Smaly is a loyalty card platform for independent merchants. It replaces paper cards with a card in the customer's Apple Wallet or Google Wallet, with no app to download. Merchants choose stamps, points or cashback, send push notifications to the lock screen, run a rewards wheel to collect Google reviews, and manage customers, team and locations from one dashboard. Smaly is built for bakeries, cafés, restaurants, hairdressers, beauty salons and florists.