# Best Loyalty Management Software - Page 26

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software





## Top Loyalty Management Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5.0 (449 reviews) | Shopify-native points-and-referral loyalty automation | "[Amazing Loyalty Program for Shopify: Referrals, VIP Tiers, and Fast Performance](https://www.g2.com/survey_responses/smile-io-review-13084504)" |
| 2 | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5.0 (603 reviews) | Shopify-native tiered loyalty and retention programs | "[Simple to Navigate, Easy Rewards Page Customisation, Great Support](https://www.g2.com/survey_responses/loyaltylion-review-13070775)" |
| 3 | [Owner.com](https://www.g2.com/products/owner-com/reviews) | 4.8/5.0 (402 reviews) | — | "[Efficient Logistics and Stellar Support with Owner.com](https://www.g2.com/survey_responses/owner-com-review-13075874)" |
| 4 | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5.0 (407 reviews) | Shopify-native loyalty with unified review incentivization | "[Okendo: Effortless Photo & Video Reviews That Build Shopper Trust](https://www.g2.com/survey_responses/okendo-review-13049768)" |
| 5 | [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews) | 4.8/5.0 (854 reviews) | AI-personalized employee rewards redemption and recognition | "[AdvantageClub.ai: A Seamless Corporate “Third Space” with Powerful Rewards and Automation](https://www.g2.com/survey_responses/advantageclub-ai-review-13071508)" |
| 6 | [Mastercard Offers](https://www.g2.com/products/mastercard-offers/reviews) | 4.6/5.0 (17 reviews) | Automatic cashback and curated offer redemption | "[Big Savings, Lounge Access, and Hidden Offers](https://www.g2.com/survey_responses/mastercard-offers-review-12818120)" |
| 7 | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5.0 (255 reviews) | Unified loyalty, reviews, and SMS retention | "[Effortless Setup and Customer Engagement with Yotpo](https://www.g2.com/survey_responses/yotpo-review-12262971)" |
| 8 | [Joy Loyalty](https://www.g2.com/products/joy-loyalty/reviews) | 4.8/5.0 (72 reviews) | Shopify-native tiered loyalty and referral automation | "[Great loyalty app with excellent support.](https://www.g2.com/survey_responses/joy-loyalty-review-12578304)" |
| 9 | [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.2/5.0 (611 reviews) | Omnichannel loyalty automation with AI-driven segmentation | "[Powerful Marketing Automation with Some Learning Curve](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13093428)" |
| 10 | [Kangaroo Rewards](https://www.g2.com/products/kangaroo-rewards/reviews) | 4.7/5.0 (70 reviews) | Loyalty, SMS, and email campaigns unified | "[Makes Customer Loyalty Easy to Manage](https://www.g2.com/survey_responses/kangaroo-rewards-review-13075399)" |


## G2 Grid® for Loyalty Management Software
![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=4506&focus%5B%5D=1424044)
Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, Yotpo, and Joy Loyalty.
Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=yotpo&focus%5B%5D=joy-loyalty)


## How Many Loyalty Management Software Products Does G2 Track?
**Total Products under this Category:** 439

### Category Stats (Jul 2026)
- **Average Rating**: 4.54/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Reelo (+1.12%) - Among all products in this category, Reelo recorded the largest rating increase compared to last month
*Last updated: July 15, 2026*


## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,500+ Authentic Reviews
- 439+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Loyalty Management Software Is Best for Your Use Case?

- **Leader:** [Smile.io](https://www.g2.com/products/smile-io/reviews)
- **Highest Performer:** [TrustWILL](https://www.g2.com/products/trustwill/reviews)
- **Easiest to Use:** [Owner.com](https://www.g2.com/products/owner-com/reviews)
- **Top Trending:** [Owner.com](https://www.g2.com/products/owner-com/reviews)
- **Best Free Software:** [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews)


---

**Sponsored**

### FortiGate-VM NGFW

FortiGate-VM is a virtual firewall solution designed to help users secure their cloud environments and on-premises networks. As a next-generation firewall developed by Fortinet, FortiGate-VM integrates advanced security features with the flexibility of virtualization, making it suitable for deployment in various public and private cloud infrastructures. This solution is particularly beneficial for organizations looking to enhance their cybersecurity posture while leveraging the scalability and efficiency of cloud technologies. Targeted at enterprises and organizations of all sizes, FortiGate-VM is ideal for IT security teams that require robust protection against increasingly sophisticated cyber threats. Its deployment across diverse environments allows businesses to maintain consistent security policies and practices, regardless of whether their infrastructure is on-premises, in the cloud, or a hybrid of both. Specific use cases include protecting sensitive data in cloud applications, securing remote access for employees, SD-WAN, and ensuring compliance with industry regulations. One of the key features of FortiGate-VM is its AI-powered threat intelligence. FortiGuard utilizes machine learning algorithms to analyze vast amounts of data, enabling the identification of emerging threats in real time. This proactive approach to threat detection ensures that organizations can respond swiftly to potential vulnerabilities before they can be exploited. Additionally, the behavioral analysis capabilities of FortiGate-VM allow for the identification of anomalous activities, further enhancing its ability to mitigate risks associated with cyberattacks. FortiGate-VM stands out in the virtual firewall category due to its seamless integration with existing Fortinet security solutions, providing a comprehensive security architecture. The solution offers advanced features such as intrusion prevention, web filtering, and application control, all of which contribute to a multi-layered defense strategy. Furthermore, its scalability allows organizations to easily adjust their security resources in response to changing business needs, ensuring that they remain protected as they grow. FortiGate-VM delivers unmatched security and value, making it a vital component for organizations seeking to fortify their defenses against the evolving landscape of cyber threats. Its combination of advanced threat protection, AI-driven insights, and flexible deployment options positions it as a critical tool for maintaining a secure and resilient network environment.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-07-16T04%3A50%3A46Z&secure%5Bdisplayable_resource_id%5D=73&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=40399&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40399&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3Fpage%3D12&secure%5Btoken%5D=c566de792801f79593ed133c359abcbe2994223b27943c2ab7864f5ae29ba8c4&secure%5Burl%5D=https%3A%2F%2Fvm.fortigate.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_id%3Ddirect-publisher&secure%5Burl_type%5D=custom_url)

---


## What Is Loyalty Management Software?

[Demand Generation Software](https://www.g2.com/categories/demand-generation)

## What Software Categories Are Similar to Loyalty Management Software?

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives)
- [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)