# Best Market Research Companies - Page 4

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 346

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: July 27, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 346+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### LevelUp Leads

Most B2B companies know they need more outbound pipeline. The hard part is building the team, data, messaging, management, and reporting system required to do it well. LevelUp Leads helps B2B companies run outbound SDR programs without hiring and managing the function internally. We handle the full outbound motion: account research, contact data, messaging, cold calling, email, LinkedIn outreach, meeting booking, reporting, SDR management, and optimization. Our model is built for companies selling high-value products or services into complex B2B markets. That includes SaaS, technology, MSPs, manufacturing, industrial, finance, professional services, logistics, and other industries where buyers are hard to reach and sales conversations need to be qualified before they reach the sales team. Cold calling is a core part of our delivery model. Some clients need high-volume calling to create more market coverage and test messaging quickly. Others need a more account-based approach into a defined list of enterprise targets. LevelUp supports both models with trained SDRs, multi-channel outreach, and clear reporting. We use AI to make the program smarter, not to replace the SDR. AI helps us analyze conversations, identify objections, track buyer pain points, improve messaging, coach reps, and understand which industries, personas, and value propositions are producing the best results. LevelUp is different from email-only agencies, lead list vendors, and low-touch appointment-setting providers. We provide the people, process, data, tools, and management structure required to run outbound as a serious revenue function.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-07-27T20%3A47%3A11Z&secure%5Bdisplayable_resource_id%5D=1377&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1377&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=160130&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Fpage%3D4&secure%5Btoken%5D=ddee5e60a297359d51a023c797c0a0e98d345a5d9ed29adf22d83e647b79ca6d&secure%5Burl%5D=https%3A%2F%2Flevelupleads.io%2Fg2-lp%2F%3Futm_source%3Dg2%26utm_medium%3Dlisting%26utm_campaign%3Ddemand-generation%26utm_content%3Dg2-profile&secure%5Burl_type%5D=custom_url)

### [Coherent Market Insights](https://www.g2.com/products/coherent-market-insights/reviews)

Coherent Market Insights (CMI) is a global market intelligence and consulting organization focused on assisting a plethora of clients to achieve transformational growth by helping them make critical business decisions. The company is headquartered in India, having an office at global financial capital in the U.S. and sales consultants in the United Kingdom and Japan. The company’s client base includes players from across various business verticals in over 47 countries globally. It takes pride in catering to clients across the length and width of the horizon, from Fortune 500 enlisted companies to not-for-profit organizations, and start-ups looking to establish a foothold in the market. CMI excels in offering unmatched actionable market intelligence across various industry verticals including Chemicals and Materials, Healthcare, and Food & Beverages, Consumer Goods, Packaging, Semiconductors, Software and Services, Telecom, and Automotive. Coherent Market Insights (CMI) providers syndicated market intelligence reports, customized research solutions, and consulting and advisory services to their clients through unique and proprietary research practices.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Coherent Market Insights?

- **Seller:** [Coherent Market Insights](https://www.g2.com/sellers/coherent-market-insights)
- **Year Founded:** 2016
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/coherent-market-insights (249 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Coherent Market Insights?

**["Research & Learning Opportunity"](https://www.g2.com/survey_responses/coherent-market-insights-review-11631717)**

**Rating:** 5.0/5.0 stars

_— anuprita m._

[Read full review](https://www.g2.com/survey_responses/coherent-market-insights-review-11631717)

### [Crowdstax](https://www.g2.com/products/crowdstax/reviews)

Crowdstax is a launch, discovery, ranking, and media platform for internet builders, startups, SaaS products, AI tools, web apps, developer tools, and creator-led projects. The platform helps founders submit new products, showcase launches, collect feedback, earn votes, start discussions, and stay discoverable beyond launch day. Users can explore approved products through live launch feeds, categories, launch tags, software alternatives, forums, news, and practical launch guides. This creates a community-driven environment where builders can gain exposure, receive feedback from early users, and improve how they position and promote their products. Whether you are launching a startup, discovering new SaaS products, comparing AI tools, or following what internet builders are shipping, Crowdstax provides a focused platform for product discovery, launch visibility, and builder feedback. You can explore more at https://www.crowdstax.com/.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Crowdstax?

- **Seller:** [Crowdstax](https://www.g2.com/sellers/crowdstax)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Crowdstax?

**["Simple, Builder-Run Community That Helps New Launches Get Discovered"](https://www.g2.com/survey_responses/crowdstax-review-13088576)**

**Rating:** 4.5/5.0 stars

_— Real G._

[Read full review](https://www.g2.com/survey_responses/crowdstax-review-13088576)

### [Currnt](https://www.g2.com/products/currnt/reviews)

Convetit is a research network platform where industry experts connect to solve tough problems, answering the toughest business questions and getting actionable insights in days, it curates teams of experts to build research projects on demand.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Currnt?

- **Seller:** [Convetit](https://www.g2.com/sellers/convetit)
- **HQ Location:** Palo Alto, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Currnt?

**["Fast way to get meaningful insights"](https://www.g2.com/survey_responses/currnt-review-8869030)**

**Rating:** 5.0/5.0 stars

_— Lynn P._

[Read full review](https://www.g2.com/survey_responses/currnt-review-8869030)

### [EARFUL](https://www.g2.com/products/earful/reviews)

Brand Safety made easy with A.I. Leading platform that monitors online conversations worldwide and provide unique solutions that safeguards your brand’s reputation, tackle PR crises, and gather deep market intelligence.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind EARFUL?

- **Seller:** [EARFUL](https://www.g2.com/sellers/earful)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/earful-io/ (3 employees on LinkedIn®)

#### What Are Recent G2 Reviews of EARFUL?

**["EARFUL's social listening is INSANE!"](https://www.g2.com/survey_responses/earful-review-10863304)**

**Rating:** 5.0/5.0 stars

_— Helen C._

[Read full review](https://www.g2.com/survey_responses/earful-review-10863304)

### [Emergen Research](https://www.g2.com/products/emergen-research/reviews)

At Emergen Research, we believe in advancing with technology. We are a growing market research and strategy consulting company with an exhaustive knowledge base of cutting-edge and potentially market-disrupting technologies that are predicted to become more prevalent in the coming decade. Our expertise umbrellas the technological environment of all major industries, and our services help you map your actions to ensure optimal yield. Our analysts utilize their market proficiency to offer actionable insights that help our clients implement profitable strategies and optimize their return on investment. Our services are wide-ranging, right from technological environment analysis to technological profiling that highlights the existing opportunities in the market you can capitalize on to stay ahead of your competitors

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Emergen Research?

- **Seller:** [Emergen Research](https://www.g2.com/sellers/emergen-research)
- **Year Founded:** 2019
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/emergen-research (25 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Emergen Research?

**["Good office climate friendly staff client service is also Good"](https://www.g2.com/survey_responses/emergen-research-review-6912403)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/emergen-research-review-6912403)

### [Flink Analytics & Insights](https://www.g2.com/products/flink-analytics-insights/reviews)

Flink Analytics & Insights is a business advisory firm supporting clients take data-backed decisions. We supports clients across industries on custom engagements. Below is our key service offerings: 1. Futurecasting: Prepare your organization for the future by planning ahead of time 2. Markets & Consumers: Increase your growth by understanding the potential of your markets and consumers 3.M&A/ Private Equity: Seek value, not price, when deciding to take an inorganic route for growth 4. Digital/ Analytics: Understand the performance of your brands - more comprehensive, real-time, and accurate 5. Sales & Marketing: Optimize sales funnel by efficiently reaching, engaging, and converting your consumer

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Flink Analytics & Insights?

- **Seller:** [Flink Analytics & Insights](https://www.g2.com/sellers/flink-analytics-insights)
- **Year Founded:** 2021
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/flinkanalytics/ (2 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Flink Analytics & Insights?

**["Highly Talented and Professional Team"](https://www.g2.com/survey_responses/flink-analytics-insights-review-8618821)**

**Rating:** 5.0/5.0 stars

_— Tushar S._

[Read full review](https://www.g2.com/survey_responses/flink-analytics-insights-review-8618821)

### [Flowlytics](https://www.g2.com/products/flowlytics-flowlytics/reviews)

Flowlytics is built for product, UX, and research teams that need a more structured way to understand users, evaluate ideas, and reduce guesswork before making product decisions. Instead of leaving research notes, user feedback, competitor insight, and discovery questions scattered across different places, Flowlytics helps teams bring evidence together and use it to guide product direction. Teams can explore research methods, analyse user problems, compare findings, and connect insights back to the decisions they need to make. Flowlytics is especially useful for SaaS teams working on discovery, usability improvements, feature validation, product strategy, and evidence-backed decision-making.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Flowlytics?

- **Seller:** [Flowlytics](https://www.g2.com/sellers/flowlytics)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/flowlytics-research (1 employees on LinkedIn®)

#### What Are Recent G2 Reviews of Flowlytics?

**["Flowlytics Turns Research Into Clear, Actionable Evidence"](https://www.g2.com/survey_responses/flowlytics-review-13064143)**

**Rating:** 5.0/5.0 stars

_— Paul J._

[Read full review](https://www.g2.com/survey_responses/flowlytics-review-13064143)

### [Glasgow Research](https://www.g2.com/products/glasgow-research/reviews)

We help product teams make confident decisions through qualitative UX research. Our team designs and runs in-depth interviews, segmentation and journey mapping to uncover motivations, barriers and real-world usage patterns. Clients across Europe and the US use our insights to reduce risk, accelerate launches and improve product performance.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Glasgow Research?

- **Seller:** [Glasgow Research](https://www.g2.com/sellers/glasgow-research)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Glasgow Research?

**["Senior discovery research that turned ambiguity into a clear roadmap"](https://www.g2.com/survey_responses/glasgow-research-review-12337171)**

**Rating:** 5.0/5.0 stars

_— Lizaveta S._

[Read full review](https://www.g2.com/survey_responses/glasgow-research-review-12337171)

### [HBI (Healthcare Business Insights)](https://www.g2.com/products/hbi-healthcare-business-insights/reviews)

HBI (Healthcare Business Insights) offers best-in-class data, analytics, and insights products and services to the healthcare industry, delivered by more than 900 employees across 14 global locations.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind HBI (Healthcare Business Insights)?

- **Seller:** [Decision Resources Group](https://www.g2.com/sellers/decision-resources-group)
- **HQ Location:** London, GB
- **Twitter:** @DRGinsights (1,194 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/clarivate-analytics (10,906 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of HBI (Healthcare Business Insights)?

**["pharma industry information at your fingertips"](https://www.g2.com/survey_responses/hbi-healthcare-business-insights-review-1242477)**

**Rating:** 4.0/5.0 stars

_— Verified User in Pharmaceuticals_

[Read full review](https://www.g2.com/survey_responses/hbi-healthcare-business-insights-review-1242477)

### [Home Improvement Research Institute](https://www.g2.com/products/home-improvement-research-institute/reviews)

Overview: HIRI is the only nonprofit dedicated to providing secondary home improvement research to building products manufacturers, retailers, and industry stakeholders, delivering reliable, actionable data for strategic business decisions. Use Cases: Used by insights teams, marketing teams, product teams, and leadership teams at home improvement product manufacturers and retailers, to understand market trends, inform forecasts, and analyze consumer behavior. Audience: Professionals at home improvement manufacturers and retailers, including strategic planners, product marketers, and analysts. Features: -Home Improvement Size of Market Reporting -Pro and Consumer sentiment tracking -Channel performance insights -Product category level insights

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Home Improvement Research Institute?

- **Seller:** [Home Improvement Research Institute](https://www.g2.com/sellers/home-improvement-research-institute)
- **Year Founded:** 1981
- **HQ Location:** Indianapolis, US
- **LinkedIn® Page:** https://www.linkedin.com/company/home-improvement-research-institute (18 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Home Improvement Research Institute?

**["Best data source on home improvement"](https://www.g2.com/survey_responses/home-improvement-research-institute-review-11382969)**

**Rating:** 5.0/5.0 stars

_— Jennifer C._

[Read full review](https://www.g2.com/survey_responses/home-improvement-research-institute-review-11382969)

### [Magic Modern Outsourcing](https://www.g2.com/products/magic-modern-outsourcing/reviews)

Magic provides clients with a flexible remote workforce that is capable of rendering services in virtual assistance, sales, customer support, accounting, AI, and more. The company matches clients with the right virtual assistant or team of VAs for them to meet business needs.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Magic Modern Outsourcing?

- **Seller:** [Magic](https://www.g2.com/sellers/magic-2026-06-17)
- **Year Founded:** 2015
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** https://www.linkedin.com/company/get-magic/ (1,833 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Magic Modern Outsourcing?

**["Very professional outsourcing"](https://www.g2.com/survey_responses/magic-modern-outsourcing-review-8350826)**

**Rating:** 5.0/5.0 stars

_— Sergio R._

[Read full review](https://www.g2.com/survey_responses/magic-modern-outsourcing-review-8350826)

### [Makreo Research and Consulting](https://www.g2.com/products/makreo-research-and-consulting/reviews)

Makreo Research and Consulting is a leading market research company in India, specializing in business consulting, market surveys, industry analysis, market mapping and research library. We provide custom research solutions across key sectors such as Retail, BFSI, Logistics, Healthcare, Automotive, Education, and Manufacturing. Our insights help businesses convert challenges into growth opportunities. Serving clients across India, the Middle East, Africa, Southeast Asia (Philippines, Indonesia, Vietnam), Europe, Australia, and the Americas, and other economies. Makreo is trusted for data-driven, actionable research and consulting excellence. We’re are not just your service provider, we are your research partner in progress.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Makreo Research and Consulting?

- **Seller:** [Makreo Research and Consulting](https://www.g2.com/sellers/makreo-research-and-consulting)
- **Year Founded:** 2019
- **HQ Location:** Belapur, Mumbai, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/makreo-research-and-consulting (13 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Makreo Research and Consulting?

**["Reliable Market Insights that Drive Strategic Decisions"](https://www.g2.com/survey_responses/makreo-research-and-consulting-review-10461142)**

**Rating:** 5.0/5.0 stars

_— Saurabh A._

[Read full review](https://www.g2.com/survey_responses/makreo-research-and-consulting-review-10461142)

### [Mordor Intelligence](https://www.g2.com/products/mordor-intelligence/reviews)

We are a market intelligence and advisory firm. We are a fully revenue-funded organization from founding in 2014. To date, we have partnered with 2000+ enterprises across 20 industries, to deliver precise data and actionable insights in over 4,000 projects. Our domain-specific teams of research experts continuously track markets, enabling our clients gain competitive edge through high-quality market intelligence.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mordor Intelligence?

- **Seller:** [Mordor Intelligence](https://www.g2.com/sellers/mordor-intelligence)
- **Year Founded:** 2014
- **HQ Location:** Hyderabad, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/mordor-intelligence/ (570 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Mordor Intelligence?

**["Think Market Intelligence, Think Mordor Intelligence!"](https://www.g2.com/survey_responses/mordor-intelligence-review-4964237)**

**Rating:** 5.0/5.0 stars

_— Bhargav P._

[Read full review](https://www.g2.com/survey_responses/mordor-intelligence-review-4964237)

### [PSFK](https://www.g2.com/products/psfk/reviews)

We offer a business intelligence platform to help brands, retailers and their partners identify and leverage innovation opportunities through a mix of trends reports, immersive events, insight-rich newsletters, custom services and on-demand research.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind PSFK?

- **Seller:** [PSFK](https://www.g2.com/sellers/psfk)
- **Year Founded:** 2004
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** https://www.linkedin.com/company/psfk (27 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of PSFK?

**["Driving Innovation in Customer Experience"](https://www.g2.com/survey_responses/psfk-review-3194801)**

**Rating:** 4.0/5.0 stars

_— ALPER K._

[Read full review](https://www.g2.com/survey_responses/psfk-review-3194801)

### [SaaSThink](https://www.g2.com/products/saasthink-saasthink/reviews)

SaaSThink is an AI-powered SaaS idea Generator that helps you discover, explore, and validate startup ideas in seconds. It also provides a deep analysis mechanism in order to provide you with an initial pre validation of your idea. It offers insights such as competitor analysis with real ratings, google trend insights, profitability assessments, GTM strategy, Target audience and Ideal Customer profile, Validation strategy, Reddit demand analysis, SWOT analysis and much more. Also it is equipped with an Export functionality for detailed reports as PDF

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SaaSThink?

- **Seller:** [SaasThink](https://www.g2.com/sellers/saasthink)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of SaaSThink?

**["Transforms Market Research into Actionable Insights Instantly"](https://www.g2.com/survey_responses/saasthink-review-12069691)**

**Rating:** 5.0/5.0 stars

_— Rautopoulos S._

[Read full review](https://www.g2.com/survey_responses/saasthink-review-12069691)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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