# Best Landing Page Builders - Page 17

## How Many Landing Page Builders Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 71,800+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Landing Page Builders
 ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=4965&focus%5B%5D=1316269&focus%5B%5D=1285700&focus%5B%5D=1934)

Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, Duda, FlexiFunnels, Zoho LandingPage, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=duda&focus%5B%5D=flexifunnels&focus%5B%5D=zoho-landingpage&focus%5B%5D=activecampaign)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-31T12%3A04%3A34Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%3Fpage%3D17&secure%5Btoken%5D=2b97fc6aae281210c853b01fe9805c4996bb7be83f34e07a331e8b369e04c964&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url)

### [Madex Digital Marketing](https://www.g2.com/products/madex-digital-marketing/reviews)

Madex Group Sdn Bhd aims to provide you with a totally different digital marketing universe.

#### Who Is the Company Behind Madex Digital Marketing?

- **Seller:** [Madex Group Sdn Bhd](https://www.g2.com/sellers/madex-group-sdn-bhd)
- **Year Founded:** 2022
- **HQ Location:** Johor Bahru, MY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be0ae3ac7bdbda4c5fb545fbac0b120f0dc30fa97049b864bd06034a49da5d70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadexgroupmalaysia&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Madyourself](https://www.g2.com/products/madyourself/reviews)

Madyourself is an user-friendly Ad Builder designed to make HTML5 rich media ads production fast and easy.

#### Who Is the Company Behind Madyourself?

- **Seller:** [Madyourself](https://www.g2.com/sellers/madyourself)
- **Year Founded:** 2015
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06ec379f52ca813148770022ba7d4918de6f9f4e70ba4f53f7b05d2ca20e09c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10787154&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Magezon Page Builder for Magento 2](https://www.g2.com/products/magezon-page-builder-for-magento-2/reviews)

Magezon Page Builder is a powerful set of tools that helps you create and manage your Magento website without touching a line of code. Everything from product descriptions through the site structure CMS Page, Static Block is easily configured in seconds.

#### Who Is the Company Behind Magezon Page Builder for Magento 2?

- **Seller:** [Magezon](https://www.g2.com/sellers/magezon)
- **Year Founded:** 2018
- **HQ Location:** Hanoi, VN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe39e4dd97b62a899a56d0f230960879cb4b0809108f60052245d4a952e0ac9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagezonvn&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Maker](https://www.g2.com/products/maker/reviews)

With Maker, you have the power to enhance any part of your ecommerce store experience without code, developers or agencies. Publish the richest landing pages, product pages and microsites in ecommerce. With Maker you can - 1. Slash production time - Control your design & development cycles without a line of code with Maker’s drag & drop page editor. 2. Create beautiful responsive pages faster - With 800+ professionally designed, conversion optimized & responsive templates for each section and page of your site create pages faster. 3. Save time by converting design to live pages - See the magic happen as your Photoshop, Sketch or Figma files turn into a webpage in seconds and go live on your site.

#### Who Is the Company Behind Maker?

- **Seller:** [maker.co](https://www.g2.com/sellers/maker-co)
- **Year Founded:** 2011
- **HQ Location:** Burlingame, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd843895adf0185a3ba81d4f6ff512dce73099717d1a197437e767c0e489903f&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fmaker&secure%5Burl_type%5D=linkedin_company_website)  
181 employees on LinkedIn®

### [Marigold Grow](https://www.g2.com/products/marigold-grow/reviews)

Consumers expect brands to deliver innovative, personalized experiences at every turn. But this is a challenge when contrasted with consumer demand for tightened data and privacy controls. Marigold Grow empowers marketers to acquire the zero- and first-party data and permissions needed to deliver true personalization across every digital channel, build lasting connections with consumers, and drive emotional loyalty.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Marigold Grow?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Marigold Grow?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Marigold Grow?

**["Similar to Offerpop but much easier to use"](https://www.g2.com/survey_responses/marigold-grow-review-163131)**

**Rating:** 4.0/5.0 stars

_— Verified User in Public Relations and Communications_

[Read full review](https://www.g2.com/survey_responses/marigold-grow-review-163131)

### [MarketPage](https://www.g2.com/products/marketpage/reviews)

For enterprise companies, traditional SEO is important, but it isn’t scalable. Building massively more and better content site-wide is the only answer to achieving big growth. MarketPage is the secret weapon online giants like Expedia, Staples, Advance Auto Parts have used to dramatically increase traffic and revenue. For sites with up to millions of pages, MarketPage can deploy and manage site-wide content on both new and existing pages, driving organic traffic growth, and enhancing the effectiveness of SEM, Display and Email Marketing. How We Do It: • Create New Marketing Pages – We can create and manage millions of new unique data-driven marketing pages to capture all the ways people search for your products/services (fish with a net versus a couple fishing poles) • Generate Content for Existing Pages – We can generate unique, highly relevant, human written & data-driven content for your existing pages • Perform Site-Wide Optimizations – We can optimize every page on your site to improve indexation and boost your highest revenue pages in search rankings Who We Can Help: Large, multi faceted e-commerce websites in categories like: • Consumer Hard & Soft Goods • National & Global OTAs (Travel & Leisure) • Global, National & Regional Real Estate • National Service Providers • National & Local Auto Retailers • And more

#### Who Is the Company Behind MarketPage?

- **Seller:** [MarketPage](https://www.g2.com/sellers/marketpage)
- **Year Founded:** 2007
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19bc16c2e80277c28da14e586b2f263f016e3bd7ca088d85b8c7e8d88aa4682d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketpage&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Maxly](https://www.g2.com/products/maxly/reviews)

Maxly, the Ultimate in Conversion Analytics. Funnel tracking, page speed data, server uptime, & everything in between all wrapped up with automated alerts!

#### Who Is the Company Behind Maxly?

- **Seller:** [Maxly](https://www.g2.com/sellers/maxly)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mirabel's Marketing Manager](https://www.g2.com/products/mirabel-s-marketing-manager/reviews)

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s CRM platforms—Magazine Manager, Newspaper Manager, and Digital Media Manager—it helps streamline marketing campaigns, grow subscriber databases, and drive advertising revenue with smarter data, automation, and insights. Designed to eliminate silos between marketing, sales, and audience development, Marketing Manager offers a centralized hub to execute, track, and optimize every touchpoint in the customer journey. It’s ideal for media professionals looking to simplify outreach, improve engagement, and consolidate tech stacks. Marketing Automation Meets CRM Efficiency At the heart of Marketing Manager is a powerful email marketing and workflow engine that supports everything from basic email blasts to complex nurture sequences and lead qualification workflows. Segment your lists by over 100 properties—such as behavior, demographics, ad spend, industry, or geography—and personalize outreach for maximum relevance. The Workflows Engine includes 80+ prebuilt automations for sales, billing, marketing, and production. You can also create custom workflow triggers to send alerts, update records, assign reps, or initiate campaigns based on criteria you define. The Sales Sequencing System takes prospecting one step further, automating sales tasks like email sends, meeting scheduling, field updates, and lead stage transitions—perfect for managing outbound campaigns without manual effort. Expanded Audience Development Features Mirabel has recently expanded its audience development capabilities within Marketing Manager to help publishers collect more data, engage users more meaningfully, and convert more leads—all without third-party tools or manual importing. Third-Party Data Collection Integration Import and manage subscriber or ad sales data from external sources directly into the CRM. Custom Surveys & Dynamic Forms Build branded forms using an intuitive form builder. Use conditional logic to tailor questions based on prior responses and embed them on landing pages or in emails. Poll Campaigns Run quick polls in newsletters or campaigns. Display instant results or redirect to targeted landing pages to gather feedback and re-engage users. Popup Landing Pages Launch popups triggered by user behavior on your site to collect emails, drive downloads, or promote offers. Progressive Forms Collect data gradually over time, building robust user profiles without overwhelming visitors. Website Tags & Subtags with AI Assistance Tag website content manually or use Media Mate, Mirabel’s AI assistant, to analyze and auto-tag site content. Tags feed directly into Marketing Manager to drive segmentation, personalization, and content targeting. Campaign Tracking, Web Behavior, and Reporting With integrated website visitor tracking, Marketing Manager identifies anonymous traffic, matches it to CRM records, and appends detailed firmographic data. Use this insight to score leads, personalize outreach, and route contacts to the right teams. Advanced email analytics, A/B testing, and a drag-and-drop Landing Page Builder allow you to measure, optimize, and refine campaign performance in real time. Integration Across the Mirabel Ecosystem Marketing Manager connects seamlessly to ChargeBrite, Mirabel’s subscription and recurring revenue platform, allowing users to manage email campaigns, newsletter audiences, and subscriber lifecycles in one system. This tight integration with your CRM, subscription, and ad sales data eliminates the need for multiple tools and manual processes. From form submissions and site visits to ad clicks and payments, everything updates in real time. Smarter Tools, Simpler Execution Marketing Manager brings enterprise-grade tools to mid-sized publishers at an affordable price point. Whether you’re managing marketing for a regional magazine or running digital campaigns across multiple properties, the platform scales to support your growth. With tools to support automation, segmentation, personalization, subscription growth, and sales prospecting, Marketing Manager gives you complete control over your audience development and campaign execution—all from one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mirabel's Marketing Manager?

- **Seller:** [Mirabel Technologies](https://www.g2.com/sellers/mirabel-technologies)
- **Year Founded:** 2003
- **HQ Location:** Fort Lauderdale, Florida
- **Twitter:** @MirabelTech  
540 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=542bec7c864d1a8cbbc177664fbf6507a0f947457f062cfb4601357c84104a92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1524858%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mirabel's Marketing Manager?

**["Best software with one of the best sppecification"](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)**

**Rating:** 4.5/5.0 stars

_— Firoj k._

[Read full review](https://www.g2.com/survey_responses/mirabel-s-marketing-manager-review-5192665)

#### What Are G2 Users Discussing About Mirabel's Marketing Manager?

- [What is Mirabel's Marketing Manager used for?](https://www.g2.com/discussions/what-is-mirabel-s-marketing-manager-used-for)

### [Nationwide Leads](https://www.g2.com/products/nationwide-leads/reviews)

Choose the best all-in-one business software with Nationwide Leads to easily manage your business workflow and marketing automation on a single platform. Our solution provides a cost-effective way to streamline your operations, making business management simpler than ever. Track your business progress anytime with Nationwide Leads and watch your processes improve effortlessly.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Nationwide Leads?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Nationwide Leads?

- **Seller:** [Nationwide Leads](https://www.g2.com/sellers/nationwide-leads)
- **HQ Location:** Minneapolis, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=241f2296dfe4c76df8005339a18d6ffec40906f7302a8109e316e45cda74a74a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnationwide-leads%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Nationwide Leads?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** of Nationwide Leads, fostering trust and a strong working relationship.
- Users highlight the **automation efficiency** of Nationwide Leads, enhancing personalized experiences and streamlining team collaboration.
- Users find Nationwide Leads to be incredibly **easy to use** , seamlessly fitting into their daily workflow.
- Users find Nationwide Leads to be **incredibly user-friendly** , seamlessly integrating into their daily workflow with ease.
- Users find the **easy integration** of Nationwide Leads enhances their workflow, making it user-friendly and efficient.

##### Cons

- Users experience **slow performance** from customer service representatives, impacting their overall satisfaction and efficiency.

#### What Are Recent G2 Reviews of Nationwide Leads?

**["Marketing for beauty company"](https://www.g2.com/survey_responses/nationwide-leads-review-10749690)**

**Rating:** 5.0/5.0 stars

_— Emily A._

[Read full review](https://www.g2.com/survey_responses/nationwide-leads-review-10749690)

**["Targeted online experiences and exceptional service"](https://www.g2.com/survey_responses/nationwide-leads-review-10747029)**

**Rating:** 5.0/5.0 stars

_— Andre O._

[Read full review](https://www.g2.com/survey_responses/nationwide-leads-review-10747029)

### [Nexi Launch Landing Page Templates](https://www.g2.com/products/nexi-launch-landing-page-templates/reviews)

Nexi Launch is a set of Next.js and Tailwind CSS templates designed to help SaaS startups build landing pages that look great and perform even better. They’re fast, customizable, and built with modern tech for reliability. Beyond just templates, Nexi Launch includes tools like email sequences and copy prompts to help founders save time and focus on what matters most—launching their product. It’s ideal for developers and founders who want professional results without the usual headaches.

#### Who Is the Company Behind Nexi Launch Landing Page Templates?

- **Seller:** [Nexi Launch](https://www.g2.com/sellers/nexi-launch)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b13fb396e6773920fd2ae0984dad4f686b9ecda105a454daae0daa37e6ea6d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexi-launch%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Optiin](https://www.g2.com/products/optiin/reviews)

Optiin is a complete done for you software come with easy drag and drop blocks. Could present your next big idea online in minutes. To help you grow, with other tools inside built in. You can get to more people to your business. We believe everyone deserves success. Optiin is A platform to share their knowledge, Present it & make an impact and enjoy every aspect of it.Innovation and simplicity makes us exceptional.

#### Who Is the Company Behind Optiin?

- **Seller:** [Optiin By Counzila](https://www.g2.com/sellers/optiin-by-counzila)
- **Year Founded:** 2019
- **HQ Location:** Hawthorne, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a39af112999a18fcbd332f63960dcb888aa2370e48a235333644975bf2c90d81&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptiincom&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Ouasl | وصل](https://www.g2.com/products/ouasl/reviews)

Ouasl is a digital platform that allows users to easily and quickly create landing pages without any technical or programming skills. The platform is designed for businesses and individuals who want to achieve impressive results in digital marketing, but with less effort and time. The goal of the platform is to simplify the process of creating effective and attractive landing pages, empowering users to easily design and publish landing pages that convert visitors into customers.

#### Who Is the Company Behind Ouasl | وصل?

- **Seller:** [Ouasl](https://www.g2.com/sellers/ouasl)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089fed98ace26fc07670ea1a1de6d419f4ec31cce0380c887c992fc67b849d0f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fouasl%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [PageBold](https://www.g2.com/products/pagebold/reviews)

For anyone who needs professional landing pages, neither developers nor designers n

#### Who Is the Company Behind PageBold?

- **Seller:** [PageBold](https://www.g2.com/sellers/pagebold)
- **Year Founded:** 2017
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=392ebc2cc1ac15ee5e931ab83ae6bf881201d9ae5a5941bf54d74885140ec1c6&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpagebold&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [PageGenie](https://www.g2.com/products/pagegenie/reviews)

PageGenie is an AI-driven platform designed to automate the creation of high-quality, SEO-optimized content for e-commerce and local service businesses. By leveraging data, automation, and artificial intelligence, PageGenie enables brands to publish large volumes of tailored content efficiently, enhancing organic search traffic and boosting conversion rates. This solution offers a cost-effective alternative to traditional SEO agencies, delivering scalable content strategies that adapt to the ever-changing digital landscape. Key Features and Functionality: - AI-Generated Landing Pages: Transforms user prompts into fully optimized landing pages, streamlining the content creation process. - Featured Product Callouts™: Integrates context-aware product displays within blog content, personalized based on visitor behavior to maximize conversion rates. - Index-Optimized Pages: Ensures content is hosted on pages with advanced SEO features, including XML Sitemaps, Open Graph Metadata, Canonical URLs, Rich Snippets, Robots Meta Tags, and Internal Links, facilitating effective search engine ranking. - Continuous Content Updates: Regularly refreshes content to maintain competitive search rankings and adapt to market changes. - Accessibility Compliance: Adheres to WCAG 2.1 standards, incorporating features like alternative text for images and proper heading structures to enhance usability for all visitors. - Integration Capabilities: Supports seamless integration with platforms such as Shopify and Figma, allowing users to incorporate existing projects into the landing page creation process. Primary Value and User Solutions: PageGenie addresses the challenges e-commerce and local service businesses face in generating consistent, high-quality SEO content. By automating content creation, it reduces the time and cost associated with traditional methods, enabling brands to focus on growth and customer engagement. The platform's personalized product displays and continuous content updates work synergistically to attract high-intent shoppers, increase organic traffic, and drive conversions, ultimately leading to enhanced revenue and a stronger online presence.

#### Who Is the Company Behind PageGenie?

- **Seller:** [PageGenie](https://www.g2.com/sellers/pagegenie)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PageHits](https://www.g2.com/products/pagehits/reviews)

The easiest & most comprehensive platform Automated tools help you build pages and keep them constantly optimized to generate leads using powerful lead-generation techniques typically used by enterprises with millions in marketing budget.

#### Who Is the Company Behind PageHits?

- **Seller:** [PageHits](https://www.g2.com/sellers/pagehits)
- **Year Founded:** 2017
- **HQ Location:** San Jose, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=02a8ac057d1f7d158357f22f6de5003f117114b7f970704aa63c61cfa1f95205&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpagehits%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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[Browse Landing Page Builders Themes](/categories/landing-page-builders/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and [web content management](https://www.g2.com/categories/web-content-management) systems to create a seamless web experience, and existing [digital analytics](https://www.g2.com/categories/digital-analytics) solutions to track visitor behavior on landing pages.

To qualify for inclusion in the Landing Page Builders category, a product must:

- Directly integrate with an existing website
- Provide pre-designed templates and forms
- Allow for front-end customization of templates and landing page builders for seamless website/web page integration
- Integrate with existing analytics, conversion rate optimization, email, or marketing platforms

Show More

* * *

## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database. 

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging. 

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates. 

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.