# Best Real Estate CRM Software - Page 12

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 300

### Category Stats (Aug 2026)

- **Average Rating:** 4.31/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 300+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=4133&focus%5B%5D=7280&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Rechat, BoldTrail, Contactually by Compass, ResMan, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=contactually-by-compass&focus%5B%5D=resman&focus%5B%5D=follow-up-boss)

**Sponsored**

### RedFlag

RedFlag is a comprehensive communication solution designed to facilitate emergency and proactive notifications for organizations of all sizes. This platform enables users to deliver critical messages in real time across various channels, including text messages, emails, voice calls, push app notifications, desktop alerts, and Microsoft Teams. By ensuring that important information reaches the right individuals promptly, RedFlag enhances organizational communication and preparedness. The target audience for RedFlag includes small businesses, large enterprises, and any organization that requires reliable communication during emergencies or routine operations. This solution is particularly beneficial for sectors such as healthcare, education, corporate environments, and public safety, where timely information dissemination can significantly impact outcomes. RedFlag is designed to address specific use cases, such as alerting employees about emergencies, coordinating responses during critical incidents, or communicating important updates during routine operations. Key features of RedFlag include multi-channel notifications, which allow users to send alerts through various platforms, ensuring that messages are received regardless of the recipient's location. The real-time alert functionality enables organizations to disseminate critical information with just one click, streamlining communication processes during emergencies. Additionally, the user-friendly interface allows for easy setup and management of notifications, minimizing the need for extensive training. Scalability is another significant advantage, as RedFlag can be customized to suit the needs of both small and large organizations, adapting as they grow. Moreover, RedFlag supports data-informed decision-making by providing real-time visibility into ongoing events. This feature allows organizations to access valuable data that can help coordinate resources effectively and make informed decisions during critical situations. By enhancing safety, improving operational efficiency, and maintaining continuity, RedFlag fosters a culture of preparedness and responsiveness, ultimately reducing the impact of unforeseen events. In essence, RedFlag serves as an all-in-one solution for organizations looking to optimize their communication strategies. With a starting price of $250 per month, it offers a cost-effective and scalable option for enhancing communication capabilities, safeguarding teams, and improving response strategies. By prioritizing timely and effective communication, RedFlag empowers organizations to navigate emergencies and routine operations with confidence.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-04T20%3A39%3A55Z&secure%5Bdisplayable_resource_id%5D=258&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=72424&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=72424&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D12&secure%5Btoken%5D=5d57dbe7ddd075c08aa4a3a77a940bb70011955d10a8a4ab38effa215711440e&secure%5Burl%5D=https%3A%2F%2Fredflagalerts.com%2F%3F%26utm_medium%3Dreferral%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo)

### [CRM for real estate](https://www.g2.com/products/crm-for-real-estate/reviews)

LeadPluss is an innovative software product designed and developed to revolutionize sales for Real Estate. With LeadPluss, you can get real-time insights into your marketing activities and be able to capitalize on every single opportunity for your business growth.

#### Who Is the Company Behind CRM for real estate?

- **Seller:** [Leadpluss](https://www.g2.com/sellers/leadpluss)
- **Year Founded:** 2018
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15bf9a3903a17e4c044373269d97b0411a85fd8a8404ddb96d13df76bce6370e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadpluss1%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [crmgrow](https://www.g2.com/products/crmgrow/reviews)

Grow your real estate team on autopilot... Recruit agents to join your brokerage or team with marketing automations including email, text, trackable video marketing, scheduling, and the "Ultimate Agent Attraction Automation."

#### Who Is the Company Behind crmgrow?

- **Seller:** [crmgrow](https://www.g2.com/sellers/crmgrow)
- **HQ Location:** Raleigh, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f551c7cadb8f4a6da5b439c123c007c2bfdc72d7385a7fc603bafaef76fa3b9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrmgrow&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [CRM Software](https://www.g2.com/products/brokersaathi-crm-software/reviews)

BrokerSaathi CRM – Your Smart Partner in Sales Success In today’s fast-paced market, managing leads, tracking sales, and staying connected with clients shouldn’t be complicated. BrokerSaathi CRM is built to make selling smarter, faster, and easier for businesses that want to grow. Our all-in-one CRM software helps capture, organize, and convert leads effortlessly. From the first inquiry to the final deal, BrokerSaathi ensures no opportunity is missed. With automation, you can schedule follow-ups, send reminders, and track every deal - without switching between multiple tools. Key Features: Lead Capture from Portals, WhatsApp & Calls Automated Lead Assignments & Alerts Customizable Sales Pipelines Real-Time Inventory Updates Performance Reports & Analytics Role-Based Team Access BrokerSaathi CRM offers real-time lead tracking, automatic distribution, and intelligent matching to connect the right client with the right property instantly. Its clean dashboard gives you a clear view of your sales pipeline for quick, data-driven decisions. Whether managing a small team or a large brokerage, BrokerSaathi adapts to your workflow. Mobile-friendly and easy to use, it ensures you never miss a deal. Boost productivity, close faster, and build stronger client relationships—start with BrokerSaathi CRM today.

#### Who Is the Company Behind CRM Software?

- **Seller:** [BrokerSaathi](https://www.g2.com/sellers/brokersaathi)
- **Year Founded:** 2023
- **HQ Location:** Gurugram, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d805aae9344694a9c2f2525f2fbfbfd717c357efd2b581e064a88ad68c6a4f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrokersaathi%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

### [Cymbo](https://www.g2.com/products/cymbo/reviews)

Cymbo provides a 100% paperless and customizable online real estate management solution designed to make you mobile, so you make more money in less time.

#### Who Is the Company Behind Cymbo?

- **Seller:** [Cymbo Systems](https://www.g2.com/sellers/cymbo-systems)
- **Year Founded:** 2009
- **HQ Location:** N/A
- **Twitter:** @CymboSystems  
8 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=062e7985862a0ba2a22146d15d216c98e69e5491a53eed15518f2aa2a0760cf2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcymbo-system-inc&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DealMerge](https://www.g2.com/products/dealmerge/reviews)

DealMerge is commercial real estate CRM and brokerage software built for CRE brokers and brokerage teams. The platform connects contacts, companies, properties, leases, leads, deals, notes, tasks, AI, matching, and forecasting in one workflow so brokers can manage relationships, surface relevant opportunities, track follow-up, and keep deal context organized.

#### Who Is the Company Behind DealMerge?

- **Seller:** [DealMerge](https://www.g2.com/sellers/dealmerge)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6beaf16acf30a1e889d127a4c3053ba9658a564ab85dc10fabd97334f77add3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdealmerge&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Doorstep for Agents](https://www.g2.com/products/doorstep-for-agents/reviews)

Doorstep is a buyer intelligence platform built for real estate agents and brokerages. It gives every buyer a personalized affordability experience, then gives agents a live view of that buyer's goals, readiness, and progress, so agents always know who's ready to move, who's drifting, and who needs a follow-up next. Agents capture leads in seconds at an open house or over coffee, send a one-tap first text with their own buyer link, and work a pipeline ranked by real buying power instead of guesswork. Free to get started, no invite or waitlist required.

#### Who Is the Company Behind Doorstep for Agents?

- **Seller:** [Doorstep Labs](https://www.g2.com/sellers/doorstep-labs)
- **Year Founded:** 2025
- **HQ Location:** Denver, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecafad0787f314c404cb09312d4dbc1e00347514319ff4929d23f9312303b69b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrydoorstep&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Eagle CRM](https://www.g2.com/products/eagle-crm/reviews)

Eagle is a 100% Cloud Based CRM for real estate: everything in one place, available wherever you go.

#### Who Is the Company Behind Eagle CRM?

- **Seller:** [Eagle Software Australia](https://www.g2.com/sellers/eagle-software-australia)
- **Year Founded:** 2014
- **HQ Location:** Coburg North, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6a944cfa0e4d762ce0c84046bec5b648afb3daa8be64f01a3a4e3396a95086a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feagle-software%2F%3ForiginalSubdomain%3Dau&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [eBuildAuto](https://www.g2.com/products/ebuildauto/reviews)

Capture More Leads. Close More Deals with eBuildAuto Real Estate CRM Designed specifically for real estate businesses, eBuildAuto is a cloud-based real estate CRM, designed to Real Estate CRM that helps transform your business streamline processes, improve effectiveness, and maximize ROI Its user-friendly interface, automated workflows and integrations with familiar applications, like Word and WhatsApp, make it easy to develop leads, eliminate errors and improve operational efficiencies across the board. Losing a potential sale simply because of an overlooked appointment or lack of communication can be heartbreaking. Not only does it drive up your cost of customer acquisition, but it can also undermine the efficiency of the entire process and become endemic to the organization. eBuildAuto’s Real Estate CRM software includes a discrete pre-sales module that transforms the manual process of lead management into an intuitive, automated flow that leaves you free to focus on what you do best—close the deal. Seamless Lead Capture Pre-set Lead Distribution Follow-up Management Cost Sheet Generation Channel Partner Management Booking Application & Confirmation with Customizable Demand Calculation Demand & Reminder Letters Agreement, NOC, and Other User-defined Documents Mobile App - Manage Your Real Estate Business On the Go Automated Greetings - Birthday and Anniversary Bulk Mail, SMS, WhatsApp Analytics and Reports API Integration - with leading Social Media Site and Property Portals Security & Access Control The secret to a happy customer is a connected customer. The customer who is engaged with you and your brand is most likely to be a repeat customer, a staunch brand advocate, and a prime source of referrals. The discrete Post-sales module from eBuildAuto Real Estate CRM helps you build a strong customer base through effective communication and customer management across the value chain. The Post-sales module comes bundled with the Real Estate CRM software but can be purchased individually, as well.

#### Who Is the Company Behind eBuildAuto?

- **Seller:** [RichTech IT](https://www.g2.com/sellers/richtech-it)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0224f6a9ee59c32157e258d2b18d56fc80d3e6c933965b631c048890cad223e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frichtech-it%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ERP and CRM Software](https://www.g2.com/products/erp-and-crm-software/reviews)

Realx ERP is a single integrated cloud-based ERP and CRM software for any type of industry. It is affordable, hassle free, customizable, secure and easy-to-use ERP solution. Our Most-in-Demand modules - Pre-Sales CRM, Post-Sales CRM, Inventory Management, Supply Chain Management, Contract Management/Work Order, HRMS & Payroll, Ticket Management.

#### Who Is the Company Behind ERP and CRM Software?

- **Seller:** [Realx ERP](https://www.g2.com/sellers/realx-erp)
- **Year Founded:** 2010
- **HQ Location:** Kolkata, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6dd7d894e4977723aec72efeb820b84e0107d48bbcfc9a12a10fdf241790d58&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frealx-erp&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Esgrow](https://www.g2.com/products/esgrow/reviews)

Esgrow is an AI-powered CRM built specifically for independent real estate agents. Unlike bloated enterprise CRMs, Esgrow focuses on what actually matters: knowing which leads to call first. Key features: • AI Lead Scoring — automatically ranks leads by buying readiness • Voice-to-CRM — dictate notes from your car, AI extracts the details • Gmail & Calendar sync — auto-import leads from Zillow/Realtor.com • Drip campaigns — automated follow-up sequences • Pipeline tracking — visual deal management $29/month with a 14-day free trial. No contracts.

#### Who Is the Company Behind Esgrow?

- **Seller:** [Esgrow](https://www.g2.com/sellers/esgrow)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Estate Mailer](https://www.g2.com/products/estate-mailer/reviews)

Estate Mailer is a comprehensive and free real estate CRM tailored to empower agents and agencies. Designed with simplicity and efficiency in mind, Estate Mailer helps you manage leads, track client interactions, organize property listings, and close deals faster—all in one intuitive platform. What sets Estate Mailer apart is its integrated real estate buyer and seller lead service. Agents can access prequalified leads directly within the CRM, making it easy to connect with potential clients and grow their business. This seamless integration ensures agents have everything they need to stay organized and maximize their success. Whether you're a solo agent or part of a growing team, Estate Mailer provides the tools and resources to streamline your operations, improve productivity, and build stronger client relationships. And the best part? It’s completely free, with no hidden fees or trial periods.

#### Who Is the Company Behind Estate Mailer?

- **Seller:** [Estate Mailer Pro](https://www.g2.com/sellers/estate-mailer-pro)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1cb02ecdf217c825d9d12dd36408ac6774054e47afaaa4079e1011a45dc7ef3a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Festate-mailer&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [EstatePlus](https://www.g2.com/products/estateplus/reviews)

Real Estate Management software that makes keeping track of your contacts, properties info, enquiries, schedules and appointments simple.

#### Who Is the Company Behind EstatePlus?

- **Seller:** [Nahar Technologies](https://www.g2.com/sellers/nahar-technologies)
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a5736b4d7464348d06cc819aed9397df4a0ddcd4007e22088c2f4988b32f292&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnahar-technologies-p-ltd&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Estate Plus CRM](https://www.g2.com/products/estate-plus-crm/reviews)

Estate Plus CRM is a comprehensive Real Estate CRM platform designed for property dealers, real estate agencies, brokers, developers, and sales teams to streamline lead management, follow-ups, inventory management, customer communication, and team performance tracking. The platform helps real estate businesses capture leads from multiple sources, assign and track inquiries, manage property inventory, schedule follow-ups, monitor sales pipelines, and improve conversion rates through a centralized dashboard. Key Features: • Lead Management & Lead Tracking • Automated Follow-up Management • Property Inventory Management • Team & Executive Management • Attendance & Activity Tracking • Role-Based Access Control (Super Admin, Admin, Manager, Executive) • WhatsApp & Call Tracking Support • Lead Transfer & Assignment System • Real-Time Reporting & Analytics • Mobile-Friendly Access • Multi-User Collaboration Estate Plus CRM is built specifically for the real estate industry, enabling organizations to manage their entire sales process efficiently while reducing lead leakage and improving team productivity. Ideal For: • Property Dealers • Real Estate Brokers • Real Estate Agencies • Builders & Developers • Real Estate Sales Teams • Property Consultants

#### Who Is the Company Behind Estate Plus CRM?

- **Seller:** [EstatePlus CRM](https://www.g2.com/sellers/estateplus-crm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Focus3 SalesManager CRM](https://www.g2.com/products/focus3-salesmanager-crm/reviews)

Real estate contact management system, used to store the responders to sales and marketing efforts.

#### Who Is the Company Behind Focus3 SalesManager CRM?

- **Seller:** [Focus3](https://www.g2.com/sellers/focus3)
- **Year Founded:** 2001
- **HQ Location:** Cary, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cea87d3ada37e55cf54f846227cfa14436f086271e22af847621aab0bc6c67ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F350833&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Fortunet Real Estate CRM](https://www.g2.com/products/fortunet-real-estate-crm/reviews)

Real estate CRM that consists of leads, email marketing, transaction coordination, document management, and Mission Statement Builder.

#### Who Is the Company Behind Fortunet Real Estate CRM?

- **Seller:** [Fortunet Hellas](https://www.g2.com/sellers/fortunet-hellas)
- **HQ Location:** Kallithéa, GR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=693320554e1a578fa975247d19302875614d107fb901f783e6bb58748a6a6d43&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffortunet-hellas&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Accounting Software](https://www.g2.com/categories/accounting)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

[Compensation Management Software](https://www.g2.com/categories/compensation-management)

[Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service)

[Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)

- [Real Estate Marketing](/categories/real-estate-marketing)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate CRM Themes](/categories/real-estate-crm/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

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