Best Loyalty Management Software - Page 38

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 587

Category Stats (Sep 2026)

  • Average Rating: 4.55/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Froonze Loyalty (+1.77%) - Among all products in this category, Froonze Loyalty recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 16,000+ Authentic Reviews
  • 587+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Benepik, Mastercard Offers, and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=benepik&focus%5B%5D=mastercard-offers&focus%5B%5D=joy-loyalty)

Upzaar

Upzaar is an e-commerce platform that makes it simple for anyone to sell anywhere—online, in a physical store, or anywhere in between. It provides a sophisticated online storefront but more importantly, it provides a loyalty platform that offers simple rewards programs to help scaling ecommerce brands convert one-time sales into repeat, loyal customers.

Who Is the Company Behind Upzaar?

  • Seller: Upzaar
  • Year Founded: 2019
  • HQ Location: Amman, JO
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Vauchar

Generate reward for your customers at every step

Who Is the Company Behind Vauchar?

  • Seller: Vauchar
  • Year Founded: 2016
  • HQ Location: Bangalore, IN
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

VeeCard

VeeCard is a cloud-based digital loyalty card platform replacing paper punch cards with mobile-accessible rewards. Businesses can create card formats like stamp-based loyalty cards, tiered memberships, prepaid packages, VIP memberships, scratch cards, and referral cards. Customers access cards via QR codes, links, email, or SMS and store them in Apple or Google Wallet without a separate app. Sign-up is seamless with one-tap Google or Apple authentication. Loyalty data is stored in the cloud, ensuring customers retain stamps, points, and tier status across devices. Businesses can issue stamps offline, and push notifications alert customers to rewards, promotions, or location-based offers. Features like automatic stamping, birthday rewards, and instant redemptions boost engagement. VeeCard offers analytics to track customer behavior and program performance, supports unlimited users and transactions, and provides multi-location management with staff accounts based on subscription tiers.

Who Is the Company Behind VeeCard?

VEMT Marketing Cloud

CXM platform with 70+ compelling pre-configured end-to-end CX-Flows enabling rapid implementation of high-conversion Customer Experience all along the customer journey. Smart, easy-to-implement and easy-to-update. Marketer-friendly no-code approach. Includes fully featured loyalty platform, CDP, coupons and campaign integration.

Who Is the Company Behind VEMT Marketing Cloud?

  • Seller: VEMT
  • Year Founded: 2004
  • HQ Location: Amsterdam, NL
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

VIA|loyalty

VIA|loyalty is our Integrated loyalty platform that provides insights on customers and allows engagement based upon customer characteristics and segmentation. 📲 Complete customer intelligence directly integrated into the POS to better understand and engage retail customers where it matters the most. 👨‍👩‍👦 Tactical segmentation allows for personalized outbound messaging. 📊 Combined with other customer intelligence platforms, VIA|loyalty paints a clear customer image and gives decision makers the tools to make the correct actions at the correct time. With seamless integrations to in-store touch points, tactical segmentation, and a complete view of all first-party data, VIA|loyalty empowers The Intelligent Store.

Who Is the Company Behind VIA|loyalty?

Vii Customer Loyalty

Vii Customer Loyalty is a web-based customer loyalty management system for tracking customer rewards accumulation and redemption. Integrates with your website and/or POS.

Who Is the Company Behind Vii Customer Loyalty?

Visa Commerce Network (Formerly TrialPay)

About us Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200...

Who Is the Company Behind Visa Commerce Network (Formerly TrialPay)?

  • Seller: Visa
  • HQ Location: Foster City, California, United States
  • Twitter: @visa
    416,239 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28,914 employees on LinkedIn®
  • Ownership: NYSE: V
  • Total Revenue (USD mm): $15,082

vLoyalty

VPromos Effortless Rewards is a real-time card-linked customer loyalty software and mobile marketing solution that delivers card-linked engagement right at the point-of-sale. VPromos Effortless Rewards is a patented technology reward programs that makes loyalty infinitely easier for the merchant, cashier, and consumer.

Who Is the Company Behind vLoyalty?

  • Seller: vPromos
  • Year Founded: 2008
  • HQ Location: Dallas, US
  • Twitter: @vPromos
    96 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

WalletWallet API

WalletWallet is the simplest API for generating Apple Wallet and Google Wallet passes. One POST returns a signed Apple .pkpass, a Save to Google Wallet link, and a hosted page that shows the right Add button per device. There is no Apple developer account, certificate, or Google issuer setup: WalletWallet runs the signing and issuer infrastructure for both platforms. One PUT updates a live pass and pushes the change to both wallets (Apple via APNs, Google via server-side push), and a DELETE revokes it on both when a membership lapses or a ticket is refunded. That lifecycle covers most pass use cases: loyalty cards for coffee shops and gyms, membership cards for libraries and studios, event and cinema tickets, season passes, coupons, and gift cards. It works whether a developer integrates it directly or a coding agent builds the integration: the docs ship in agent-readable form at walletwallet.dev/llms.txt, so pointing Claude, Codex, or another agent at the API is enough to wire it into a CRM, booking system, or storefront. Supports all barcode formats (QR, PDF417, Aztec, Code 128), fully customizable fields, colors, logos, thumbnails, and strip images, plus a visual editor that exports the exact API call. One pass covers both Apple and Google and counts once. The free tier includes 1,000 passes a month with no credit card. Pro is $39 a month for 100,000 passes, custom branding, and higher limits.

Who Is the Company Behind WalletWallet API?

Wally Your Smart Wallet

Wally is a digital wallet platform that enables businesses to issue and manage various types of credentials, such as loyalty cards, event tickets, membership cards, and access passes, directly within Apple Wallet and Google Wallet. This approach eliminates the need for physical cards or dedicated mobile applications, streamlining the user experience and enhancing customer engagement. One of Wally's primary features is its ability to deliver real-time updates to digital passes. For instance, when a customer earns loyalty points or a stamp, their digital card is instantly updated to reflect the new balance. This immediacy ensures that customers are always aware of their current status and rewards, fostering a sense of progress and satisfaction. The platform also supports push notifications and location-based reminders. Businesses can send timely offers, event updates, or renewal reminders directly to a customer's lock screen, increasing the likelihood of engagement. For example, a restaurant can notify nearby customers of a lunch special, or a gym can remind members of an upcoming class. Security is a cornerstone of Wally's design. Digital passes are encrypted and can be revoked instantly if necessary, providing businesses with control over their credentials. This feature is particularly beneficial for access control, ensuring that only authorized individuals can enter restricted areas. Additionally, the use of NFC technology allows for contactless interactions, enhancing both security and convenience. Wally's versatility extends across various industries. In retail, businesses can implement digital stamp cards or points-based loyalty programs that customers can join with a simple scan. The hospitality sector can offer mobile keys and guest loyalty cards, while healthcare providers can issue digital patient and staff credentials with appointment reminders and secure access features. From a technical perspective, Wally offers a unified API that abstracts the complexities of managing Apple and Google's certificate requirements. This simplification allows development teams to integrate and deploy wallet-based solutions rapidly. The platform also provides analytics and insights, enabling businesses to track pass issuance, installations, and customer interactions, thereby informing marketing strategies and operational decisions. In summary, Wally empowers businesses to modernize their customer engagement strategies by leveraging the ubiquity and functionality of digital wallets. By replacing physical cards with dynamic, secure, and interactive digital passes, Wally enhances the customer experience, provides valuable insights, and streamlines operations across multiple industries.

Who Is the Company Behind Wally Your Smart Wallet?

Walo

Who Is the Company Behind Walo?

  • Seller: Walo
  • Year Founded: 1983
  • HQ Location: Bogotá, CO
  • LinkedIn® Page: www.linkedin.com
    212 employees on LinkedIn®

Waloy

Waloy is a customer loyalty platform that lets independent merchants (restaurants, bakeries, coffee shops, ice cream parlors, beauty salons, small stores) replace paper stamp cards with digital loyalty cards stored in Google Wallet and Apple Wallet. Customers scan a QR code displayed in the store, enter their first name, and their card is added to their phone in seconds: no app to install on either side. Merchants add stamps by scanning the customer's card from their own phone, and the balance updates in real time on the customer's wallet card. The platform supports stamp-based and points-based programs, custom card design (logo, colors, text), a printable QR kit and basic analytics. Anti-fraud protections include scan limits and an immutable stamp history. Waloy is GDPR-compliant, collects minimal customer data (first name only), and is currently free with unlimited customers. Setup takes about five minutes.

Who Is the Company Behind Waloy?

WaveToGet

WaveToGet Personalized Loyalty and Rewards Program can be and do anything to help reach your business goals. The combination of the gift, loyalty and rewards program works for every business industry that wants to expand their revenues and reduce costs in branding and advertising.

Who Is the Company Behind WaveToGet?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024