# Best Landing Page Builders - Page 10

## How Many Landing Page Builders Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 71,800+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Landing Page Builders
 ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=4965&focus%5B%5D=1316269&focus%5B%5D=1285700&focus%5B%5D=1934)

Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, Duda, FlexiFunnels, Zoho LandingPage, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=duda&focus%5B%5D=flexifunnels&focus%5B%5D=zoho-landingpage&focus%5B%5D=activecampaign)

**Sponsored**

### GetResponse

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-29T21%3A43%3A36Z&secure%5Bdisplayable_resource_id%5D=632&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=632&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%3Fpage%3D10&secure%5Btoken%5D=bbfe10f488bf1af27562043ca421d5893b614f88207d7ee53b9e7875c016c4a9&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo)

### [Wheely Sales](https://www.g2.com/products/wheely-sales/reviews)

Achieve higher email opt-in rateswith our unique exit popup!

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Wheely Sales?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 9.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Wheely Sales?

- **Seller:** [Wheely Sales](https://www.g2.com/sellers/wheely-sales)
- **HQ Location:** London, GB
- **Twitter:** @WheelySales  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=251f09a7ae5367b94ad73ce3eadd7b9da9cdd6169c801de7e447f012707f762f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwheely-sales%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Wheely Sales?

**["Great solution to boost email captures"](https://www.g2.com/survey_responses/wheely-sales-review-8984718)**

**Rating:** 5.0/5.0 stars

_— Tarun M._

[Read full review](https://www.g2.com/survey_responses/wheely-sales-review-8984718)

**["Great tool for e-commerce businesses"](https://www.g2.com/survey_responses/wheely-sales-review-8938845)**

**Rating:** 4.5/5.0 stars

_— Tarun K._

[Read full review](https://www.g2.com/survey_responses/wheely-sales-review-8938845)

### [Ahoyo](https://www.g2.com/products/ahoyo/reviews)

People's attention span is decreasing Get to the point, with a highly converting, single-page, online presence. We are the no-website tool ⚓️💙 Don't spend time building and marketing a dedicated website. Direct social traffic to your Ahoyo page and use it as a: - Google Calendar scheduling link - One-click no-setup online store - Contact us page - Content aggregation from Medium, Twitter, Wordpress or any RSS - Links And much much more. Use it as a link-in-bio solution or as a dedicated online business card or landing page.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Ahoyo?

- **Seller:** [Ahoyo](https://www.g2.com/sellers/ahoyo)
- **Year Founded:** 2018
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca9a444da50e921ef0a2c32d72d60ec7b11afa40dde0e315c354938914a80d41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fahoytech%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Ahoyo?

**["I really really like it :)"](https://www.g2.com/survey_responses/ahoyo-review-4813175)**

**Rating:** 5.0/5.0 stars

_— Dan M._

[Read full review](https://www.g2.com/survey_responses/ahoyo-review-4813175)

#### What Are G2 Users Discussing About Ahoyo?

- [What is Ahoyo used for?](https://www.g2.com/discussions/what-is-ahoyo-used-for)

### [AI Landing Pages](https://www.g2.com/products/ai-landing-pages/reviews)

Build landing pages for A/B Testing faster than you make coffee. AI Landing Pages include Real-time Analytics, Smart A/B Testing, Auto-Translate for Multilingual Ad Campaigns, and Email Forms. No need to drag and drop with AI Design Shuffle. Get Hosting, SEO, and Unlimited Stock Images and Videos. ⭐️NEW FEATURE: AI Sales and Support Assistant powered by GPT. Close more deals and help clients fast with AI Chat Bots from Devi AI. Your First Landing Page is FREE for 100 years.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AI Landing Pages?

- **Email Marketing Integration:** 5.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AI Landing Pages?

- **Seller:** [Devi AI](https://www.g2.com/sellers/devi-ai)
- **Year Founded:** 2022
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59bd158624263f796054da32c579f06eb3e8521bd22704b7778dacb64bec5773&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdevi-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AI Landing Pages?

**["Keep it sweet and simple"](https://www.g2.com/survey_responses/ai-landing-pages-review-8668994)**

**Rating:** 5.0/5.0 stars

_— Sonja K._

[Read full review](https://www.g2.com/survey_responses/ai-landing-pages-review-8668994)

### [AMIS aiMarketing](https://www.g2.com/products/amis-aimarketing/reviews)

aiMarketing provides all the necessary tools on a single platform to help businesses deploy Marketing according to an effective, cost-effective Inbound Marketing strategy, attract more potential customers and increase conversions.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AMIS aiMarketing?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AMIS aiMarketing?

- **Seller:** [MISA](https://www.g2.com/sellers/misa)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c5fd258170e7c53758c59065e508dcc0a53950e1d9f91ad55144405d0ba156f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcukcukinternational%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AMIS aiMarketing?

**["Excellent Customer Service"](https://www.g2.com/survey_responses/amis-aimarketing-review-8973157)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/amis-aimarketing-review-8973157)

### [AppReviewDesk](https://www.g2.com/products/appreviewdesk/reviews)

Build free and instant landing pages for your android and iOS apps using free app website generator by using data directly taking from the app store. Create beautiful app websites for iOS and Android Apps for 100% free. ARD app website generation tool is made for app developers and marketers to save time and money in creating app websites.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate AppReviewDesk?

- **Email Marketing Integration:** 6.7/10 (Category avg: 8.5/10)
- **Web Analytics:** 6.7/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AppReviewDesk?

- **Seller:** [AppReviewDesk](https://www.g2.com/sellers/appreviewdesk-510a6dbf-7058-4278-9fa1-9164c1c2fe7b)
- **HQ Location:** N/A
- **Twitter:** @appreviewdesk  
488 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About AppReviewDesk?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AppReviewDesk to be **very easy to use** , simplifying the process of creating landing pages effortlessly.
- Users love the **ease of building landing pages** with AppReviewDesk, making their experience effortless and efficient.

### [Beae](https://www.g2.com/products/beae/reviews)

Beae is the best Shopify Page Builder App to create pages and build up high-converting pages. Build high converting store with a powerful page builder. Set up quickly with drag and drop editor. Extensive templates library helps you create stunning pages. Building from scratch with any page types from Homepage, landing page, product, collection, blog, pop-up. Support SEO optimization, mobile responsiveness, and multiple languages... for high-performing stores. One app for all you needed. - Powerful page builder for all page types: From the home page to the collection page - Support mobile responsive, other devices, and SEO optimization - Extensive templates library with 400+ templates and 65+ elements for conversion- - Grow your store with 95+ integrated most popular apps and multi-language support - 24/7 chat support even available for free plan

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Beae?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Beae?

- **Seller:** [Beae](https://www.g2.com/sellers/beae)
- **HQ Location:** Phường Mai Dịch, VN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c5c2e586eb4b30adc4e45efbac3db7da5b22c61f1fd595f436f3cdcff4b3fe9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F78389923%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Beae?

**["I run a 7 figures Shopify store"](https://www.g2.com/survey_responses/beae-review-8273007)**

**Rating:** 5.0/5.0 stars

_— Vince Hoanh h._

[Read full review](https://www.g2.com/survey_responses/beae-review-8273007)

### [BitBlox.me](https://www.g2.com/products/bitblox-me/reviews)

BitBlox is an online tool designed to make landing page creation easy and it comes with an end-to-end solution: landing page builder, integrations app, publishing tools, analytics tool.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind BitBlox.me?

- **Seller:** [BitBlox](https://www.g2.com/sellers/bitblox)
- **HQ Location:** N/A
- **Twitter:** @bitbloxme  
33 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of BitBlox.me?

**["Very useful and easily tool"](https://www.g2.com/survey_responses/bitblox-me-review-233920)**

**Rating:** 4.5/5.0 stars

_— Maggie L._

[Read full review](https://www.g2.com/survey_responses/bitblox-me-review-233920)

#### What Are G2 Users Discussing About BitBlox.me?

- [What is BitBlox.me used for?](https://www.g2.com/discussions/what-is-bitblox-me-used-for)

### [BITHUB](https://www.g2.com/products/bithub/reviews)

BITHUB is the ultimate solution for individuals and solopreneurs looking to establish or improve their online presence. Create professional Landing Pages in minutes with our: - User-friendly builder - Built-in SEO - QR code generator Elevate your online presence and reach more clients than ever before. No coding skills required, customize your template to match your branding and start showcasing your business today! With BITHUB, you can easily create a validation landing page to test a new product or service idea, promotional landing page for running ads and marketing campaigns, portfolio landing page to attract more clients, and even create a company profile landing page to share who you are and what your business does, and generate leads. Plus, BITHUB offers analytics and forms tools, and the ability to appear on search engines. Upgrade your online presence, try BITHUB today!

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate BITHUB?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind BITHUB?

- **Seller:** [BITHUB](https://www.g2.com/sellers/bithub)
- **HQ Location:** Egypt, EG
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0f2c6804b378ccb81eda7aed91ede4817d3775f383912438a558eb2c04cdb8c&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fthe-bithub&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of BITHUB?

**["Powerful Engine to build your one page web presence"](https://www.g2.com/survey_responses/bithub-review-8576058)**

**Rating:** 4.0/5.0 stars

_— Bhavik M._

[Read full review](https://www.g2.com/survey_responses/bithub-review-8576058)

### [BuildAHustle](https://www.g2.com/products/buildahustle/reviews)

For small businesses and solopreneurs looking for a cost-effective way to market their products or services, BuildAHustle is an excellent option. With its comprehensive suite of marketing tools, you can launch a full marketing campaign at an affordable rate. BuildAHustle's drag-and-drop web builder is designed for non-technical users, allowing you to easily create a professional website that includes advanced features like forms and booking systems. Once your website is up and running, you can leverage the platform's email marketing automation tool to engage with your leads and create tailored email flows that can be segmented by targeted list. What's more, BuildAHustle enables you to monetize your website immediately by setting up a preferred payment gateway and selling services or digital goods directly to your customers. Best of all, you can try BuildAHustle risk-free for 14 days and see for yourself how it can help take your business to the next level.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate BuildAHustle?

- **Email Marketing Integration:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind BuildAHustle?

- **Seller:** [BuildAHustle](https://www.g2.com/sellers/buildahustle)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of BuildAHustle?

**["Solve my web aspect in marketing"](https://www.g2.com/survey_responses/buildahustle-review-8239681)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/buildahustle-review-8239681)

### [Captino](https://www.g2.com/products/captino/reviews)

Captino.io is a cloud-based funnel builder that helps businesses create landing pages, lead funnels, and conversion-focused customer journeys without complex technical setup. The platform includes a drag-and-drop builder, funnel tracking, lead collection, integrations, and partner tools, making it easy for companies, agencies, and consultants to launch and manage marketing funnels from one central platform.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Captino?

- **Seller:** [Captino](https://www.g2.com/sellers/captino)
- **Year Founded:** 2023
- **HQ Location:** Esbjerg, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce65e2e126db24ebaf178984c8420b3b2548592088d6110ecc0e12993e1eac87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcaptino&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Captino?

**["Effortless Funnel Building Backed by Real Marketing Know-How"](https://www.g2.com/survey_responses/captino-review-12947115)**

**Rating:** 5.0/5.0 stars

_— Casper E._

[Read full review](https://www.g2.com/survey_responses/captino-review-12947115)

### [CausalFunnel](https://www.g2.com/products/causalfunnel/reviews)

CausalFunnel is a tool that can be used to see the step-by-step journey visitors take on your site from first the visit to becoming a paying customer. CausalFunnel’s AI tracks this journey in real time, even for anonymous visitors (cookie-less), identifies their personas and intent, pinpoints where each segment drops off, and uses personalized nudges and A/B tests to guide more people toward conversion and long-term value.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate CausalFunnel?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind CausalFunnel?

- **Seller:** [CausalFunnel](https://www.g2.com/sellers/causalfunnel)
- **Company Website:** www.causalfunnel.com
- **Year Founded:** 2021
- **HQ Location:** San Francisco, California
- **Twitter:** @CausalFunnel  
55 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e5ad8f699542267d54810c30e9a89986453f4dce82c47e1c6017f1758484a1b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcausalfunnel%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 100% Small, 9% Medium

#### What Do G2 Reviewers Say About CausalFunnel?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of CausalFunnel, enjoying a smooth and efficient experience without glitches.
- Users value the **helpful support** from CausalFunnel, appreciating their dedicated service and clear communication throughout the process.
- Users value the **responsive customer support** of CausalFunnel, appreciating transparent communication and consistent updates on performance.
- Users value the **time-saving process** of CausalFunnel, appreciating its straightforward approach and quick decision-making.
- Users value the **data accuracy** of CausalFunnel, enhancing transparency and trust in their business growth insights.

##### Cons

- Users find the **interface usability clunky** , though improvements are noted with each new update.
- Users note the **clunky interface** of CausalFunnel, though improvements are being made with each update.
- Users find the **poor usability** of CausalFunnel challenging, though improvements are noticeable over time.
- Users find the **user experience clunky** , although improvements are noted with each new update.
- Users find the **interface clunky** , but recognize improvements in subsequent updates.

#### What Are Recent G2 Reviews of CausalFunnel?

**["Easy to Use with a Great A/B Feature"](https://www.g2.com/survey_responses/causalfunnel-review-12410237)**

**Rating:** 4.5/5.0 stars

_— Michael B._

[Read full review](https://www.g2.com/survey_responses/causalfunnel-review-12410237)

**["Effortless SEO and Target Marketing with Seamless Support"](https://www.g2.com/survey_responses/causalfunnel-review-12356758)**

**Rating:** 5.0/5.0 stars

_— JAVIER M._

[Read full review](https://www.g2.com/survey_responses/causalfunnel-review-12356758)

### [Checkout Champ](https://www.g2.com/products/checkout-champ/reviews)

Checkout Champ is the ONLY Performance E-commerce Platform that was born out of necessity due to the abysmal conversion rates. When’s the last time your store sales converted at 4%, 6%, 8%, 10% or more? Checkout Champ drives up your conversion rates and your average order value by its revolutionary customized checkout, pre-purchase order bump, and intelligent one-click-upsell technologies. Checkout Champ supercharges your store by giving you total customization and control of your checkout pages, pre and post purchase one-click upsells, and is the number one subscription billing platform in one simple to use interface.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Checkout Champ?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Checkout Champ?

- **Seller:** [Checkout Champ LLC](https://www.g2.com/sellers/checkout-champ-llc)
- **Year Founded:** 2020
- **HQ Location:** San Juan, Puerto Rico
- **Twitter:** @MattMartorano  
2,604 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0b57f7e3097f7d9480fff9e828716082909aba4d0de1afde22faee143bb0228&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheckout-champ%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Checkout Champ?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **Checkout Champ's ease of use** invaluable for tracking data and boosting sales effectively.
- Users highlight the **seamless funnel builder** of Checkout Champ, enhancing usability and boosting conversions effectively.
- Users praise the **seamless funnel builder integration** with CRM, enhancing ease-of-use and optimizing conversion rates effectively.
- Users value the **customizability** of Checkout Champ, enabling flexible business models and optimized checkout experiences.
- Users praise the **ease of use** and adaptability of Checkout Champ for optimizing conversions and order values.

##### Cons

- Users mention a **steep learning curve** with Checkout Champ, requiring some prior tech skills for effective use.
- Users note a steep **learning difficulty** with Checkout Champ, requiring tech skills or developer assistance for effective use.
- Users find a **difficult learning curve** with Checkout Champ, requiring tech skills or developer assistance for optimal use.
- Users find Checkout Champ **not user-friendly** initially, requiring time to learn its features and functionalities.
- Users find the **setup difficult** , requiring some tech skills or developer assistance for smoother implementation.

#### What Are Recent G2 Reviews of Checkout Champ?

**["Great CRM and checkout and reporting system for established ecomm"](https://www.g2.com/survey_responses/checkout-champ-review-9671582)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/checkout-champ-review-9671582)

**["Incredibly Easy"](https://www.g2.com/survey_responses/checkout-champ-review-8692036)**

**Rating:** 5.0/5.0 stars

_— Sam S._

[Read full review](https://www.g2.com/survey_responses/checkout-champ-review-8692036)

### [ClickThroo](https://www.g2.com/products/clickthroo/reviews)

More than just a landing page builder. Easily build, split-test, segment, personalize, and auto-optimize landing page experiences.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ClickThroo?

- **Seller:** [ClickThroo](https://www.g2.com/sellers/clickthroo)
- **HQ Location:** Derby, UK
- **Twitter:** @Clickthroo  
295 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ClickThroo?

**["Clickthroo is an all-in-one landing page, marketing service."](https://www.g2.com/survey_responses/clickthroo-review-1237589)**

**Rating:** 4.5/5.0 stars

_— Verified User in Individual & Family Services_

[Read full review](https://www.g2.com/survey_responses/clickthroo-review-1237589)

#### What Are G2 Users Discussing About ClickThroo?

- [What is ClickThroo used for?](https://www.g2.com/discussions/clickthroo-what-is-clickthroo-used-for)
- [What is ClickThroo used for?](https://www.g2.com/discussions/what-is-clickthroo-used-for)

### [Coreg.Software](https://www.g2.com/products/coreg-software/reviews)

Easily create custom funnels, co-registration paths & forms without the need for technical expertise. Build engaging landing pages and websites in minutes with an intuitive no-code builder to host your funnels & paths. Fully customize your flows & paths with personalized conditional logic & post or get leads with network-ready APIs.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Coreg.Software?

- **Seller:** [Coreg.Software](https://www.g2.com/sellers/coreg-software)
- **Year Founded:** 2019
- **HQ Location:** Milton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f9177ab5e4c22e12829a91dac2de63ad5d22295972c0a5a68d2fe2ebad6986e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoreg-software%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Coreg.Software?

**["Easy to use with an excellent team backing the service"](https://www.g2.com/survey_responses/coreg-software-review-9878453)**

**Rating:** 5.0/5.0 stars

_— Fabio D._

[Read full review](https://www.g2.com/survey_responses/coreg-software-review-9878453)

### [Delivr](https://www.g2.com/products/delivr/reviews)

Infrastructure for the Connected World.℠ Physical. Digital. Spatial. We’re Delivr — a human-centered software and services company helping brands connect people from the world around them to digital and spatial experiences. Our trigger-agnostic, privacy-first platform makes it simple to engage with media, products, objects, and places. Powered by our Engagement Suite — including the QR Code Generator, Super Simple Serialization℠, GS1 Digital Link, and Intelligent Link Routing℠ — Delivr assembles experiences to spark deeper emotional connections between brands and their audiences. Wonderful things start here.℠ The Delivr Engagement Suite with Dynamic QR Code Generator Delivr’s all-in-one Engagement Suite lets brands build, manage, and measure every interaction — across media, products, campaigns, channels, and real-world experiences, leveraging QR codes, links, and pages. • The Delivr® Engagement Suite • Core℠ Dynamic QR Code Generator • QR Studio℠ Custom Code Design • Aquity℠ Intelligent Link Management • Imprint℠ Super Simple Serialization • Orchestra℠ Campaign & Team Management • Worldview℠ Advanced Analytics • Kit℠ Brand System • Nest℠ Mobile Experiences • Ring℠ GS1-Compliant Digital Link • Hush℠ Privacy-First, Zero-Knowledge • Vault℠ Trust Center

**Average Rating:** 4.8/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Delivr?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Delivr?

- **Seller:** [Delivr](https://www.g2.com/sellers/delivr)
- **Company Website:** delivr.com
- **Year Founded:** 2009
- **HQ Location:** Holbrook, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11010069e077d0d10bf8a65ecc45cc51974b23a6e9a447f4dfc20ab6daf014c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3517385&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 44% Medium, 28% Large

#### What Do G2 Reviewers Say About Delivr?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **analytics capabilities** of Delivr, which enhance engagement and optimize QR code performance.
- Users highlight the **excellent customer support** of Delivr, enhancing their overall experience and satisfaction.
- Users value the **customization capability** of Delivr, allowing seamless integration and instant QR code changes across platforms.
- Users appreciate the **ease of use and implementation** of Delivr, enhancing their engagement and analytics capabilities.
- Users value the **ease of creating QR codes** with Delivr, enhancing their marketing efforts effortlessly.

#### What Are Recent G2 Reviews of Delivr?

**["Delivr Delivers!"](https://www.g2.com/survey_responses/delivr-review-10638670)**

**Rating:** 5.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/delivr-review-10638670)

**["Delivr is our go to tool for fan interactions"](https://www.g2.com/survey_responses/delivr-review-10321396)**

**Rating:** 5.0/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/delivr-review-10321396)

#### What Are G2 Users Discussing About Delivr?

- [What is Delivr used for?](https://www.g2.com/discussions/what-is-delivr-used-for) - 1 comment

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[Browse Landing Page Builders Themes](/categories/landing-page-builders/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and [web content management](https://www.g2.com/categories/web-content-management) systems to create a seamless web experience, and existing [digital analytics](https://www.g2.com/categories/digital-analytics) solutions to track visitor behavior on landing pages.

To qualify for inclusion in the Landing Page Builders category, a product must:

- Directly integrate with an existing website
- Provide pre-designed templates and forms
- Allow for front-end customization of templates and landing page builders for seamless website/web page integration
- Integrate with existing analytics, conversion rate optimization, email, or marketing platforms

Show More

* * *

## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database.&nbsp;

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct&nbsp;pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging.&nbsp;

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A&nbsp;web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a&nbsp;web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates.&nbsp;

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool&nbsp;or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly.&nbsp;

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.