Best Marketing Analytics Tools - Page 40

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 650

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,100+ Authentic Reviews
  • 650+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

Relator Digital

Relator Digital is a SaaS for martech area focusing on marketing agencies and traffic paid manager that wants to simplify the way to manage your customers with tools that provide full vision of all traffic sources including organic and paid ones. Relator is also AI first, that can create dashboards, reports and answer any question about the data on workspace.

Who Is the Company Behind Relator Digital?

ReportLayer

ReportLayer is a white-label reporting tool for digital marketing agencies. Connect GA4, Google Search Console, and Google Ads once per client. ReportLayer generates a live, branded report link you can share directly with clients. No login required. Data refreshes automatically every night. Schedule automated email reports on a weekly or monthly schedule, export pixel-perfect PDFs in one click, and track KPI goals with On Track, At Risk, or Behind indicators. Free for up to 3 clients. Paid plans from €29 per month.

Who Is the Company Behind ReportLayer?

Reportly

Reportly is an AI-powered client reporting platform built for marketing agencies. It helps agencies turn marketing data from multiple platforms into professional, client-ready reports without spending hours manually collecting metrics, building spreadsheets, and writing performance summaries. With Reportly, agencies can connect platforms such as Google Analytics 4 (GA4), Google Ads, Meta Ads, Google Search Console, LinkedIn Ads, TikTok Ads, Microsoft Advertising, Mailchimp, and HubSpot. Reportly pulls the available marketing data and brings it together into automated reports with AI-generated insights and recommendations. Unlike traditional reporting tools that primarily present dashboards and charts, Reportly is designed to help agencies create a finished client report. Its AI can turn performance metrics into clear, plain-English explanations so clients can understand what happened, why it matters, and what to pay attention to. Reportly also supports white-label client reporting, allowing agencies to present reports using their own branding. Agencies can manage multiple clients, configure client-specific integrations, schedule automated reports, and deliver reports through PDF exports or a white-label client portal. Reportly is designed for agencies that want to reduce repetitive reporting work while maintaining professional, consistent communication with their clients. Instead of manually gathering data from different marketing platforms and preparing every report from scratch, agencies can automate much of the reporting workflow in one place. Reportly offers Starter, Growth, and Agency plans, with a 14-day free trial and no credit card required. The platform is built around making agency reporting faster, more automated, and easier for clients to understand.

Who Is the Company Behind Reportly?

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Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

RescueMetrics

16% of digital media investments cannot convert today, on average, because of marketing tags and pixels being blocked. With a 2-step install, RescueMetrics will protect all consented marketing data, in a privacy-friendly way. Get back full visibility over your conversions, attribution and campaign performance - while giving ad tech the data needed to optimize to the right customer. Facebook and TikTok Conversion API can be enabled via RescueMetrics for free!

Who Is the Company Behind RescueMetrics?

resonaX.ai

resonaX.ai helps B2B marketers test campaigns, websites, and messaging with AI twins of their ideal customers—so they know what will work before launch. Instead of relying on guesswork, surveys, or generic personas, marketers can create a digital twin of their target audience and test different assets such as landing pages, ads, emails, or pitch decks. resonaX shows which version resonates most, what buyers would click on, and where the message falls flat. This gives marketing teams clarity on what will work in the market, shortens the feedback cycle, and helps them avoid wasted spend on underperforming campaigns. resonaX is built for founders, marketing leaders, and growth teams at B2B and SaaS companies who want to: Validate messaging and positioning with real buyer reactions Compare creatives or websites to see what drives higher conversions Confidently launch campaigns backed by customer insight By showing how buyers are likely to respond, resonaX takes the uncertainty out of marketing decisions and helps teams create campaigns that truly resonate.

Who Is the Company Behind resonaX.ai?

Ringside Data

Ringside is a marketing data platform that specialises in analytics and attribution for businesses where the sale doesn't complete on the website. It connects advertising data, website behaviour and back-end sales records, including order management systems, booking systems and CRMs, into a single view of the customer journey, from first click through to confirmed revenue. It tracks multi-touch journeys across channels and devices, reconciles platform-reported conversions against sales recorded in the business's own systems, and follows leads through offline stages such as calls, appointments and completions that take place weeks or months after the initial click. The platform includes dashboards for channel and campaign performance, individual customer journey analysis, page-level reporting and forecasting. Daily and weekly insight emails flag what's changed and what's worth looking into, without anyone having to log in. Data is available unsampled, and can be exported or queried directly for use in a business's own BI tools. Ringside supports both lead generation and ecommerce businesses, including those selling through multiple revenue streams. Pricing starts at £2,000 per month.

Who Is the Company Behind Ringside Data?

Rivox AI

Rivox AI — это SaaS-платформа для анализа поведения пользователей, которая снижает стоимость привлечения клиента (CPA) на 25–35% для компаний, размещающих рекламу на Yandex.Direct. Используя ансамбль из 4 моделей машинного обучения, Rivox AI анализирует более 600 поведенческих сигналов каждого посетителя в режиме реального времени и прогнозирует вероятность покупки с точностью 88–92%. Платформа генерирует виртуальные конверсии — прогнозные цели с динамической ценностью — которые ускоряют обучение автоматической стратегии Яндекс.Директ в 10–20 раз. Это дает рекламным алгоритмам более сильный сигнал обучения, позволяющий им отличать посетителей с высокой степенью заинтересованности от случайных пользователей.

Who Is the Company Behind Rivox AI?

RRD Marketing Solutions

RRD Marketing Solutions harnesses data to promote sophisticated mining and support predictive analytic techniques. RRD Marketing Solutions also generates ideas and tell meaningful stories that create emotional connections between brands and their customers.

Who Is the Company Behind RRD Marketing Solutions?

SaturnOne.io

Analytics For Marketers Website, content marketing, and customer journey analytics for non-technical marketers. We allow marketers to take control and get the answers they need. Stop Struggling With: * Google Tag Manager to collect the data you need * Segmentation to gain insights * Generating the reports you need * Show results and what is working Start Getting: -- Website Analytics -- Customer Journey Analytics -- Content Analytics -- Conversion Analytics -- Reporting -- Advanced Segmentation -- Amazing Insights

Who Is the Company Behind SaturnOne.io?

Seeda

Best in class Marketing Mix Modeling accuracy through pairing industry leading AI engine with expert marketing scientists who ingest every data point and build custom models around your real-world context. Precise channel contribution, budget mixes that unlock 12–17 % more ROI, and a clear “more-for-less” growth path-delivered in weeks.

Who Is the Company Behind Seeda?

  • Seller: Seeda
  • Year Founded: 2020
  • HQ Location: Sydney, AU
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Seenka

Seenka is a real-time media and advertising intelligence platform that tracks ads and content across all major media channels in Latin America, helping brands and agencies compare competitors, monitor campaigns and make data-driven decisions.d analytics to compare competitors, track trends and make data-driven decisions.

Who Is the Company Behind Seenka?

  • Seller: Seenka
  • Year Founded: 2020
  • HQ Location: Capital Federal, AR
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

SegMetrics

Optimize for revenue at every step of your funnel

Who Is the Company Behind SegMetrics?

Segwise

Generate winning ads, backed by your data. Segwise's AI creative analytics tags and analyzes every creative you run, finds your winning creative patterns and helps you turn them into on-brand statics, videos and playables. Segwise connects to 15+ ad networks and MMPs Meta, Google, TikTok, AppLovin/Axon, Unity, Mintegral, Moloco, Reddit, LinkedIn, AppsFlyer, Adjust, Branch and Singular to unify creative and performance data in one place. Unlike traditional marketing analytics tools, Segwise works at the creative-element level. Its multimodal AI tags hooks, CTAs, characters, messaging angles, emotions, audio and visual styles across video, static and playable ads, then maps them to ROAS, CPI, CPA, CTR, retention and revenue. Five agents run the loop: Creative Tagging Agent - watches every ad. Tags video, image and playable creatives down to individual creative variables, across every network you run. Creative Analytics - connects those tags to performance, so you see which elements drive results and catch creative fatigue before spend leaks. Competitor Tracking Agent - decodes competitor ads to reveal their strategy and surface the gaps in your market. Creative Strategy Agent - answers any question about creative performance with evidence from your own data, not opinions. Creative Generation Agent - turns winning patterns into finished statics, videos and playables,

Who Is the Company Behind Segwise?

SEO

SEO is a search engine optimization platform that helps businesses enhance online visibility and achieve higher search rankings through digital marketing strategies. The platform offers services across three main areas: core strategy, authority building, and digital visibility enhancement. Core strategy includes [redacted] for generative search visibility. Authority building encompasses backlink acquisition, blogger outreach, and off-page SEO. Digital visibility features local SEO, geo-optimization, digital PR, and media placements. The platform begins with discovery and audits, then develops custom roadmaps with keyword clusters and outreach strategies. Live dashboards provide transparent reporting that tracks rankings and return on investment. SEO follows white-hat practices and avoids link farms, focusing instead on authentic outreach to vetted publications. The platform offers flexible engagement options tailored to specific business goals without requiring long-term contracts.

Who Is the Company Behind SEO?

  • Seller: SEO
  • HQ Location: London, United Kingdom, GB
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026