# Best Press Release Distribution Software - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Press release distribution software publishes and sends press releases and other news and announcements to various media sources such as journalists, bloggers, and news organizations. Public relations (PR) agencies, as well as in-house PR teams, use press release distribution software to send company announcements to relevant news outlets with the intention of securing media coverage. Marketing teams leverage these tools to measure the impact press releases have on their campaigns and SEO. Press release distribution software may offer its own newswire service, but the distribution space mostly comprises independent services that distribute news to a variety of sources. Some distribution products also enable companies to build and design a branded online newsroom that can be used to host and distribute press releases. A considerable portion of press release distribution software also provides features of [media monitoring software](https://www.g2.com/categories/media-monitoring) and/or [media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting). Press release distribution software tools are important in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn [how to write a press release](https://learn.g2.com/how-to-write-a-press-release) that will engage with them. To qualify for inclusion in the Press Release Distribution category, a product must: - Allow users to upload, sync, or manually input press releases and company news - Send content to various reader bases or online media outlets ## How Many Press Release Distribution Software Products Does G2 Track? **Total Products under this Category:** 110 ### Category Stats (May 2026) - **Average Rating**: 4.45/5 (↑0.03 vs Apr 2026) - **New Reviews This Quarter**: 257 - **Buyer Segments**: Small-Business 83% │ Mid-Market 16% │ Enterprise 1% - **Top Trending Product**: EIN Presswire (+0.969) *Last updated: May 31, 2026* ## How Does G2 Rank Press Release Distribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 4,900+ Authentic Reviews - 110+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Press Release Distribution Software Is Best for Your Use Case? - **Leader:** [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews) - **Highest Performer:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews) - **Easiest to Use:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews) - **Top Trending:** [Press Ranger](https://www.g2.com/products/press-ranger/reviews) - **Best Free Software:** [Mynewsdesk](https://www.g2.com/products/mynewsdesk/reviews) --- **Sponsored** ### PR.co Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-powered approach to PR campaigns and thrive in today's fast-changing media landscape. - A CMS built specifically for public relations - Get more done and prevent mistakes with AI - PR software built for busy teams - The best-rated online newsroom on the market - Connect with local audiences, stay in control - GEO: Have your brand recommended by AI chatbots - SEO: Make your digital PR content shine on search engines - CRM: Save time and stress by managing contacts, emails and content all in one tool. - Outreach: Send pitches that result in coverage - Automate your PR workflow with powerful integrations - Build a loyal following with newsletter subscribers - Actionable PR analytics and reporting that prove your worth - Online media monitoring made easy with the help of AI [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=347&secure%5Bdisplayable_resource_id%5D=347&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=347&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=8694&secure%5Bresource_id%5D=347&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpress-release-distribution%3Fpage%3D5&secure%5Btoken%5D=1d12abee5070e37ec9b3a9dce58d5d1f8527856e8a5fc8d5bdc311f59dbf2987&secure%5Burl%5D=https%3A%2F%2Fpr.co%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Press Release Distribution Software Products in 2026? ### 1. [PRShots](https://www.g2.com/products/prshots/reviews) Online image/video and press release library PRShots is a fantastic vehicle for allowing press and influencers to access high-res images, video and press releases. If you choose PRshots to host your images and press releases you will get immediate access to a community of over 30,000 worldwide media who are attracted to the site by the ability to quickly and easily download images from over 150+ brands including Next, Marks and Spencer, Liberty, Matalan, Primark and many many more, all in one place, with just one login. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind PRShots?** - **Seller:** [PRShots](https://www.g2.com/sellers/prshots) - **Year Founded:** 1998 - **HQ Location:** West End, GB - **Twitter:** @PRShotsonline (6,741 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/prshots.com (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 2. [Publifix.net](https://www.g2.com/products/publifix-net/reviews) Publifix.net is a PR and press release distribution software, used daily by hundreds of media outlets from different countries. With Publifix.net, PR and marketing teams can easily share their content with thousands of affiliated journalists in just a few clicks. To ensure optimal distribution results, Publifix.net allows for segmented PR content distribution based on language, country, and category. Highly praised features include instant access to the platform's registered media database, alerts for new content, and real-time download notifications. Publifix.net is an ideal tool for PR agencies, marketing and communications teams, as well as corporate communication departments across various industries. **Who Is the Company Behind Publifix.net?** - **Seller:** [Publifix.net](https://www.g2.com/sellers/publifix-net) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** http://www.linkedin.com/company/publifixsoftware (10 employees on LinkedIn®) ### 3. [Rankovate](https://www.g2.com/products/rankovate/reviews) Rankovate | Web3 Press Release Distribution What Rankovate Does? Rankovate is a leader in Web3 press release distribution. We give you direct access to over 200+ top crypto news websites. Rankovate knows how to distribute strategic press releases that put your project in front of the whole world. Who does it help? We help startups in DeFi, GameFi, NFTs, L1/L2, and the Metaverse. If you are a founder preparing for a token presale or a CEX listing, Rankovate is your professional partner. The Result? Our clients win investor trust and build a powerful brand name. We are trusted by 100+ crypto and blockchain brands like Bybit, SUI, BNB Chain, Polkadot, and Bitget. We make sure your project looks like a market leader from day one. More information at: https://rankovate.com **Who Is the Company Behind Rankovate?** - **Seller:** [Rankovate](https://www.g2.com/sellers/rankovate) - **Year Founded:** 2025 - **HQ Location:** P114, 2nd Floor, Sheikha Maryam Building, Baniyas Road, Deira, Dubai, UAE - **Twitter:** @rankovate (52 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rankovate/ (1 employees on LinkedIn®) ### 4. [ReadWrite](https://www.g2.com/products/readwrite/reviews) eV web builder is one of the most advanced tech companies focusing on building websites and offering SEO services. eV web builder team included developers, programmers, and content writers with years of experience in the tech industry. We have affordable plans for small businesses, and our goal is to take care of all the internet side while you focus on other aspects of your business as a business owner. We have a variety of services and plans, which gives you the option to choose the one that fits your needs, and the prices will change accordingly. **Who Is the Company Behind ReadWrite?** - **Seller:** [ev web builder](https://www.g2.com/sellers/ev-web-builder) - **Year Founded:** 2003 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/readwrite (102 employees on LinkedIn®) ### 5. [Smart.pr](https://www.g2.com/products/smart-pr/reviews) Smart.pr is a PR management platform, trusted by more than 500 organizations, that helps communication teams find the right journalists and media, manage relationships, distribute press releases, and track campaign performance. All from one central environment. The platform combines a PR-focused CRM, a media database, and outreach tools to support the full PR workflow. Users can store and manage journalist contacts, keep track of communication history, and collaborate with team members in a shared workspace. Smart.pr provides access to a database of over 17,000 journalists and media outlets across the Netherlands, Belgium, Luxembourg, and Denmark. This makes it easy to identify relevant contacts based on topic, location, beat, or publication. Users can create, personalize, and send press releases or pitches directly from the platform, with a focus on targeted outreach rather than mass distribution. The platform also includes analytics features such as email open and click tracking, offering insight into campaign performance and helping teams identify where follow-up is most effective. In addition, Smart.pr enables teams to build and manage their own newsroom, providing a central place to present press materials and company updates to the media. Smart.pr is designed for PR teams, agencies, and communication professionals who want to organize their media outreach, maintain structured contact data, and gain visibility into their PR activities in an efficient and scalable way. Key Features Centralized PR CRM Manage all media contacts in one place, including conversations, notes, and outreach history. Up-to-date Media Database Access 17,000+ journalists and media outlets, with searchable filters for topic, location, and publication. Targeted Press Distribution Create, personalize, and send press releases or pitches with a focus on relevance and relationship-building. Team Collaboration Work in a shared environment with access to contact data, campaign history, and notes. Campaign Insights & Analytics Track opens, clicks, and engagement to measure performance and guide follow-up. Templates & Workflow Efficiency Use reusable templates and structured workflows to streamline communication. Newsroom Build and manage a branded newsroom to share press materials and updates. AI Matcher Use our AI to find the most relevant journalists for your story, based on the content of your press release. Who uses Smart.pr? - PR & communication teams - PR agencies managing multiple clients - Marketing teams incorporating PR - Freelance PR professionals From small teams to large organizations, Smart.pr helps make PR scalable without adding complexity. **Who Is the Company Behind Smart.pr?** - **Seller:** [Smart.pr](https://www.g2.com/sellers/smart-pr) - **Year Founded:** 2008 - **HQ Location:** Amsterdam, NL - **LinkedIn® Page:** https://www.linkedin.com/company/smart-pr/ (33 employees on LinkedIn®) ### 6. [Spark Metro](https://www.g2.com/products/spark-metro/reviews) What is Spark Metro? Spark Metro is a leading Press Release Distribution Software that empowers businesses to amplify their messages across the digital landscape. With a commitment to innovation, affordability, and unparalleled support, Spark Metro is changing the game in the world of press release distribution. Unprecedented Visibility on 200+ Top-tier Websites One of Spark Metro's standout features is its ability to secure placements on over 200 of the most influential websites, ensuring unparalleled visibility for businesses. Among these prestigious platforms are industry giants such as Yahoo, Nasdaq, Market Insider, AOL, and many more. Spark Metro understands the significance of a wide-reaching press release, and its platform has been meticulously crafted to maximize exposure for businesses of all sizes. No Word Count Limitations, Unleash Your Story Unlike traditional distribution services, Spark Metro places no limitations on word count, allowing businesses to articulate their message without constraint. This empowers companies to tell their stories in a comprehensive and engaging manner, ensuring that every detail is communicated to their target audience. Lowest Price Guaranteed – Unbeatable Value Spark Metro is committed to providing the most cost-effective solution in the market. With a lowest price guarantee, businesses can enjoy the benefits of premium press release distribution without breaking the bank. Spark Metro is dedicated to democratizing access to impactful publicity, leveling the playing field for businesses of all sizes. Rapid Delivery – Stay Ahead of the Curve In today's fast-paced business environment, timing is everything. Spark Metro pledges a lightning-fast 2-hour delivery for all press releases, allowing businesses to stay ahead of the curve and make an immediate impact with their news. This swift turnaround ensures that companies can capitalize on opportunities as they arise, maintaining a competitive edge in their respective industries. 24/7 Support – Your Success is Our Priority Understanding the importance of real-time support, Spark Metro provides a 24/7 support system through both chat and email. Whether you have questions, need assistance, or require guidance on optimizing your press release strategy, Spark Metro's dedicated support team is always ready to assist. Your success is our priority, and our commitment to client satisfaction sets us apart in the industry. **Who Is the Company Behind Spark Metro?** - **Seller:** [Spark Metro](https://www.g2.com/sellers/spark-metro) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 7. [Stacker Connect](https://www.g2.com/products/stacker-connect/reviews) Stacker Connect is a platform designed to drive earned media at scale for brands. We combine a powerful content optimization engine with a proprietary distribution network to scale the reach of brands’ editorial content. Brands choose between different plans, depending on the amount of support they require for the creation of their stories: Connect, Connect + Edit, and Connect + Studio. Connect distributes brands’ ready-to-publish editorial content to thousands of publishers on the Stacker Newswire. We ensure that each story meets journalistic standards, and is optimized and timed to maximize reach and engagement. After distribution, brands receive detailed and real-time insights on the performance of their stories via our self-serve reporting dashboard. Connect is best suited for brands that already have strong in-house editorial teams creating authoritative content, but lack the capabilities to extend the reach beyond owned and paid channels. Connect + Edit expands upon our Connect distribution offering by layering in editorial strategy from our experienced newsroom. With the Pro service package, brands get expert insights around topic and headline selection, data sources, citations, and distribution recommendations. Connect + Pro is best suited for brands that have engaging content, but need more hands-on guidance on how to produce editorial content that will meet the needs and standards of publishers. Over time, many Connect + Pro brands will refine their editorial capabilities and become Connect partners. Connect + Studio is our newsroom-as-a-service offering, which pairs turn-key distribution with custom content production. With the Studio service package, brands get to select from a curated list of unique, newsworthy story angles relevant to their industry, leaving the rest of the storytelling process to our team. Brands have the opportunity to approve and publish all stories before distribution on the Stacker Newswire. This package is designed for brands with little to no editorial resources or for those seeking white-glove support. **Who Is the Company Behind Stacker Connect?** - **Seller:** [Stacker](https://www.g2.com/sellers/stacker) - **Year Founded:** 2017 - **HQ Location:** New York, US - **Twitter:** @Stacker (6,938 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/stackermedia/ (96 employees on LinkedIn®) ### 8. [Top Alternatives](https://www.g2.com/products/top-alternatives/reviews) (Top Alternatives) helps you find similar, alternative or related sites, apps and platforms to any website instantly in all categories on all platforms (web, desktop, android). The main function of this website allows visitors to search similar websites by providing website name or URL. **Who Is the Company Behind Top Alternatives?** - **Seller:** [Top Alternatives](https://www.g2.com/sellers/top-alternatives) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 9. [Wire Access Pro](https://www.g2.com/products/wire-access-pro/reviews) Press Release Distribution and Writing Services - Wire Access Pro **Who Is the Company Behind Wire Access Pro?** - **Seller:** [Wire Access Pro](https://www.g2.com/sellers/wire-access-pro) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 10. [Zex PR Wire](https://www.g2.com/products/zex-pr-wire/reviews) Zexprwire has positively shaped the PR distribution service industry with its remarkable commitment to client support. We offer more reach and greater visibility so you can get better returns on your communication spend. Expand your brand awareness online and help influence key people in your industry. **Who Is the Company Behind Zex PR Wire?** - **Seller:** [Zexprwire](https://www.g2.com/sellers/zexprwire) - **Year Founded:** 2020 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** https://www.linkedin.com/company/zexprwire/ (26 employees on LinkedIn®) ## What Is Press Release Distribution Software? [Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr) ## What Software Categories Are Similar to Press Release Distribution Software? - [PR Analytics Software](https://www.g2.com/categories/pr-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) - [PR CRM Software](https://www.g2.com/categories/pr-crm) --- ## How Do You Choose the Right Press Release Distribution Software? ### What You Should Know About Press Release Distribution Software ### What is Press Release Distribution Software? Press release distribution software consists of tools and services that help companies send press releases to traditional news outlets, digital news sites, journalists, influencers, and bloggers, to secure news coverage. In today’s digital media landscape, businesses rely on several different strategies to communicate with their target audience, such as social media, advertising, and content marketing. However, messages distributed through these channels are most often received by people who are already following a brand online. Businesses write and distribute press releases to secure coverage in the media, such as newspapers, magazines, radio, television, podcasts, and blogs. When a media publication picks up a press release, the story has the potential to reach a much wider audience than the company’s social media following or email subscriber list.  Additionally, online news coverage can improve a brand’s search engine rankings by ensuring their announcements are found on reputable news sites and search engines. In short, businesses use press release distribution software to increase brand awareness, visibility, and reach. #### What Types of Press Release Distribution Software Exist? There are two distinct types of press release distribution services and products. While both types have their pros and cons, businesses may find their PR campaigns are most successful when they implement both types of PR distribution. **Newswires** The traditional method for distributing press releases is through a newswire. There are two different types of newswires, which can cause some confusion. Many media outlets subscribe to a news agency wire service like the Associated Press or Reuters, which write and distribute news articles, usually on current events or breaking news. In the public relations industry, however, a PR newswire delivers press releases to a distribution network of journalists and news organizations that have subscribed to the service. When a business distributes its press release via newswire, they can typically expect a wide reach, as the press release will be sent to many different outlets. That being said, newswires may distribute thousands of press releases per day, and businesses cannot control which outlets or journalists see the press release. **PR outreach and newsrooms** While PR newswire services ensure that a press release is delivered to some of the biggest media outlets around the world, businesses can use another type of press release distribution software to target specific news sites or journalists. PR outreach tools allow companies to send personalized pitches to members of the press who have written about similar topics and may be interested in covering the company’s announcement or story. These products typically include features for creating and designing press releases and publishing them to a branded, digital newsroom. Instead of sending the press release to news outlets via newswire, PR outreach tools supply contact lists for companies to target specific members of the media with their published press release.  ### What are the Common Features of Press Release Distribution Software? The following are some core features within press release distribution software: **Press release creation:** Press release distribution software allows users to upload, create, and edit press releases. **Multimedia:** In addition to text editing, most press release distribution software includes features for embedding videos, photos, or other rich media. Businesses may wish to add multimedia in their press release to showcase new products or logos, or to simply make their press release more interactive and engaging. **Newsrooms:** Press release distribution software that focuses on targeted PR outreach enables businesses to create a branded online newsroom. This feature allows users to customize the look and feel of their newsrooms and press releases by changing colors, fonts, logos, images, and page design. **SEO optimization:** One of the most popular reasons businesses distribute press releases is to increase search engine visibility. Press release distribution services should include features for optimizing a news release for better SEO, such as schema markup, structured data, and meta tags. **Contact list:** PR outreach tools provide businesses with a searchable database of relevant media contacts. **Social sharing:** Some press release distribution products integrate with social media so press releases can be easily shared on social networks like Twitter, Facebook, and LinkedIn. This feature can further increase press release visibility and engagement. **Analytics:** Distribution tools need to report on the effectiveness of press releases so the business can determine the reach and success of their PR campaign. Most products have built-in analytics features to measure views and clicks, but companies may need to invest in [PR analytics software](https://www.g2.com/categories/pr-analytics) for a full picture of campaign effectiveness. ### What are the Benefits of Press Release Distribution Software? With the ever-changing landscape of information distribution, knowing how to navigate the proper channels to make the public aware of a company’s news is more important than ever. **Media coverage:** The primary goal of using press release distribution software is to secure news coverage for the user’s company. A press release can be about any newsworthy event related to the business, such as a new product launch, a merger or acquisition, an award, a rebrand, an event, or even crisis management. Press release distribution software can help a business secure coverage in print publications like newspapers and magazines; traditional media channels like ABC, NBC, and Fox; as well as digital news sites and search engines like Google News, Yahoo, and Bing. By tracking distribution across all these channels, businesses can learn which news channels are the most effective and improve their exposure for future PR campaigns.  **Search visibility:** Many businesses use press release distribution software to improve their search visibility and rankings in search results. Most professional news organizations have a high domain authority (DA), which means they are recognized as authorities in a certain industry and will rank higher on search engine results pages (SERPs). Since press releases always include a link to the company’s website, they can increase the company’s referral traffic which positively influences their search ranking.  **Media relationships:** The more press releases a business distributes, the more likely they are to build stronger relationships with specific media outlets and journalists. Some press release distribution companies provide users with access to a media database with up-to-date contact information for journalists, bloggers, and media influencers. When a company develops a positive relationship with a member of the press, it becomes easier to pitch news stories to them and increases the likelihood that the journalist will publish the press release. ### Who Uses Press Release Distribution Software? The end users of press release distribution software will depend on a business’s size and industry. In general, these products and services are most commonly leveraged by teams responsible for communicating with an organization’s external audiences, such as public relations, marketing, and corporate communications. In a small business, marketers may be responsible for the company’s PR efforts as well. An enterprise company, however, is likely to have enough staffing and resources for a dedicated public relations team. [PR firms](https://www.g2.com/categories/pr-firms) and public relations agencies also use press release distribution software to send press releases on behalf of their clients. #### Software Related to Press Release Distribution Software Related solutions that can be used together with press release distribution software include: [Media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting) **:** In addition to distributing press releases via newswires, businesses can target specific journalists with media and influencer targeting software. These solutions, more commonly referred to as media databases, contain contact information for journalists, social media influencers, and bloggers with authority in a specific industry. In contrast to press release distribution, media and influencer targeting software allows PR teams to target specific members of the media who may be interested in sharing the company’s message with their audience. [PR CRM software](https://www.g2.com/categories/pr-crm) **:** In many cases, an organization may consistently work with the same journalists and media influencers to share announcements and secure news placements. PR CRM software helps businesses store their contact information and manage relationships with media professionals. This type of software tracks a company’s history with a journalist and provides insight into which campaigns are generating the most interest among media influencers. [PR analytics software](https://www.g2.com/categories/pr-analytics) **:** Once a press release has been distributed and news coverage has been secured, it’s necessary to measure the impact of the coverage on the company. PR analytics software helps businesses measure the success of their public relations campaigns by analyzing metrics such as views, clicks, and reader engagement. ### Challenges with Press Release Distribution Software Press release distribution software solutions can come with their own set of challenges.  **Lack of personalization:** Press release distribution services, or newswires, deliver press releases to a large number of media outlets and news sites. Many of the journalists who see the press release will be uninterested in covering it because it may not relate to their areas of interest or subject matter expertise. While newswires can offer a wider reach than targeted PR outreach, the lack of personalization may also result in a lack of media coverage. **Manual process:** Targeted PR outreach allows businesses to send more personalized pitches to members of the press. While hyper-targeted distribution may result in more media coverage, the process of finding, selecting, and pitching individual journalists can be time consuming. This may be especially challenging for small businesses with limited resources. ### How to Buy Press Release Distribution Software Whether a business is looking to invest in press release distribution software for the first time or seeking to replace an existing service, the following are a few of the most important considerations: **SEO** : Search engine optimization involves shaping content to be favored by search engine algorithms. Any company wants their publications to be found easily, but companies in niche markets and new companies looking to gain exposure will especially want to put SEO at the top of their priority list. A good first step would be to work with the company’s marketing team to determine which press releases need a high search engine ranking and for which keywords and then select a product that can effectively improve the SEO of the releases. **Media monitoring** : Being able to monitor the media and have accurate tracking and analysis of how the releases are doing on certain sites can help a brand execute more effectively. It’s important to determine which metrics will help measure success, and look for products that can deliver those accurately. Buyers must focus on the products that can track these metrics in an easily digestible way to make sure the entire team can understand them, and set goals to align with them. **Proofreading** : Users should make sure that all material is distributed without spelling or grammatical errors every time because there is nothing less professional than spelling and grammar mistakes on promotional material. Some distribution services offer a second round of proofreading through their service to ensure that the release looks as clean and professional as possible. Buyers need to decide whether they want their proofreading done in-house or by a distributor (or both), and then look for services that match their publishing cycle. **Geographic needs** : Certain companies will not need to mass distribute their content on a national scale. Some markets are so geographically centralized that only a local or statewide release is necessary. Users must not spend unnecessarily on the national distribution of materials that need a more focused release, and choose a distributor that can deliver a message to the localities that will benefit them most. **Market** : Users should have a clear understanding of their demographic before they work on any press release distribution. Not all demographics are surfing the web or using traditional media in the same way. They must have a clearly defined persona and understand where they’re getting their news, then work with a distributor that specializes in these markets and the media avenues that inform them. **Social media** : Facebook, Twitter, LinkedIn, and other social media sites are beginning to reach more people of all demographics than traditional media outlets. Once a persona is defined, users can find out what social media sites their customers use the most. B2B consumers will have a large presence on LinkedIn, while B2C customers are more likely to be on Facebook. Twitter is a good middle ground for both demographics. If social media is an important part of a media strategy, users need a distributor that can utilize those channels effectively. ### What Does Press Release Distribution Software Cost? The cost of press release distribution services will depend on a few factors, including the number of press releases delivered, the size of the distribution list, and the media channels covered. Some press release distribution companies incorporate fees for additional services including multimedia, higher word counts, or language translation. Discounts are often available if the company chooses to purchase multiple press releases or an annual subscription. While newswire services typically charge per press release, PR outreach tools provide access to their media database and newsroom features with the purchase of a software license. #### Return on Investment (ROI) Positive ROI is achieved when the benefits of press release distribution exceed its costs. Since the goal of press release distribution is increased brand awareness, it can often be challenging to calculate an exact return on investment. Businesses should carefully track the amount of media coverage and traffic that results from a press release to determine if the benefits outweigh the costs and time spent.