# Best Retargeting Software - Page 5 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Retargeting software helps companies serve display ads across the internet to users who have previously visited their website. Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance. Once the visitor leaves the website, these pixels notify retargeting platforms to serve certain ads based on the pages that person visited on the original website. These tools help marketers focused their advertising budget on people who are already familiar with their brand and have engaged in some way. To qualify for inclusion in the Retargeting category, a product must: - Attach pixels or identifiers to website visitors - Use cookies to serve a company’s ads to those website visitors across other sites online ## How Many Retargeting Software Products Does G2 Track? **Total Products under this Category:** 74 ### Category Stats (Jun 2026) - **Average Rating**: 4.29/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+3.39%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: June 24, 2026* ## How Does G2 Rank Retargeting Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,800+ Authentic Reviews - 74+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Retargeting Software Is Best for Your Use Case? - **Leader:** [AdRoll](https://www.g2.com/products/adroll/reviews) - **Highest Performer:** [Customers.ai](https://www.g2.com/products/customers-ai/reviews) - **Easiest to Use:** [Convertful](https://www.g2.com/products/convertful/reviews) - **Top Trending:** [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - **Best Free Software:** [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) --- **Sponsored** ### Edgenexus ADC (Application Delivery Controller) Edgenexus ADC (Application Delivery Controller) is an advanced, software-based solution designed to optimize, secure, and accelerate the delivery of applications across various network environments. This innovative technology focuses on enhancing application performance while ensuring security and reliability, making it an essential tool for organizations that require their applications to remain highly available and responsive, even in demanding conditions. The Edgenexus ADC serves a diverse audience, including enterprises, service providers, and public sector organizations. It is particularly beneficial for IT teams involved in application delivery, network operations, and DevOps initiatives. By providing a robust platform for managing application traffic, Edgenexus ADC addresses a range of use cases, from load balancing and SSL offloading to web acceleration and application-layer security. Its versatility allows it to be deployed on-premises, in cloud environments, or as a virtual appliance, catering to the unique needs of various infrastructures. One of the standout features of Edgenexus ADC is its intuitive user interface, which simplifies the configuration and management of traffic policies. Users can visually manage their settings without the need for complex scripting, thanks to the built-in flightPATH traffic management engine. This user-friendly approach not only reduces the learning curve for new users but also enhances operational efficiency for experienced teams. Additionally, real-time analytics and health monitoring capabilities provide valuable insights into application performance, enabling proactive management and quick adjustments as needed. Security is another critical aspect of Edgenexus ADC, as it includes powerful Web Application Firewall (WAF) capabilities to safeguard against Layer 7 threats. This feature is particularly important for organizations that prioritize both application performance and security. By integrating these security measures, Edgenexus ADC ensures that applications are not only fast and reliable but also protected from potential vulnerabilities and attacks. Overall, Edgenexus ADC is designed for mission-critical environments where downtime is not an option. With its high throughput, rapid deployment capabilities, and enterprise-grade support, it provides a comprehensive solution for organizations looking to deliver secure, always-on applications. The combination of performance, flexibility, and security makes Edgenexus ADC a valuable asset for any organization aiming to enhance its application delivery strategy. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1714&secure%5Bdisplayable_resource_id%5D=1221&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=81469&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=81469&secure%5Bresource_id%5D=1714&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretargeting%3Fpage%3D5&secure%5Btoken%5D=e6288b14b316b7972dfa7c4fe8f1ee2f201b32cb3020968c83ae79a256354d8d&secure%5Burl%5D=https%3A%2F%2Fwww.edgenexus.io%2Fproducts%2Fload-balancer%2F&secure%5Burl_type%5D=custom_url) --- ## What Is Retargeting Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Retargeting Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising)