# Best Retargeting Software - Page 5

## How Many Retargeting Software Products Does G2 Track?

**Total Products under this Category:** 72

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank Retargeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 72+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Retargeting Software
 ![G2 Grid® for Retargeting Software plotting products by satisfaction and market presence](https://www.g2.com/categories/retargeting/grids.png?focus%5B%5D=3026&focus%5B%5D=4315&focus%5B%5D=121648&focus%5B%5D=54066&focus%5B%5D=4447&focus%5B%5D=53756&focus%5B%5D=65266&focus%5B%5D=39376)

Highlighted products: AdRoll, Realize, Intuit Mailchimp All-in-One Marketing Platform, AdRoll ABM (Formerly RollWorks), Criteo Commerce Growth, RTB House, Customers.ai, and Wunderkind.

Underlying data: [Grid® JSON](https://www.g2.com/categories/retargeting/grids.json?focus%5B%5D=adroll&focus%5B%5D=taboola-realize&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=criteo-commerce-growth&focus%5B%5D=rtb-house&focus%5B%5D=customers-ai&focus%5B%5D=wunderkind)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1714&secure%5Bchosen_at%5D=2026-08-15T08%3A19%3A06Z&secure%5Bdisplayable_resource_id%5D=1714&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1714&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=1714&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretargeting%3Fpage%3D5&secure%5Btoken%5D=6548910cd536960b832de3abd5f88f4e0ba7e7e4a934e4d06cb83f98ced80692&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dretargeting&secure%5Burl_type%5D=custom_url)

### [Meazy](https://www.g2.com/products/meazy/reviews)

Meazy: fully automated retargeting platform for online stores.

#### Who Is the Company Behind Meazy?

- **Seller:** [Meazy](https://www.g2.com/sellers/meazy)
- **Year Founded:** 2018
- **HQ Location:** Vilnius, LT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5d8207ae62458dc0fff14e28450064ce7c351d74c3b71ea99b53ea17e030428&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeazy-co&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Meteora](https://www.g2.com/products/meteora/reviews)

Automatically determines the perfect moment, to show the perfect ad, to the perfect person.

#### Who Is the Company Behind Meteora?

- **Seller:** [Meteora](https://www.g2.com/sellers/meteora)
- **Year Founded:** 2014
- **HQ Location:** Richardson, US
- **Twitter:** @missionMeteora  
185 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91961554679840fb0f3e910a67455004ed55e03fa73ec3b3f8abf0ae196dcb09&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3069250&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

### [MGID](https://www.g2.com/products/mgid-inc-mgid/reviews)

MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic.

**Average Rating:** 4.1/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate MGID?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind MGID?

- **Seller:** [MGID](https://www.g2.com/sellers/mgid-c5920744-4696-44fe-9d87-af219dad3700)
- **Year Founded:** 2008
- **HQ Location:** Los Angeles, California
- **Twitter:** @MGID  
4,263 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=065e5d96656cd77310170e391e57306e9f22bda56c252f8b51bbba36c2dbe7fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1423162%2F&secure%5Burl_type%5D=linkedin_company_website)  
634 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 73% Small, 27% Medium

#### What Do G2 Reviewers Say About MGID?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **excellent customer support** from Serhii and Marina, enhancing their experience with MGID.
- Users find the **ease of use** of MGID's website/UI enhances their experience and contributes to good results.
- Users appreciate the **helpful support** from Serhii and Marina, enhancing their experience with MGID's easy-to-use interface.
- Users find the **navigation ease** of MGID's website and UI very beneficial for achieving good results.
- Users value the **strong performance results** of MGID, appreciating its user-friendly interface and effective support.

#### What Are Recent G2 Reviews of MGID?

**["Good revenue, excellent website and support"](https://www.g2.com/survey_responses/mgid-review-11126705)**

**Rating:** 5.0/5.0 stars

_— Avery T._

[Read full review](https://www.g2.com/survey_responses/mgid-review-11126705)

**["My go to native advertiser"](https://www.g2.com/survey_responses/mgid-review-5160813)**

**Rating:** 4.5/5.0 stars

_— Oumarou S._

[Read full review](https://www.g2.com/survey_responses/mgid-review-5160813)

#### What Are G2 Users Discussing About MGID?

- [What are mgid ad?](https://www.g2.com/discussions/what-are-mgid-ad)
- [How much can I earn from mgid?](https://www.g2.com/discussions/how-much-can-i-earn-from-mgid)
- [Is mgid a reputable company?](https://www.g2.com/discussions/is-mgid-a-reputable-company)
- [What is mgid used for?](https://www.g2.com/discussions/what-is-mgid-used-for)

### [Microsites](https://www.g2.com/products/userled-microsites/reviews)

Userled's Personalized Landing Page feature enables businesses to create AI-powered, hyper-personalized microsites tailored to each target account. By dynamically generating content and images that align with a prospect's brand and profile, companies can deliver unique experiences that resonate with their audience.

#### Who Is the Company Behind Microsites?

- **Seller:** [Userled](https://www.g2.com/sellers/userled)
- **Year Founded:** 2023
- **HQ Location:** London
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9a9d12420676e9195cf568223a94374a25754d44b8e0635d968eb7ed6f9b119&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuserled%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

### [Novaon AutoAds](https://www.g2.com/products/novaon-autoads/reviews)

AutoAds’ algorithms automate the data for you, reducing the time you spend analyzing data and operations reports. Our systems quickly detect and troubleshoot problems that waste your advertising budget.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### Who Is the Company Behind Novaon AutoAds?

- **Seller:** [Novaon](https://www.g2.com/sellers/novaon)
- **Year Founded:** 2006
- **HQ Location:** Hanoi, VN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9566e1c9420ae198ea90104dc5763c69e1623c07d823333cac310e2abe3eabc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnovaon%2F&secure%5Burl_type%5D=linkedin_company_website)  
315 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Novaon AutoAds?

**["Best value of our time and money"](https://www.g2.com/survey_responses/novaon-autoads-review-8924624)**

**Rating:** 4.5/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/novaon-autoads-review-8924624)

**["Highly recommend! Super user-Friendly!"](https://www.g2.com/survey_responses/novaon-autoads-review-6580207)**

**Rating:** 5.0/5.0 stars

_— Akash Kumar B._

[Read full review](https://www.g2.com/survey_responses/novaon-autoads-review-6580207)

#### What Are G2 Users Discussing About Novaon AutoAds?

- [What is Novaon AutoAds used for?](https://www.g2.com/discussions/what-is-novaon-autoads-used-for)

### [OneLocal](https://www.g2.com/products/onelocal/reviews)

Grow your business the right way with OneLocal. Marketing your small business isn't just about buying ads anymore. Your customers are looking for you online - you need to give them a way to find you, a reason to buy your services, and keep coming back for more. OneLocal makes it easy for you to outsmart and out-win your competition by making it easy for your customers to: - Find and locate you - Contact you anytime - Text you for a quote - Schedule a service - Pay for your service - Leave an online review OneLocal is the one-stop-shop for all your marketing needs. Have access to every marketing tool you need from one dashboard and a dedicated marketing specialist that is there with you every step of the way. To learn more about OneLocal, visit: https://onelocal.com/

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### Who Is the Company Behind OneLocal?

- **Seller:** [OneLocal](https://www.g2.com/sellers/onelocal)
- **Year Founded:** 2017
- **HQ Location:** Toronto, CA
- **Twitter:** @onelocalco  
1,073 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99f694c1e44a034656dd2457c816f3d3b54737b79646cd85db8848a3ee357757&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3228804%2Fadmin%2F&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Small, 33% Large

#### What Are Recent G2 Reviews of OneLocal?

**["Satisfied with the results"](https://www.g2.com/survey_responses/onelocal-review-6665260)**

**Rating:** 5.0/5.0 stars

_— Himanshu J._

[Read full review](https://www.g2.com/survey_responses/onelocal-review-6665260)

**["OneLocal is a really awesome service for small businesses for the price!"](https://www.g2.com/survey_responses/onelocal-review-7503219)**

**Rating:** 4.0/5.0 stars

_— Anthony C._

[Read full review](https://www.g2.com/survey_responses/onelocal-review-7503219)

#### What Are G2 Users Discussing About OneLocal?

- [What is OneLocal used for?](https://www.g2.com/discussions/what-is-onelocal-used-for)

### [OneTag FATE](https://www.g2.com/products/onetag-fate/reviews)

FATE increases the predictive power of your first party data by applying real-time Machine Learning. We overlay anonymous browsing patterns together with real-time data points such as the weather , GPS location and deep semantic analysis to augment the power of your data. OneTag allows you to apply FATE to all your advertising channels, including Programmatic, Social and Search.

#### Who Is the Company Behind OneTag FATE?

- **Seller:** [OneTag](https://www.g2.com/sellers/onetag)
- **Year Founded:** 2015
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67eb28e7751f1d7823148704f764dbec0b9bc5c23764d7f940bdf86adc6d60a3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonetag%2F&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

### [Remerge](https://www.g2.com/products/remerge/reviews)

Remerge is a company built for the purposes of supporting app retargeting initiatives for app marketers. Advertisers value our ability to provide a scalable, dynamic, transparent, secure, and deeply-analytical solution through our proprietary DSP. Scalable: With capacity measuring over 2.5 million QPS, and integrations with over 25 different supply partners, Remerge has the ability to engage audiences, large and small, at scale that drives real business impact. Dynamic: The confluence of our real-time audience segmentation and dynamic product ad tools allow advertisers to engage their consumers with relevant ads based on their in-app behavior. Deeply-Analytical: A leader in the practice of lift measurement and A/B testing, Remerge provides always on, cost-free, and fully verifiable incrementality measurement. Transparent: Remerge provides full publisher reports, as well as raw data exports so partners can verify ad placements and efficacy. Secure: Data security is paramount to our business. We comply with CCPA and GDPR regulations, and identify as a processor of data. This identification means we do not share advertiser data: an advertiser's data is used only for for their campaigns.

#### Who Is the Company Behind Remerge?

- **Seller:** [Remerge](https://www.g2.com/sellers/remerge)
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6605cbffa9954a0ccffdf074097876fc901de0c882437c3c8140807a86673a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fremerge---app-retargeting&secure%5Burl_type%5D=linkedin_company_website)  
192 employees on LinkedIn®

### [Retargg](https://www.g2.com/products/retargg/reviews)

Retargeting is the solution to converting cold traffic. This simple software makes it easy to embed a tracking pixel on any website to allow retargeting and tracking through your own custom cloaking link. The software is provided as a SaaS app that is hosted on our cloud, so there's nothing to install, allowing for you to quickly start using the app.

#### Who Is the Company Behind Retargg?

- **Seller:** [Retargg](https://www.g2.com/sellers/retargg)
- **HQ Location:** N/A
- **Twitter:** @RetarggCom  
1,183 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Splicky](https://www.g2.com/products/splicky/reviews)

Splicky offers programmatic multiscreen advertising solutions.

#### Who Is the Company Behind Splicky?

- **Seller:** [Splicky](https://www.g2.com/sellers/splicky)
- **Year Founded:** 2013
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58b59671354b690a84c748118cece851c1a4199774a57858d13de0bf175eeab9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsplicky&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [TrafficAvenue](https://www.g2.com/products/trafficavenue/reviews)

TrafficAvenue is a programmatic DSP for targeting and retargeting.

#### Who Is the Company Behind TrafficAvenue?

- **Seller:** [TrafficAvenue](https://www.g2.com/sellers/trafficavenue)
- **Year Founded:** 2011
- **HQ Location:** Henderson, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b28899a9c890e50dc41cef091db3ee60fd44c411c74f74272ce9d7073899d58&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrafficavenue&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [ZeroPark](https://www.g2.com/products/zeropark/reviews)

Zeropark is a global commerce media platform providing incremental advertising solutions for both - brands and businesses looking to connect with consumers during the key moments of the modern customer journey, as well as publishers wanting to maximize the monetization potential of their sites. Zeropark was launched in 2012 and is headquartered in Poland.

**Average Rating:** 4.9/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate ZeroPark?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind ZeroPark?

- **Seller:** [Zeropark](https://www.g2.com/sellers/zeropark)
- **HQ Location:** Krakow, Malopolska
- **Twitter:** @Zeroparkcom  
1,273 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c9e71fd7076ccab09e4c3cad4672dd730d06ab874c51b64e31c714ecaba86a31&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzeropark%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 81% Small, 19% Medium

#### What Are Recent G2 Reviews of ZeroPark?

**["Excellent Traffic Source!"](https://www.g2.com/survey_responses/zeropark-review-7518036)**

**Rating:** 5.0/5.0 stars

_— Scott M._

[Read full review](https://www.g2.com/survey_responses/zeropark-review-7518036)

**["Great traffic source"](https://www.g2.com/survey_responses/zeropark-review-7543180)**

**Rating:** 5.0/5.0 stars

_— Melih D._

[Read full review](https://www.g2.com/survey_responses/zeropark-review-7543180)

#### What Are G2 Users Discussing About ZeroPark?

- [What is ZeroPark used for?](https://www.g2.com/discussions/what-is-zeropark-used-for)

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[Browse Retargeting Themes](/categories/retargeting/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Retargeting software helps companies serve display ads across the internet to users who have previously visited their website. Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance. Once the visitor leaves the website, these pixels notify retargeting platforms to serve certain ads based on the pages that person visited on the original website. These tools help marketers focused their advertising budget on people who are already familiar with their brand and have engaged in some way.

To qualify for inclusion in the Retargeting category, a product must:

- Attach pixels or identifiers to website visitors
- Use cookies to serve a company’s ads to those website visitors across other sites online

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