Best Marketing Analytics Tools - Page 52

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, CleverTap, Singular, and LocaliQ.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=clevertap&focus%5B%5D=singular&focus%5B%5D=localiq)

Valiyou

Valiyou is a comprehensive sponsorship valuation and management platform that helps sports clubs, influencers, nonprofits, businesses, and events measure, manage, and grow their sponsorship value. The platform addresses a critical challenge: 99% of organizations struggle to prove their worth to sponsors. They lack professional tools to calculate accurate valuations, build compelling proposals, and document ROI. Key Features: VALUATION & PRICING • Transparent valuation calculator with Glass Box methodology - see exactly how every number is calculated • AI-powered pricing recommendations based on market data • Professional package builder with drag-and-drop interface, live pricing, and instant branded PDFs • Performance tracking against sold KPIs with sponsor-ready reports SPONSORSHIP MANAGEMENT • CRM & Contact Management - organize all sponsors, partners, and deals • Contract Builder with integrated e-signatures • Inventory & Asset Management - track commercial assets and availability • Document Library for proposals and media kits • Seamless data migration from Salesforce, HubSpot, and Pipedrive What makes Valiyou different: We go beyond valuation. The platform covers the entire sponsorship lifecycle - from first contact through pricing, deal closing, delivery, and ROI proof. Built for commercial teams who need to close deals, not just analyze data. Valiyou brings enterprise-level sponsorship tools to organizations of all sizes at an accessible price point.

Who Is the Company Behind Valiyou?

  • Seller: Valiyou
  • Year Founded: 2025
  • HQ Location: Copenhagen, DK
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Variafy

Variafy connects AI assistants such as Claude, ChatGPT, Claude Code, Cursor, Grok and Mistral Vibe to your advertising results, CRM payments and account alerts, using the Model Context Protocol (MCP). What it does - Answers questions about spend, results, cost per result and what changed in connected accounts. - Matches payments from Pipedrive, a Google Sheet or an uploaded file to the ads that brought them, so you can see which ads bring paying customers, not just leads. Payments that cannot be matched are shown separately. - Watches connected Meta accounts every 15 minutes for account, delivery and spend problems; alert emails are limited to once an hour. Scheduled email briefs and daily Meta advice with the evidence behind each suggestion (you can turn the advice off). - Prepares Meta ad changes (pauses, budgets, new campaigns and ads), shows a preview with the effect on spend and applies them only after confirmation. The account owner can require signed-in approval for any increase in spend. Platforms - Meta Ads: read, analyze, monitor, CRM revenue and previewed changes. During Meta app review, access is by manual tester invitation. - Google Ads, Microsoft Advertising and LinkedIn Ads: read-only. GA4 and Google Search Console: read-only reports. Pricing and access Free during beta: $0, 3 connections per platform and 300 counted changes per UTC calendar month per workspace. Access is by invitation through the waiting list at https://www.variafy.com/waitlist. Variafy is independent and not affiliated with Meta.

Who Is the Company Behind Variafy?

Veezoo

Veezoo is an Agentic Analytics platform engineered for trust and reliability, purpose-built to empower every business user — regardless of technical background — to ask questions about their data and receive accurate, governed, and auditable answers. Founded in 2016 as a spin-off from ETH Zurich, Veezoo has been building AI-native analytics long before large language models became mainstream, combining Agentic AI with a proprietary Knowledge Graph architecture. At the core of Veezoo is the Knowledge Graph: a semantic layer that captures a company's business ontology, KPI definitions, metrics, governance rules, and authorization logic. Unlike conventional AI analytics tools that allow language models to write SQL directly — leading to hallucinated metrics and inconsistent results — Veezoo's AI translates every natural language question into Veezoo Query Language (VQL), which is then compiled to SQL through a deterministic, rule-based process. This means the AI never touches raw database tables, business logic is always applied consistently, and every result is fully traceable and auditable. Business users interact with Veezoo through a conversational chat interface, asking questions in plain language and receiving instant, verified answers with charts, tables, and dashboards. Veezoo interprets the data, suggests next steps, and summarizes key insights. Monitoring agents can investigate anomalies and alert teams when something requires action. Every chart title, filter, and label is rendered directly from VQL — not generated by an AI — so users can verify exactly what the data shows and hover over any term to see its governed definition. For data teams, Veezoo provides a Knowledge Graph IDE for modeling semantic layers from scratch using AI, leveraging existing documentation. The platform supports version control, BI-as-Code workflows, development branches, and automated tests — following best practices of modern analytics engineering. The Knowledge Graph lives in Git, making it versioned, reviewable, and auditable without vendor lock-in. Veezoo integrates natively with 17+ databases and data warehouses including Snowflake, Google BigQuery, Databricks, Amazon Redshift, PostgreSQL, MySQL, Microsoft SQL Server, Oracle, SAP HANA, and more. It also integrates with dbt Cloud to import models, metrics, and documentation, and delivers scheduled results and alerts directly to Slack and Microsoft Teams. An MCP server allows other AI tools such as Claude, ChatGPT, and Gemini to query the governed Knowledge Graph, and a public REST API enables custom integrations, embedded analytics, and CI/CD automation. Veezoo supports embedded analytics, allowing organizations to integrate the conversational analytics experience directly into their own applications in multi-tenant environments. The platform also features customizable branding, collaborative dashboards, and export capabilities to PDF, PNG, JPEG, SVG, and Excel. Recognized as a 2024 Gartner Cool Vendor in AI Models and Natural Language Technologies, Veezoo is trusted by thousands of users at companies including AXA, Bayer, Baloise, Breitling, Valora, and Air Up. The platform is headquartered in Zurich, Switzerland, and serves organizations ranging from innovative startups to Fortune 500 enterprises across industries including insurance, retail, consumer goods, and financial services.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Veezoo?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Veezoo?

  • Seller: Veezoo
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Zurich, CH
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Veezoo?

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Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Verfacto

Verfacto is a machine-learning tool that unifies customer data from scattered sources, blends it with behavioural data, and turns into insights that help e-commerce businesses to approach the right audience with the right message, adjust acquisition channels according to customers lifetime value, upsell and cross-sell effectively, make discounts only if they have a positive effect, and more.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Verfacto?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Verfacto?

VerifyCreator

VerifyCreator is an AI-powered influencer marketing platform that helps brands, agencies, and marketers verify creator authenticity, detect fraud, and build high-ROI influencer partnerships across Instagram, TikTok, and YouTube. What We Do VerifyCreator eliminates influencer fraud risk by providing instant, AI-powered authenticity verification for social media creators. Our platform analyzes 50+ fraud detection signals including fake followers, bot engagement, purchased likes, suspicious growth patterns, and audience quality to deliver actionable Trust Scores in under 30 seconds. Beyond verification, VerifyCreator offers end-to-end campaign management with our Campaign Hub AI - featuring automated brief generation, budget optimization, performance prediction, and ROI tracking. Our Discovery Hub helps marketers find authentic creators through advanced audience matching, lookalike search, and personality analysis. Key Platform Features - AI-Powered Fraud Detection: Identify fake followers, bot accounts, and engagement manipulation across all major platforms - Trust Score Analytics: 0-100 authenticity ratings based on follower quality, engagement patterns, growth analysis, and content consistency - Campaign Hub AI: Complete campaign workflow with AI-generated briefs, budget optimization, and performance forecasting - Discovery Hub: Find authentic creators through audience matching, niche search, and lookalik recommendations - Communication Hub: Centralized inbox for managing creator conversations, contracts, and deliverables - Market Intelligence: Competitive insights, creator pricing trends, engagement benchmarks, and industry analytics - Email Discovery & Outreach: Automated creator contact discovery and personalized outreach campaigns - Chrome Extension (coming soon): Verify creators instantly while browsing Instagram, TikTok, or YouTube Who We Serve - Marketing teams at consumer brands (DTC, CPG, beauty, fashion, tech) - Influencer marketing agencies managing multiple client campaigns - Social media managers and growth marketers - E-commerce brands building creator partnerships - B2B companies exploring thought leader collaborations Why VerifyCreator Traditional influencer verification requires hours of manual research, multiple tool subscriptions, and still misses sophisticated fraud. VerifyCreator consolidates everything into one platform at a fraction of competitor pricing - starting at just $39/month vs. $399-999/month alternatives. Our credit-based pricing model ensures you only pay for what you use, with transparent costs for every action. All plans include every feature - no artificial limitations or tiered feature access. The Problem We Solve Influencer fraud costs brands billions annually. Up to 49% of influencers have fake followers, and manual verification takes 2-8 hours per creator. Marketing teams waste budgets on inauthentic creators who deliver zero ROI while struggling with: - Fake follower detection across multiple platforms - Manual verification requiring expensive consultants ($300-800 per creator) - Scattered tools for discovery, vetting, outreach, and campaign management - No reliable way to predict campaign performance before spending - Time-consuming research that doesn't scale Our Solution VerifyCreator automates the entire creator vetting and campaign workflow: 1. Verify in 30 seconds: AI analyzes 50+ fraud signals for instant authenticity reports 2. Discover authentic creators: Advanced audience matching finds creators whose followers match your target customers 3. Plan campaigns with AI: Generate professional briefs, optimize budgets, and predict ROI before launching 4. Manage everything centrally: Track conversations, deliverables, and performance in one dashboard 5. Export & report: Generate stakeholder-ready PDF/CSV reports with full campaign analytics Technology & Accuracy Our proprietary AI models are trained on millions of creator profiles to detect: - Fake follower patterns and bot account signatures - Engagement pod manipulation and comment fraud - Purchased likes and artificial growth spikes - Audience quality issues and demographic mismatches - Content authenticity and consistency anomalies Pricing Transparency Unlike competitors with opaque enterprise pricing, VerifyCreator offers simple credit-based plans: - Starter: $39/month (150 credits) - Professional: $129/month (550 credits) - Enterprise: $399/month (2,000 credits) All plans include 14-day free trials with full feature access. Credits roll over monthly and never expire with active subscriptions. Integration & Workflow VerifyCreator integrates seamlessly into existing marketing workflows via: - Web dashboard for full campaign management - Chrome extension for on-platform verification (coming soon) - CSV/PDF exports for stakeholder reporting - API access for custom integrations (Enterprise plan) Company Mission We're building the infrastructure for authentic creator economy marketing. Every brand deserves access to enterprise-grade fraud detection without enterprise pricing. By democratizing AI-powered verification, we help marketers of all sizes build genuine partnerships that drive real business results.

Who Is the Company Behind VerifyCreator?

ViewMetrics

Here's the cleaned version with em dashes replaced: ViewMetrics is a marketing analytics and client reporting platform that enables solo consultants, freelancers, and small marketing agencies to automate the creation and delivery of performance reports for multiple clients from a single workspace. The software connects to marketing data sources, including Google Analytics, Facebook Ads, LinkedIn Analytics, YouTube, Mailchimp, and others, and consolidates that data into shareable dashboards, automated reports, and embeddable charts without charging fees per client or per data source. ViewMetrics is categorized as a marketing reporting and dashboard software tool, primarily designed for marketing professionals who manage reporting across multiple client accounts and need a cost-predictable solution that scales without enterprise-level pricing. Key features and capabilities include: - Automated report generation: Users can design report templates in Google Slides, Google Sheets, or Google Docs using the ViewMetrics add-on, which automatically populates charts, metrics, and screenshots from connected data sources on a scheduled basis, eliminating manual data entry and copy-paste workflows. - Multi-client workspace management: The platform supports separate workspaces for each client account, allowing users to organize data, dashboards, and reports by client. Team members and clients can be invited to specific workspaces as needed. - Embeddable charts: Users can create charts from connected data sources and embed them into third-party tools such as Notion, Confluence, or external websites. Embedded charts update automatically when the underlying data syncs. - Flat-rate pricing model: Unlike tools that charge per client seat or per data source connection, ViewMetrics operates on a flat monthly pricing structure, allowing agencies to add clients without incremental cost increases per account. - Social and ad platform analytics: ViewMetrics provides dedicated analytics dashboards for Twitter/X, Instagram, LinkedIn, Facebook Ads, and YouTube, giving users a unified cross-channel performance view without switching between native platform interfaces. ViewMetrics is used by marketing consultants, boutique agencies, and in-house marketing teams who produce recurring performance reports for clients or internal stakeholders. The platform offers a permanent free plan, with paid plans starting at $29 per month.

Who Is the Company Behind ViewMetrics?

Vivvix Platform

The ultimate source for advertising intelligence, Vivvix delivers the most comprehensive advertising intelligence footprint available, with more than $250 billion in media spend coverage and more than 35 million creative assets.

Who Is the Company Behind Vivvix Platform?

Vodevolution

Vodevolution.com builds white-label OTT/ VOD platforms for Television, Aggregators, Film Distributors, Publishers, Porducers, Festivals, Youtubers, Corporate TVs for Companies, Schools and Universities. We are here to meet your new technological and communication needs.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Vodevolution?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Vodevolution?

What Are G2 Users Discussing About Vodevolution?

Welov

MAXIMIZA TU IMPACTO EN REDES SOCIALES CON CONTENT INTELLIGENCE Y ANÁLISIS DE DATOS PARA SOCIAL MEDIA MANAGERS 🚀 Más allá de los "me gusta" hay un mundo lleno de ventajas estratégicas. ¡Adéntrate en el análisis competitivo y toma la delantera! Welov te ofrece: medición total, análisis cualitativos, automatización de informes y gestión de redes sociales con Metricool. Visualiza tus mejores posts; encuentra tendencias y explora territorios de contenido con nuestros filtros; visualiza tus datos en dashboards; realiza escucha social y disfruta de las mejores integraciones. Pide una demo y disfruta de 21 días gratis. Welov. Smile With Data. 😊

Who Is the Company Behind Welov?

  • Seller: Welovroi S.L.
  • Year Founded: 2011
  • HQ Location: Las Palmas de Gran Canaria, ES
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Wersel

Wersel Data-Hub is a powerful brand collaborative and analytics platform. It can access brands scattered data from every channel, collect and normalize it. This way, it turns the data into a system of searchable and actionable information, ready to drive online performance to the next level. Our mantra is to get the Right Data at the Right Time for the Right People. Wersel Data-Hub is a platform that helps Brands to harvest, aggregate, analyse, and create actionable insights on large volumes of publicly available and Enterprise data. Our IDEA is to create Intelligent Data Driven Decision Making platform with the ability to target and Increase Brand Value. We leverage the potential of becoming a Google for brands to understand consumer, market share and competitive landscape, this way companies can reach and target them in the e-commerce space. Wersel’s core strength is to identify, transform, and analyse complex data throughout the entire organisation to deliver strategic business solutions to our clients. Wersel Data-Hub Products: 1. Business Intelligence Platform 2. Enterprise Search Platform 3. Collaboration Platform 4. Pricing Intelligence Platform 5. AI-Powered Anti Counterfeit Tool 6. Personalized Product Recommendations Engine Our Services: 1. Data as a Service 2. Brand Monitoring Services 3. Data Visualization Service 4. Data Quality Assurance 5. Data Advisory Services BECOME A WERSEL DATA-HUB CLIENT Give us a call or shoot us an email to schedule a meeting. +44 7701 411118 (UK) +1-380-888-3080 (US) hello@wersel.io www.wersel.io

Who Is the Company Behind Wersel?

  • Seller: Wersel
  • Year Founded: 2016
  • HQ Location: Tychy, PL
  • LinkedIn® Page: linkedin.com
    1 employees on LinkedIn®

Whatsdash

Whatsdash is an automated marketing reporting tool for companies or businesses. It’s generally used to create marketing reports & track analytics. It helps marketers to track data and create insightful professional reports from various sources like Google Analytics, Google Ads, Mailchimp, Shopify, Hubspot, and so on. It is an automated tool with the feature of a custom dashboard where you can have all your necessary software as integrations under 1 single unified dashboard so that you don't need to manage credentials of different sites or generate reports manually. Key Features Here are some of the standout features of Whatsdash: Share Reports Create professional, client-ready reports in seconds using automated reporting tools. Streamline your workflow and make reporting effortless. Automated Reports Create and deliver polished client reports automatically, exactly when you need them. White-Label Branding Make every report your own—add your logo, domain, and theme for a polished, branded presentation. Easy Drag & Drop Editor Build client-specific reports and dashboards in minutes using our simple drag-and-drop editor. Multiple Data Sources Bring data from multiple platforms together into one dashboard for unified reporting. Custom Data Sources Connect CSVs and Google Sheets to design marketing reporting dashboards that fit your clients’ needs. Ready-to-Use Widgets Save time with preconfigured widgets designed to display key metrics instantly. Customizable Widgets Pick your own metrics and dimensions, and display them as charts or tables for fully personalized dashboards. Customizable Metrics Use metrics from any data source and define formulas to generate insights that matter most. Brand-Friendly Themes Apply themes to match your brand colors and style for a polished client experience. Fully Customizable Dashboards Pick your data, widgets, and layout to build reporting dashboards that fit your workflow. Ready-to-Use Templates Start with professionally designed templates to build marketing analytics dashboards and reports effortlessly. Personalized Templates Turn your dashboards into reusable templates to generate reports for different clients quickly. Client Management Improve the client experience by keeping your agency organized and clients updated—without constant back-and-forth. AI-Powered Reports Get smart, automated insights with AI-powered reports that analyse your data and highlight what matters most. Client Portal Give clients secure, branded access to their data and reports anytime, all in one place. Customer Support Get fast, reliable support—our team is known for helping customers instantly. Track Performance Track all your campaigns and client data in this real-time marketing analytics tool to see what’s working and what needs attention. Gain Insights Turn your data into clear, actionable insights to make smarter decisions for your clients. Campaign Dashboard Compare current campaign performance with previous periods to track growth and results at a glance. Access Control Manage who can view and edit dashboards, reports, and data to keep your agency and client information secure. Conclusion is an automated marketing-reporting and dashboard tool built for marketers and agencies. It consolidates data from multiple sources (analytics platforms, ad networks, SEO tools, social media, e-commerce) into unified dashboards and reports.

Who Is the Company Behind Whatsdash?

Wide Angle Analytics

Powerful Web Analytics For Curious Marketers. Wide Angle Analytics offers fully GDPR Compliant solutions. Our dashboard provides easy access to insights. In addition, flexible filters allow for selecting views that matter most. Our optional, cookieless solution combined with a custom domain dramatically improves the reliability and accuracy of collected statistics. Wide Angle Analytics puts you in control of your data.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Wide Angle Analytics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Wide Angle Analytics?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Wide Angle Analytics?

Wodwo

Driven by cutting-edge AI technology, Wodwo revolutionizes audience building by swiftly creating custom lookalike audiences from a vast database of over 230 million individuals in under an hour. Whether you're a large-scale B2C enterprise or a medium sized marketing agency, Wodwo simplifies audience modeling for all. Say goodbye to the need for a data scientist as you unearth invaluable customer insights, streamline audience creation, and elevate the effectiveness of your marketing campaigns.

Who Is the Company Behind Wodwo?

  • Seller: Wodwo
  • Year Founded: 2022
  • HQ Location: Princeton, US
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Wope

Wope is an AI-powered SEO and content analytics platform that revolutionizes keyword tracking and analysis. With robust yet intuitive features like Blue Ocean finder, rank volatility alerts, historical SERP analysis, and seamless collaboration, Wope empowers businesses to gain actionable insights, outperform competitors, and maximize search visibility. Wope's cutting-edge functionalities simplify SEO management for unparalleled optimization.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Wope?

  • Seller: Wope
  • Year Founded: 2019
  • HQ Location: Middletown, US
  • LinkedIn® Page: linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Wope?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026