overview of your community, but also providing our users the ability to drill down through the data to a more granular level. Player XP’s Dynamic Reporting and Interaction Explorer gives you the ability to produce weekly sentiment reports without having to read through and log every post across your community channels. UNIFY YOUR REPORTING By introducing Player XP’s industry-focused sentiment analysis to your team, you also benefit from a standardised reporting metric. This allows you to measure player satisfaction easily and see the impact of changes over time, consistently across your titles. Player XP’s world-class sentiment system is trained on millions of pieces of games feedback. This allows for a deep understanding of the way players talk when they talk about games online. If you are managing multiple titles at one time, Player XP makes it extremely easy to introduce a standard method of reporting. You can conduct direct comparisons between yours and your rivals titles. IMPROVE YOUR CULTURE Remove the chance of a single negative response impacting the way your team view your game. Player XP gives them a way to track player satisfaction across your titles in a fair, and accurate manner. You can combine Player XP’s easy to use dashboard and its wide coverage of your community channels to provide your team with more insight. Player XP can provide you with a fair way of understanding the health of your game beyond sales activity and in-game telemetry. Remove the risk of your team focusing too heavily on a single channel and ensure everyone understands the actual pain points of your players.

Who Is the Company Behind PlayerXP?

  • Seller: Hertzian
  • Year Founded: 2015
  • HQ Location: Truro, GB
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

Postbeam

Postbeam is a LinkedIn platform for B2B teams to create and schedule content, manage employee advocacy, analyze performance, and turn engagement into warm leads. Instead of managing LinkedIn one profile at a time, Postbeam gives marketing and go-to-market teams one place to manage the LinkedIn presence of founders, executives, employees, and company pages. Teams can create, review, approve, schedule, and publish LinkedIn content across multiple accounts. Postbeam's AI helps generate content based on each person's voice, LinkedIn history, company context, and source material, while teams can also write their own content or work with a ghostwriter. A shared content calendar makes it easy to see what is being published across every connected profile. Teams can coordinate posting schedules, manage approvals, and keep content consistent without jumping between multiple LinkedIn accounts. Postbeam also brings LinkedIn analytics together at both the individual and team level. Users can track impressions, reactions, reach, follower growth, and post-level performance across multiple people and company pages. Teams can compare results, identify the content and topics performing best, and use AI to analyze their LinkedIn data. For teams already using AI tools, Postbeam integrates with platforms like Claude through MCP, making LinkedIn content and performance data available directly inside existing AI workflows. This allows users to analyze historical posts, generate new content using real performance data, and better understand what is driving results. One of Postbeam's key differentiators is warm lead identification. Postbeam captures the people engaging with your team's LinkedIn content and helps identify which of those people match your target customer profile. Leads can be filtered by criteria such as job title, seniority, company size, and industry. Teams can see which posts a prospect engaged with, review their profile, and use that context to send more relevant connection requests and messages. Postbeam also lets users track engagement on specific LinkedIn posts, making it possible to identify potential buyers interacting with your own content or other relevant conversations on LinkedIn. For companies looking to increase the reach of their content, Postbeam includes employee advocacy capabilities. Teams can notify employees when important LinkedIn posts go live, encourage participation, track engagement, and measure how employee activity contributes to additional reach and performance. Postbeam is built for B2B founders, marketing teams, sales teams, agencies, and companies using LinkedIn as a growth channel. Rather than using separate tools for LinkedIn scheduling, analytics, employee advocacy, AI-assisted content creation, and engagement-based lead generation, Postbeam brings those workflows together in one platform.

Who Is the Company Behind Postbeam?

PostBoost

Easily schedule and post content across multiple social media platforms, all at once.

Who Is the Company Behind PostBoost?

Postica

Postica is a Reddit analytics and growth platform for founders and marketers. It analyzes 23 million Reddit posts across 100,000+ subreddits to show you exactly where to post, when to post, and what language drives engagement. Features include engagement heatmaps broken down by hour and day, keyword intelligence with engagement lift scores, flair performance data, audience overlap between subreddits for cross-posting, AI-powered subreddit discovery, a post studio with title validation and scheduling, a conversation finder for comment marketing, and click tracking to measure your Reddit ROI. The platform also generates personalized daily growth plans based on your product, audience, and experience level. Each plan includes phased tasks starting with karma building and progressing to strategic posting, with AI-generated titles modeled after top-performing content in each subreddit.

Who Is the Company Behind Postica?

PostSnag

PostSnag helps you capture posts, send profiles to your dashboard, and keep the Facebook content you care about in one place.

Who Is the Company Behind PostSnag?

  • Seller: Syllaby
  • Year Founded: 2023
  • HQ Location: Durham, NC
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024