As a Fractional CMO, Interim CMO, and an Executive Advisor, Mentor, and Coach to CMOs and marketing leaders, I help stop random acts of marketing, fix alignment issues between Sales, Marketing, and Customer Success, and help accelerate customer-led growth with remarkable pre-sale prospect and post-sale customer experiences.
My finance, general management, marketing, and sales background helps me work well with CFOs, C-suites, board members, and Marketing leaders.
I help strengthen aligned business & marketing strategies, along with the required people, process, technology, data, and analytics infrastructure to accelerate profitable growth. Doing this helps private equity & venture investors improve ROI across their portfolio companies by offering them marketing leadership and advisory as a service.
My passions include:
- Strong relationships as a trusted advisor to my clients and being a valued Executive Leadership Team (ELT) member or advisor and coach to marketing executives.
- Advising and mentoring CMOs and marketing leaders. I advised and coached 108 CMOs and marketing executives during my 6 years at Forrester and SiriusDecisions as a CMO executive advisor.
- Driving NPS 3.0, gross & net retention, and customer lifetime value — Leading indicators of ROI, financial performance, and the value of marketing as an intangible asset.
- Getting Sales, Marketing, Customer Success, Product, and Finance better aligned.
- Innovating SaaS Software, healthcare technology, Health IT, medical and dental device, and sustainability firms to improve our environment and peoples' lives.
- Tapping my professional network to accelerate value creation.
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