Storefront is the marketplace for short-term retail and event space, connecting the brands that need a physical location with the owners and agents who have space to fill. It serves both sides on one platform. Brands and retailers search, request, and book pop-up space by the day, week, or month, while property owners, landlords, and commercial agents list vacant retail space and manage incoming demand through a subscription.
Traditional retail leasing is built around multi-year commitments with a broker in the middle, which does not match how brands now test and expand. A direct-to-consumer label wanting to meet customers in person, a retailer evaluating a new city before signing a lease, and a marketing team opening a showroom for a product launch all need the same thing: a well-located retail space for a defined period, available quickly and priced transparently. Storefront exists for exactly that, with terms running from a single day to three months and up.
For brands and retailers, search is free. Filter listings by city, neighborhood, size, dates, and space type, then compare photos, dimensions, frontage, footfall context, and pricing before sending a request and dealing directly with the space owner. The inventory is retail-first rather than general event venues: high-street shops, boutiques, pop-up stores, showrooms, galleries, studios, and event spaces in prime commercial districts. Typical uses include pop-up shops, experiential and omnichannel retail, physical retail tests, sample sales, product launches, brand activations, press days, Fashion Week showrooms, and corporate events.
For space owners, landlords, asset managers, and retail and commercial agents, a Storefront subscription turns vacancy into revenue. Publish listings, reach brands already searching your city, receive and qualify requests, and manage bookings in one place, while keeping control of who takes the space and on what terms. Short-term lettings allow a unit to earn between long leases, keep street-level frontage active rather than shuttered, and introduce prospective long-term tenants who have already traded in the space.
Storefront operates across major retail markets in North America, Europe, and Asia, including New York, Los Angeles, Chicago, Miami, San Francisco, Toronto, London, Paris, Milan, Rome, Amsterdam, Dubai, Hong Kong, and Singapore. A brand running a multi-city rollout can source every location through one platform, and a landlord holding assets in several countries can manage them from one account.
The company's roots are in Paris, where co-founders Mohamed Haouache and Adrien Kerbrat built a platform to make short-term retail space bookable online. In 2016 it merged with the US company Storefront and kept the Storefront name, which is why the business has been international since its early years rather than as a later expansion.
Brands including Puma, Kodak, Cadbury, Mars, Pandora, L'Oréal Paris, Clarins, Under Armour, Spotify, and SHEIN have opened spaces through Storefront, alongside thousands of independent and emerging brands taking their first step into physical retail.
Who Is the Company Behind Storefront?
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Seller: PopUp Immo
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Year Founded: 2013
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HQ Location: Paris, FR
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LinkedIn® Page: linkedin.com
44 employees on LinkedIn®